Erez Zukerman
👤 PersonAppearances Over Time
Podcast Appearances
Sounds, yeah. I think there's something there.
Sounds, yeah. I think there's something there.
You could have it poke out the top a little bit. You could lift it so that the top of the trackpad is higher than the top of the keyboard.
You could have it poke out the top a little bit. You could lift it so that the top of the trackpad is higher than the top of the keyboard.
Sure. We have many tutorials for fun ways to void your warranty. We are all about that. So one thing people should know, opening up a product, if you spoke to iFixit, I'm sure they mentioned that as well, but some people still don't know that opening up a product does not void your warranty. The warranty is still, you can flip a product over, open it up, look inside, warranty is still valid.
Sure. We have many tutorials for fun ways to void your warranty. We are all about that. So one thing people should know, opening up a product, if you spoke to iFixit, I'm sure they mentioned that as well, but some people still don't know that opening up a product does not void your warranty. The warranty is still, you can flip a product over, open it up, look inside, warranty is still valid.
Where the warranty is, becomes void is any user caused damage. Let's say you opened it up and then you spilled Coke in there. That's hard for me to cover. But basically the warranty It's a two-year warranty at base. You can extend it to four years. And you can extend it at the time of order.
Where the warranty is, becomes void is any user caused damage. Let's say you opened it up and then you spilled Coke in there. That's hard for me to cover. But basically the warranty It's a two-year warranty at base. You can extend it to four years. And you can extend it at the time of order.
I don't do the thing like Apple do where you can extend it after you buy because that feels like kind of a desperate upsell to me. Like, I don't love it. I think it's more respectful of people to just say, well, you looked at the accessory store. That was your decision. I respect your decision. That's it.
I don't do the thing like Apple do where you can extend it after you buy because that feels like kind of a desperate upsell to me. Like, I don't love it. I think it's more respectful of people to just say, well, you looked at the accessory store. That was your decision. I respect your decision. That's it.
I'm not going to haunt you with, are you sure you don't want to pay a little more for two more years? If at the time of purchase, you make that decision, you get four years. And that's a very no BS warranty in the sense that if there is any problem, our support team is amazing. We are 11 people in the company, not including the manufacturing side. Four of us are full-time support.
I'm not going to haunt you with, are you sure you don't want to pay a little more for two more years? If at the time of purchase, you make that decision, you get four years. And that's a very no BS warranty in the sense that if there is any problem, our support team is amazing. We are 11 people in the company, not including the manufacturing side. Four of us are full-time support.
I would say four and a half because half my time is in the support inbox, but it's four of us are full-time support, extremely good at what they do. That is the core of our marketing, really. I think it's shocking to people when they buy a product and then they need help and then you actually help them. People are so surprised when that happens. It's quite funny.
I would say four and a half because half my time is in the support inbox, but it's four of us are full-time support, extremely good at what they do. That is the core of our marketing, really. I think it's shocking to people when they buy a product and then they need help and then you actually help them. People are so surprised when that happens. It's quite funny.
Some people write already being very defensive. They write with a sort of attitude of, I know you're not going to help me and I'm pissed, but I'm going to just lay out my case right here. And then I go, okay, yeah. And then we help them. And they're like, what just happened? Somebody listened and it wasn't like some AI chatbot thing. So the warranty... It's comprehensive.
Some people write already being very defensive. They write with a sort of attitude of, I know you're not going to help me and I'm pissed, but I'm going to just lay out my case right here. And then I go, okay, yeah. And then we help them. And they're like, what just happened? Somebody listened and it wasn't like some AI chatbot thing. So the warranty... It's comprehensive.
It's handled by human beings who do not make you go through a bunch of forms. And if you want to mod the keyboard, we are all for that. We show you all sorts of ideas while making it very clear that when you're modding it, you are doing away with a warranty. And some people actually wait for the warranty to expire before they do that.
It's handled by human beings who do not make you go through a bunch of forms. And if you want to mod the keyboard, we are all for that. We show you all sorts of ideas while making it very clear that when you're modding it, you are doing away with a warranty. And some people actually wait for the warranty to expire before they do that.
Bottom line is, I think if you own something, you should own it. It should be yours. You should be able to void the warranty on the thing productively. Like I can certainly void the warranty on my iPhone, but I can't do anything productive with that. I'll just have a broken iPhone. So you know what I mean?
Bottom line is, I think if you own something, you should own it. It should be yours. You should be able to void the warranty on the thing productively. Like I can certainly void the warranty on my iPhone, but I can't do anything productive with that. I'll just have a broken iPhone. So you know what I mean?