Greg Hoffman

And so that, that's the one thing I really appreciate about what you're doing is this, again, back to this, this being human as, as a, you know, being human and creating emotion. And part of that is just through people can, you know, see themselves in you or us. And that, yeah, I mean, that's what I would say. It's less about sometimes the traditional aspects of branding

And so that, that's the one thing I really appreciate about what you're doing is this, again, back to this, this being human as, as a, you know, being human and creating emotion. And part of that is just through people can, you know, see themselves in you or us. And that, yeah, I mean, that's what I would say. It's less about sometimes the traditional aspects of branding

which is I want to make sure the frame of every podcast has the color gold and it must, you know, so, and again, I'm saying this as someone who's oftentimes been pretty rigid in terms of to grow some of these businesses to own a brand color, if you will. and you pick your favorite brand, there's a level of repetition needed to build that kind of equity in a typeface, in a color, in a logo.

which is I want to make sure the frame of every podcast has the color gold and it must, you know, so, and again, I'm saying this as someone who's oftentimes been pretty rigid in terms of to grow some of these businesses to own a brand color, if you will. and you pick your favorite brand, there's a level of repetition needed to build that kind of equity in a typeface, in a color, in a logo.

You need to build that brand frame, right? Oftentimes startups almost skip that. It's like, no, go back. It's like really build your brand identifiers, your brand elements, right? Because that's your picture frame. And the stronger the picture frame, the more the picture in it is going to shine.

You need to build that brand frame, right? Oftentimes startups almost skip that. It's like, no, go back. It's like really build your brand identifiers, your brand elements, right? Because that's your picture frame. And the stronger the picture frame, the more the picture in it is going to shine.

The weaker that frame, then the picture within it is kind of, it's not on solid ground, if that makes sense. And so that's why in the book, I talk about the picture in the frame. and ensuring that the frame never outshines the picture.

The weaker that frame, then the picture within it is kind of, it's not on solid ground, if that makes sense. And so that's why in the book, I talk about the picture in the frame. and ensuring that the frame never outshines the picture.

That's what I'm getting at is like, when you're thinking about brand elements and how best to express those through the different platforms, it's the right question, but making sure that they don't take away from the actual storytelling within it, which is the picture.

That's what I'm getting at is like, when you're thinking about brand elements and how best to express those through the different platforms, it's the right question, but making sure that they don't take away from the actual storytelling within it, which is the picture.

No, I think that's the frame as well. You know, when I walk into a space, I'm a bit obsessive compulsive about like design and details, you know? And I walk in and I look at the carpet and what type of chairs and...

No, I think that's the frame as well. You know, when I walk into a space, I'm a bit obsessive compulsive about like design and details, you know? And I walk in and I look at the carpet and what type of chairs and...

like the display case and what are the objects, and whether I go into a restaurant or the hotel I stayed in last night, and I'm soaking all that up, but that isn't the actual experience. That isn't the actual story. You're revealing the story of this podcast through all these elements, but that's still the story frame and is where I'm going.

like the display case and what are the objects, and whether I go into a restaurant or the hotel I stayed in last night, and I'm soaking all that up, but that isn't the actual experience. That isn't the actual story. You're revealing the story of this podcast through all these elements, but that's still the story frame and is where I'm going.

And then the delivery of through your voice and these conversations is what sits within it. But yes, those identifiers, those brand elements play a huge role because every one of them, I guess what I'm saying, what I like about when I walked in is it's like everything was considered.

And then the delivery of through your voice and these conversations is what sits within it. But yes, those identifiers, those brand elements play a huge role because every one of them, I guess what I'm saying, what I like about when I walked in is it's like everything was considered.

There was nothing arbitrary because what a mess for some brands, large and small, when they don't have a culture that cares deeply about those details. And I think the best ones do. And certainly when you think of some of the most successful fashion brands, There's just an ethic inside that any detail, large or small, will be intentional.

There was nothing arbitrary because what a mess for some brands, large and small, when they don't have a culture that cares deeply about those details. And I think the best ones do. And certainly when you think of some of the most successful fashion brands, There's just an ethic inside that any detail, large or small, will be intentional.

So that's design, emotion by design, the word design is really about intention, be intentional. and look to reveal something about yourself through this round table with the marble top. It's like, it all communicates. Trust me, I drive my wife and my kids absolutely mad because they've had to live with this guy who's just constantly moving stuff around. Is the bookcase curated perfectly?

So that's design, emotion by design, the word design is really about intention, be intentional. and look to reveal something about yourself through this round table with the marble top. It's like, it all communicates. Trust me, I drive my wife and my kids absolutely mad because they've had to live with this guy who's just constantly moving stuff around. Is the bookcase curated perfectly?