Frances Frei

Well, yeah.

Yeah, in fact, the first time we wrote about it was in that bargain bin book, Uncommon Service.

The second time we wrote about it was in Unleashed.

And the third time we wrote about it was in Move Fast and Fix Things.

And it's, I think, the only thing we have written about in all three books because society has not yet, we have not yet said it in a way that people have been able to fully digest.

And it's so important in this semester.

In this season, we're going to take a swing at trying to make sure that our fixers understand that in order to be great, you have to be bad, and we have to be equally unapologetic about both.

You just dropped the name of the new book, The Secret Memos.

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