Jasmine Star
Appearances
Right About Now with Ryan Alford
Priceless Advice for Being an Entrepreneur
Perhaps a mix of both. My father is from Mexico. My mom is from Puerto Rico. My dad came over. I was like 13, 14, and then enlisted in the United States Marine Corps and earned his citizenship. So I think that growing up with that perspective as a first generation Latina, you see your dad being given the golden ticket.
Right About Now with Ryan Alford
Priceless Advice for Being an Entrepreneur
And I think that, you know, I won the genetic lottery by being born in this country. But having a father who was drilled into us like everything. We are so incredibly fortunate to live in a country where you don't have barriers to do the thing that you want. It is on the back end of people who are having the hotspot and the audacity to do something that they are unqualified to do.
Right About Now with Ryan Alford
Priceless Advice for Being an Entrepreneur
And so having that growing up, but then also realizing you're owed nothing. Getting into the country, congrats. Being born into this country, congrats, you're old jack squat. Everything that you have is on the back of your willingness to do the damn work. And so what it made me gritty knowing I'm owed nothing. I don't, just because I start a business doesn't mean my business should be successful.
Right About Now with Ryan Alford
Priceless Advice for Being an Entrepreneur
Just because I start a business and it's successful doesn't mean I'm gonna be the top 1%. If I go in and my, my perspective, just like Simon Sinek says that this is an infinite game. There's no such thing as winning in business. You can win your own game, but many of us don't even define what the game we're playing is.
Right About Now with Ryan Alford
Priceless Advice for Being an Entrepreneur
And so all of a sudden we play a game in our own mind where we move the goalpost. And so it's just like all this year, you know, it's like, I'm going to do my 10 million. And the minute we get to 9.5, it's like, No, no, no. I see what I need. What I really meant was 11. And then we beat ourselves up at the end of the year because we didn't do the thing that we wanted to do.
Right About Now with Ryan Alford
Priceless Advice for Being an Entrepreneur
What game are you actually playing? Because the minute that we define our rubric of success, because sometimes money isn't always the goal. Sometimes the goal is, do I have more time to do the things I want to do with the people I want to do it?
Right About Now with Ryan Alford
Priceless Advice for Being an Entrepreneur
with it's like what is the point of having an 11 million dollar a year if on the back of it you missed the people and the things that were the most important to you you didn't win you lost you just didn't know what game you were playing so for us to actually have a conversation of like what makes you gritty well first and foremost let's talk about what we're owed nothing let's talk about how we win setting some goals and then working like hell to get them but not at the cost of compromising the thing that's the most important to you so what makes me gritty the fact that i have simply chosen
Right About Now with Ryan Alford
Priceless Advice for Being an Entrepreneur
This is the game I want to play. And every time I get punched in the gut, because we always do, that's the sport. We're literally playing emotional rugby all day, every day. We play rugby in our sleep. I don't know about you. I play rugby in my sleep. I wake up and I'm like, oh my God. Oh my God. This is the game we're voluntarily playing. We signed up for it.
Right About Now with Ryan Alford
Priceless Advice for Being an Entrepreneur
We can't complain about the thing that we want to do to get us to where we want to go. So I just think what a privilege. What a privilege that I get to wake up, go on a walk in Newport Beach, have breakfast with my daughter, have a conversation with somebody I find intellectually stimulating where we get to help and empower other people.
Right About Now with Ryan Alford
Priceless Advice for Being an Entrepreneur
And then I get to go in and do coaching on the inside of Social Curator. And then I get to create content. I get to do podcasts. What an honor and what a luxury. So if I want both sides of it, the lifestyle, the luxury, I better be able to wake up after my teeth have been knocked out and say, okay, this is the game I'm playing. I've chosen this. What an honor and what a privilege.
Right About Now with Ryan Alford
Priceless Advice for Being an Entrepreneur
I better show up that way.
Right About Now with Ryan Alford
Priceless Advice for Being an Entrepreneur
And I wanna be very clear. I don't wanna pretend like I haven't struggled with that or I'm above that. There are times, for instance, I look at business a lot, very similar to parallel lines of working out and going to the gym. There are just some human composition that no matter what I do, I can work equally as hard as somebody else.
Right About Now with Ryan Alford
Priceless Advice for Being an Entrepreneur
I might not have the body type, the metabolism, I might not have the genes to ever look or be like somebody else, right? But we're doing the same work. And so it's natural. It is human condition to say, I'm doing that level of work. Why am I not getting the same results? But the minute you dwell in the land of unknowns, like you ask a dead end question, right? Like, why is my business not working?
Right About Now with Ryan Alford
Priceless Advice for Being an Entrepreneur
That's not really a question that we're really going to quantify right now. But if you ask yourself, how might I get 1% better in this? Now we have a clear path to getting a result. Regardless if it's a result that you want, at least you can take the next step. And so I don't know if it's as much as an entitlement, as in like, I deserve to be successful.
Right About Now with Ryan Alford
Priceless Advice for Being an Entrepreneur
As much as I see a lot more in the entrepreneurial realm is I'm doing the work, but I'm not getting the results. But the problem with that, and it is a problem, the pandemic of emotions that we go through is we don't know what's going on behind the scenes. We have no idea. So when we say I'm doing the same work as that person, you know jack squat about that other person's business.
Right About Now with Ryan Alford
Priceless Advice for Being an Entrepreneur
Like, let's just take down all the curtains that people use to hide behind. Because I see a lot of people being like, oh, I just did a million dollar launch. And that's amazing. I clap it up. But what a lot of people don't know is you ran $750,000 in ads to get that number. Yeah. So it's like, oh, I did 10 million in business. Great.
Right About Now with Ryan Alford
Priceless Advice for Being an Entrepreneur
And a lot of your business, the majority of it is done on affiliates and JVs. So your revenue is not what you're posing as. We don't know. We have no idea if somebody's business was inherited. We have no idea how much debt somebody has. We have no idea. The byline of the revenue on their profit and loss statement is taking up 82% of what they're bringing in.
Right About Now with Ryan Alford
Priceless Advice for Being an Entrepreneur
We know nothing about other people's businesses. So again- Instead of saying, why don't I have, if I'm doing the same, I want you to come back and say, I don't know how they got there.
Right About Now with Ryan Alford
Priceless Advice for Being an Entrepreneur
I applaud the work they've done because they're proving that it is possible to get there, but I'm gonna continue to run my own race because even if at the end of the day, my business is smaller than somebody else's, but my profitability is higher and my working cash, my operating revenue is right where I need it to be, I've won.
Right About Now with Ryan Alford
Priceless Advice for Being an Entrepreneur
But the only reason why I could say I've won is because I've already defined it as my personal win. So I get to play my own damn game. I get to find some deep satisfaction. What is it I'm doing? But then also put some benchmarks on myself and the team being, how are we going to get to the next level? That's the game for us. We clearly define it. We know we're owed nothing.
Right About Now with Ryan Alford
Priceless Advice for Being an Entrepreneur
We don't compare ourselves to somebody else because we don't know what's going on behind the scenes. And we show up and we do the damn work.
Right About Now with Ryan Alford
Priceless Advice for Being an Entrepreneur
You know, I often discuss that the thing, the sneaky thing that stops most entrepreneurs from getting their business in front of others is comparison. And once we start understanding comparison, so oftentimes whenever I give a presentation or whenever I do a coaching session or a consulting session, I am literally starting there.
Right About Now with Ryan Alford
Priceless Advice for Being an Entrepreneur
Because if I tell you this is on the horizon, when it slaps you across the face, it's not so much a shock. So anybody who's listening right now, let me predict your future. The thing that will stop you from doing the thing that you know you have been called to do is not lack of money, resources, or education. It is simply the fact of comparison.
Right About Now with Ryan Alford
Priceless Advice for Being an Entrepreneur
But let's break down comparison because the way I see it is it takes on three manifestations. It takes on a mental manifestation. I am not. I am not that person. I am not Ryan. Therefore, I can't get that success. I am too old, too young, too fat, too skinny, too black, too white, too old, too young. will say I'm to this, therefore I can't do that. So that's an easy way out.
Right About Now with Ryan Alford
Priceless Advice for Being an Entrepreneur
The second one is emotional. And this one's very, very hard to identify because most of the time people don't wake up and say, I'm not worthy. They don't say I'm not worthy, but it takes on an uglier form. It will say, I'm just not sure I'm capable of that big dream. I don't think that that's really gonna happen.
Right About Now with Ryan Alford
Priceless Advice for Being an Entrepreneur
So we low key keep a subversive thought in our mind that's actually stopping us from doing that thing. And then the third one is going to be visual, right? I'm not on the Amalfi Coast this summer. I don't have a Ferrari. I'm not at that resort. I don't have that perfect house with those perfect kids in that perfect kitchen to do the perfect reel that I need.
Right About Now with Ryan Alford
Priceless Advice for Being an Entrepreneur
And so we have these visual, intellectual, emotional moments things that stop us. But if we were to turn it on its side and simply say, you might be too old and you might be too white and you might be, but there is somebody out there who is just as white and just as old who needs to hear it your way. And in fact, even if you were to say that person does it their own way, guess what?
Right About Now with Ryan Alford
Priceless Advice for Being an Entrepreneur
You might be saying the same message, but you're a different messenger. Beyond that, even if you are sharing the same message and you have a twin brother or a triplet, guess what? The mechanism. You might be a great podcast host, writer, speaker. You might be great on social.
Right About Now with Ryan Alford
Priceless Advice for Being an Entrepreneur
We all do things different ways and we need to do it in our own way so that the person who needs what we do the way we do it can get it. And the other thing is I think that this dream might be too big and I am not sure. Listen, you wouldn't have got the dream if it wasn't in you to succeed. You didn't wake up this morning being like, you want to know what? I'm the next NBA star. You
Right About Now with Ryan Alford
Priceless Advice for Being an Entrepreneur
No, you're not. Not if you're 5'10 and you're 37. Chances are it's not there, right? So we don't get dreams. We have desires. Like I would love to be an NBA player, but we don't get the dream. You got the dream because something in you deeply believes that you could do it. But if you talk yourself out of it, the only person who's stopping your success is you.
Right About Now with Ryan Alford
Priceless Advice for Being an Entrepreneur
And then we go back to the physical things. Well, I don't have that. Guess what? The vast majority of people don't. And just because you're at that resort or you're on that vacation or you drive that car doesn't mean that everybody wants to be coached by a service or by a product. from that type of person.
Right About Now with Ryan Alford
Priceless Advice for Being an Entrepreneur
So we have to say that your Honda Accord living in the Midwest with three kids who are just doing the dang thing in your own way with your $100,000 job and your side hustle of Etsy, somebody's like, that's what I want. So far be it from you to say that the way that you see the desires of the world is how other people do it. And so we can come here and talk all about comparison.
Right About Now with Ryan Alford
Priceless Advice for Being an Entrepreneur
So when you're ready to get your business in front of other people, I want you to say, am I emotionally comparing? Am I physically comparing? What kind of comparison is it? Stop it in its tracks and tell yourself a different story. You get to choose your story. If you would like to fight for your limitations, go right ahead.
Right About Now with Ryan Alford
Priceless Advice for Being an Entrepreneur
But if you would like to fight for empowering statements of why somebody needs what it is you sell, I'll clap you right up.
Young and Profiting (YAP) with Hala Taha
Turn Your Followers Into Superfans With Trust and Authenticity | Presented by OpusClip | YAPCreator
You know, if you say, Jasmine, I'm not getting direct messages. Great. Go to accounts where you can follow stories. And if you can vote on something, vote on something. And if you can respond to a story, respond to a story. We want to create a little tiny kingdom that is your business. And your kingdom is up on a hill. And then there's the villagers down below.
Young and Profiting (YAP) with Hala Taha
Turn Your Followers Into Superfans With Trust and Authenticity | Presented by OpusClip | YAPCreator
How do people know that your kingdom is on the hill? You have to go down into the village, tell everybody, hey, there's a kingdom up there. And how you do that is by giving comments, liking photos, sending DMs so people become aware. So when we go back to niching down, this makes creating content so much easier.
Young and Profiting (YAP) with Hala Taha
Turn Your Followers Into Superfans With Trust and Authenticity | Presented by OpusClip | YAPCreator
If you feel frustrated, if you feel overwhelmed, if you feel like creating content is taking so much time, let's narrow it down to not just a niche. I'm actually going to upload this. I'm going to say create content for one person. Who is your dream customer? What do they want? What do they need? What solutions are they looking for?
Young and Profiting (YAP) with Hala Taha
Turn Your Followers Into Superfans With Trust and Authenticity | Presented by OpusClip | YAPCreator
And when you just think about that one person and you create content and you speak to that one person, I know it's natural for you to think, well, if I create content for one person, well, then nobody else is going to buy. It's actually quite the opposite. Studies have shown and business owners will tell you that when you speak,
Young and Profiting (YAP) with Hala Taha
Turn Your Followers Into Superfans With Trust and Authenticity | Presented by OpusClip | YAPCreator
to the 34-year-old farmer who wears flannel and likes hard hats and listens to country music and drinks Budweiser. You create content for that person, it's very different than creating content for the 56-year-old Manhattan woman with four children who vacations in the Hamptons. When you create content for those two separate people, it will resonate differently. So the big question is, do you know
Young and Profiting (YAP) with Hala Taha
Turn Your Followers Into Superfans With Trust and Authenticity | Presented by OpusClip | YAPCreator
who your dream customer is. Because when you build that out, your content becomes entirely different. And then you get to looping back to Catherine's question, give engagement to who you think your dream customers are. That is how you scale.
Young and Profiting (YAP) with Hala Taha
How to Stay Motivated and Avoid Burnout as a Content Creator | Presented by OpusClip | YAPCreator
So I am producing three to four reels a week. And I'm posting also on TikTok in the same frequency. And what I try to do is batch all of the content two days out of the month. And so I'll set aside five hours every other Friday. And what is so important is to have a plan going in. I know the reels that I want to create. I also write down the copy for the reel.
Young and Profiting (YAP) with Hala Taha
How to Stay Motivated and Avoid Burnout as a Content Creator | Presented by OpusClip | YAPCreator
So it's like, instead of wasting time, you're like, oh, what are my three tips for this reel? So everything's laid out, including am I going to do an outfit change? Because if I need to do an outfit change, I need to have a total count for the outfits that I need for that specific time.
Young and Profiting (YAP) with Hala Taha
How to Stay Motivated and Avoid Burnout as a Content Creator | Presented by OpusClip | YAPCreator
And so I go in and I have a document, the reel I want to create, how long I think it's going to take me to create it, what props that I need and the copy for that reel. Sit down, create them in real time, save them as drafts or just save to the video and then upload when I'm ready.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Turn Your Followers Into Superfans With Trust and Authenticity | Presented by OpusClip | YAPCreator
You know, if you say, Jasmine, I'm not getting direct messages. Great. Go to accounts where you can follow stories. And if you can vote on something, vote on something. And if you can respond to a story, respond to a story. We want to create a little tiny kingdom that is your business. And your kingdom is up on a hill. And then there's the villagers down below.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Turn Your Followers Into Superfans With Trust and Authenticity | Presented by OpusClip | YAPCreator
How do people know that your kingdom is on the hill? You have to go down into the village, tell everybody, hey, there's a kingdom up there. And how you do that is by giving comments, liking photos, sending DMs so people become aware. So when we go back to niching down, this makes creating content so much easier.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Turn Your Followers Into Superfans With Trust and Authenticity | Presented by OpusClip | YAPCreator
If you feel frustrated, if you feel overwhelmed, if you feel like creating content is taking so much time, let's narrow it down to not just a niche. I'm actually going to upload this. I'm going to say create content for one person. Who is your dream customer? What do they want? What do they need? What solutions are they looking for?
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Turn Your Followers Into Superfans With Trust and Authenticity | Presented by OpusClip | YAPCreator
And when you just think about that one person and you create content and you speak to that one person, I know it's natural for you to think, well, if I create content for one person, well, then nobody else is going to buy. It's actually quite the opposite. Studies have shown and business owners will tell you that when you speak
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Turn Your Followers Into Superfans With Trust and Authenticity | Presented by OpusClip | YAPCreator
to the 34-year-old farmer who wears flannel and likes hard hats and listens to country music and drinks Budweiser. You create content for that person, it's very different than creating content for the 56-year-old Manhattan woman with four children who vacations in the Hamptons. When you create content for those two separate people, it will resonate differently. So the big question is, do you know
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Turn Your Followers Into Superfans With Trust and Authenticity | Presented by OpusClip | YAPCreator
who your dream customer is. Because when you build that out, your content becomes entirely different. And then you get to looping back to Catherine's question, give engagement to who you think your dream customers are. That is how you scale.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
How to Stay Motivated and Avoid Burnout as a Content Creator | Presented by OpusClip | YAPCreator
So I am producing three to four reels a week. And I'm posting also on TikTok in the same frequency. And what I try to do is batch all of the content two days out of the month. And so I'll set aside five hours every other Friday. And what is so important is to have a plan going in. I know the reels that I want to create. I also write down the copy for the reel.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
How to Stay Motivated and Avoid Burnout as a Content Creator | Presented by OpusClip | YAPCreator
So it's like, instead of wasting time, you're like, oh, what are my three tips for this reel? So everything's laid out, including, am I going to do an outfit change? Because if I need to do an outfit change, I need to have a total count for the outfits that I need for that specific time.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
How to Stay Motivated and Avoid Burnout as a Content Creator | Presented by OpusClip | YAPCreator
And so I go in and I have a document, the reel I want to create, how long I think it's going to take me to create it, what props that I need, and the copy for that reel. Sit down, create them in real time, save them as drafts or just save to the video, and then upload when I'm ready.