Daniel Priestley
Appearances
The Diary Of A CEO with Steven Bartlett
EMERGENCY DEBATE: What Trump’s Return Really Means for America & The Real Reason Men Voted for Trump! Is the UK About to Collapse?!
Yeah, 100%. The value proposition for the UK has dropped through the floor. Very, very high tax. The ecosystem of business is in decline. Some of the smartest people are now in Dubai. Some... Incredible creators that I know have moved to Singapore, Hong Kong, Dubai. Many are going to the USA. So if people are interested in bigger markets and bigger opportunities, they're into the USA.
The Diary Of A CEO with Steven Bartlett
EMERGENCY DEBATE: What Trump’s Return Really Means for America & The Real Reason Men Voted for Trump! Is the UK About to Collapse?!
If they're interested in lower tax and more fringe opportunities, they're in the Middle East. And essentially, you know, the UK hasn't found a place in the world. I think there are three business models the UK could go for, which is either the head office of Europe, which is what we were when we were inside the EU, and everyone used to come here to build a European business.
The Diary Of A CEO with Steven Bartlett
EMERGENCY DEBATE: What Trump’s Return Really Means for America & The Real Reason Men Voted for Trump! Is the UK About to Collapse?!
Um, we could be the back office of the USA. Um, so the incubator for the USA, a lot of, a lot of smart companies, uh, get to their first 50 million of value here in the UK and then sell to a us private equity firm or us listed company. Um, And a lot of US companies are now actually coming here to poach talent or to outsource things to the UK more cheaply than they could do it in the US.
The Diary Of A CEO with Steven Bartlett
EMERGENCY DEBATE: What Trump’s Return Really Means for America & The Real Reason Men Voted for Trump! Is the UK About to Collapse?!
The wages in the UK are through the floor compared to what you would pay in the US, especially, you know, in tech roles. So very smart people in the UK are massively devalued. And then the third option would be to be an independent tax haven and to go with the low crime, low tax model of Dubai, Singapore, you know, those kind of options. So we haven't really picked one of those three yet.
The Diary Of A CEO with Steven Bartlett
EMERGENCY DEBATE: What Trump’s Return Really Means for America & The Real Reason Men Voted for Trump! Is the UK About to Collapse?!
We're still, you know, all these years after Brexit and we haven't said which of those three models we want to adopt.
The Diary Of A CEO with Steven Bartlett
EMERGENCY DEBATE: What Trump’s Return Really Means for America & The Real Reason Men Voted for Trump! Is the UK About to Collapse?!
There are definitely attitudinal factors, but you'll also get the most incredibly entrepreneurial people here in London. London is a melting pot for creativity. Sitting in one city, you've got people who are phenomenal at media, finance, technology, entertainment, politics.
The Diary Of A CEO with Steven Bartlett
EMERGENCY DEBATE: What Trump’s Return Really Means for America & The Real Reason Men Voted for Trump! Is the UK About to Collapse?!
defense, like all of this, like if you take the best of LA and Washington and New York and Miami and kind of start moving it into one city, you know, you get elements of that in London. It's a very diverse city from that point of view. And it creates an entrepreneurial melting pot. The issue is taxes. Nobody wants to pay taxes. 60% of their income in taxes.
The Diary Of A CEO with Steven Bartlett
EMERGENCY DEBATE: What Trump’s Return Really Means for America & The Real Reason Men Voted for Trump! Is the UK About to Collapse?!
And as soon as you hit, you know, in the US, you don't hit the top tax rate until you are six times the average wage. Here in the UK, it's two and a half times. So as soon as you're two and a half times the average wage, you're in real trouble. There are so many people in the UK who deliberately hold their income at £50,000 because after £50,000, you get taxed 40% of your income.
The Diary Of A CEO with Steven Bartlett
EMERGENCY DEBATE: What Trump’s Return Really Means for America & The Real Reason Men Voted for Trump! Is the UK About to Collapse?!
So people just give up and they say, I know some really smart, really talented people who could be earning a lot more and they refuse to pay the 40% rate. So they keep everything small because they don't want to go from 20% to 40% at the 50 grand rate, which is crazy. And I've employed people who have said, can I have a day off a week rather than going over that threshold?
The Diary Of A CEO with Steven Bartlett
EMERGENCY DEBATE: What Trump’s Return Really Means for America & The Real Reason Men Voted for Trump! Is the UK About to Collapse?!
So, you know, that's a huge issue, the tax issue. The company rate tax is high. The corporate capital gains rate is taxed very high. The VAT is high. The council tax is high. All of these additional taxes just keep piling up. And then the other cost at the moment, if we want to have an AI economy, we need cheap electricity. One thing that Trump has committed to is really, really cheap energy.
The Diary Of A CEO with Steven Bartlett
EMERGENCY DEBATE: What Trump’s Return Really Means for America & The Real Reason Men Voted for Trump! Is the UK About to Collapse?!
There is no such thing as a fast growth, high octane economy that has expensive energy. cheap energy equals fast growth. And we have the most expensive energy in the world. We can't run data centers here because the energy cost is going to be too high. So if we want to have an AI driven economy, you know, we can't do it with windmills and solar panels that have got frost all over them.
The Diary Of A CEO with Steven Bartlett
EMERGENCY DEBATE: What Trump’s Return Really Means for America & The Real Reason Men Voted for Trump! Is the UK About to Collapse?!
Yeah, I think the worst part about it, too, is that it calls into question when someone does succeed and they're from a diverse background, you know, calls into question why they got that job in the first place, which I think is horrible. You know, I just hired from two candidates, the final two candidates.
The Diary Of A CEO with Steven Bartlett
EMERGENCY DEBATE: What Trump’s Return Really Means for America & The Real Reason Men Voted for Trump! Is the UK About to Collapse?!
was a was a guy and a woman um i would hate if the woman felt that she got the job because she's a woman and not because she's best she turns out she was by far the best in the process and i would love for her to know that there was absolutely nothing that changed our view we weren't trying to fill a position with a woman we were trying to fill the position with the best and she should know she was the best um i think the contrast that was really fascinating was between trump's website and um
The Diary Of A CEO with Steven Bartlett
EMERGENCY DEBATE: What Trump’s Return Really Means for America & The Real Reason Men Voted for Trump! Is the UK About to Collapse?!
the Democrats website. So in the in the Democrats website, it was who we're for, which was what Scott was saying. But the Trump's Trump's website was the 20 things we're going to do. And it was just a list of 20. These are the 20 action points. This is what we're going to we're going to do this. We're going to do this. We're going to do this. We're going to do this.
The Diary Of A CEO with Steven Bartlett
EMERGENCY DEBATE: What Trump’s Return Really Means for America & The Real Reason Men Voted for Trump! Is the UK About to Collapse?!
So it was a to do list as opposed to the identities that we want to advantage list. And I think that was the choice. At the beginning, Constantine, you said America had a choice. And for me, when I looked at those two websites, I saw this choice between the identities being the main thing or the to-do list being the main thing and very different approaches.
The Diary Of A CEO with Steven Bartlett
EMERGENCY DEBATE: What Trump’s Return Really Means for America & The Real Reason Men Voted for Trump! Is the UK About to Collapse?!
Yeah, I think Elon is taking it at his word. He said a year ago that he was going to absolutely dismantle the woke mind virus globally and he was going to ensure meritocracy and free speech. And when he sets his mind on something, he has the ability to stay focused on it for a very long time to a degree most people can't fathom. And he's absolutely willing to endure pain. He loves a fight.
The Diary Of A CEO with Steven Bartlett
EMERGENCY DEBATE: What Trump’s Return Really Means for America & The Real Reason Men Voted for Trump! Is the UK About to Collapse?!
He obviously has the kind of mind that can't relax unless he's kind of grinding up against some gear as well. Like the way he works, he needs stress in his life. He needs a big enemy. He needs a big fight to engage with. And I think Keir Starmer just ticked all of his boxes as someone to go up against. I think what's interesting is we talk about these big tech.
The Diary Of A CEO with Steven Bartlett
EMERGENCY DEBATE: What Trump’s Return Really Means for America & The Real Reason Men Voted for Trump! Is the UK About to Collapse?!
I love that Scott has previously talked about breaking up big tech, and I think there's potential for that in the next four years. All of these guys like Trump and J.D. Vance and all of them have... locked horns with big tech and they've come, you know, this is their chance to get revenge on big tech in the next four years.
The Diary Of A CEO with Steven Bartlett
EMERGENCY DEBATE: What Trump’s Return Really Means for America & The Real Reason Men Voted for Trump! Is the UK About to Collapse?!
They could do a little, you know, you might see Google have to, you know, spin off YouTube or you might see AWS have to come away from Amazon or something like that. Who knows? But it's interesting that a lot of these big tech guys, they're probably cozying up to Trump because, you know, that could be on the cards as well.
The Diary Of A CEO with Steven Bartlett
EMERGENCY DEBATE: What Trump’s Return Really Means for America & The Real Reason Men Voted for Trump! Is the UK About to Collapse?!
It's also very easy for people to get caught in their own bubbles as well, which is a new phenomenon. There was a time where if you believed crazy things, you still had to sit next to someone else in church and talk to them about their life and what they believe, and you encountered dissenting voices, you encountered sane, rational people talking
The Diary Of A CEO with Steven Bartlett
EMERGENCY DEBATE: What Trump’s Return Really Means for America & The Real Reason Men Voted for Trump! Is the UK About to Collapse?!
who had very different views to you that you had to be friends with long-term. Whereas where we are right now is if you've got some sort of a crazy view, you can find yourself only talking to people who share those views and only sharing content that reinforces those views until such time that you become extremely radicalized.
The Diary Of A CEO with Steven Bartlett
EMERGENCY DEBATE: What Trump’s Return Really Means for America & The Real Reason Men Voted for Trump! Is the UK About to Collapse?!
I think that's really fascinating as a way of handling it. And also we're living in a world where as of this year, some of the most phenomenal content you will read will be algorithmically generated. and some of the most compelling content.
The Diary Of A CEO with Steven Bartlett
EMERGENCY DEBATE: What Trump’s Return Really Means for America & The Real Reason Men Voted for Trump! Is the UK About to Collapse?!
So this idea that Scott's talking about of should bots have free speech, it sounds like a kind of, you know, intellectual kind of pseudo intellectual topic, but it's absolutely a very practical topic in the sense that bots now can generate conversations very easily. And some of the, you know, you could spend all day talking to a bot and not know.
The Diary Of A CEO with Steven Bartlett
EMERGENCY DEBATE: What Trump’s Return Really Means for America & The Real Reason Men Voted for Trump! Is the UK About to Collapse?!
For me, it's the schooling system. I think the schooling system is not preparing people for a world that exists and that we're teaching. You know, we haven't grasped the fact that AI is going to be the biggest, most disruptive technology in the lives of our children and that the jobs that we think they might be able to go into probably won't exist.
The Diary Of A CEO with Steven Bartlett
EMERGENCY DEBATE: What Trump’s Return Really Means for America & The Real Reason Men Voted for Trump! Is the UK About to Collapse?!
We need to have a radical look at this idea that children should go to school with the same age groups or study a certain set of topics or that it should be topic based at all. We need to explore, you know, are there better models for the schooling system that prepare people for the world that we're going to be in? Our current schooling system goes back to the early 1800s.
The Diary Of A CEO with Steven Bartlett
EMERGENCY DEBATE: What Trump’s Return Really Means for America & The Real Reason Men Voted for Trump! Is the UK About to Collapse?!
It was essentially based on a military schooling system in Prussia. And that's kind of where it evolved from. I think what we need to do is think about what are the skills that our kids are going to need.
The Diary Of A CEO with Steven Bartlett
EMERGENCY DEBATE: What Trump’s Return Really Means for America & The Real Reason Men Voted for Trump! Is the UK About to Collapse?!
Yeah, so I've got a six-year-old daughter, a seven-year-old son and a 10-year-old son. It's an incredibly confusing time because preparing them for a world that's fast changing is difficult. We're taking the approach of a lot of general knowledge across a lot of things so that you can use AI to run deep in different topics.
The Diary Of A CEO with Steven Bartlett
EMERGENCY DEBATE: What Trump’s Return Really Means for America & The Real Reason Men Voted for Trump! Is the UK About to Collapse?!
We're encouraging the kids to interact with supervised AI conversations and letting them know that that technology is available. we're also just focusing on some manual skills, like how to fix a boiler and how to, you know, how to saw through some wood and, you know, those kinds of things. And also we're doing things like acting classes, being up on a stage and performing.
The Diary Of A CEO with Steven Bartlett
EMERGENCY DEBATE: What Trump’s Return Really Means for America & The Real Reason Men Voted for Trump! Is the UK About to Collapse?!
So all of those kinds of typical things, but to be, to be honest, It is a point of anxiety in my life just thinking about what, you know, what the world looks like for, you know, 10 or 15 years from now that they're going to be going into. So if you get clear answers on this, I'm really open to learning.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
In order to be successful, you need to know that people have a small number of slots in their brain for who they remember. So you've got to get into people's head. And in order to do that, you need to know two things. The first one is 7-11-4, which we'll talk about. And the second thing is that your brain is extremely good at deleting messages.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
There will be a completely new economic system called the industrial system and it's going to replace everything. So back in the agricultural age, if you were a lord and if you were rich, if you were successful, you had vast tracts of agricultural land. But as soon as the industrial age kicked in, you didn't even need land. You only needed a tiny amount of land to put a factory on.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
What mattered is that you had the ability to organize labor and machinery. And if you could organize a factory, that was way more economically productive than hundreds of acres. So the whole economic system got tipped on its head and suddenly it didn't matter if you were a duke, it mattered if you were an industrialist, if you're a capitalist. So this whole new system took over.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
We had 200 years of innovation and it went through multiple waves. But the important thing to know is that it's technology that changed things, right? It's always a technology shift, right? The fundamentals of the economy are dictated by the technology that we have available to us.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
So what happened around the 2000s to 2020 is we had these general purpose technologies that just got introduced as though they were nothing. You know, suddenly everyone can publish a video online. Suddenly everyone can write a blog. Suddenly everyone can tweet. Everyone can form a community on Facebook.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
There's this device that you put in your pocket that is better than a traditional camera studio that the BBC would have had. So the power was just rapidly swinging from institutions to individuals. I'm sitting there going, wait a second, an individual has got all the things that a multinational corporation has access to, but they don't have the bureaucracy, right?
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
They don't have the weight on their shoulders. They don't make slow decisions. They can make fast decisions. So as I witnessed this technology being introduced, I said, the way this is going is it's going to take all the power of big businesses and institutions and just give that to individuals. That's exactly what happened.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
That's what cost the election. So that's a big trend. US presidential elections have always predicted major trends. So Franklin Roosevelt in the 30s, he did the national radio campaign. JFK in the 60s did the televised campaign. Obama in 2008 did the social media campaign. Each of those campaigns changed the game.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
Trump in 2016 did a hyper-personalised digital data-driven campaign, famously with Cambridge Analytica, and that actually gave birth to data analytics and hyper-personalisation. And then something big happened in 2024. And what happened is that Trump broke the mold on campaigning and he started going on all these major podcasts.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
And if we actually crunch the numbers, Trump did something like 40 hours worth of watch time and it got 124 million views. And Kamala did I think it was seven hours. Just in the long form. Yeah, just on the long form. She did seven hours total and it only got a few million views. And one of her podcasts only lasts seven minutes.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
Now what she did is she approached it like a McKinsey consultant, which is she turned up and she said, here's the script, here's the questions, ask me these questions and then I'm out of here. And it was very much the kind of professional corporate approach Trump rocks up onto Comedian's podcast and says, yeah, ask me anything. And then he just goes on a big rant and it goes for three hours.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
Now, what's actually happening is quite predictable. In a world of short videos and in a world of AI and in a world of confusion and disruption and where everyone's throwing punches at each other saying, you're misinformation, you're misinformation. You've seen some of this, right, going on, right? Misinformation, misinformation. What's actually going on is that people say, hey, enough's enough.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
I want to see a long-form piece of content and make my own mind up. I don't want anyone to tell me what's misinformation. I'm smart enough. I want to see if this Trump guy is a crazy guy. I want to be able to see him, you know, for two or three hours and I'll make my own mind up on that because everyone's saying so many different things and I know that there's all this confusion.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
I want the long form piece of content. So 2024 began the long form unscripted era, right? So now where we are with marketing is you've got to drop the script and you've got to do long form content. And here's my prediction. The prediction is we're going to see the biggest CEOs in the world clamoring to get onto this podcast and other podcasts like it.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
They're all going to be wanting desperately to build their personal brand because they know that the long-form unscripted podcast is the only way to hire talented people, the only way to get loyal customers, the only way to keep investors happy. It's going to be the key to the entire shooting match is that the CEO of a big company has to become human and they have to be unscripted.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
Well, I mostly talk to entrepreneurs and I mostly care about entrepreneurs. And the advice I give to entrepreneurs is work your way up the podcast pyramid. So there's literally thousands and thousands of podcasts that get a few thousand views. Just go on those. Go on lots of them.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
If you do a good job, you'll eventually be invited onto a slightly bigger one and you'll eventually be invited onto a slightly bigger one again. And there's this pyramid of, you know, there's a few podcasts as big as yours, but there's thousands of podcasts in every single niche and vertical where anyone can go on and, you know, talk about who they are and what they do.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
So for any entrepreneur, my challenge to them, the ones that I'm working with, is an absolute minimum I want them to create 10 to 20 hours of watch time in the year ahead.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
So I want people to go on 10 podcasts that last for two hours or one to two hours and I want them talking through their business story, their origin, their mission, their vision, you know, how they got started, the types of people they employ, the types of customer problems they solve, the outcomes they deliver, all of that, put it all into a podcast, get good at that format.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
What does that mean? So you need communication frameworks. So if I'm introducing myself to someone, I use something called name, same, fame, aim, and a game. So we can break that down. Please. What is my name and my business name? What is it that I'm the same as that you already understand?
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
When people are storing information, they need to open a folder and they want to open a folder that's very easy to label. So they don't want to open a folder that says, like, I'm an energetic healer that works with transmutational objects that transcend time, space, and blah, blah, blah. They want to go, oh, you know, you're a life coach. Okay, great. I understand that. Or you're a vet.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
Okay, cool. You're a consultant. You're a software company. Got it. So it's like just the most basic thing that I can then hang everything on that because I already understand it. So name, same, fame. So fame is like what makes you interesting, what makes you fascinating, what big brands have you worked with, what interesting projects have you landed.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
So anything that would make you stand out, any big numbers, any awards, any big names, any of that would be your fame. So name, same, fame. Aim, what are you working on in the next 90 days? And then game, what is your bigger vision, what do you want to achieve in the next three to six years? I think a lot of people aren't even clear on that.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
So I have a massive passion for entrepreneurship. About 20 years ago, I started seeing a massive trend about entrepreneurs who could stand out, scale up, and make a positive impact in the world through business. I have built multiple businesses over the last 20 years, and I'm just fascinated by the predictable stages that people go through in order to build successful businesses.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
A lot of people aren't, and that's why the framework's powerful because it forces you to get clear on it. If you then get clear on it, you can introduce yourself with power and authority. You can do the beginning of a podcast. You can be on a stage. Just introducing yourself at a networking function. Believe it or not, you can cram all of that into 30 seconds.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
But there's five things that will not be deleted by the brain. And the last two are the ones that are most useful. So, the first one is... I wish I knew this stuff at the start of my career.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
Here's what you need to know. You need to know that humans have a limited ability to remember names and faces. They only have a small number of slots in their brain for who they remember. And the number is about 1,500 in total. And it's about 150 that you can kind of remember well. And these are called Dunbar's numbers.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
And Dunbar's numbers basically said you've got a few slots for your family and then some more slots for friends. Then you've got your acquaintances, right out to 1,500 people that you can easily put a name and a face to. In order for you to be successful, you've got to get into people's head. They have to kind of know who you are.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
In order to do that, they have to spend time with you, they have to have repetition with you, and they have to see you in multiple contexts. So the research says 7-11-4, seven hours, 11 interactions on four platforms. Per? Per. In order for you to remember me. Okay, total. So for example, you and I, we've now connected a few times. So we have probably clocked up maybe seven hours together.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
Now what that means is that if I bumped into you at a conference, even if I was on one side of the room and you're on the other side of the room, you'd say, oh, there's Daniel. Your brain would immediately go, oh, there's Daniel. I'll walk over, I'll say hello because we've spent enough time together. Now, there's this phenomenon called parasocial relationships.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
Parasocial relationships are basically one-sided relationships. It's how we feel towards famous people. So we think that we know George Clooney. We think that we know Angelina Jolie. We don't. It's a parasocial relationship. That person, we've spent time with them through their movies, through their media appearances, and therefore because they've clocked up 7-11-4 with us,
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
we then feel that we know them. Is this making sense? Makes perfect sense. Yeah. So what we have to do is build parasocial relationships at scale. So what we have to do is put out enough stuff where anyone can spend seven hours, 11 interactions on four platforms. So... When I work with entrepreneurs, here's one of the questions I always ask.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
I say, if I was to block out tomorrow and I'm going to take all day to watch, read or listen to everything that you've got available online and I'm looking for things that are on message that tell me about who you are, who you serve, what it is that you do, can I spend all day going through your online environment and just fill the entire day? And most people say no.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
And then occasionally some people say yes and they say, yeah, actually you can. I've been on a few podcasts. I've got an audio book that I released. I've got some videos on YouTube. I've got some posts on LinkedIn. You could go through all of that. Those are the ones that are scaling really fast because they've put in the work to be scalable. They can build a parasocial relationship like that.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
As I've been growing my businesses, I've been writing about it in my books, mostly to document what I'm learning myself And I also built a community of entrepreneurs who wanted to essentially make the most of the times that we're in. So what's happening at the moment is we're going through massive amounts of change.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
But the numbers are still only 1% of people are doing it. 99% of people aren't posting weekly.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
Yes. Yeah. So the differentiation, so a lot of people ask me about differentiation. So let's talk about what makes you different. And to talk about this, let's go through a scenario. And the scenario is that you're walking down the street and you're walking down Oxford Street and it's thousands of people, really busy street.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
And as you're walking down, your brain has this limbic system that just deletes people. So you just kind of see people as blobs not to hit and you just kind of walk. And if I stop you at the end of the street and I say, how many people do you remember seeing? You'll go, none. I don't remember seeing anyone in particular.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
If I said, describe some of the people what they're wearing, I can't remember anything. So your brain is extremely good at deleting messages. And this is what's happening in our marketplaces. People just delete everything. Here's what doesn't get deleted. So there's five things that will not be deleted by the brain. The first one is scary. So if something is scary, we pay attention to it.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
This is why the news has been so successful for many, many years because they say if it bleeds, it leads. If it's scary, if it's horrible, people will watch it. Let's find the worst possible things that happened today. Let's blow them up and put them in everyone's house so that they spend time watching the news. So be a scary person. So be scary, right? Yeah. The next one is be strange.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
So if you saw someone walking down the street dressed as a giant hot dog, you'd say, oh, I remember the guy who was dressed as a giant hot dog because it's so strange. Peacocking. Yeah, peacocking, yeah. You could try it. Yeah, exactly. You could wear that big kind of hat that you've got in the cupboard that you don't talk about. And then the next one is sexy.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
So we've got strange, we've got scary, we've got sexy. Now these are three things that most businesses don't want to be. So most businesses can't stand out. And sexy, even if they wanted to be that, most people can't pull that one off anyway. So only a few lucky people get to do that one. But actually the last two are the ones that are most useful and that is providing free value, so free things.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
It's very similar to the agricultural age when it was replaced by the industrial age. And there were new economic rules that didn't apply to the agricultural age but did apply to the industrial age. So the agricultural age was the feudal system and the industrial age was the capitalist system. What's happening is the industrial age is fast being replaced by the digital age.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
Anyone who gives free value away is immediately stand out. Okay, and we've got to make sure that it is value. It's got to be value. Because everyone thinks what they're doing is value. Totally. It's got to be something that people would have otherwise paid for. And it has to be beautifully packaged.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
So if I hand you a piece of jewellery in a plastic bag, you're going to think, oh, it's fake or it's stolen or it's not real or something like that. It's cheap. If I hand it to you in a beautiful box and it's beautifully wrapped, you're going to say, oh, that's a very thoughtful gift. So it's the way that it's packaged and it's also that it's actually something that people would otherwise pay for.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
So providing free value and also being familiar, which is clocking up the 7-11 fall. So free and familiar are the two things that anyone can apply. So let's look at you, for example. You spend tens of thousands of pounds producing episodes of this show and you just make it freely available on YouTube.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
Well, each show, right? So you're putting all this energy and effort in and you're putting high production value. You're going to the expense of getting all these great guests. All of this stuff's going on and then you're making it free for so many people. You're including people in conversations that they normally wouldn't have access to.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
So you have clocked up enormous amounts of standout value for people because you've been consistent. So 7-11-4, people have spent 7 hours, 11 interactions, 4 locations with you. And also you've done free value. So you've given a lot for free. So essentially those are the two and you're also strange. Thank you. So with those three things you've been able to succeed massively.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
And happy sexy millionaire. So you've got that as well. Yeah, sexy as well.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
Yeah, it cuts through the noise. The other thing too, let's go to your friends, the 21-year-olds in Cape Town. One of the first things we can do for free is we can productize what's called the demo and the customer needs analysis. So let's get really tactical here. When it comes to what most people do to launch a business, they make a real focus on the supply of what they do.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
And as we go through this massive change, we're seeing new rules and new economic rules that apply. So I'll give you an example. In the industrial age, people had to become successful. People had to gain skills and then get a job and find an employer who would employ them for those skills.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
So let's say they want to do a drinks business. they're going to like talk to bottling companies and they're going to talk to, you know, how much do I have to spend buying the fruit to put in the tea and do all that sort of stuff. They're thinking about the supply of what they do. If they're going to launch a consulting company, they're thinking about, oh, do I have the right MBA qualifications?
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
And all of this stuff is the supply side of what they do. What we want to do when we launch anything is we want to test the demand of what we do. So testing demand, the best way to do this is one of the best ways to do this is to productize the demo and a customer needs analysis.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
So that is where we go around and we sell a presentation that might be 15 minutes to an hour where we present what it is that we can do and how it works and the principles of how it works. And then we collect enough data to identify whether you've got the need for that product. So it's called a customer needs analysis.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
So the demo and the customer needs analysis, you can package that up so it feels like a product. It feels like something free of value.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
Yeah.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
Fantastic. So let's imagine that we're going to sell that through retailers. And the real customer is not the end user. It's the retailer who's going to stock it. So what I would do is I would say we've got a new coffee brand coming and it's all about coffee for libido boosting.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
And what we want to do is we want to present to you the data, the research as to how this coffee works and why it works and all of that sort of stuff. We want to show you the branding. We want to show you like what this is going to look like.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
And then also what we want to do is set up a customer needs analysis where we collect the data from several of your locations to find out in advance whether people would sample this product, whether they'd buy this product, how much they'd spend. So we will, at our expense, do the clipboarding or we'll do the waitlist campaign and or we will collect the data through a coming soon promotion.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
So essentially what we're going to do is we're going to present the data and we're going to do the customer needs analysis or present the demo, the customer needs analysis, and that's all going to be packaged up as our first thing. Now, mind you, we may have no coffee at this point. We may actually have no physical product. But big retailers, they move slow anyway.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
Even if you had product, they wouldn't buy it today. So they're going to say, oh, that's fantastic. That's what we'd like to do. We want to collect the data and we want to see the demo and see the research. So by packaging that up as a first step, you're actually providing initial value.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
As we go into the digital age, what works is to build a personal brand based on your unique intellectual property and then to position that brand next to a scalable, digital, elegant business model. And those who are doing that and those who have figured that out are doing incredibly well and succeeding at speed. And there's actually a step-by-step approach for doing that.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
Beautiful.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
Yeah, that's the beauty of Facebook ads. You know, you can do a – I mean at any given time we've got hundreds of different variations of ads running and it's like, you know, it's basically the Hunger Games for which ad performs better. And people don't do this sort of stuff. And this is how professionals like yourself launch businesses.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
So with anything that I'm launching, whether it's a book or a product or a new business, we're going to run a set of Facebook ads, probably 10, 20, 30 different variations – When you click on the link, it says, this product's no longer available in your area, or this product is not yet available in your area, but you can join the waiting list. Click here to join the waiting list.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
Now, once people click to join the waiting list, that's where we ask about five or six key questions. So there's this thing inside people's head called the situational model. And the situational model is where am I now? Where do I want to be? What's in my way? And what do I perceive as the path of least resistance? So all the questions that we ask are, tell me about who you are today.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
Which best describes your current situation? Tell me about where you want to be. Which best describes the outcome that you're looking for from this product or service? what's in the way, which best describes the reason you've not been able to get that outcome in the past, and what are you currently considering as an option for getting that outcome, right? So those are the four key questions.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
Then we might ask some price questions. what price do you feel would be a fair price to pay? What price do you think would be so cheap that it would make you question the quality? What price would be so expensive that you would no longer be able to afford this? So we'll ask a few pricing questions. So we don't just get people to join a waiting list.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
We're saying we want to understand the situational model because here's the interesting thing, especially with other products, not necessarily books, but with other products, sometimes you get a lower click-through rate. Sometimes you get what appears to be cheaper marketing. but attracts the wrong person. And then sometimes you get a poorer performing marketing campaign.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
So this one might produce leads at 10 pounds a lead. This one might produce leads at 20 pounds a lead. But this one might be attracting students who are broke and this one might be attracting chief executive officers who are on 500 grand a year. I'd rather pay 20 pounds for that client than 10 pounds for that client.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
Daniel Priestley is the money-making expert and serial entrepreneur who's built several multi-million dollar businesses from nothing. and has mentored over 3,500 businesses with the same frameworks for career success that you're about to learn.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
So by getting the situational model, we can actually then understand which is the best campaign.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
Every product, every business. Even your marketing campaigns and everything you do. The world is moving so fast that if you're an existing business listening to this, let's say you're a big business, you do tens of millions of profit. you're going to be pivoting into new products, new markets, new territories. You're going to be trying to attract different age demographics.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
You're going to be, you know, all of that sort of stuff. This is one of the rules of the current economy is about data and testing. You've got to be really fast with how fast you can prototype and test and get the data. So we love intro events where you just simply do an introduction event on Zoom to talk to customers. So we're introducing you to this new coffee. What do you think?
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
Come and join the introduction event. We're going to share with you some research. We're going to have a guest speaker who you've already heard of. So that would be an introduction event. I'm a big fan of discussion groups. Discussion groups are awesome for testing an idea. So let's say it's a discussion group. Let's say you're doing a new brand of coffee and it's for sex coffee, right?
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
Sexy coffee. So yeah, we're going to do the sexy coffee discussion group, right? And it's basically we're launching a new product and it's all about bringing sexy back to coffee. And if you love having coffee and you want to be part of this new brand that we're launching, join the discussion group. Discussion groups are pretty wild. So I'll give you two examples of discussion groups.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
One of our clients, Gabriella Rosa, she ran a clinic and it was a fertility clinic and it was about natural fertility breakthroughs. And what she did is she had a physical clinic that was run in a traditional way. She wanted to go and be more digital. So she launched an online discussion group where she said, this is a discussion group for people who want fertility breakthroughs.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
23,000 people joined the discussion group. And it was super active. And she never had to worry about customers ever again. And she built her business then globally. From there, she wrote a book and she changed her business. She went from a physical location to a digital business. But it started with a discussion group. Another guy, one of our clients, Max, he sold a business.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
not for crazy amounts of money but a decent sale, and he decided he wanted to spend time with people who had family offices and family offices have hundreds of millions of dollars to invest and they're like basically the family office of multi-billionaires and things. He reached out on LinkedIn.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
And he said, I'm launching a WhatsApp group for people who run a multifamily office or a family office. If you'd like to join, it's limited to 400 people. If you'd like to join, fill in the application form to be part of our WhatsApp group for family office. So he ended up with 400 people who have collectively over $10 billion to invest.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
And he built himself a group of people who are some of the most successful investors in the world and some of the biggest checkbooks in the world. So it just started with a WhatsApp group. So a discussion group is just a super easy way to launch anything. And it costs nothing to set up a discussion group on WhatsApp, on Facebook, on LinkedIn. So those are some of the best ways.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
And the final one that I love is called an assessment. So a quiz or an assessment. And this is basically where essentially you turn the customer needs analysis into an assessment. And people fill in questions to find out if they would like the thing. So, for example, I noticed on one of your – which one? Huel. Sorry. I noticed on Huel that you have a quiz.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
And the quiz is which Huel is right for you. And if you click that button, you answer a series of questions and it tells you which product would be the best product for you to take. I noticed that Whoop didn't have it, right? So I actually created one for you. But anyway, I'll give it to you later.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
But basically, if you wanted to launch a product like Whoop, you might do an assessment, which is how well do you know your health and fitness? Yeah. You know, are you tracking your sleep? Are you doing this? Are you doing that? So by launching the assessment first, while you've got the product in development, you could get 10,000 people who've filled in the assessment.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
Now, if they've come up with a score that is like, oh, I only know my health and fitness 22%, I need to get that up to over 80%. I need a product that helps me to do that.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
Yeah. So this is customer needs analysis. Smart businesses often sell the needs analysis before they sell the product, especially anything that is complex. But it goes beyond that because most customers now feel a sense of clutter in their lives. We've gone from feeling 100 years ago we felt that we had lots and lots of things that we wanted or needed and we had unmet needs.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
Most people feel the opposite today. We feel that we have too many books and we haven't read them. We have too much entertainment. We haven't watched it. We have too many clothes and they're cluttering up our wardrobes. Our houses are full of stuff.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
So people feel such clutter that they only want things that are hyper-personalized to the thing they actually need because otherwise they feel that it's going to be another thing that they're not using. So by selling a customer needs analysis, when people see that it's a perfect fit, then they want to buy.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
Well, friction does create value. Demand and supply tension is the ultimate test of value. You know, it's horrible to say, and I hate this being true, but there is no such thing as objective value. Nothing is objectively valuable. Everything is subjective. Why is a Bitcoin worth what a Bitcoin is? Because there's more buyers than sellers. There's demand and supply tension. Why is water free?
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
Because it's freely available. There's no friction. Why do we never stop and think about how incredible it is that we have Google Maps? And, like, we go, like, oh, my goodness, someone spent a billion dollars sending satellites up so that I can have maps on my phone for free.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
Like, no one's weeping tears of joy for Google Maps, and we should be because, you know, someone spent a billion dollars on our behalf so we've got free maps on our phone. But there's no friction around it. Now, if they suddenly said we're taking it away, we'd hit the roof.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
And if they said it's $10 a month, we'd pay $10 a month. So friction creates value. Demand and supply tension creates value. Now the very difficult thing that we have in the world right now is that in a digital environment there's no natural tension. So 100 million people can watch a video in a week and it transcends time, space, wear and tear. There's no barriers. There's nothing that stops it.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
The money accumulates around those tension points. So the successful businesses, they know how to use the digital environment to drive up demand and manufactured desire and manufactured demand. And then they have choke points in their business or tension points in their business where demand and supply tension is rife. And those are the places where they monetize.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
Something that's really interesting about monetization that's happening at the moment is that all the money is moving up to the top 10%. So as we go through this big transition, the affluence is all up in the top 10%. So we did some research into this.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
The top 1% of people in your audience, in everyone's audience, whether you're a LinkedIn account or whether you've got millions of followers, top 1% have got a total of 15% of the budget. available to spend. The next 9% have got 45% of the budget available to spend. So in the top 10%, there is 60% of the available budget. And then the bottom 90% collectively have 40%.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
So what happens is that the new business model that's emerging is that you give free value to the bottom 90% and you don't ask anything in return, but you monetize the top 10%. And you find things that are very special, very rare, special experiences, special products, limited editions, communities, special access. The top 10% have got all the money.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
So you just give free value to 90% of people and you only create products and services for the top 10%. That's very much a new business model at the moment.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
Well, it's a fractal. It doesn't matter what you do. The top 1%, well, even if you only did something for billionaires, the top 1% of billionaires have got 15% of the total budget. And the bottom 90% of billionaires have actually only got 40% of the budget. If you take the Forbes list, those numbers still apply. The key is that you – well, actually what you want to do is the opposite.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
Okay, so I'll slow down for a minute. What's happening at the moment is people in that situation, they're feeling incredibly invisible, that they don't matter. They feel stuck, that there are no opportunities. You can't buy a house. You can't get a career. There are no safe jobs anymore. AI is disrupting everything. And they feel detached from meaning and purpose.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
You don't want to get dragged down into the 90% because the 90% are the noisiest. They're the loudest. So if you ask everyone how much should I charge, the average answer is going to be $500. But if you ask the top 1% how much should I charge, the average answer is going to be $15,000 to $20,000.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
So you have to be very, very careful not to create a product that gets dragged down towards the 90% because the 90% don't have the budget to pay the top money. You're far better off having a way of segmenting that top 10% so that you can actually pick up the signal from them and not the noise from everybody else.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
Well, we call this the entrepreneur sweet spot. And the Entrepreneur's Sweet Spot is a Venn diagram and you're trying to balance between your passion, the problem and the value of the problem that you solve and how much people are willing to pay for that. So passion, problem, payment. So ultimately things that we're highly passionate about are That's great, but that only ticks one box.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
And if you're passionate about something, but you're not solving a problem for others and they're not willing to pay you for it, you're going to feel very unrewarded. You're going to feel disconnected. Maybe you feel even unethical about that. A lot of people in corporate jobs, they solve a problem and they get paid well, but they're not passionate about it.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
And what they tend to do is throw the baby out with the bathwater and they go and pursue being a yoga instructor from being a corporate lawyer. And then they wonder why they got no money because they just kind of threw away the thing that they're very good at and the thing that they get paid for and just exchange it. So what we have to do is actually try and capture all three.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
by making some compromises. And the compromises are I'm not going to go to the thing that is the extreme of passion and I'm not going to go to the thing that's the extreme of financial rewards. I'm not going to go to the extreme of my intellectual property and my problem-solving abilities. I'm going to find something that is in the middle that ticks all of those boxes. So I'm getting a good blend.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
While understanding that there's going to be a trade-off. There's got to be some trade-offs. Yeah, you can't have it all at the extremes. You can have it all but not – all at the extremes.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
It used to matter a lot. When we used to think about entrepreneurs, we thought about two men, typically in their 20s, who came from a prestigious US university. They got into a garage. They dropped out of Harvard. They dropped out of Stanford. And then they started something that was VC-backed. That was the old model of what we think of as an entrepreneur.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
And that leaves a whole generation of young people feeling absolutely wiped out before they've even started. It doesn't actually exclusively apply just to people in their 20s. I know people in their 40s, 50s, 60s. I know entrepreneurs who have traditional businesses who feel that way.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
And it was very much dependent upon those parameters. entrepreneurship's transcended that. It's transcended geography, gender, race, and also the size and scale of what we consider to be successful. So what we're now seeing is people all over the world who are able to connect with markets anywhere in the world, launch a product that can be sold anywhere in the world,
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
We're seeing people who bootstrap rather than get VC capital. We're seeing people who, rather than trying to create something mass market, they create something niche market. Rather than trying to scale to be a unicorn, they actually ask the question, at what size would I be fulfilled?
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
So there are plenty of people who, well, one of the most fulfilling businesses that you'll ever have has between six and 12 people and does three or four million of revenue. And if you've got that, probably you're going to be the most fulfilled person in the world. If it's profitable. Yeah, well, because a lot of these businesses have 60% margins.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
If they're digital businesses, if they're intellectual property, you know, if they're running on the new economy assets, then they'll be wildly profitable. So you might have six to 12 people do two or three million a year. You might make a million of clear profit. And then you're totally building business on fun, freedom, and fulfillment. Are you the next Google? Absolutely not.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
Do you have VCs breathing down your neck? No. Are you able to pick and choose the types of people and opportunities you want to work with? Yes. So incredibly fulfilling. So that's a new type of business. I would call that a lifestyle boutique. There's another type of business called a performance business.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
And this is a business that typically has 30 people normally working with some sort of technology. And they build a business that can be sold for between $10 and $100 million. And that's my game. I like businesses that achieve $10 to $100 million of valuation with about 30 people on a team. And we can sell to either a public listed company, a private equity backed company.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
We can exit to any of those kind of companies. But, you know, we don't have to be the next Google and we also don't have to split the exit with a VC.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
In order to go to that next level, you have to be a business geek. So anyone can build a six to 12 person business. And at that point, all you have to geek out on is the topic of interest to the customer. So if your customer loves yoga, you're just talking about yoga all the time. Or if your customer loves photography, you're talking about photography.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
So it's worth acknowledging that it's a widespread phenomenon everywhere in the world, people feeling invisible, feeling the pain of like not being able to connect with the right people and feeling stuck and feeling detached from meaning.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
And you don't have to be a business geek at that point. When you've got a team of about 30 to 100, you have to be totally into the product, the intellectual property of what you do. but you also have to geek out on technology and you also have to geek out on business. So not everyone is built for that. You have to really love your acronyms.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
You need to like, oh, go-to-market strategy or lifetime value of a client. Okay, what's the LTV? What's the GTM? So you've kind of got to be into all of those things quite naturally. You naturally want to read business books. So you're not going to enjoy that if you hate business or if you hate technology because those businesses tend to be about business strategy and tech.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
These ones are about intellectual property, media, and data.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
Do you think you'd be happier if you were less ambitious? My happiness levels are really high. I walk around feeling like I'm super lucky to do what I do and it's a total privilege and I love living in these times. I can't believe I'm lucky enough to be born at the perfect time to see this change and to have access to all these resources.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
So I had no balance for many years, probably a decade or more. All I did was essentially just get out of bed, work, everything related to work. And the reason I did that is that it ticked all of my human needs. I was getting significance and variety and I was...
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
you know, getting certainty and I was getting all of those things that we want from life and I was feeling a sense of growth and development and learning. So everything plugged into those human needs and my business was giving me all of that. When I had kids and I got married, there was this whole other side to me that needed to be balanced.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
And I think that there's more to do with some seasons, like we go through sprints and I tell friends, family, hey, I'm going through a bit of a sprint right now. We're launching something new. And then there are times where I switch off a lot. Do you goal set at all? Do you set goals? You know, I used to set goals and I used to love setting goals.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
What we need to do is address that because what's happening is you're playing by an old set of rules and that's normal because the school system told you an old set of rules because it was based in the industrial age and we have to start by learning the new set of rules. So if I was advising 21-year-olds in particular...
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
I don't anymore because my key person of influence brand brings in opportunities that I can't predict. So this Diary of a CEO thing was an example of that. I had all these goals for 2024 and then you messaged me while I'm skiing and say, would you like to come on the show? And I go, of course, that would be amazing. So I come on the show and then that totally transformed my year.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
The problem that we have now is that we live in a digital world, but all of society is built for the industrial revolution system, which means that we're playing by an old set of rules and going through a schooling system that is preparing them for a world that no longer exists.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
So as you build a brand, it's harder to goal set because you've got too many things. So goal setting is about direct power, direct influence. And having a brand is about indirect power or indirect influence. It's what you attract. So ultimately, at the early stages, goal setting is really important because it's how do I direct my energy?
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
Once you get a little bit bigger, you have to slow down to speed up. You have to create space to see what's happening around you. One of the biggest mistakes I've ever made was filling my diary so full that I didn't see some of the biggest opportunities that were going on around me. And I think this has cost me tens of millions.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
And I really think at a certain level, strategically, you have to slow down to speed up. You have to create gaps. where things can hit you, things can get onto your radar or else you miss all the benefits of having a great brand. So I have a few questions here.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
So what we're trying to move towards is leverage. So we live in a world of leverage. So it's important to understand there are two types of opportunities. There's bell curve opportunities and power law opportunities. So bell curve opportunities means that everything fits within a bell curve and it's very unlikely that anything will be outside of that bell curve.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
Power law opportunities means that because of leverage, the sky's the limit. What we have to do is have the courage to move out of bell curves and into power laws. So, for example, a doctor in the NHS who I know recognized that all doctors earn roughly the same amount of money. There's no outliers. Everyone who works in the NHS, if you're a new doctor, you earn about this.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
If you have been around for 20 years, you earn about this. And most people fit within that bell curve. There's no doctors who are making a million a month. type thing. Then there's the power law.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
This particular guy dropped out of being an NHS doctor to become a YouTuber and recognised that there are some YouTubers who are actually earning a million a month and boom, there is this power law that goes up. So what we're trying to find out... Ali Abdaal. Yes, of course, Ali Abdaal. So what we're trying to figure out is we're trying to figure out is this a bell curve or a power law.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
The first thing that you want to do is called an entrepreneur apprenticeship. An entrepreneur apprenticeship is where you go and work in a small team of less than 12 people where you have direct contact with an entrepreneur. And in particular, you're looking for an entrepreneur who has somewhat of a personal brand. So they have, let's say, 5,000 to 50,000 followers on social media.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
So being a speaker on a stage, absolutely a power law move. Being friends with a billionaire in Italy and having access to that capital, access to whatever networks they've got, all of that sort of stuff, if they're the right sort of person. There's definitely two types of billionaires. Yeah. But that's probably an exponential opportunity, right? It puts you further up the power law.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
It's not a bell curve opportunity. However, if someone says, you know, can we meet to talk about some incremental thing? No, that's a bell curve, right? That's not going to break me out of what I'm doing. So for most people listening to this, most people are trapped inside a bell curve. You're never going to get out of that bell curve. Every opportunity fits within that bell curve.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
You're only going to incrementally move from one side of the bell curve to the other side of the bell curve, and that's about it. There is no massive upside. If that's you, what you need to be doing is spending a little bit of time talking to people about exponential opportunities, right? And exponential opportunities always involve leverage. That's what creates the exponential shift.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
Leverage could be fame. Leverage could be capital. Leverage could be large databases. Leverage could be huge distribution networks that already exist. Leverage could be a partnership with someone who's way further along than you are. Leverage could be being in business first, being in a job. So all of those things are things that move you onto the power law.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
And it's almost the sky's the limit at the moment because in 2010 – 28% of the world had fast internet and in 2025 70% of the world has fast internet. So 70% of 8 billion people have got fast internet. So the world, the actual, the number of people available to talk to has gone into the billions and billions and billions. The amount of capital is flooding into the internet.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
Everything is in that space. And ultimately, unfortunately, one of the things that's happening at the moment is that you're either in competition with everyone in the world... or everyone in the world is a potential customer. And if you feel that you're in competition with everyone in the world, which a lot of people do, it's terrifying. It feels horrible.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
It's absolutely scary to think that, you know, for a lot of businesses and a lot of individuals with a career, it's like, wow, I'm in competition with AI. I'm in competition with an agency in India or a remote worker in the Philippines who's happy for $5 an hour. I'm in competition with someone who's phenomenally well-funded in LA.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
I'm in competition with this incredible tech team in Silicon Valley. YouTubers. YouTubers. I'm competing on the opportunity. I'm competing for attention. Like how am I going to survive? And then the flip side of that is that once you make this transition to this new rules, new way of doing things, then it flips. It's like, oh, everyone's a potential customer.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
So what I'm looking for when I set up my businesses to scale is we ask the question, how many people this year could we either take on and leave them feeling completely delighted? How many people this year would represent a phenomenally good year? So in one of the businesses, the number is 600.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
and they've got an elegant business model that inspires you it doesn't necessarily have to be exactly what you want to do in the future but you need to learn the new rules so you need to learn how is that person building their personal brand and how are they building their business so that it can scale how do they communicate with people anywhere in the world how do they sell to people anywhere in the world so those are some of the key things that you have to do you do not want to become an entrepreneur straight away it's too big a shift you
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
We say, okay, 600 people, if we have 600 people, 600 clients in this particular business for this year, that's a really good year. We're happy with that year. So we call that the official capacity of the business. We give it a name. Official capacity is 600. Then we ask the question, what percentage of our leads buy that product? And in that business, it's one in 66.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
So for every 66 leads we generate, we get one client who's the perfect client. So it's a very particular focused business. So then we know that we need to engage 49,000 people.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
And if those 49,000 people engage with us, then we will be able to select the 600 clients we work with and that we will absolutely do everything we can to leave those 600 people feeling delighted that they want to recommend it and refer it and they love it. And for us, just simply knowing those numbers, that allows us to say, oh, okay, we engage 49,000 people. We make our 600 sales.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
It's a super successful year. We can celebrate that. So by setting the rules to our game, we're not dragged into anybody else's rules. And that means that we're playing a really defensive game. We're defending against all the things that we could focus on by being really specific about what we want to focus on.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
Well, let's do some big trends. The biggest opportunity at the moment is 50% of the economy. is owned by baby boomers, people aged 61 to 79. So that's 50% of the US economy, 50% of the Australian, the New Zealand, the Canadian, the UK, right? So all the sort of major Western economies that had a baby boom, 50% of the economy is owned by people aged 61 to 79.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
So those people are going through a big life change. They're transforming the way they live and work. They want to get rid of their businesses. They want to move into advisory roles. They want to travel. They want to have different relationships. They want to have different priorities. So I would definitely be thinking about how do I work with that group of people.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
I'm either going to buy their business and take it over which would be an opportunity. I'm going to build a business that disrupts the current way that they're doing business or I'm going to sell to that market because they're cashed up, they've got loads of time, loads of money. And every business could think about how it's going to sell to a baby boomer market because that's 50%.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
So a good example might be...
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
Everything. The whole economy is made up of babies. Like if we went out on the street here, the person down the road who's doing the MOT on the cars is a baby boomer business. The guy who services the elevators that come up and down here, that's a baby boomer. The air conditioning unit business is a baby boomer business.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
um you know the courier company that kind of dropped everything off it's a baby boomer business um you know the whole damn shooting match is like most like 50 like half the businesses and especially by revenue and valuation it's all baby boomers or half baby boomers at least and there may be a sort of a digital arbitrage opportunity that there's been created with the transfer of um with the rise of digital that they might have missed that you could seize upon
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
It massively, well, one of the things is that every single business in the world is going to be disrupted by AI. And you've got to be the company that uses AI when they're not. And using AI, like being disrupted by AI just means that every employee is way more effective because they're using AI.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
So one of the simple things to disrupt a business with AI is to run a training workshop with all the people in the company about how they could use AI in their role. and you could watch some videos online and you could play with ChatGPT. Recently we introduced an AI system to one of our businesses.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
You need to be a number two. I was a number two. I had a mentor. I worked for an amazing guy for two years. We went from zero to six million in a year and from zero people to 60 people in one year. So I got the entrepreneur apprenticeship first and that's where you want to start. And then once you do that, you can do side hustles and then begin the entrepreneurial journey on your own.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
We have 250 video case studies of clients who are happy customers and they've recorded a video for us. And they're amazing video case studies, but there's too many of them. There's so many video case studies. So we created an AI bot that reads and understands all of those video case studies.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
And then for my sales team, when they're talking to a customer, they're just typing in the type of scenario that that person's going through. And the bot is then suggesting, oh, this is the video case study. This is the customer. This is what they said. same industry as you, same problem, same challenge. And then here's the link to the video case study.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
So our sales team can be super effective at sending you through the exact video case study that's relevant to you because the AI bot has read and understood every single one of our video case studies. So that's an example.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
Do you think we're living through that? We're early. It's so early, right? It's the moment. I remember when Steve Jobs launched the App Store and that was 2007, 2007, 2008. It was two years later that Instagram was launched. It was two years later that Uber was launched. And then there was a march of hundreds of different businesses and now... applications are everywhere.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
The bigger example would be electricity. So it was the 1830s where we generated electricity, but it wasn't until the 1930s that we filled our houses full of things that ran on electricity. So it was a 100-year transition. Now, with AI, we're at the early stage of generating AI, but we're not yet into the stage of creating everything that runs on AI. So think about...
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
a power station versus a toaster. So the power station's been invented, but there's thousands and thousands and thousands of toasters that can be invented. Toasters, kettles, vacuum cleaners, things that run on electricity. So AI is like electricity, but we haven't built all the businesses that are going to plug in and are going to be great opportunities.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
And that's going to be over the next 10 to 15 years. Every single industry, you can't name an industry that's not going to be impacted by this. Every industry is going to have applications that run on AI. There's going to be new teams. Do you know what happened just a couple of weeks ago? NVIDIA launched a supercomputer for $3,000. Now, this is going to be the fundamental basis
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
for 10 people companies that do a billion of revenue. This is going to be entrepreneurs who crunch some data, figure out a little application. Because of that kind of compute power, they're going to come up with something and it's going to be a billion-dollar business with 10 people working on the team.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
There's going to be a little healthcare unit that figures out how to crunch data and solve a really complex health problem and they'll figure out how to do it. That supercomputer, the three grand, supersedes what people used to be spending $3,000 to $6,000 to $9,000 a month on.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
So previously, you would have had to subscribe to that level of compute, and you would have been spending $50,000 a year just for the cloud subscription to that sort of thing. Now, one payment of $3,000, you can be anywhere in the world crunching any amounts of phenomenal data. So just that one thing, that one innovation is going to totally transform industries.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
But how do you know if it's for you? How do you know if you're cut out for it? So at the moment what's happening is that the rules are changing so fast that it's not like anyone's cut out for it, right? So there is no sure feeling where you go, oh, I'm really cut out for this because it's giving me clear signals. During times of disruption, the signals get jammed.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
And that was the industrial revolution model for everybody. We all went through that system. And we said, that's where the journey ends. In fact, if you want, you can go to university, become really skilled labor. You can get a master's and become really skilled labor, PhD, become super skilled labor. And the whole goal is sell your time for more money.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
And then sitting on top of that is this new universe. And the new universe is this digital economy. And the first step above it is called intellectual property. intellectual property is where rather than learning more stuff, you reflect and create some stuff.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
So you say, oh, over the last five years I did something special with that client and we got a great result and I can explain it step by step. I'm going to document that. I'm going to turn that into a story and I'm going to record a video about it and I'm going to have a little poster with a wheel that explains how we did that and then I'm just going to let people know about that.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
So now we're in the business of intellectual property. Intellectual property is anything written, anything on video, anything audio, right? So intellectual property couples up with media. So IP and media are the next level above skilled labor. So the first step, get out of skilled labor model and get into intellectual property and media.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
And just making that step opens you up to this whole other world of opportunities. You must know the book Seven Habits of Highly Effective People, Stephen Covey. He passed away 10 years ago. He was not some special guy. He was a church leader in Utah. He did some consulting with small businesses and he did some consulting with churches.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
But he just reflected on what he'd seen and he reflected on a few studies that he'd come across and he wrote this book, Seven Habits of Highly Effective People. So he went from skilled labor, consulting, to intellectual property and media, which was his written word plus his book publishing. So that's step one.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
And mind you, he sold 20 million copies and he built a $400 million consulting company, but it was based on IP, not his labor. So that's step one. Sitting above that is data and intellectual property, media and data and software. So once we have IP and media, now we want data and software. So data is where we build a database. We get email addresses. We get information about customers.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
So what's happening is people are going through a schooling system that is preparing them for a world that no longer exists, right? So we go through 12 years of school and it's saying, oh, you know, here's how you get ready for an employer. Well, there are no employers. And here's how you get ready for a career. There's no such thing as careers anymore. And here's how you get ready for a job.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
We know more about markets. We get people filling in forms. We get people filling in scorecards. We start conducting surveys. So we're capturing data that's unique to us. And then software is the ability to turn our intellectual property into an engine that just automatically delivers a result. And in that software bucket is the ability to create AI applications.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
So you're going to have to move your way up that pyramid. And then the final little top of the pyramid is the ability to create financial assets. Financial assets is where you sell your business for an amount of money. So you actually package all of that into a business that can be sold and that business becomes a financial asset.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
The shares become a financial asset and then you make a lot of money by selling a company. So you can't jump straight from being labor or skilled labor straight up to software and data and those sorts of things, which is the AI, advanced AI stuff. So you've got to go through intellectual property, media, data, software.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
I've said to you before that I really trust the advice that you can't outperform markets. Everything's already priced into markets. So for me personally, I put money into S&P 500. I put basically things that you'd call a store of wealth. I don't think that's particularly exciting. Sometimes I see people talking about like, oh, what should someone do if they're earning 50 grand a year to invest?
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
Honestly, it's not going to do anything. You'll just obviously do it, but I believe it's far better to take that money and invest it into your key relationships. I think it's better to take that money and put it into a startup, like actually buy yourself some time so you can move into this new economy. The thing that excites me most is just creating really valuable businesses.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
So people feel like that there are no opportunities, there are no safe jobs anymore, feeling like you're in competition with AI, and that leaves a whole generation of people feeling absolutely wiped out before they've even started.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
I have a group of companies now and it's Let me explain. Here's an idea. The economy doesn't want you to become rich, right? It doesn't want you to accumulate money, right? The whole economy is set up so that you can't get money or you can't keep it. And what people think you do to make money is that they think that you take a little piece out of the economy and squirrel it away and store it up.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
And that's not actually how people become rich. What they do is they create something from their mind and they formalise it into a company and then they get people to invest in that company and that creates new wealth in the economy that didn't exist, never existed. It was a figment of their imagination and that new wealth we call that innovation and entrepreneurship.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
And what happens, and I'll give you a real-life example. So Bookmagic is one of my software startups. We raised 400,000 pounds for 10%, which means 3.6 million pounds worth of value is new value that never existed. It's just added to the economy. It's this new economic asset called shares in this company. 10% of the shares were 400,000. 3.6 million is the other 90% that doesn't actually exist.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
Oh, by the way, that job can easily be done by AI already. So all of this is happening and that means that people are feeling this void and they're saying, well, I don't feel ready for anything. That's because you had 12 years of training for a world that doesn't exist anymore. So what we have to do is say...
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
It was just a figment of the imagination. So it's called innovation and entrepreneurship. very slowly that becomes more and more real and then bigger companies come in and acquire that or people acquire those shares and then it becomes a liquidity event. You get capital and then you reinvest that capital into creating new things in the economy.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
So the way rich people become rich is not by squirreling little bits out of the existing economy. It's by creating something new that never existed and slowly introducing that into the economy. So it's building things that didn't exist.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
So when I hear people trying to, you know, get this tiny little bit out of the economy and then they've got to pay taxes on it and then, you know, the UK government wants half of everything and it's horrific, you never, like you will just be on this treadmill. You'll never get out of it. But if you can create something...
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
and you can have innovation and entrepreneurship, you can build something that's worth $5 million, $10 million, $20 million from your mind, from your brain. And then you introduce it and formalize it and it goes into the economy and it's actually a new asset in the economy.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
Yeah, the biggest horror is that we were never trained for this, right? So all of society is built for the industrial revolution system and it's not built for the digital revolution system. So, you know, we were told don't be disruptive, right? and yet the disruptors are making all the money.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
We were told you can't ask someone to do your homework for you, yet the people who make all the money get someone else to do all their homework for them. We were told don't be an attention seeker, but attention seekers make all the money. So there's all of this stuff that we were taught about becoming standardised component labour
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
all right, let's look at the world that is emerging and let's position ourselves for that world and reskill ourselves and reposition ourselves for that world.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
And that mindset is always fighting you when you're running a business because over here running a new business, it's exciting, it's exhilarating, it's creative, but it feels wrong. It feels like you're doing something like weird because you're outside of the system.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
Yeah, you certainly didn't know schooling. In fact, the schooling system taught you everything wrong. It's the opposite. They wanted you to become standardized component labor, and over here you have to be unique intellectual property.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
We went from geography to ideal customer personas and communities. So all of our entire economy, in fact, if you think about our governments, our governments are struggling because they define themselves by geography, but the digital world's not defined by geography. Right. So when the government of the UK says, we're putting up the taxes, all the millionaires go, okay, we'll leave.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
And then they're like, oh, no. I mean, Norway did this as well, right? All these multi-billionaires just packed up and left. Oh, we're introducing a wealth tax. Okay, bye.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
Well, my position is that we should collect the most amount of taxes that we can, but the way to do that is with low taxes, not high taxes, because in a world where people can freely move around, you need to be an attractive place for people to come to. You know, people say, oh, we don't like rich people. Well, actually, rich people pay a lot of taxes, 1%, pay 30%.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
So you need, if you wanted to double the tax base, get a few more of this 1% people to come here. The UK was thriving when we used to have a $10 million SEIS, or sorry, a 10 million entrepreneurs, 10 million pound entrepreneurs relief, you know, made the UK one of the best places to do business.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
Yeah, so essentially Entrepreneur's Relief acknowledged that entrepreneurs are taking a huge gamble in what they do. They're pouring time, effort, energy and resources into their business in an unpaid capacity and that when they finally get a success, if they get a success...
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
then one of the ways of acknowledging that risk and making that a good decision is that you only pay 10% tax on the first... Well, it used to be $10 million of exit value and now it's on the first $1 million of exit value. So essentially... If you're paying roughly the same as income tax on starting a company, then for a lot of people they're just not going to start a company, right?
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
They're not going to take the risk. They're not going to innovate. And then the investment also slows down. If people can earn more money by just sitting on their capital and sticking it into a property, they're not going to invest in start-ups. So you have to have, if you want an economy that's based on actual innovation and change and transformation and AI and software and data,
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
and the new economy, you have to incentivize investors to do that. It's also a globally competitive landscape. So as soon as you've got Dubai saying, hey, we don't even do income tax. And also, when you go to Dubai, tax feels like such a scam Because you go, wait a second, their police force, their hospitals work, everything's clean, they've got no potholes, their buildings are amazing. No crime.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
No crime. The transport's working, like the whole place is working like clockwork. You go, but how are they doing this without collecting 45% of the economy as tax? In the UK, 45% of the entire economy is government spending. Are people leaving the UK? 10,000 millionaires left last year.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
Some of them are working in SF. Even America, which is high tax, but you start paying the highest rate of tax at eight times the average wage. Here you pay the highest rate of tax at three times the average wage.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
So they're not letting anyone get ahead. Now, the other day, Keir Starmer says, we want to be leaders in AI. Well, unfortunately, we have the most expensive electricity, so you can't run data centers here. And we also have the highest tax rates. So highly skilled, highly talented people do not want to be here. And I hate to say it, everyone's like, oh, you know, we need to tax the rich.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
Sorry, they can leave. They really can. And in this digital economy with a personal brand, with data, with software, with media assets, those assets pick up on a phone. Like you literally leave with your phone and you're fine.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
Yeah, same. I don't have a team.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
What worked for you? Books are great. YouTube channels are great. I didn't have any of that. Believe it or not, even books were hard to come by when I was a teenager. You had to kind of order business books in or you had to go to a big bookstore that had a business book section. We didn't have Amazon.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
We absolutely are. The other thing, people think that rich people are taking money out of the economy and the opposite is happening. They're creating wealth that pumps into the economy and they're creating it from figments of their imagination. They're building things that didn't exist that come into the economy as new wealth. If we were living – now, mind you, that's not all millionaires.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
Some millionaires are horrible landlords who make their money by bullying people. If you live in certain locations, the only millionaires you've met are probably slum landlords or something like that. That's not who we're talking about. We're not talking about people who are rent seekers or people who kind of bully people around or any of that sort of stuff.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
We're talking about wealth creators, people who are – coming up with new intellectual property and bringing it into the economy to create jobs and wealth and investments and they make the world go round. One of the reasons we have wealth inequality is not what's being talked about. Wealth inequality is because of technology and technology adoption.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
So I want you to imagine that we've got two people who are racing each other in a marathon. One person is running and one person is on a bicycle. So they've got technology that they're leveraging. The person on the bicycle is going to be... powering ahead effortlessly. And it's going to look like a very unfair thing. And you say, well, this person works just as hard as this person.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
Why are they getting ahead a lot faster? Because this one on the cycle is leveraging technology and this person is not leveraging technology. When we go through these great shifts, we actually get people who are stuck in the old system and people who are in the new system. Charles Dickens wrote about this in the early industrial revolution.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
There were all of these kids that were on the street, right? Oliver Twist. And there was this huge wealth inequality as some people were industrialists and some people were still in the feudal system in the agricultural age. Some people's income was linked to capitalism. Some people's income was linked to feudalism.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
And we certainly, you know, anything like a podcast, you actually paid for cassette tapes and CDs and they were $1,000. They were really expensive just to listen to some business content. Believe it or not, that was a thing. And all of it's for free now online. However... There's, you can't learn to ride a bike through books and videos. You have to get on the bike.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
So in the same way that that was happening then, we're going to see a very similar Dickens. I mean, he had that famous book called The Tale of Two Cities. It was the best of times. It was the worst of times was the opening line.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
we're going to have the same thing now it was the best of times it was the worst of times because we're going to have some people who are leveraging technology and they live a life of fun freedom fulfillment financial success and with some people who are stuck in the industrial age who sit there and say i work as hard as i possibly can and i cannot get ahead i'm falling behind year after year after year and it's because we have two systems operating in parallel
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
Um, so what we need is nuance and we need the nuance to understand that, uh, there are poor people who are, who are, um, rent seekers, who are not productive, who are takers from the economy. There are rich people who are takers from the economy and there are rich people who are phenomenal wealth creators who create opportunities around them.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
There are poor people who are phenomenally valuable to the economy. So if we were to just simply, uh, make no distinction by just simply the level of wealth or income. It doesn't distinguish between, let's say, a nurse who's on $30,000 and someone who's a drug dealer on $30,000. They might be economically the same. They're not the same types of people in the economy.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
So what we need to do is have some nuance and understand what is the behaviours that we want to incentivise, what is the behaviours that we want to avoid. We want to make it hard to simply stick all of your money in expensive assets and then rent them out. We want to tax that. And we want to make it easy to invest in new economy. We want to make it easy to bring down the prices of things.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
We want to make it easy for wealthy people to invest into startups. We want to make it easy for people to relocate here. And it's an attractive opportunity to build a business here and create jobs here. We've just stuck a 15% tax on top of employing people. So a lot of entrepreneurs have responded by outsourcing to remote workers.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
I know plenty of companies that are now hiring people in the Philippines and South Africa because it's 15% straight off the back, all things being equal, it's 15% cheaper to hire someone overseas than here. So the government is making the wrong moves. They're just doing the wrong thing. They're making it expensive to hire people here.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
They're making it expensive for talented people to live here and be here. So the economy is going to suffer until they get their head around the fact that we're a globally competitive economy. We have to be globally competitive, that we live in a digital world. It's just going to get worse and worse.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
So the best thing to do is to work for someone who's building a business. And if you can't do that, become a co-founder with someone who's got more experience than you. And if you can't do that, then you need to do some small side hustles. A side hustle is an open and shut business case. So within 90 days, you're going to start something and finish something all within 90 days. You're
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
It's not that. It's just that in the industrial age we created institutions that were appropriate for the industrial age and now they've run to the end and now they're just outdated. Look at the name, the UK government. That means it's a geographical border. The London City Council means it's an M25, right, is the geography. The British, you know, the UK economy. So...
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
Anything that is defined by geography already misses the point. Straight off the bat, it misses the point. And the point is that we live in a world where you can sell to anyone in the world, you can hire anyone in the world, you can pay anyone in the world, you can build a brand effortlessly from your phone, you can live and work from anywhere, you can create companies super easily.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
Like all of those things, like the fundamental technology has shifted. So it's like saying, oh, how do we change the Duke and Lord system and the serfdom system? It's like, well, for the agricultural age, that was the system that evolved. We're going to need a completely different system because we now have an industrialized economy.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
So unfortunately, we're going into a digital world, or we're in a digital world, and the entire government is set up for the industrial economy. National identity was a massive thing in the industrial age. National currency was a very big thing for the industrial age. Do you think Trump's going to make good decisions? He's certainly going to be a disruptor. He's going to be an accelerant.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
Whatever's happening, I think he's going to break things that we're going to break and I think he's probably going to bring in some things that emerge as good things. I think we were definitely going in the wrong direction. Governments of the world were becoming very authoritarian for a while there.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
You know, they're really policing different, you know, elements of our lives and speech and those sorts of things and all of that's going to definitely swing back the other way. The pendulum has already swung back the other way if you saw the Mark Zuckerberg announcement the other day. Are you bullish on America? Oh, America is definitely the most bullish place, yeah.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
Yeah, where is actually online. So the where is digital. You know, you can go to Silicon Valley and you'll see some of the poorest people living next to some of the richest people. So it's not a geographical thing. It's a mindset. And the mindset is digital versus analog or digital versus geographical.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
But the biggest economy, the winner-take-all is the US, right, because the US is in a very unique position. They're energy independent. They're food independent. They've got massive natural geographical borders so they don't have to police their neighbours. They have one friendly neighbour at the north called Canada and one neighbour they can work with called Mexico.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
Contrast China, I think they've got 17 neighbours to manage. clear runways, biggest economy in the world, most technology, most universities, all of that sort of stuff.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
You're just going to start something, see how it goes, and it ends in 90 days. When I was a teenager, I did nightclub parties. So the nightclub party had a time where we would agree with the club that we were going to have the venue. Then we had a promotion phase. Then we ran the party and then that was it.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
Yeah, big stuff. So the key is the big opportunity is build a personal brand next to an elegant business model. That's everything. Yeah. If you build the personal brand, it doesn't have to be a massive personal brand.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
If you've got 5,000 to 50,000 followers within a high-value niche, if you're seen as a key person of influence in a high-value niche, that's enough of a personal brand to make seven figures. If you've got an elegant business model, you can sell to anyone in the world. You can communicate your value to anyone in the world. That's some of the stuff with an elegant business model.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
So essentially, those are the two pillars. If you're not financially successful or where you want to be at the moment, you want to look at building a personal brand and attaching that personal brand to the right business. Those are the two steps. So ultimately, if you said, if I was 21, I'm trying to build my personal brand, I'm trying to attach that brand to a great business.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
That's the key to capital. It's the key to talent. It's the key to customers. So it's that personal brand on a scalable business. You look at every single person who's succeeding right now, they're focused on just those two things.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
I'll tell you why. Years ago, I went to Bali. And I saw this massive mountain on the horizon and we decided that we were going to book a trip to climb it. And it's called Mount Agung. So they wake us up at midnight and we get in a bus and we have to go to the mountain at midnight and climb through the night, right? It was crazy.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
At the end of the night we split the money and that was the finish and it all happened very quickly. And you get the learning experience but you don't have the ongoing connection to the business. I also sold roses door to door. So on Valentine's Day I bought flowers. a few hundred roses. We dressed up in tuxedos and we went door to door selling Valentine's Day roses.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
And so from 1 o'clock in the morning all through the night we've got this tiny little headlamp on and we're climbing and we're scratching and we're like going up the side of the mountain. And finally, we get up there about 6 AM. And I'm like, I didn't even realize why we were climbing through the night. Like, it hadn't even occurred to me, why would we be doing it like this?
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
And then finally, we get up the top. And I realize, oh, this is why we're doing it at 6 AM, because the sun comes up at 6 AM. So we get to the top of the mountain, and the sun comes up. And it's, like, glorious. The air is thin. It's crisp. It's just incredible. and it's cold, right, which is rare in Bali.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
Well, there's actually a step-by-step approach for doing that, including building a personal brand.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
And then the sun lights up Bali and I can see all of Bali and all of the glimmering sea and it was just beautiful. I'm standing there and I'm just loving it. Taking it in and we put eggs in the hole and the volcano steam cooks the eggs. And then I look onto the horizon and there's this thing called Mount Ranjani. I say to the guide, what's that mountain over there?
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
He goes, oh, that's Mount Ranjani. I go, oh, is that on the island of Bali? He goes, no, no, that's on a different island. I go, oh, how do you get there? You've got to catch a ferry. How many days does it take? Oh, you've got to go for three days. How long does it take to climb? Oh, it takes about this much time. Is it higher or lower or blah, blah, blah? How much is it? Can I book through you?
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
And he says, Mr Daniel, you need to appreciate the mountain you're standing on right now. He puts his arm around me. You need to learn to appreciate the mountain you're already standing on. So when I was standing on that mountain, I could see everything but the mountain, right? I'm looking around the horizon. I'm seeing all this. I'm seeing the mountain on the hurt thing.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
But I couldn't see the mountain that I was already standing on because I was too close to it. So the biggest thing that people miss in today's world is that they're already standing on a mountain of value. They've already got so much value, but they're so distracted by the mountain on the horizon. They go, oh, Stephen Butler, he's already so much further ahead. He creates podcasts.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
I could never do that. Or they go, oh, you know, I saw this person who's really good in my industry and they wrote a book and I could never write like that. Or, you know, I don't know I've got anything of value to share. Some people have floated a company for a billion dollars and I've only just started, right? What am I going to share?
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
And what they miss is that every single person, your story is relevant, your background is relevant, the people that you know is part of the mountain of value. You know, your relatability is part of the mountain of value. You're losing your relatability because as you go so high, people just starting out can't even comprehend how to get there.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
So someone in the middle is going to take a place that you previously occupied because they're more relatable. They're only two steps ahead, not 20 steps ahead.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
So every single person has this mountain of value but the biggest thing at the moment is the distraction of all the other stuff and you're so close to your own mountain of value you can't see it. So the first thing I love to do is just put my arm around people and say, please, learn to appreciate the mountain you're already standing on.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
And that probably lasted three weeks from the time we came up with the idea to the time we found a supplier, bought the roses, went door to door and made our sales. And then it was all finished at the end of Valentine's Day. So these are called side hustles. And the important point is that they're not ongoing ventures. They're just open and shut. And then you can reflect.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
The other thing that happens is in an exponential world, in an exponential curve, every double eclipses everything that came before it. And when you go through a doubling speed, you're doubling and doubling and doubling. Each double is worth everything before. So imagine this. We put one grain of rice on a chessboard. then 2, then 4, then 8.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
8 is bigger than 7 that came before, then 16, which is bigger than 15 that came before that, right? And it goes like this. So every double eclipses everything that came before. So in an exponential world, just those first 1,000 videos, you might only get... you know, 10,000 followers, right? It might be small, but then you get a breakthrough.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
And then in that breakthrough, you get more than 10,000 followers from that breakthrough. But it was all of that that led to that. It's exactly what happened to me. Almost to the number.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
And repetition. This is what we're talking about, repetition. How many times has Adele sung Set Fire to the Rain? How many times has Ed Sheeran done Castle on the Hill? How many times has Metallica done Master of Puppets? So like all of the greatest that you admire, they all do repetition and it's perfect reps. They do it over and over and over again. No one's talking about this.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
Some of the biggest, most successful businesses, WD-40. WD-40 was the 40th attempt to create a spray that would do that thing that WD-40 does. And then for the last 50 years, they've just been selling WD-40. It's their one product and they just sell it in a small can or a big can. Tabasco Sauce, it's a 150-year-old business and they just sell Tabasco, but every house in the
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
Fender Stratocaster guitars. They figured it out in 1950s and they have made that same guitar ever since. Porsche 911, they've barely changed it, but Porsche 911 is the most successful sports car because they just get good at doing Porsche 911s. You know, I love Swiss Army Knives, Rolex Watches.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
They are all businesses where they figure out what to do and then they just fall in love with the repetitions. They just do it and do it and do it and do it. And you've done 400 episodes of the show, I think, you know, and the first 100. Is that true? 421. 421. So you've done 421 episodes of the show. I would almost guess that the last 21 probably eclipse the first 100. To say the least.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
You can then sort of see what worked, what didn't work, and then see if you want to continue after that.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
To say the least, right? In fact, when I was on the show last time, you'd just crossed 5 million subscribers. I think you're coming up on 10 million.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
So this is called doubling speed. Yeah, it's mental. Doubling and doubling and doubling. What will blow your mind is that you'll go from 10 million to 20 million in the year ahead because that's exponential growth. If you continue to do the reps, you will cross 10 million and in the same speed that you went from 5 to 10, you'll go from 10 to 20 million.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
you'll have 20 million subscribers to the channel if you continue to do the reps. So when we crank the handle, we go through doubling speeds and you want to figure out what is the activity that leads to exponential growth and just do it, do it again and fall in love with doing it. It's really that simple. Well, if you're playing the right game, it is.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
I analysed your episodes, by the way, of your last 117 episodes, what percentage were authors?
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
It's very high, 78%. Okay. Ninety-one out of 117 are authors. They've all written books. What's interesting is the ones who haven't written books are typically like superstars and like megastars in some other thing, but almost all of your guests have written at least one book, but 78% of your guests have written a book. Writing a book is a good idea.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
No, it's relationships on steroids. It is the ability to have a relation. It's a parasocial relationship. It's the ability to have a relationship with an anonymous person on the other side of the planet where they clock up seven hours
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
with you in your literally what was once inside your head word for word is now inside their head word for word so you actually connect at a very deep level with people at scale so authors becoming an author one thing that i recommend to all the listeners is have a goal to become an author even if you haven't done anything yet Well, you can document your journey.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
You can discover that you are standing on a mountain of value. A lot of people think they've not done anything. I've had people who've written really successful businesses about the passion that they have and the vision that they have. Sorry, really successful books about the passion and vision that they have. I've got someone who...
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
was very successful at selling as a small business, selling a corporate contract. And they wrote a book about how small businesses can sell to corporates. And that was based on maybe eight to 10 major contracts that they'd won, but then they documented the process. And now they have a whole business teaching small businesses to sell to corporates.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
So like if you've done one little thing, that could actually be a massive business bigger than... One of our guys, Howard Tinker, He ran a successful restaurant and he had a successful process for building his restaurant, regulars and people who, you know, locals who come back and back. And he actually wrote a book. It's an Australian term, but he says more bums on seats.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
In America, it would have to be more butts on seats. But he wrote the book called More Bums on Seats, gave it out to a thousand restaurants and said, here's how I built my restaurant. And then ended up building a massive coaching and consulting business, teaching restaurants how to do their sales and marketing. So he had one little restaurant. And then he turned it into a big thing.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
Because that's the key to capital, talent, customers. And it's not about becoming an influencer with millions of followers. But if you're seen as a key person of influence, that's enough to make seven figures.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
Gabriella, who I mentioned before, she helped some couples get pregnant through her fertility interventions. And then she wrote a book called Fertility Breakthrough. And now she gives away 4,000 copies a year and her business is massive.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
Well, you want to productize your sales. And what you want to do is productize the demo and the customer needs analysis and give it a name so that it feels like a product. And it doesn't feel like a sale. It feels like a product so that you feel that you're getting something of value by seeing the demo and doing the customer needs analysis. That's one of the first things.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
So the demo is explaining the value of what you do. So you want to craft a demo. Crafting a demo is like you want to be able to do the features, advantages, benefits, the research that backs it up. You want to be able to show some data. You want to have an emotional story that tells people how this product works and how it changed someone's life or how it delivered a valuable outcome.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
So all of that's in the demo, and the demo shows how your product is the path of least resistance between the current reality, the desired reality, and the obstacles that an ideal customer has. So you take an ideal customer. This is where they are. This is where they want to be. This is what's stopping them. Look at our path of least resistance that we've created. But it's not for everybody.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
Okay.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
You have to do a customer needs analysis, so a survey or an assessment, and then that tells you whether you need this product or not. So you want to productize that. You want to give it a name and you want to give it like a landing page and people can sign up to it so they can experience the presentation and do the customer needs analysis.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
Yeah, the Google report.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
Yeah, so we used to think of marketing as marketing funnels. And marketing funnels, essentially, we would push people through a marketing process from awareness to consideration through to trust and commitment and purchase. So it was this marketing funnel, and we're just kind of funneling them through. And that's how we, you know, almost all marketers draw funnels.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
And then Google did some research to see is this actually true? Is this still how people buy? And they found it's actually not how people buy at all anymore. So top of funnel, middle of funnel and bottom of funnel has been replaced by a trigger that
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
a totally random journey through a playground where we explore and evaluate randomly and then a trigger for signaling intent and then purchase over here. So what this might look like is I might see an influencer talking about her handbag and I go, oh, I'm interested in that brand. I'll give them a follow.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
And then I ignore them. And then I discover that they've actually put some videos on YouTube and I start watching a video on YouTube but then I go and do something else. And then I see a review website and I go on the review website. Then I find out that that brand has actually created a waiting list for a new product. So I actually say, oh, I might drive the waiting list.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
Now I'm like ending up down here. And then I get on the waiting list. They tell me that they're only releasing 500 of that product. Would I like one? Yes, I would. So then I basically go and purchase. So it's no longer a funnel experience because customers have figured out that they can disappear within three seconds if they want to, right?
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
They can just jump your fence and a funnel feels dehumanizing for most people. So they don't like to be funneled. They like to go on an adventure. Rather than thinking of our marketing as a funnel, we want to think about it as an adventure or a playground. So we're going to create things that people can interact with and play with. So they could watch a video. They could listen to a podcast.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
They could take an online assessment. They could... complete a customer needs analysis. They could watch a demo. They could get free access to a trial in a portal. They could join a community. They could join a discussion group. So these are all things that people can engage with or play with. And we want it to avoid feeling like a funnel.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
We want to feel like it's lots of value, lots of great experiences. And then at a certain time, there are moments to act if you want to buy something. If you're the right person at the right time, this is the moment to act.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
So it's a bit of a different way of thinking about marketing, but it acknowledges the fact that we're living in a very different world where, you know, funnels worked when people were afraid of not seeing you ever again or that they're afraid that they would miss out, but no one's afraid of that anymore.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
How do I start when I don't have a brand? Like a lot of people say, I've got a big idea or I want to launch, but I don't have a brand yet. I'm invisible. You know, I feel invisible and that makes me feel stuck. And essentially they know what they're excited about. They know what they're passionate about. I've got a big new product idea.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
I've got a way of expanding into a new territory, but I don't have the brand. And is that where your five Ps come in for becoming a key person of influence?
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
So the five Ps is we have to learn to pitch, right? The entrepreneur journey is a journey of 1,000 pitches. One way or another, you're either going to pitch an average pitch and end up with nothing or you pitch a phenomenal pitch and end up with a $10 to $100 million business. If you're Elon Musk, you'll end up pitching your way to Mars, right? But the entrepreneur journey is all about pitching.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
So we've got to have a great way of pitching the business so people are excited. In person or digitally? Could be video, right? I've seen Mark Zuckerberg do hundreds of pictures over the last 20 years for Facebook and new features. Steve Jobs used to do it on stage, but then the video went out. So you can do it to video, you can do it to camera, you can do it on a podcast, you can do it... live.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
You can do it one-to-one, you can do it to groups, but you have to learn how to be able to pitch an idea, get people excited about something through your words. Entrepreneurs and founders, they are the spokesperson for their business. They have to be able to be good at pitching.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
The second thing is publishing content, publishing videos, publishing podcasts, publishing a book, publishing on LinkedIn, right? So it's essentially taking the elements of a pitch, but putting into different formats. 7-11-4 stuff. The third element is the productization, the product ecosystem. Too many people sell time and skills.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
They have to sell intellectual property, media, data, software, or productized services. They have to have a scalable product, something that doesn't require their time and effort in order to sell it again and again because your time and effort as a founder has to be on the demand side, not the supply side. So we've got to productize. Raising profile. is the next one.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
So having your social media platforms, doing some live events, winning some awards, getting on traditional media or third party platforms, all of that is your profile. And then the next one, once you've done all of that, is doing your first joint ventures and partnerships. So big business happens when you can find the right partners.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
So you might need a capital partner for investment, or you might need a distribution partner for sales. You might need a a a product partner, someone who actually partners to incorporate something that they do into your product. So you're packaging up through partnerships. So I always focus people on pitching, publishing, product profile partnerships. That's the role of the founder.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
Into a little piece of wisdom.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
We call that the key person of influence role. Personal brand feels like this weird thing or it feels like branding or it feels like this kind of like, oh, I've got to, you know, get up every day and photograph my breakfast and, you know, all that sort of stuff.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
But actually if we just focus on pitch, publish, product, profile, partnership, most people who are sensible people with successful businesses, they say, oh, that makes sense. I like all of those things. Yeah, personal branding has got a bit of a rap, hasn't it? A bit of a stigma. The goal is not to be an influencer, to be a key person of influence and there's a difference.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
Look at me. This is my lifestyle. This is my car. This is my abs. Here's my dinner. Here's my girlfriend, my boyfriend, right? So all of that sort of stuff is self-promotion. That's narcissistic. And that's associated more with an influencer. A key person of influence is operating within a high-value niche and and they're idea promoting. They're saying here's the big insights that you need.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
Here's the data that you should pay attention to. Here's the problem as I see it and here's some nuances around the problem. Here's the solution or outcome that's achievable and here's how you get to that outcome. So they're basically it's part thought leader but also part entrepreneur. You don't need a huge following for this. Influencers notoriously can't sell stuff.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
So what you're describing is actually beyond just writing, it's publishing. And publishing means to make public, to put something into the public domain. So yeah, there's journaling, which you keep private, but then there's making something public. And when you do this, you have to think about how would this be of value to others?
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
Many influencers have a million followers and it turns out they can't sell hoodies. Very, very difficult to get anything sold. People look at them as entertainers but they don't really look at them as thought leaders or someone who's directing serious spend. A key person of influence might have 5,000 or 10,000 followers but when they say this is the thing to buy, everyone buys it.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
So that's what we're going for that. And can anyone do that? Anyone can start. I mean, I've been working on this for 15 years with 5,500 companies. We've got single mums with children who have special needs who have gone from struggling to multi-million businesses. We've got people who had been stuck at five people for 10 years and then they go to 50 people.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
We've got people in 50 different industries from real estate to dentistry to medicine to IT services. So like the world is open at the moment. Every single industry has a thousand different micro niches. Every micro niche needs a key person of influence or two. Every micro niche can have a book. When we were stuck in geography...
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
There was no point to doing all of this because you only had a 5-mile radius or 10-mile radius anyway. But now we can reach 1.5 billion English speakers online. We can reach 70% of the world on fast internet. Your tiny little micro niche could be extremely valuable to 35 people on the planet who each happily pay $100,000 a year.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
We live in this world where the micro niches are incredibly valuable. Every industry has a thousand micro niches. Every micro niche needs a key person of influence or two. There's absolutely no reason why. And this is where the economy is headed. So there's no reason why a lot of people can't do this. Can everyone do it? I don't know if everyone can do it, but a lot of people can definitely do it.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
There's one last thing that I think we should talk about. If someone's feeling frustrated, stuck or overwhelmed, there's the one thing that knocks out everything else for cutting through problems or cutting through things that get in the way. And that is this idea called environment dictates performance. Environment dictates performance.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
And what that basically means is that we behave according to the environments that we show up in. So if you are in an environment where nobody's doing this stuff, it's going to feel impossible. If you're in an environment where everybody's doing this stuff, it's going to feel effortless. If you're in an environment where everyone talks about how money's evil, you're never going to make any money.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
If you're in an environment where everyone sees money as just a tool, right, you're going to make a ton of money. Many years ago when I was in my early 20s, someone suggested that I go to dancing classes and I thought this is ridiculous. Like I can't dance and I'll never be able to dance and dancing is weird.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
So you're thinking, you know, entrepreneurs have to be thinking about how would this be of value to others. You're putting it into the public domain, so you're getting feedback as to whether this is a good idea or a bad idea or an okay idea. So yeah, Publishing doesn't have to be tweeting. It doesn't have to be writing a book. Publishing is video, audio. It can be long form content.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
I went to a dance class and in that environment it was normal to learn dancing and within three lessons I was dancing really well. I enjoyed it. I did three years of dance classes. I got really good at it and it was one of my favourite places to show up. But nothing would have happened unless I made the commitment to get into a different environment.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
So the final thing to talk about is that if any of this feels really hard or really like difficult, for me I feel effortless because I'm surrounded by people who live this way. Every single one of my friends is scaling a business and a personal brand. But if you're not in that environment, it's going to feel really weird and foreign.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
So the easiest thing people could try, just simply try the idea of changing environments immediately by doing a few following things. If you feel stuck, find the highest place that you can get to, like physically the highest. Go to the top floor restaurant in your town. Go to a place that is like an office that has a foyer that overlooks the whole city.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
Do whatever you can to go high up and then see how the problem feels when you're actually high up looking out to the horizon. Just that change of environment will give you new ideas. go and talk to someone who you haven't talked to in a while who's two, three, four steps ahead of you. But meet them in an opulent hotel, right? Anyone can go sit in a hotel foyer of a five-star hotel.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
Go and meet for coffee in a five-star hotel foyer with someone who's three or four steps ahead of you. Suddenly you're going to feel very, very different. Enroll yourself onto a course where everyone's learning the same thing that you're learning and that environment means that it's normal. Like let's say you're afraid of public speaking. Enroll yourself in a public speaking course.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
Everyone's going through the process of public speaking. Suddenly it feels like pretty normal. Enroll into an entrepreneur accelerator. Everyone's an entrepreneur in there. Suddenly it feels very normal to be scaling a business. So environment dictates performance is the big thing that changes everything. Pay attention to environment.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
And jump on a Zoom call with that person.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
Right? Or a Microsoft meeting, right? Or a Google meeting, right? See if you can just randomly meet up with someone who's aligned on values because they watched the same video.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
Right? Anyone who's going to comment this is watched all the way to the end. Yeah, exactly. Right? So have a little video call with them. Like jump on a Zoom call and just say, hey, let's discuss the episode. What are you up to? What are you doing? What are you taking away from that? That's a change of environment. You're putting yourself around a new person.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
It can be short content. You could do shorts. You could do tweets. All of that is publishing. The essence of publishing is that you're taking your ideas and sharing it publicly, putting it in the public domain. That is a very rapid way to get started. Interesting fact on this, that out of the billion people who use LinkedIn, only 3% are publishing regularly and less than 1% publish weekly.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
Super aligned. You might discover you've got more in common with someone on the other side of the planet than someone who's just down the road.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
Yeah. And I'll take you through all of those. And then there's the entrepreneurial pyramid, which opens you up to this whole other world of opportunities, as well as side hustles and the two types of opportunities that everyone needs to know about. I want to go through all of that. Let's do it.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
I think optimization can lead to pleasure. One of the things that happened to me personally is Christmas Eve just a few weeks ago, I got a phone call from a GP who I'd never spoken to before in my life who had looked at my health results from my blood test and said, Daniel, I need to call you before something bad happens. And I went, what are you talking about?
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
He said, well, your pancreas has an enzyme that's associated with bad things. Has anyone commented that you're turning yellow? I went, no. He said, have you lost consciousness or been dizzy? No. Have you...
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
you know have you had to like fall over if you had to have a sleep all afternoon something like this i'm like no none of that he said okay you're really close to having a health problem the reason i'm calling you christmas eve is because christmas day if you drink alcohol if you eat too much food you could end up in an ambulance with these levels that you're in i'm like this is so weird i've never known this i just had a blood test to sort of see my markers and i got this result
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
And for about a week I didn't know whether I had some serious disease. I didn't know any of this. I went and got a CT scan. Suddenly I find out that my doctor said pristine. I have a pristine pancreas and gallbladder and liver. And I had these elevated levels. But it was associated with some other things. It was associated with some changes to diet, sleep, exercise, all of this.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
But it was like a reprieve. It was like a stay of execution. It was a wonderful experience to go, oh, wow, okay, it's not serious, it's reversible. That data has changed my life. Just that week it was the greatest gift I could have got for Christmas because for a week I felt like what it must feel like to lose your health and to be told that your health is in serious decline.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
So you think that you're in competition with a billion people on LinkedIn. 99% of people are just there to kind of lurk and watch what other people are doing. Only 1% of people are competing. 1% of people are creating the content on that platform. When it comes to YouTube, there's 2.7 billion users of YouTube, but only 4% of people have an account and only a fraction of those accounts are active.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
I had the real experience of what it would feel like to receive bad information. But then at the end of the week and I got the CT scan, I had the real experience of like, you know, the ghost of Christmas, right? It's okay, Dan. It's not too late. So suddenly I'm optimizing. I've got my whoop band and I'm getting a lot of pleasure. Like having the data is great. Data is a great thing.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
There's nothing that frees you more than having visibility of the data.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
It's an age old epiphany, but a healthy man has many goals. A sick man has only one. So when you think you've got your health, you've got all of the possibilities ahead of you. When you think you've lost your health, you're only focused on getting that back again. And you don't know what you've got until it's gone. You don't know until you hit that crisis point. You just take it all for granted.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
Yeah. it was just one of those magical moments of going, oh, my goodness, I have this incredible body that's functioning. Like I need to take care of this. This is my vehicle. So it was, you know, the epiphany was just I'm so focused on business and life and opportunities and all this external stuff, but actually there's great joy and great pleasure in taking care of yourself.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
So it's a tiny percentage of the world's population that are creating something. Most people are consuming. So one thing that you're describing is the move from being a consumer to a creator and entrepreneurs have to make that move.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
So my background was I used to have an agency and we used to run all these different events and we used to have to put stuff onto people's seats when we were running events and I had to kind of write stuff all the time, like quick reports and all of that. So I got in the habit of writing. I saw the power of writing.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
In 2009, the entire world tipped on its head after the global financial crisis and I was completely disrupted. I went from... Millions of revenue down to a few hundred thousand of revenue. I lost 90% of my revenue in one year. I remember one Christmas party, 17, 18 people at a Christmas party. The following year was three. It was morbid.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
So during that time where the global financial crisis had such a deep impact, I began writing about what is it that I know to be true? What is it that like I don't know much because I've just had the rug pulled out from under me. What is it I do know to be true? What are the most strong truths that I could share?
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
And I ended up writing the book called Key Person of Influence in 2009 and it came out in 2010 and And what I felt very confident about was this idea that the future was going to see a shift from business and institutional brands to personal brands, that we would see the decline of big faceless companies and the rise of individuals whose personal brands were bigger than the institutions.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
And it was a pretty radical idea at the time, but I felt pretty confident about it. And the more I wrote about it, the more I felt this was where the world was heading. If we look today, we can see Brian Cox, Professor Brian Cox has more followers than CERN. We can see Richard Branson has orders of magnitude more followers than Virgin. We can see Elon's got more followers than NASA.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
We can see Trump is way more powerful than the Republican Party. So essentially the personal brand has just gone whoosh ahead. But I started that process very murky, that I didn't quite know what it was. It was a feeling or a sense. And by the time I'd gone through the publishing process of writing, I was clear.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
Let's zoom out 300 years. So the agricultural age was essentially the economic system was called feudalism and there was lords and kings and queens and then there were serfs and people who surfed the land. Then technology changed things. You can imagine what it must have been like when 300 people were on a farm and then they saw three people on a tractor.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
And then that tractor went and went and did the job of hundreds of people with three people on it. And it's like, oh, my goodness, what are we all going to do? How are we all going to live our lives anymore, right? And then they would have said, well, what are going to be the jobs? Like everyone works in farming. And it's like, well, there's going to be this whole new system.