Jack Crivici-Kramer

And my social security check collecting grandfather would love the prices. Because get this, Yetis. For the 23rd year in a row, an egg salad or a pimento cheese sandwich at the Masters is just $1.50. And all the other sandwiches. Including like a honey fried chicken sandwich. A pork sandwich, an ice cream sandwich, a bunch of sandwiches. All the other sandwiches are just $3.

And my social security check collecting grandfather would love the prices. Because get this, Yetis. For the 23rd year in a row, an egg salad or a pimento cheese sandwich at the Masters is just $1.50. And all the other sandwiches. Including like a honey fried chicken sandwich. A pork sandwich, an ice cream sandwich, a bunch of sandwiches. All the other sandwiches are just $3.

And my social security check collecting grandfather would love the prices. Because get this, Yetis. For the 23rd year in a row, an egg salad or a pimento cheese sandwich at the Masters is just $1.50. And all the other sandwiches. Including like a honey fried chicken sandwich. A pork sandwich, an ice cream sandwich, a bunch of sandwiches. All the other sandwiches are just $3.

Jack, can you sprinkle on some context, please, to what we're spending when you and I see a game over at Yankee Stadium? I don't think you can buy anything at Yankee Stadium for less than like seven bucks. I think they take your foot. You have to give a foot if you want to eat a dog. So the Masters, this really interesting contrast.

Jack, can you sprinkle on some context, please, to what we're spending when you and I see a game over at Yankee Stadium? I don't think you can buy anything at Yankee Stadium for less than like seven bucks. I think they take your foot. You have to give a foot if you want to eat a dog. So the Masters, this really interesting contrast.

Jack, can you sprinkle on some context, please, to what we're spending when you and I see a game over at Yankee Stadium? I don't think you can buy anything at Yankee Stadium for less than like seven bucks. I think they take your foot. You have to give a foot if you want to eat a dog. So the Masters, this really interesting contrast.

To join the club, you have to pay a $50,000 initiation fee, but there's no food at the entire course for more than $3. In this economy? Yeah, we'll take three of those sandwiches. Make it six. And this actually represents a trend. It's not just the Masters and Costco who are dedicated to underpricing their food concessions. No, Jack and I have been following this for a few months now.

To join the club, you have to pay a $50,000 initiation fee, but there's no food at the entire course for more than $3. In this economy? Yeah, we'll take three of those sandwiches. Make it six. And this actually represents a trend. It's not just the Masters and Costco who are dedicated to underpricing their food concessions. No, Jack and I have been following this for a few months now.

To join the club, you have to pay a $50,000 initiation fee, but there's no food at the entire course for more than $3. In this economy? Yeah, we'll take three of those sandwiches. Make it six. And this actually represents a trend. It's not just the Masters and Costco who are dedicated to underpricing their food concessions. No, Jack and I have been following this for a few months now.

Jack, what are the Phoenix Suns doing these days? They unveiled this year a $2 value menu for all their home games this season. Hot dogs, chips, and drinks are just two bucks in the arena. What about Coastal Carolina University? They took it one step further. free food and drink at all their football games this fall.

Jack, what are the Phoenix Suns doing these days? They unveiled this year a $2 value menu for all their home games this season. Hot dogs, chips, and drinks are just two bucks in the arena. What about Coastal Carolina University? They took it one step further. free food and drink at all their football games this fall.

Jack, what are the Phoenix Suns doing these days? They unveiled this year a $2 value menu for all their home games this season. Hot dogs, chips, and drinks are just two bucks in the arena. What about Coastal Carolina University? They took it one step further. free food and drink at all their football games this fall.

And yet the Masters is selling a hot dog for 95% cheaper. What is the Madison Square Garden doing with this hot dog? Apparently it is five pounds and it requires a whole family. But back to the Masters, back to the Masters. The Masters is a unique business. Because it's actually not a business. It's a country club. The Masters doesn't even charge for TV rights.

And yet the Masters is selling a hot dog for 95% cheaper. What is the Madison Square Garden doing with this hot dog? Apparently it is five pounds and it requires a whole family. But back to the Masters, back to the Masters. The Masters is a unique business. Because it's actually not a business. It's a country club. The Masters doesn't even charge for TV rights.

And yet the Masters is selling a hot dog for 95% cheaper. What is the Madison Square Garden doing with this hot dog? Apparently it is five pounds and it requires a whole family. But back to the Masters, back to the Masters. The Masters is a unique business. Because it's actually not a business. It's a country club. The Masters doesn't even charge for TV rights.

Instead, they just require strict adherence to the rules of etiquette. It's a weird organization. It is. They let CBS and ESPN broadcast The Masters for free. With some rules. Like they're only allowed to show four minutes of advertisements per hour. Basically, the Masters puts tradition over profit. But still, what's behind the surprising trend of cheap concessions at sporting events?

Instead, they just require strict adherence to the rules of etiquette. It's a weird organization. It is. They let CBS and ESPN broadcast The Masters for free. With some rules. Like they're only allowed to show four minutes of advertisements per hour. Basically, the Masters puts tradition over profit. But still, what's behind the surprising trend of cheap concessions at sporting events?

Instead, they just require strict adherence to the rules of etiquette. It's a weird organization. It is. They let CBS and ESPN broadcast The Masters for free. With some rules. Like they're only allowed to show four minutes of advertisements per hour. Basically, the Masters puts tradition over profit. But still, what's behind the surprising trend of cheap concessions at sporting events?

So Jack, what's the takeaway for our buddies? Go into stadiums these days. Let your lost llama feed your profit puppies. Yetis, not every part of your business should be a profit center. Because sometimes a cost center can drive customers to your profit centers. Here's the idea. Take that $1.50 sandwich at the Masters.

So Jack, what's the takeaway for our buddies? Go into stadiums these days. Let your lost llama feed your profit puppies. Yetis, not every part of your business should be a profit center. Because sometimes a cost center can drive customers to your profit centers. Here's the idea. Take that $1.50 sandwich at the Masters.