Guy Kawasaki

You're still not going to be Steve Jobs. You're not going to be Steve Jobs. So the last person who tried to emulate Steve Jobs is now in prison. If you know what I mean.

You're still not going to be Steve Jobs. You're not going to be Steve Jobs. So the last person who tried to emulate Steve Jobs is now in prison. If you know what I mean.

Listen, let me be honest. I would not be where I am without Steve Jobs, right? Because let's just say that there's a saying that the rising tide floats. I will also tell you that the tsunami floats everything too. And I was riding the tsunami. So Steve Jobs, I've never met anybody like him. He really could either invent the future or call the future.

Listen, let me be honest. I would not be where I am without Steve Jobs, right? Because let's just say that there's a saying that the rising tide floats. I will also tell you that the tsunami floats everything too. And I was riding the tsunami. So Steve Jobs, I've never met anybody like him. He really could either invent the future or call the future.

He could predict what people would want, or he would make whatever the hell he wanted and convince people that they wanted it too. Either one of those explains Steve Jobs. And I learned from him the importance of design. I learned about how to be an evangelist and get people to believe in stuff as much as you do.

He could predict what people would want, or he would make whatever the hell he wanted and convince people that they wanted it too. Either one of those explains Steve Jobs. And I learned from him the importance of design. I learned about how to be an evangelist and get people to believe in stuff as much as you do.

Well, first of all, evangelism comes from a Greek word meaning bringing the good news. So Apple's Macintosh was the good news that made people more creative and productive. And I will now unveil, get a drum roll here, I will unveil the secret to evangelism. And the secret to evangelism is that you evangelize good shit because evangelizing shit is hard, if not impossible.

Well, first of all, evangelism comes from a Greek word meaning bringing the good news. So Apple's Macintosh was the good news that made people more creative and productive. And I will now unveil, get a drum roll here, I will unveil the secret to evangelism. And the secret to evangelism is that you evangelize good shit because evangelizing shit is hard, if not impossible.

So now that sounds like a duh, isn't it? Like, God, thank you very much. Until this podcast, I was going to evangelize shit. But now I realize I shouldn't evangelize shit. I should evangelize something insanely great. Thank you very much. You know, what a great podcast.

So now that sounds like a duh, isn't it? Like, God, thank you very much. Until this podcast, I was going to evangelize shit. But now I realize I shouldn't evangelize shit. I should evangelize something insanely great. Thank you very much. You know, what a great podcast.

What I'm telling you, what I'm telling you in a not subtle way is that if you want to be a great evangelist, you have to either create or find or align yourself with something great. Otherwise, it ain't going to work because evangelism is about bringing the good news. And if you have mediocre news, it ain't going to work. So don't try it with something mediocre.

What I'm telling you, what I'm telling you in a not subtle way is that if you want to be a great evangelist, you have to either create or find or align yourself with something great. Otherwise, it ain't going to work because evangelism is about bringing the good news. And if you have mediocre news, it ain't going to work. So don't try it with something mediocre.

Now, I'm not saying that evangelism is the only way to succeed. There are other ways to succeed. I mean, for crying out loud, Microsoft has succeeded. So that proves, right, you don't have to be insanely great. But for evangelism to work, you have to have something great.

Now, I'm not saying that evangelism is the only way to succeed. There are other ways to succeed. I mean, for crying out loud, Microsoft has succeeded. So that proves, right, you don't have to be insanely great. But for evangelism to work, you have to have something great.

There are two explanations for why I left Apple, the first time anyway. So one explanation is this. I was the evangelist for Macintosh, and I believe Macintosh was good news. It was a great opportunity. So, of course, Guy would leave Apple to start a Macintosh software company, right? Because if the evangelist doesn't believe in the software market, who will?

There are two explanations for why I left Apple, the first time anyway. So one explanation is this. I was the evangelist for Macintosh, and I believe Macintosh was good news. It was a great opportunity. So, of course, Guy would leave Apple to start a Macintosh software company, right? Because if the evangelist doesn't believe in the software market, who will?

So it's expected almost that I would leave. So that's story A. Story B is deeper and sicker and more insipid about me. So at the time, this is 1987. At the time, I was a manager of the group that did the Apple-labeled software developer tech support and Apple evangelism, convincing people to do Mac software. So... I was the manager and the next level up was director.

So it's expected almost that I would leave. So that's story A. Story B is deeper and sicker and more insipid about me. So at the time, this is 1987. At the time, I was a manager of the group that did the Apple-labeled software developer tech support and Apple evangelism, convincing people to do Mac software. So... I was the manager and the next level up was director.

And the next level after that was VP. And so Apple had this policy that they would buy a director or VP a car. That was, you had to get one level higher than me. So I love cars. I love cars. We could have a whole podcast just about cars and cars. I don't mean like I have to drive a Lamborghini to show off the other people. Nobody needs to know what I drive. I need to know what I drive.

And the next level after that was VP. And so Apple had this policy that they would buy a director or VP a car. That was, you had to get one level higher than me. So I love cars. I love cars. We could have a whole podcast just about cars and cars. I don't mean like I have to drive a Lamborghini to show off the other people. Nobody needs to know what I drive. I need to know what I drive.