Gary Vaynerchuk
Appearances
Young and Profiting (YAP) with Hala Taha
YAPCreator: Turn Your Followers Into Superfans With Trust and Authenticity | Presented by OpusClip | E322
When I make content, sometimes I'm like, this piece of content that I'm going to make is going to hit 45 to 55-year-old first-time moms everywhere. on the coasts. More New York, LA mentality than London, than Ohio, than Spain. So if I know that I'm doing that, don't you think that my adjectives and analogies tone intent, right? So I want everyone who's listening to start thinking about cohorts.
Young and Profiting (YAP) with Hala Taha
YAPCreator: Turn Your Followers Into Superfans With Trust and Authenticity | Presented by OpusClip | E322
Gary, what do you mean? I just do sneaker content. Okay. Well, there's a lot of different niches within sneaker content. There's people of high net worth like myself who can afford bougie fucking Nike Air Force One collaborations. There's other people who just really like New Balance. There's the Reebok movement that I'm getting into as well. There's a lot going on.
Young and Profiting (YAP) with Hala Taha
YAPCreator: Turn Your Followers Into Superfans With Trust and Authenticity | Presented by OpusClip | E322
Crocs, if you want to expand it a little bit. Do you know who you're making this video for? Because everyone's going to Vanilla. I make content for entrepreneurs. I'm like, okay, knock yourself out. Imagine how much better a piece of content is that you know that you're going to make.
Young and Profiting (YAP) with Hala Taha
YAPCreator: Turn Your Followers Into Superfans With Trust and Authenticity | Presented by OpusClip | E322
I'm going to make content for first-generation Hispanic entrepreneurs that are 18 to 22 that came from immigrant parents that came from Mexico. I'm going to use analogies. I'm going to make reference to rigatón. I'm going to talk about San Antonio culture.
Young and Profiting (YAP) with Hala Taha
YAPCreator: Turn Your Followers Into Superfans With Trust and Authenticity | Presented by OpusClip | E322
It's called relevance, everyone. If you're not relevant to someone, the second I make a long-tail barstool joke, every barstool dude is like, fuck, yeah. Like, it's not super complicated. And so, because everyone gets so boring and vanilla right away. People say to me all the time, they're like, it's a really funny thing that I fuck people up with.
Young and Profiting (YAP) with Hala Taha
YAPCreator: Turn Your Followers Into Superfans With Trust and Authenticity | Presented by OpusClip | E322
Like, because I've been so consistent and growing and all this stuff. But then, like, sometimes they'll be like, but Gary, you say the same shit. I'm like, what do you want me to make up stuff I don't believe in? Mm-hmm.
Young and Profiting (YAP) with Hala Taha
YAPCreator: Turn Your Followers Into Superfans With Trust and Authenticity | Presented by OpusClip | E322
And then they go, like if they stick with me in that combo, they start to realize, ah, I say the same macro 15 things, but the way I say it differently and how and where and what and to whom, that's the game. So cohorts, these are consumer segmentations. In old television talk, it was, we're trying to reach the 18 to 35-year-old demo.
Young and Profiting (YAP) with Hala Taha
YAPCreator: Turn Your Followers Into Superfans With Trust and Authenticity | Presented by OpusClip | E322
I like to think, and I know I'm looking at your crew a lot because I like doing that. I like to think everyone in here is at a point in their lives where they realize an 18-year-old person and a 32-year-old person are very different. But that was television. You didn't have the internet. Now that we have the internet, Like everybody who's listening should be posting on Facebook. It's huge.
Young and Profiting (YAP) with Hala Taha
YAPCreator: Turn Your Followers Into Superfans With Trust and Authenticity | Presented by OpusClip | E322
Still, I'm getting 25, 30 year old audience on Facebook. Now they're on there like once in a blue moon compared to whatever. But like, like you should be relevant to Facebook audience. You should be relevant to TikTok audience. Snapchat's culture is slightly different than TikTok's. Like it's all different rooms out there and you want to be in every room.