Emma Grede

And I think there's like a lot of, again, it's like there's high, low ways. There's very, very few brands that can be successful in in an app, right? You've got to really have so much brand affinity and so much love to that brand that people will come, get off of whatever they're doing and like click and be in your app. So I think that's certainly not for everybody.

And I think there's like a lot of, again, it's like there's high, low ways. There's very, very few brands that can be successful in in an app, right? You've got to really have so much brand affinity and so much love to that brand that people will come, get off of whatever they're doing and like click and be in your app. So I think that's certainly not for everybody.

I don't think that would work for a lot of the brands that I'm involved in. But the sense of like standing for something, having some kind of purpose, galvanizing people around something that isn't just about your product is...

I don't think that would work for a lot of the brands that I'm involved in. But the sense of like standing for something, having some kind of purpose, galvanizing people around something that isn't just about your product is...

is probably the way to go i think and you know good american has been so successful because it always stood for something at the end of the day we were selling blue jeans and white t-shirts but people understand why they come to that brand they understand that there's a purpose but you also have to evolve that purpose continuously and when i think about where we started eight years ago and where we are in the middle somewhere we became b corp certified and that was another like

is probably the way to go i think and you know good american has been so successful because it always stood for something at the end of the day we were selling blue jeans and white t-shirts but people understand why they come to that brand they understand that there's a purpose but you also have to evolve that purpose continuously and when i think about where we started eight years ago and where we are in the middle somewhere we became b corp certified and that was another like

real push for the company. It was very, very, very heavy lifting. But that was something that for our staff became so important to them. You know, denim is a tough business to be in. It's a very pollutive business. I have a lot of really young people, a lot of young mothers that work at the company, and they wanted to know that they worked in a place that cared about the world. that they live in.

real push for the company. It was very, very, very heavy lifting. But that was something that for our staff became so important to them. You know, denim is a tough business to be in. It's a very pollutive business. I have a lot of really young people, a lot of young mothers that work at the company, and they wanted to know that they worked in a place that cared about the world. that they live in.

And so it really was something that was an undertaking by that company to say, we all feel that we could do so much better. And I think that the underlying values of that company are about it being about our customers and the people that work there and whatever is true to them being the most important thing. And so that has really evolved over time.

And so it really was something that was an undertaking by that company to say, we all feel that we could do so much better. And I think that the underlying values of that company are about it being about our customers and the people that work there and whatever is true to them being the most important thing. And so that has really evolved over time.

Oh, bless her. Well, I'd say I love your curly hair, first of all. It's not a bad place to start actually because I would say that it's so important to be true to yourself in whatever you do. And, you know, I think that I have an incredible gut instinct and I have very strong feelings that guide the decisions that I make. And that has really led me so well.

Oh, bless her. Well, I'd say I love your curly hair, first of all. It's not a bad place to start actually because I would say that it's so important to be true to yourself in whatever you do. And, you know, I think that I have an incredible gut instinct and I have very strong feelings that guide the decisions that I make. And that has really led me so well.

So I'd be like, have conviction about what it is that you feel deeply and go with that. But by the same token, I'd say know what you don't know, because there's a lot of places where I'm weak. And one of my greatest strengths and a superpower of mine has been know what you don't know and hire people into the kind of gaps and the holes that you have in your own knowledge.

So I'd be like, have conviction about what it is that you feel deeply and go with that. But by the same token, I'd say know what you don't know, because there's a lot of places where I'm weak. And one of my greatest strengths and a superpower of mine has been know what you don't know and hire people into the kind of gaps and the holes that you have in your own knowledge.

That's been really important for me and I feel like I'm so privileged that I've worked with people in one company and being able to bring them into another company and another and I start almost a lot of things with like a similar group of people and I love that because they fill in for where I'm not so good and that's been really key. And then despite everything you've been told...

That's been really important for me and I feel like I'm so privileged that I've worked with people in one company and being able to bring them into another company and another and I start almost a lot of things with like a similar group of people and I love that because they fill in for where I'm not so good and that's been really key. And then despite everything you've been told...

you're gonna have to take some risks. And I think that everything that this kid knew was like, don't be risky, don't take any risks, like figure everything out and be really safe. And what I've learned is that nothing is going to come easy. And I think that when I moved here, I moved to America with a two-year-old and a newborn baby. And I had no friends here, not like real friends.

you're gonna have to take some risks. And I think that everything that this kid knew was like, don't be risky, don't take any risks, like figure everything out and be really safe. And what I've learned is that nothing is going to come easy. And I think that when I moved here, I moved to America with a two-year-old and a newborn baby. And I had no friends here, not like real friends.

And it was a really scary move because you move away from, you know, you forget when you move country, you move from all senses of what is familiar to you. And that's very It's very difficult in any stage of your life, but there's a special vulnerability that comes along with having a new baby and having a new venture that you don't really understand how to run at the time.

And it was a really scary move because you move away from, you know, you forget when you move country, you move from all senses of what is familiar to you. And that's very It's very difficult in any stage of your life, but there's a special vulnerability that comes along with having a new baby and having a new venture that you don't really understand how to run at the time.