Jack

But we watched it alone, like our wives wouldn't watch it with us. It was a solo late night experience. So if you want to understand why nuclear is so behind in America, look at the availability heuristic. We don't fear what's statistically most likely. We fear what we can picture. Sorry, I got my laugh. The Yoda move at the end.

But we watched it alone, like our wives wouldn't watch it with us. It was a solo late night experience. So if you want to understand why nuclear is so behind in America, look at the availability heuristic. We don't fear what's statistically most likely. We fear what we can picture. Sorry, I got my laugh. The Yoda move at the end.

But we watched it alone, like our wives wouldn't watch it with us. It was a solo late night experience. So if you want to understand why nuclear is so behind in America, look at the availability heuristic. We don't fear what's statistically most likely. We fear what we can picture. Sorry, I got my laugh. The Yoda move at the end.

We're going to keep your laugh in there. Now a quick word from our sponsor.

We're going to keep your laugh in there. Now a quick word from our sponsor.

We're going to keep your laugh in there. Now a quick word from our sponsor.

For our third and final story, Nespresso is shifting its entire marketing strategy. Less George Clooney, more The Weeknd. It's treating customers like frogs in a pot of water, but it's freezing the water, not boiling it. All right, Jack, I'm going to read off a list of names here and you tell me what brings them all together. Nespresso, Nescafe, Nestea, Nesquik. What do they have in common? Ness.

For our third and final story, Nespresso is shifting its entire marketing strategy. Less George Clooney, more The Weeknd. It's treating customers like frogs in a pot of water, but it's freezing the water, not boiling it. All right, Jack, I'm going to read off a list of names here and you tell me what brings them all together. Nespresso, Nescafe, Nestea, Nesquik. What do they have in common? Ness.

For our third and final story, Nespresso is shifting its entire marketing strategy. Less George Clooney, more The Weeknd. It's treating customers like frogs in a pot of water, but it's freezing the water, not boiling it. All right, Jack, I'm going to read off a list of names here and you tell me what brings them all together. Nespresso, Nescafe, Nestea, Nesquik. What do they have in common? Ness.

Yeah, that's it. They're all brands of Nestle, which is actually the world's biggest food company. And the world's most unoriginal namer of brands. Did you hear they're launching Nesburger? If you can add Ness as a suffix, you may as well put it in a grocery store. Well, in 1986, Nestle invented the world's, and I quote, portioned coffee system.

Yeah, that's it. They're all brands of Nestle, which is actually the world's biggest food company. And the world's most unoriginal namer of brands. Did you hear they're launching Nesburger? If you can add Ness as a suffix, you may as well put it in a grocery store. Well, in 1986, Nestle invented the world's, and I quote, portioned coffee system.

Yeah, that's it. They're all brands of Nestle, which is actually the world's biggest food company. And the world's most unoriginal namer of brands. Did you hear they're launching Nesburger? If you can add Ness as a suffix, you may as well put it in a grocery store. Well, in 1986, Nestle invented the world's, and I quote, portioned coffee system.

A portioned coffee system, which has 17 patents for it. Portioned coffee system, by the way, is a sophisticated European way of saying coffee pods. That's right. Nestle basically invented the technology for the coffee pod machine. The goal is to let non-baristas brew an espresso at home at a low price. Pre-ground beans, precisely portioned for one cup espresso.

A portioned coffee system, which has 17 patents for it. Portioned coffee system, by the way, is a sophisticated European way of saying coffee pods. That's right. Nestle basically invented the technology for the coffee pod machine. The goal is to let non-baristas brew an espresso at home at a low price. Pre-ground beans, precisely portioned for one cup espresso.

A portioned coffee system, which has 17 patents for it. Portioned coffee system, by the way, is a sophisticated European way of saying coffee pods. That's right. Nestle basically invented the technology for the coffee pod machine. The goal is to let non-baristas brew an espresso at home at a low price. Pre-ground beans, precisely portioned for one cup espresso.

Keurig did the same thing with K-Cups. But yeah, this Nespresso is bigger than you think. Oh, way bigger. They're doing $7 billion a year in annual revenue, which is more than American Airlines does. Nespresso, they sold 15 billion pods last year. That's enough for two espressos per human being. And now that they're recyclable, Nespresso's guilt has been absolved.

Keurig did the same thing with K-Cups. But yeah, this Nespresso is bigger than you think. Oh, way bigger. They're doing $7 billion a year in annual revenue, which is more than American Airlines does. Nespresso, they sold 15 billion pods last year. That's enough for two espressos per human being. And now that they're recyclable, Nespresso's guilt has been absolved.

Keurig did the same thing with K-Cups. But yeah, this Nespresso is bigger than you think. Oh, way bigger. They're doing $7 billion a year in annual revenue, which is more than American Airlines does. Nespresso, they sold 15 billion pods last year. That's enough for two espressos per human being. And now that they're recyclable, Nespresso's guilt has been absolved.

But Nestle's espresso division, aka Nespresso, is an elder millennial. It needs to chase Gen Z. And so we were fascinated with this plan. Despite being the market leader in at-home espressos, Nestle just pulled off the biggest pivot yet to the Nespresso brand. Nespresso is going from hot George Clooney to the cold weekend. Literally.

But Nestle's espresso division, aka Nespresso, is an elder millennial. It needs to chase Gen Z. And so we were fascinated with this plan. Despite being the market leader in at-home espressos, Nestle just pulled off the biggest pivot yet to the Nespresso brand. Nespresso is going from hot George Clooney to the cold weekend. Literally.