Jack Crivici-Kramer & Nick Martell

$890 billion of stuff Americans bought online got returned. Because apparently that cute top you bought, Jack, wasn't as cute as you expected. It's a return renaissance, but not in a good way. Here's the problem, yetis. Returns are incredibly expensive. costly. The return shipping, the return packaging, the return reshelfing, it all costs a lot of money.

$890 billion of stuff Americans bought online got returned. Because apparently that cute top you bought, Jack, wasn't as cute as you expected. It's a return renaissance, but not in a good way. Here's the problem, yetis. Returns are incredibly expensive. costly. The return shipping, the return packaging, the return reshelfing, it all costs a lot of money.

$890 billion of stuff Americans bought online got returned. Because apparently that cute top you bought, Jack, wasn't as cute as you expected. It's a return renaissance, but not in a good way. Here's the problem, yetis. Returns are incredibly expensive. costly. The return shipping, the return packaging, the return reshelfing, it all costs a lot of money.

Processing a return actually costs retailers on average of 30% of an item's original price. And we end up paying it because Macy's or Lululemon, whoever, they end up passing on those costs to customers through higher prices. Now, here's what Jack and I found fascinating about this story. According to the data, we are all at fault for this. Because of either bracketing or wardrobing.

Processing a return actually costs retailers on average of 30% of an item's original price. And we end up paying it because Macy's or Lululemon, whoever, they end up passing on those costs to customers through higher prices. Now, here's what Jack and I found fascinating about this story. According to the data, we are all at fault for this. Because of either bracketing or wardrobing.

Processing a return actually costs retailers on average of 30% of an item's original price. And we end up paying it because Macy's or Lululemon, whoever, they end up passing on those costs to customers through higher prices. Now, here's what Jack and I found fascinating about this story. According to the data, we are all at fault for this. Because of either bracketing or wardrobing.

Two wild words. Jack, last year, I believe we introduced our lovely T-boy audience to the term bracketing. I was asked to be a groomsman at a wedding, and there was a specific jacket I had to buy. So I bought a 38 and a 40, not knowing which size was right, and I eventually sent back the 40. Because it's an expensive jacket, you want to make sure you get it right.

Two wild words. Jack, last year, I believe we introduced our lovely T-boy audience to the term bracketing. I was asked to be a groomsman at a wedding, and there was a specific jacket I had to buy. So I bought a 38 and a 40, not knowing which size was right, and I eventually sent back the 40. Because it's an expensive jacket, you want to make sure you get it right.

Two wild words. Jack, last year, I believe we introduced our lovely T-boy audience to the term bracketing. I was asked to be a groomsman at a wedding, and there was a specific jacket I had to buy. So I bought a 38 and a 40, not knowing which size was right, and I eventually sent back the 40. Because it's an expensive jacket, you want to make sure you get it right.

So I ordered both, even though I know sending one back is going to cost Suitsupply some money. That's bracketing, and nearly two-thirds of us have done bracketing before. This year, we online shoppers are doing something even more devious. We're wardrobing. Oh, wardrobing. This is a nasty one. What is this one, Jack?

So I ordered both, even though I know sending one back is going to cost Suitsupply some money. That's bracketing, and nearly two-thirds of us have done bracketing before. This year, we online shoppers are doing something even more devious. We're wardrobing. Oh, wardrobing. This is a nasty one. What is this one, Jack?

So I ordered both, even though I know sending one back is going to cost Suitsupply some money. That's bracketing, and nearly two-thirds of us have done bracketing before. This year, we online shoppers are doing something even more devious. We're wardrobing. Oh, wardrobing. This is a nasty one. What is this one, Jack?

Wardrobing would be if I return the size 40 and then wore the 38 for the wedding and then return the 38 too after the wedding was over. You know who you are. You've done this. Don't take that tag off because you're returning that tomorrow morning. Get this, besties. A shocking 69% of shoppers have admitted to wardrobing in 2024, which is up from 50% back in 2023. Wardrobing.

Wardrobing would be if I return the size 40 and then wore the 38 for the wedding and then return the 38 too after the wedding was over. You know who you are. You've done this. Don't take that tag off because you're returning that tomorrow morning. Get this, besties. A shocking 69% of shoppers have admitted to wardrobing in 2024, which is up from 50% back in 2023. Wardrobing.

Wardrobing would be if I return the size 40 and then wore the 38 for the wedding and then return the 38 too after the wedding was over. You know who you are. You've done this. Don't take that tag off because you're returning that tomorrow morning. Get this, besties. A shocking 69% of shoppers have admitted to wardrobing in 2024, which is up from 50% back in 2023. Wardrobing.

When your entire wardrobe, you don't end up even paying for. Half of you have returned a cute top that you already wore on the first date. No, Nick, 69% of us, according to that survey we read. I don't even want to know what that stain is, man. Returns, they're the Achilles heel of e-commerce. So Jack, what's the takeaway for our buddies who are returning things?

When your entire wardrobe, you don't end up even paying for. Half of you have returned a cute top that you already wore on the first date. No, Nick, 69% of us, according to that survey we read. I don't even want to know what that stain is, man. Returns, they're the Achilles heel of e-commerce. So Jack, what's the takeaway for our buddies who are returning things?

When your entire wardrobe, you don't end up even paying for. Half of you have returned a cute top that you already wore on the first date. No, Nick, 69% of us, according to that survey we read. I don't even want to know what that stain is, man. Returns, they're the Achilles heel of e-commerce. So Jack, what's the takeaway for our buddies who are returning things?

Just as important as logistics is reverse logistics. Yetis, in this era of inflation, in this economy, it is tougher to pass on return costs to consumers with more higher prices. That's why in 2023, Amazon ended the free return. And now most retailers make you pay some kind of a shipping or restocking fee. Okay, but here's what Jack and I are thinking.

Just as important as logistics is reverse logistics. Yetis, in this era of inflation, in this economy, it is tougher to pass on return costs to consumers with more higher prices. That's why in 2023, Amazon ended the free return. And now most retailers make you pay some kind of a shipping or restocking fee. Okay, but here's what Jack and I are thinking.