Jack

But Nestle's espresso division, aka Nespresso, is an elder millennial. It needs to chase Gen Z. And so we were fascinated with this plan. Despite being the market leader in at-home espressos, Nestle just pulled off the biggest pivot yet to the Nespresso brand. Nespresso is going from hot George Clooney to the cold weekend. Literally.

Yet is in 2015, Nespresso came to the United States with George Clooney in commercials, sipping a steamy mug of brown stuff. Clooney, Lake Como, espresso. It was a vibe. Here's the problem. When Gen Z pictures coffee, it's neither steamy nor brown, nor served in a mug. Get this. Half of Gen Z drinkers first tasted coffee, not as like the hot stuff you grew up with. Yeah. But as iced coffee.

Yet is in 2015, Nespresso came to the United States with George Clooney in commercials, sipping a steamy mug of brown stuff. Clooney, Lake Como, espresso. It was a vibe. Here's the problem. When Gen Z pictures coffee, it's neither steamy nor brown, nor served in a mug. Get this. Half of Gen Z drinkers first tasted coffee, not as like the hot stuff you grew up with. Yeah. But as iced coffee.

Yet is in 2015, Nespresso came to the United States with George Clooney in commercials, sipping a steamy mug of brown stuff. Clooney, Lake Como, espresso. It was a vibe. Here's the problem. When Gen Z pictures coffee, it's neither steamy nor brown, nor served in a mug. Get this. Half of Gen Z drinkers first tasted coffee, not as like the hot stuff you grew up with. Yeah. But as iced coffee.

Or a frappuccino. Or something cold with ice cubes. So George Clooney, who is the two-time world's sexiest man. 1997 and 2006. But people don't want hot anymore. Pro tip from Nespresso, by the way, to brew iced espresso drinks, simply tap twice for ice. Apparently the extra concentrated portion of coffee holds up better as it gets diluted with the melted ice.

Or a frappuccino. Or something cold with ice cubes. So George Clooney, who is the two-time world's sexiest man. 1997 and 2006. But people don't want hot anymore. Pro tip from Nespresso, by the way, to brew iced espresso drinks, simply tap twice for ice. Apparently the extra concentrated portion of coffee holds up better as it gets diluted with the melted ice.

Or a frappuccino. Or something cold with ice cubes. So George Clooney, who is the two-time world's sexiest man. 1997 and 2006. But people don't want hot anymore. Pro tip from Nespresso, by the way, to brew iced espresso drinks, simply tap twice for ice. Apparently the extra concentrated portion of coffee holds up better as it gets diluted with the melted ice.

But Nespresso's not just telling people to tap twice for ice, are they, Nick? No, they're not, Jack. Instead, they're telling people to tap The Weeknd. Nespresso is the lead sponsor of The Weeknd, the musical artist, and his coming concert tour. And guess what, Yetis? We're seeing the results. What Nespresso's doing with this pivot is working.

But Nespresso's not just telling people to tap twice for ice, are they, Nick? No, they're not, Jack. Instead, they're telling people to tap The Weeknd. Nespresso is the lead sponsor of The Weeknd, the musical artist, and his coming concert tour. And guess what, Yetis? We're seeing the results. What Nespresso's doing with this pivot is working.

But Nespresso's not just telling people to tap twice for ice, are they, Nick? No, they're not, Jack. Instead, they're telling people to tap The Weeknd. Nespresso is the lead sponsor of The Weeknd, the musical artist, and his coming concert tour. And guess what, Yetis? We're seeing the results. What Nespresso's doing with this pivot is working.

Sales grew at Nespresso twice as fast as sales growth at the rest of Nestle last year. to $7 billion. Driven by double-digit growth of Nespresso in the United States. George Clooney, George Hooney. So Jack, what's the takeaway for our buddies over at Nespresso? To add new customers and not lose old ones, do it like a frog in a pot of water.

Sales grew at Nespresso twice as fast as sales growth at the rest of Nestle last year. to $7 billion. Driven by double-digit growth of Nespresso in the United States. George Clooney, George Hooney. So Jack, what's the takeaway for our buddies over at Nespresso? To add new customers and not lose old ones, do it like a frog in a pot of water.

Sales grew at Nespresso twice as fast as sales growth at the rest of Nestle last year. to $7 billion. Driven by double-digit growth of Nespresso in the United States. George Clooney, George Hooney. So Jack, what's the takeaway for our buddies over at Nespresso? To add new customers and not lose old ones, do it like a frog in a pot of water.

So yetis, the suits over at Nestle Corp in Switzerland know that iced coffee is not a fad. Iced coffee is now 75% of Starbucks sales. The future is iced, but a majority of Nespresso sales are still to older, hot coffee lovers. So to ensure that Nespresso doesn't lose that loving relationship to their George Clooney fans, Nespresso is pivoting subtly.

So yetis, the suits over at Nestle Corp in Switzerland know that iced coffee is not a fad. Iced coffee is now 75% of Starbucks sales. The future is iced, but a majority of Nespresso sales are still to older, hot coffee lovers. So to ensure that Nespresso doesn't lose that loving relationship to their George Clooney fans, Nespresso is pivoting subtly.

So yetis, the suits over at Nestle Corp in Switzerland know that iced coffee is not a fad. Iced coffee is now 75% of Starbucks sales. The future is iced, but a majority of Nespresso sales are still to older, hot coffee lovers. So to ensure that Nespresso doesn't lose that loving relationship to their George Clooney fans, Nespresso is pivoting subtly.

They're not shouting their transition to cold espressos. they're whispering it. For example, in their latest George Clooney Nespresso ad, George is holding an iced coffee, but honestly, you can barely tell. It's subtle. Frogs who like it cold will like Nespresso more. Frogs who like it hot won't even notice the icing.

They're not shouting their transition to cold espressos. they're whispering it. For example, in their latest George Clooney Nespresso ad, George is holding an iced coffee, but honestly, you can barely tell. It's subtle. Frogs who like it cold will like Nespresso more. Frogs who like it hot won't even notice the icing.

They're not shouting their transition to cold espressos. they're whispering it. For example, in their latest George Clooney Nespresso ad, George is holding an iced coffee, but honestly, you can barely tell. It's subtle. Frogs who like it cold will like Nespresso more. Frogs who like it hot won't even notice the icing.

So besties, Nespresso is pivoting from hot to cold subtly and slowly, like a frog in a pot of boiling water. But it's getting colder, not hotter. Jack, could you whip up the takeaways for us for Savice Wednesday? Strava just announced two new acquisitions the same day they announced a $2.2 billion valuation.