Jack Crivici-Kramer
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Podcast Appearances
So Jack, what's the takeaway for our buddies? Go into stadiums these days. Let your lost llama feed your profit puppies. Yetis, not every part of your business should be a profit center. Because sometimes a cost center can drive customers to your profit centers. Here's the idea. Take that $1.50 sandwich at the Masters.
It boosts happiness, boosts attendance, and the big crowds, they look really cool on TV. And a pimento cheese sandwich was never going to make much profits in the first place. But on the other hand, Jack, merch like t-shirts, hats, and jackets, that is really profitable compared to food.
It boosts happiness, boosts attendance, and the big crowds, they look really cool on TV. And a pimento cheese sandwich was never going to make much profits in the first place. But on the other hand, Jack, merch like t-shirts, hats, and jackets, that is really profitable compared to food.
It boosts happiness, boosts attendance, and the big crowds, they look really cool on TV. And a pimento cheese sandwich was never going to make much profits in the first place. But on the other hand, Jack, merch like t-shirts, hats, and jackets, that is really profitable compared to food.
And people who go to the Masters are so pumped about the cheap food they get to eat, they're probably going to buy more of the expensive merch. In fact, that's exactly what happens at the Masters. It turns out happy fans spend $10 million a day at the gift shop specifically. And that's where the Masters makes the most money. Exactly. It's the merch, not the food.
And people who go to the Masters are so pumped about the cheap food they get to eat, they're probably going to buy more of the expensive merch. In fact, that's exactly what happens at the Masters. It turns out happy fans spend $10 million a day at the gift shop specifically. And that's where the Masters makes the most money. Exactly. It's the merch, not the food.
And people who go to the Masters are so pumped about the cheap food they get to eat, they're probably going to buy more of the expensive merch. In fact, that's exactly what happens at the Masters. It turns out happy fans spend $10 million a day at the gift shop specifically. And that's where the Masters makes the most money. Exactly. It's the merch, not the food.
Because not every part of your business should be a profit center.
Because not every part of your business should be a profit center.
Because not every part of your business should be a profit center.
For our third and final story, Harry's, the shaving disruptor, is leading a razor renaissance. They're rebranding, renaming, and IPO-ing. Because Harry's isn't really a razor brand. Harry's is a startup studio. Jack, let's travel back in time a bit. Set the scene for us, 2019 Harry's Razors was a direct-to-consumer shaving unicorn.
For our third and final story, Harry's, the shaving disruptor, is leading a razor renaissance. They're rebranding, renaming, and IPO-ing. Because Harry's isn't really a razor brand. Harry's is a startup studio. Jack, let's travel back in time a bit. Set the scene for us, 2019 Harry's Razors was a direct-to-consumer shaving unicorn.
For our third and final story, Harry's, the shaving disruptor, is leading a razor renaissance. They're rebranding, renaming, and IPO-ing. Because Harry's isn't really a razor brand. Harry's is a startup studio. Jack, let's travel back in time a bit. Set the scene for us, 2019 Harry's Razors was a direct-to-consumer shaving unicorn.
When Nick asked me to be a groomsman at his wedding, he sent me a Harry's razor kit that said, groom yourself. Yeah, we do. He sent all the groomsmen. It's a very clever gift. I still use that. Thanks, Jack. Jack, well, back then, Harry's was about to sell their razor company to the owner of Schick. For $1.4 billion. Life was good. Grooming was hot.
When Nick asked me to be a groomsman at his wedding, he sent me a Harry's razor kit that said, groom yourself. Yeah, we do. He sent all the groomsmen. It's a very clever gift. I still use that. Thanks, Jack. Jack, well, back then, Harry's was about to sell their razor company to the owner of Schick. For $1.4 billion. Life was good. Grooming was hot.
When Nick asked me to be a groomsman at his wedding, he sent me a Harry's razor kit that said, groom yourself. Yeah, we do. He sent all the groomsmen. It's a very clever gift. I still use that. Thanks, Jack. Jack, well, back then, Harry's was about to sell their razor company to the owner of Schick. For $1.4 billion. Life was good. Grooming was hot.
If you shaved a handlebar mustache and lived in Brooklyn in 2019, you were probably using a Harry's razor. But then a big negative surprise came for Harry's. The government blocked the deal. The FTC said that selling Harry's would kill competition in shaving. Even worse, one year later, the pandemic arrived, which caused men to stop shaving because they didn't see anyone in person.
If you shaved a handlebar mustache and lived in Brooklyn in 2019, you were probably using a Harry's razor. But then a big negative surprise came for Harry's. The government blocked the deal. The FTC said that selling Harry's would kill competition in shaving. Even worse, one year later, the pandemic arrived, which caused men to stop shaving because they didn't see anyone in person.
If you shaved a handlebar mustache and lived in Brooklyn in 2019, you were probably using a Harry's razor. But then a big negative surprise came for Harry's. The government blocked the deal. The FTC said that selling Harry's would kill competition in shaving. Even worse, one year later, the pandemic arrived, which caused men to stop shaving because they didn't see anyone in person.
Shaving shut down. You grew out a lumberjack beard while you were working from home. So after their sale got blocked, COVID crushed the business. The shaving industry looked shattered. Harry should have gone bankrupt at that point. They should have. Which leads to the shocking news. Harry's sales are up 20% since then to $835 million. Jack, that's an all-time high. Yeah.