Greg Hoffman

Are the books in the right? So if I have a problem, it's in some ways that I'm searching for perfection too often. And what can happen is you start to strip the soul and personality out of something. And it's been great that I've had people throughout my career to balance that. That's back to this idea of creative tension.

Are the books in the right? So if I have a problem, it's in some ways that I'm searching for perfection too often. And what can happen is you start to strip the soul and personality out of something. And it's been great that I've had people throughout my career to balance that. That's back to this idea of creative tension.

Like if there's a two startup founders, you know, it's, I love it when it's someone's, it's someone represents the art and someone represents the science, you know, someone's more analytical in their decision-making process and, others maybe a little bit more nonlinear, maybe a little bit more right brain thinking.

Like if there's a two startup founders, you know, it's, I love it when it's someone's, it's someone represents the art and someone represents the science, you know, someone's more analytical in their decision-making process and, others maybe a little bit more nonlinear, maybe a little bit more right brain thinking.

And I love that tension because when you don't have that, it's like one side starts to kind of creep up. And that's why I got into, you know, I'm also the branding instructor at the University of Oregon's Graduate School of Business. And these are I'm in front of mainly folks that want to become future GMs, entrepreneurs, product developers, you name it.

And I love that tension because when you don't have that, it's like one side starts to kind of creep up. And that's why I got into, you know, I'm also the branding instructor at the University of Oregon's Graduate School of Business. And these are I'm in front of mainly folks that want to become future GMs, entrepreneurs, product developers, you name it.

But I'm there to say it's like, yes, we're going to go through how you create a brand plan and a brand strategy and we're going to do this, but you're also going to work on brand identity. And don't worry about if you don't think you're creative because that kills me when I hear that.

But I'm there to say it's like, yes, we're going to go through how you create a brand plan and a brand strategy and we're going to do this, but you're also going to work on brand identity. And don't worry about if you don't think you're creative because that kills me when I hear that.

The application of creativity, yes, it's oftentimes reserved for people that have created a fluency through experience and education, whether it's an architect, a coder, et cetera. But the creation, the inception of an idea, we can all participate in that. Like the brainstorming of an idea, we can all participate. Because what happens oftentimes is people say, well, I can't draw, I'm not creative.

The application of creativity, yes, it's oftentimes reserved for people that have created a fluency through experience and education, whether it's an architect, a coder, et cetera. But the creation, the inception of an idea, we can all participate in that. Like the brainstorming of an idea, we can all participate. Because what happens oftentimes is people say, well, I can't draw, I'm not creative.

And it's like, well, that's only part of the equation. I've done, I don't know, a couple hundred, I've led a couple hundred brainstorm sessions over the years, big and small. And I've never said at the beginning of the brainstorm session, I want all the non-creative people to leave the room right now, because we're going to start to concept and be creative.

And it's like, well, that's only part of the equation. I've done, I don't know, a couple hundred, I've led a couple hundred brainstorm sessions over the years, big and small. And I've never said at the beginning of the brainstorm session, I want all the non-creative people to leave the room right now, because we're going to start to concept and be creative.

No, it's again, it's right and left brain thinkers working together to conceive great things.

No, it's again, it's right and left brain thinkers working together to conceive great things.