Jack Crivici-Kramer & Nick Martell

But if you do build your own Rolls, you then get access to an app called Whispers. Again, this is a true story, which gets you access to chat with Rolls Royce executives who also built one-of-a-kind Rollses. And at that point, you're basically in the Illuminati. You're asking like, what constellation did you install on the ceiling of your car?

But if you do build your own Rolls, you then get access to an app called Whispers. Again, this is a true story, which gets you access to chat with Rolls Royce executives who also built one-of-a-kind Rollses. And at that point, you're basically in the Illuminati. You're asking like, what constellation did you install on the ceiling of your car?

Well, you don't have to ask because you've got a rocket ship to live in the constellations, Jack. It's basically like MTV Pimp My Ride, but instead of Exhibit, it's Jay Gatsby. Someone read novels as a kid. So Jack, what's the takeaway for our buddies over at Rolls-Royce? Rolls-Royce isn't selling cars. They're commissioning art.

Well, you don't have to ask because you've got a rocket ship to live in the constellations, Jack. It's basically like MTV Pimp My Ride, but instead of Exhibit, it's Jay Gatsby. Someone read novels as a kid. So Jack, what's the takeaway for our buddies over at Rolls-Royce? Rolls-Royce isn't selling cars. They're commissioning art.

Well, you don't have to ask because you've got a rocket ship to live in the constellations, Jack. It's basically like MTV Pimp My Ride, but instead of Exhibit, it's Jay Gatsby. Someone read novels as a kid. So Jack, what's the takeaway for our buddies over at Rolls-Royce? Rolls-Royce isn't selling cars. They're commissioning art.

Now, Yetis, Jack and I have told you before about the strategy of category design. To stand out in an industry, you need to put yourself in a new category, in a new industry. Don't compete to try to be better. Compete to try to be different. Like Rolls-Royce, they embrace that strategy. Instead of cars, they've positioned themselves as selling art.

Now, Yetis, Jack and I have told you before about the strategy of category design. To stand out in an industry, you need to put yourself in a new category, in a new industry. Don't compete to try to be better. Compete to try to be different. Like Rolls-Royce, they embrace that strategy. Instead of cars, they've positioned themselves as selling art.

Now, Yetis, Jack and I have told you before about the strategy of category design. To stand out in an industry, you need to put yourself in a new category, in a new industry. Don't compete to try to be better. Compete to try to be different. Like Rolls-Royce, they embrace that strategy. Instead of cars, they've positioned themselves as selling art.

And now they're positioning themselves as selling commissioned art. It's just like asking Pablo Picasso to make something specific for you. They can now charge an extra premium because you wanted that. Rolls-Royce is borrowing a strategy, commissioned artwork, that goes all the way back to the Renaissance period. These one-of-a-kind Rolls-Royces, they aren't cars. They're a different category.

And now they're positioning themselves as selling commissioned art. It's just like asking Pablo Picasso to make something specific for you. They can now charge an extra premium because you wanted that. Rolls-Royce is borrowing a strategy, commissioned artwork, that goes all the way back to the Renaissance period. These one-of-a-kind Rolls-Royces, they aren't cars. They're a different category.

And now they're positioning themselves as selling commissioned art. It's just like asking Pablo Picasso to make something specific for you. They can now charge an extra premium because you wanted that. Rolls-Royce is borrowing a strategy, commissioned artwork, that goes all the way back to the Renaissance period. These one-of-a-kind Rolls-Royces, they aren't cars. They're a different category.

They're commissioned art. Because selling art is way more profitable even than selling an ultra luxury motor car. Now, a quick word from our sponsor.

They're commissioned art. Because selling art is way more profitable even than selling an ultra luxury motor car. Now, a quick word from our sponsor.

They're commissioned art. Because selling art is way more profitable even than selling an ultra luxury motor car. Now, a quick word from our sponsor.

For our third and final story, a record 17% of stuff that we buy online gets returned. Nearly a trillion bucks worth of returns are happening every year. Here's what retailers are doing to stop you from returning things. Oh, Yetis, the holidays, they are over. Happy return season to all those who celebrate, Jack. Time to exchange that ambitious medium for the large that you really need.

For our third and final story, a record 17% of stuff that we buy online gets returned. Nearly a trillion bucks worth of returns are happening every year. Here's what retailers are doing to stop you from returning things. Oh, Yetis, the holidays, they are over. Happy return season to all those who celebrate, Jack. Time to exchange that ambitious medium for the large that you really need.

For our third and final story, a record 17% of stuff that we buy online gets returned. Nearly a trillion bucks worth of returns are happening every year. Here's what retailers are doing to stop you from returning things. Oh, Yetis, the holidays, they are over. Happy return season to all those who celebrate, Jack. Time to exchange that ambitious medium for the large that you really need.

Honey, there's a receipt in there if you don't like it, said every low confidence husband on Christmas ever. The best is when you say there's a receipt before she's even opened the package. Or you just give the receipt. Yetis, in 2023, 15% of things bought online were returned according to the National Retail Federation. In 2024, that increased to 17%.

Honey, there's a receipt in there if you don't like it, said every low confidence husband on Christmas ever. The best is when you say there's a receipt before she's even opened the package. Or you just give the receipt. Yetis, in 2023, 15% of things bought online were returned according to the National Retail Federation. In 2024, that increased to 17%.

Honey, there's a receipt in there if you don't like it, said every low confidence husband on Christmas ever. The best is when you say there's a receipt before she's even opened the package. Or you just give the receipt. Yetis, in 2023, 15% of things bought online were returned according to the National Retail Federation. In 2024, that increased to 17%.