Jack and Nick

Yeah, studies show that when Target tweets the nickname Target, it actually leads to less engagement. And it's the same concept, we think, with an unexpected viral moment. If the brand engages, the moment loses its authenticity. Yeah, Saratoga did say something. It'd be almost absurd if they stayed totally silent, but they really barely said anything.

Yeah, studies show that when Target tweets the nickname Target, it actually leads to less engagement. And it's the same concept, we think, with an unexpected viral moment. If the brand engages, the moment loses its authenticity. Yeah, Saratoga did say something. It'd be almost absurd if they stayed totally silent, but they really barely said anything.

Because as soon as a brand enters an internet conversation about it, it's over. The conversation's over. That's why we like to say, don't enter the chat. For our second story, the Signalgate scandal escalated yesterday as full attack plans on a terrorist group were revealed publicly from a group chat. So we have to tell you about Signal and the dude behind it.

Because as soon as a brand enters an internet conversation about it, it's over. The conversation's over. That's why we like to say, don't enter the chat. For our second story, the Signalgate scandal escalated yesterday as full attack plans on a terrorist group were revealed publicly from a group chat. So we have to tell you about Signal and the dude behind it.

Because as soon as a brand enters an internet conversation about it, it's over. The conversation's over. That's why we like to say, don't enter the chat. For our second story, the Signalgate scandal escalated yesterday as full attack plans on a terrorist group were revealed publicly from a group chat. So we have to tell you about Signal and the dude behind it.

Yetis, on Monday, this was the headline of Atlantic Magazine. And Jack, I got to imagine this got more clicks than anything in Atlantic century-old history. Here's the headline. The Trump administration accidentally texted me its war plans. That is something you're probably going to click on right there.

Yetis, on Monday, this was the headline of Atlantic Magazine. And Jack, I got to imagine this got more clicks than anything in Atlantic century-old history. Here's the headline. The Trump administration accidentally texted me its war plans. That is something you're probably going to click on right there.

Yetis, on Monday, this was the headline of Atlantic Magazine. And Jack, I got to imagine this got more clicks than anything in Atlantic century-old history. Here's the headline. The Trump administration accidentally texted me its war plans. That is something you're probably going to click on right there.

The reporter of that article was accidentally added to a group chat that had the vice president, the defense secretary... the national security advisors, the whole cabinet, basically. Yeah, and in that group chat, just like, you know, the group chats we got with, like, our buddy Timmy, he saw plans to attack a terrorist group before it actually happened.

The reporter of that article was accidentally added to a group chat that had the vice president, the defense secretary... the national security advisors, the whole cabinet, basically. Yeah, and in that group chat, just like, you know, the group chats we got with, like, our buddy Timmy, he saw plans to attack a terrorist group before it actually happened.

The reporter of that article was accidentally added to a group chat that had the vice president, the defense secretary... the national security advisors, the whole cabinet, basically. Yeah, and in that group chat, just like, you know, the group chats we got with, like, our buddy Timmy, he saw plans to attack a terrorist group before it actually happened.

So on Monday, he revealed screenshots proving that he was accidentally included in this group chat. And this looks like, again, one of your typical friend group chats. They included an emoji of a USA flag and a fist after the bombing mission was successfully completed. So kind of like the group chats you're in, same emoji... Different context.

So on Monday, he revealed screenshots proving that he was accidentally included in this group chat. And this looks like, again, one of your typical friend group chats. They included an emoji of a USA flag and a fist after the bombing mission was successfully completed. So kind of like the group chats you're in, same emoji... Different context.

So on Monday, he revealed screenshots proving that he was accidentally included in this group chat. And this looks like, again, one of your typical friend group chats. They included an emoji of a USA flag and a fist after the bombing mission was successfully completed. So kind of like the group chats you're in, same emoji... Different context.

Now, Trump and his cabinet criticized the journalists and basically said this wasn't a big deal. Although the National Security Advisor Mike Waltz took full responsibility for the mistake. But Trump's team said that the texts didn't include anything confidential, and they specifically said nobody was texting war plans.

Now, Trump and his cabinet criticized the journalists and basically said this wasn't a big deal. Although the National Security Advisor Mike Waltz took full responsibility for the mistake. But Trump's team said that the texts didn't include anything confidential, and they specifically said nobody was texting war plans.

Now, Trump and his cabinet criticized the journalists and basically said this wasn't a big deal. Although the National Security Advisor Mike Waltz took full responsibility for the mistake. But Trump's team said that the texts didn't include anything confidential, and they specifically said nobody was texting war plans.

So on Wednesday morning, the journalist did what any teenager would do if they were accused of lying by their parents. He showed more screenshots. He just showed more. Look at this one, Mom. He published the rest of the text that he had previously withheld, the ones that included the detailed war plans. Turns out the information in that group chat was actually very confidential.

So on Wednesday morning, the journalist did what any teenager would do if they were accused of lying by their parents. He showed more screenshots. He just showed more. Look at this one, Mom. He published the rest of the text that he had previously withheld, the ones that included the detailed war plans. Turns out the information in that group chat was actually very confidential.

So on Wednesday morning, the journalist did what any teenager would do if they were accused of lying by their parents. He showed more screenshots. He just showed more. Look at this one, Mom. He published the rest of the text that he had previously withheld, the ones that included the detailed war plans. Turns out the information in that group chat was actually very confidential.