Dr. Alok Kanojia

Yeah. So, I mean, I think it's that latter part that makes a difference. I was talking to someone a week ago who's an entrepreneur and we were asking them a little bit about how they find clients. He was saying that he'll spend 40 to 50 hours a week for like three or four weeks of the year sending cold emails, just cold emails. And so it feels awful to do that.

Yeah. So, I mean, I think it's that latter part that makes a difference. I was talking to someone a week ago who's an entrepreneur and we were asking them a little bit about how they find clients. He was saying that he'll spend 40 to 50 hours a week for like three or four weeks of the year sending cold emails, just cold emails. And so it feels awful to do that.

Yeah. So, I mean, I think it's that latter part that makes a difference. I was talking to someone a week ago who's an entrepreneur and we were asking them a little bit about how they find clients. He was saying that he'll spend 40 to 50 hours a week for like three or four weeks of the year sending cold emails, just cold emails. And so it feels awful to do that.

But he actually doesn't mind because that is worth like hundreds of thousands of dollars of business, right? Which is why we get so much email, by the way, because someone on the other end is spamming us.

But he actually doesn't mind because that is worth like hundreds of thousands of dollars of business, right? Which is why we get so much email, by the way, because someone on the other end is spamming us.

But he actually doesn't mind because that is worth like hundreds of thousands of dollars of business, right? Which is why we get so much email, by the way, because someone on the other end is spamming us.

Yes. The purpose of answering fan emails for you, the incremental difference is pretty small. But for the 11th person who gets a response, it's huge because they're excited.

Yes. The purpose of answering fan emails for you, the incremental difference is pretty small. But for the 11th person who gets a response, it's huge because they're excited.

Yes. The purpose of answering fan emails for you, the incremental difference is pretty small. But for the 11th person who gets a response, it's huge because they're excited.

No, I think a lot of people resonate with the idea of an endless amount of crap coming into your email.

No, I think a lot of people resonate with the idea of an endless amount of crap coming into your email.

No, I think a lot of people resonate with the idea of an endless amount of crap coming into your email.

Yes. The idea that the trauma is incorrect is actually incorrect. When you have a negative experience, our brain is wired for survival. So the first thing you have to understand is that the brain does not weight positive and negative experiences one to one. Okay. Our brain is designed to weigh negative experiences way more heavily than positive experiences.

Yes. The idea that the trauma is incorrect is actually incorrect. When you have a negative experience, our brain is wired for survival. So the first thing you have to understand is that the brain does not weight positive and negative experiences one to one. Okay. Our brain is designed to weigh negative experiences way more heavily than positive experiences.

Yes. The idea that the trauma is incorrect is actually incorrect. When you have a negative experience, our brain is wired for survival. So the first thing you have to understand is that the brain does not weight positive and negative experiences one to one. Okay. Our brain is designed to weigh negative experiences way more heavily than positive experiences.

So if you and I get into a fistfight, let's say you break a bone and I don't. That's a win in my column. But then if I get into another fistfight and I break a bone, that's not like even Steven. That's like if breaking a bone in the way that we evolved is like a lethal injury. So food poisoning is lethal. Not anymore, but in the way that we evolved, food poisoning was lethal, potentially.

So if you and I get into a fistfight, let's say you break a bone and I don't. That's a win in my column. But then if I get into another fistfight and I break a bone, that's not like even Steven. That's like if breaking a bone in the way that we evolved is like a lethal injury. So food poisoning is lethal. Not anymore, but in the way that we evolved, food poisoning was lethal, potentially.

So if you and I get into a fistfight, let's say you break a bone and I don't. That's a win in my column. But then if I get into another fistfight and I break a bone, that's not like even Steven. That's like if breaking a bone in the way that we evolved is like a lethal injury. So food poisoning is lethal. Not anymore, but in the way that we evolved, food poisoning was lethal, potentially.

We're biased against losing things. So we have this thing called loss aversion, right? Which is if you ask someone, hey, if I give you a 50% chance to win $250 or a 100% chance to walk away with $100, which one will you pay? Yeah, I'm taking $100. You're taking $100, right? So our brain is wired that way. You're talking about the Sunday scaries or whatever. Yeah.

We're biased against losing things. So we have this thing called loss aversion, right? Which is if you ask someone, hey, if I give you a 50% chance to win $250 or a 100% chance to walk away with $100, which one will you pay? Yeah, I'm taking $100. You're taking $100, right? So our brain is wired that way. You're talking about the Sunday scaries or whatever. Yeah.