Emma Grede

absolutely do not do that you need a profitable business that works when this is over and so I just was like I'm gonna do what these guys are telling me they have a lot of experience they have a lot of successful businesses they've been doing it for a lot longer and so I think that

absolutely do not do that you need a profitable business that works when this is over and so I just was like I'm gonna do what these guys are telling me they have a lot of experience they have a lot of successful businesses they've been doing it for a lot longer and so I think that

While we created a foundation for the business that was really important, that was rooted in being digitally native, we never rested on that being the only way that we could meet customers. We were immediately saying, we've got to open our own stores. We've got to create a wholesale footprint.

While we created a foundation for the business that was really important, that was rooted in being digitally native, we never rested on that being the only way that we could meet customers. We were immediately saying, we've got to open our own stores. We've got to create a wholesale footprint.

And when the tide turned, which inevitably did, and that really happened, COVID kind of gave you an acceleration, but then the fall off was pretty quick. We had this buffer of an incredible business that allowed us to stay the course.

And when the tide turned, which inevitably did, and that really happened, COVID kind of gave you an acceleration, but then the fall off was pretty quick. We had this buffer of an incredible business that allowed us to stay the course.

Yeah, I really am blown away by what happens when you meet customers in real life, you know, and I think that some of the more experiential things that we've done that stay with people, you know, post-COVID, people want to be together and they want to be in person and they want experience and they want memories and they want things that last and they want physicality and what's tangible.

Yeah, I really am blown away by what happens when you meet customers in real life, you know, and I think that some of the more experiential things that we've done that stay with people, you know, post-COVID, people want to be together and they want to be in person and they want experience and they want memories and they want things that last and they want physicality and what's tangible.

And so whatever you can do that brings those type of experiences like in real life experience is always going to be out anything that is like more digitally native. And so a good example of that is we just opened a store on Sunset for Skims and we connected the store opening. with this incredible diner next door that's like a 24-hour kind of like Hollywood staple diner.

And so whatever you can do that brings those type of experiences like in real life experience is always going to be out anything that is like more digitally native. And so a good example of that is we just opened a store on Sunset for Skims and we connected the store opening. with this incredible diner next door that's like a 24-hour kind of like Hollywood staple diner.

There were queues around the block. Every single slot for the entirety of the six days, and it's 24 hours, was booked within five minutes. And this is to get pancakes and... chicken tenders and like a root beer float. And what was so interesting to me is I took my kids and it was so cute. It's like a 50s diner with a jukebox and we skimsified the whole thing. It looked amazing.

There were queues around the block. Every single slot for the entirety of the six days, and it's 24 hours, was booked within five minutes. And this is to get pancakes and... chicken tenders and like a root beer float. And what was so interesting to me is I took my kids and it was so cute. It's like a 50s diner with a jukebox and we skimsified the whole thing. It looked amazing.

My three-year-old two days later said, I want to go back to the cafe. And I was like, You're English. That's so cool. You want to go to the diner? She's like, yeah, I want to get the thing with the cherry on the top. And I was like, wow, like in a three-year-old's head that even like she had an impression of like that being like a special moment and something that stuck in her mind.

My three-year-old two days later said, I want to go back to the cafe. And I was like, You're English. That's so cool. You want to go to the diner? She's like, yeah, I want to get the thing with the cherry on the top. And I was like, wow, like in a three-year-old's head that even like she had an impression of like that being like a special moment and something that stuck in her mind.

And I was like, those type of things for me are just way more valuable. Now, look. If you're starting a business, it's really hard to do experiential in real life, things like that. But I think the point is that getting in front of customers, like getting to them and that physicality of being in front of them.

And I was like, those type of things for me are just way more valuable. Now, look. If you're starting a business, it's really hard to do experiential in real life, things like that. But I think the point is that getting in front of customers, like getting to them and that physicality of being in front of them.

And whether that is if you're starting a new drink, like being in the supermarket, being in front of like the point of purchase, like that is really important to tell your story and have some physicality around what you're doing.

And whether that is if you're starting a new drink, like being in the supermarket, being in front of like the point of purchase, like that is really important to tell your story and have some physicality around what you're doing.

Yeah, I think it's, I definitely think it's community. And I, you know, when I think about what that means for our businesses, you know, oftentimes it's really about like, like owning that customer experience. You know, it's like if you, if you know, for example, Skims has an app, which is like an incredible place for customers to experience the brand.

Yeah, I think it's, I definitely think it's community. And I, you know, when I think about what that means for our businesses, you know, oftentimes it's really about like, like owning that customer experience. You know, it's like if you, if you know, for example, Skims has an app, which is like an incredible place for customers to experience the brand.