Daniel Priestley
Appearances
The Diary Of A CEO with Steven Bartlett
EMERGENCY DEBATE: What Trump’s Return Really Means for America & The Real Reason Men Voted for Trump! Is the UK About to Collapse?!
Yeah, 100%. The value proposition for the UK has dropped through the floor. Very, very high tax. The ecosystem of business is in decline. Some of the smartest people are now in Dubai. Some... Incredible creators that I know have moved to Singapore, Hong Kong, Dubai. Many are going to the USA. So if people are interested in bigger markets and bigger opportunities, they're into the USA.
The Diary Of A CEO with Steven Bartlett
EMERGENCY DEBATE: What Trump’s Return Really Means for America & The Real Reason Men Voted for Trump! Is the UK About to Collapse?!
If they're interested in lower tax and more fringe opportunities, they're in the Middle East. And essentially, you know, the UK hasn't found a place in the world. I think there are three business models the UK could go for, which is either the head office of Europe, which is what we were when we were inside the EU, and everyone used to come here to build a European business.
The Diary Of A CEO with Steven Bartlett
EMERGENCY DEBATE: What Trump’s Return Really Means for America & The Real Reason Men Voted for Trump! Is the UK About to Collapse?!
Um, we could be the back office of the USA. Um, so the incubator for the USA, a lot of, a lot of smart companies, uh, get to their first 50 million of value here in the UK and then sell to a us private equity firm or us listed company. Um, And a lot of US companies are now actually coming here to poach talent or to outsource things to the UK more cheaply than they could do it in the US.
The Diary Of A CEO with Steven Bartlett
EMERGENCY DEBATE: What Trump’s Return Really Means for America & The Real Reason Men Voted for Trump! Is the UK About to Collapse?!
The wages in the UK are through the floor compared to what you would pay in the US, especially, you know, in tech roles. So very smart people in the UK are massively devalued. And then the third option would be to be an independent tax haven and to go with the low crime, low tax model of Dubai, Singapore, you know, those kind of options. So we haven't really picked one of those three yet.
The Diary Of A CEO with Steven Bartlett
EMERGENCY DEBATE: What Trump’s Return Really Means for America & The Real Reason Men Voted for Trump! Is the UK About to Collapse?!
We're still, you know, all these years after Brexit and we haven't said which of those three models we want to adopt.
The Diary Of A CEO with Steven Bartlett
EMERGENCY DEBATE: What Trump’s Return Really Means for America & The Real Reason Men Voted for Trump! Is the UK About to Collapse?!
There are definitely attitudinal factors, but you'll also get the most incredibly entrepreneurial people here in London. London is a melting pot for creativity. Sitting in one city, you've got people who are phenomenal at media, finance, technology, entertainment, politics.
The Diary Of A CEO with Steven Bartlett
EMERGENCY DEBATE: What Trump’s Return Really Means for America & The Real Reason Men Voted for Trump! Is the UK About to Collapse?!
defense, like all of this, like if you take the best of LA and Washington and New York and Miami and kind of start moving it into one city, you know, you get elements of that in London. It's a very diverse city from that point of view. And it creates an entrepreneurial melting pot. The issue is taxes. Nobody wants to pay taxes. 60% of their income in taxes.
The Diary Of A CEO with Steven Bartlett
EMERGENCY DEBATE: What Trump’s Return Really Means for America & The Real Reason Men Voted for Trump! Is the UK About to Collapse?!
And as soon as you hit, you know, in the US, you don't hit the top tax rate until you are six times the average wage. Here in the UK, it's two and a half times. So as soon as you're two and a half times the average wage, you're in real trouble. There are so many people in the UK who deliberately hold their income at £50,000 because after £50,000, you get taxed 40% of your income.
The Diary Of A CEO with Steven Bartlett
EMERGENCY DEBATE: What Trump’s Return Really Means for America & The Real Reason Men Voted for Trump! Is the UK About to Collapse?!
So people just give up and they say, I know some really smart, really talented people who could be earning a lot more and they refuse to pay the 40% rate. So they keep everything small because they don't want to go from 20% to 40% at the 50 grand rate, which is crazy. And I've employed people who have said, can I have a day off a week rather than going over that threshold?
The Diary Of A CEO with Steven Bartlett
EMERGENCY DEBATE: What Trump’s Return Really Means for America & The Real Reason Men Voted for Trump! Is the UK About to Collapse?!
So, you know, that's a huge issue, the tax issue. The company rate tax is high. The corporate capital gains rate is taxed very high. The VAT is high. The council tax is high. All of these additional taxes just keep piling up. And then the other cost at the moment, if we want to have an AI economy, we need cheap electricity. One thing that Trump has committed to is really, really cheap energy.
The Diary Of A CEO with Steven Bartlett
EMERGENCY DEBATE: What Trump’s Return Really Means for America & The Real Reason Men Voted for Trump! Is the UK About to Collapse?!
There is no such thing as a fast growth, high octane economy that has expensive energy. cheap energy equals fast growth. And we have the most expensive energy in the world. We can't run data centers here because the energy cost is going to be too high. So if we want to have an AI driven economy, you know, we can't do it with windmills and solar panels that have got frost all over them.
The Diary Of A CEO with Steven Bartlett
EMERGENCY DEBATE: What Trump’s Return Really Means for America & The Real Reason Men Voted for Trump! Is the UK About to Collapse?!
Yeah, I think the worst part about it, too, is that it calls into question when someone does succeed and they're from a diverse background, you know, calls into question why they got that job in the first place, which I think is horrible. You know, I just hired from two candidates, the final two candidates.
The Diary Of A CEO with Steven Bartlett
EMERGENCY DEBATE: What Trump’s Return Really Means for America & The Real Reason Men Voted for Trump! Is the UK About to Collapse?!
was a was a guy and a woman um i would hate if the woman felt that she got the job because she's a woman and not because she's best she turns out she was by far the best in the process and i would love for her to know that there was absolutely nothing that changed our view we weren't trying to fill a position with a woman we were trying to fill the position with the best and she should know she was the best um i think the contrast that was really fascinating was between trump's website and um
The Diary Of A CEO with Steven Bartlett
EMERGENCY DEBATE: What Trump’s Return Really Means for America & The Real Reason Men Voted for Trump! Is the UK About to Collapse?!
the Democrats website. So in the in the Democrats website, it was who we're for, which was what Scott was saying. But the Trump's Trump's website was the 20 things we're going to do. And it was just a list of 20. These are the 20 action points. This is what we're going to we're going to do this. We're going to do this. We're going to do this. We're going to do this.
The Diary Of A CEO with Steven Bartlett
EMERGENCY DEBATE: What Trump’s Return Really Means for America & The Real Reason Men Voted for Trump! Is the UK About to Collapse?!
So it was a to do list as opposed to the identities that we want to advantage list. And I think that was the choice. At the beginning, Constantine, you said America had a choice. And for me, when I looked at those two websites, I saw this choice between the identities being the main thing or the to-do list being the main thing and very different approaches.
The Diary Of A CEO with Steven Bartlett
EMERGENCY DEBATE: What Trump’s Return Really Means for America & The Real Reason Men Voted for Trump! Is the UK About to Collapse?!
Yeah, I think Elon is taking it at his word. He said a year ago that he was going to absolutely dismantle the woke mind virus globally and he was going to ensure meritocracy and free speech. And when he sets his mind on something, he has the ability to stay focused on it for a very long time to a degree most people can't fathom. And he's absolutely willing to endure pain. He loves a fight.
The Diary Of A CEO with Steven Bartlett
EMERGENCY DEBATE: What Trump’s Return Really Means for America & The Real Reason Men Voted for Trump! Is the UK About to Collapse?!
He obviously has the kind of mind that can't relax unless he's kind of grinding up against some gear as well. Like the way he works, he needs stress in his life. He needs a big enemy. He needs a big fight to engage with. And I think Keir Starmer just ticked all of his boxes as someone to go up against. I think what's interesting is we talk about these big tech.
The Diary Of A CEO with Steven Bartlett
EMERGENCY DEBATE: What Trump’s Return Really Means for America & The Real Reason Men Voted for Trump! Is the UK About to Collapse?!
I love that Scott has previously talked about breaking up big tech, and I think there's potential for that in the next four years. All of these guys like Trump and J.D. Vance and all of them have... locked horns with big tech and they've come, you know, this is their chance to get revenge on big tech in the next four years.
The Diary Of A CEO with Steven Bartlett
EMERGENCY DEBATE: What Trump’s Return Really Means for America & The Real Reason Men Voted for Trump! Is the UK About to Collapse?!
They could do a little, you know, you might see Google have to, you know, spin off YouTube or you might see AWS have to come away from Amazon or something like that. Who knows? But it's interesting that a lot of these big tech guys, they're probably cozying up to Trump because, you know, that could be on the cards as well.
The Diary Of A CEO with Steven Bartlett
EMERGENCY DEBATE: What Trump’s Return Really Means for America & The Real Reason Men Voted for Trump! Is the UK About to Collapse?!
It's also very easy for people to get caught in their own bubbles as well, which is a new phenomenon. There was a time where if you believed crazy things, you still had to sit next to someone else in church and talk to them about their life and what they believe, and you encountered dissenting voices, you encountered sane, rational people talking
The Diary Of A CEO with Steven Bartlett
EMERGENCY DEBATE: What Trump’s Return Really Means for America & The Real Reason Men Voted for Trump! Is the UK About to Collapse?!
who had very different views to you that you had to be friends with long-term. Whereas where we are right now is if you've got some sort of a crazy view, you can find yourself only talking to people who share those views and only sharing content that reinforces those views until such time that you become extremely radicalized.
The Diary Of A CEO with Steven Bartlett
EMERGENCY DEBATE: What Trump’s Return Really Means for America & The Real Reason Men Voted for Trump! Is the UK About to Collapse?!
I think that's really fascinating as a way of handling it. And also we're living in a world where as of this year, some of the most phenomenal content you will read will be algorithmically generated. and some of the most compelling content.
The Diary Of A CEO with Steven Bartlett
EMERGENCY DEBATE: What Trump’s Return Really Means for America & The Real Reason Men Voted for Trump! Is the UK About to Collapse?!
So this idea that Scott's talking about of should bots have free speech, it sounds like a kind of, you know, intellectual kind of pseudo intellectual topic, but it's absolutely a very practical topic in the sense that bots now can generate conversations very easily. And some of the, you know, you could spend all day talking to a bot and not know.
The Diary Of A CEO with Steven Bartlett
EMERGENCY DEBATE: What Trump’s Return Really Means for America & The Real Reason Men Voted for Trump! Is the UK About to Collapse?!
For me, it's the schooling system. I think the schooling system is not preparing people for a world that exists and that we're teaching. You know, we haven't grasped the fact that AI is going to be the biggest, most disruptive technology in the lives of our children and that the jobs that we think they might be able to go into probably won't exist.
The Diary Of A CEO with Steven Bartlett
EMERGENCY DEBATE: What Trump’s Return Really Means for America & The Real Reason Men Voted for Trump! Is the UK About to Collapse?!
We need to have a radical look at this idea that children should go to school with the same age groups or study a certain set of topics or that it should be topic based at all. We need to explore, you know, are there better models for the schooling system that prepare people for the world that we're going to be in? Our current schooling system goes back to the early 1800s.
The Diary Of A CEO with Steven Bartlett
EMERGENCY DEBATE: What Trump’s Return Really Means for America & The Real Reason Men Voted for Trump! Is the UK About to Collapse?!
It was essentially based on a military schooling system in Prussia. And that's kind of where it evolved from. I think what we need to do is think about what are the skills that our kids are going to need.
The Diary Of A CEO with Steven Bartlett
EMERGENCY DEBATE: What Trump’s Return Really Means for America & The Real Reason Men Voted for Trump! Is the UK About to Collapse?!
Yeah, so I've got a six-year-old daughter, a seven-year-old son and a 10-year-old son. It's an incredibly confusing time because preparing them for a world that's fast changing is difficult. We're taking the approach of a lot of general knowledge across a lot of things so that you can use AI to run deep in different topics.
The Diary Of A CEO with Steven Bartlett
EMERGENCY DEBATE: What Trump’s Return Really Means for America & The Real Reason Men Voted for Trump! Is the UK About to Collapse?!
We're encouraging the kids to interact with supervised AI conversations and letting them know that that technology is available. we're also just focusing on some manual skills, like how to fix a boiler and how to, you know, how to saw through some wood and, you know, those kinds of things. And also we're doing things like acting classes, being up on a stage and performing.
The Diary Of A CEO with Steven Bartlett
EMERGENCY DEBATE: What Trump’s Return Really Means for America & The Real Reason Men Voted for Trump! Is the UK About to Collapse?!
So all of those kinds of typical things, but to be, to be honest, It is a point of anxiety in my life just thinking about what, you know, what the world looks like for, you know, 10 or 15 years from now that they're going to be going into. So if you get clear answers on this, I'm really open to learning.
The Diary Of A CEO with Steven Bartlett
EMERGENCY DEBATE: They Lied About The Economy Recovering! Is A Financial Apocalypse Coming?
So what I saw as an entrepreneur accelerator was someone who runs an entrepreneur accelerator, is just there was this sudden boom in people launching businesses, setting up Shopify accounts, setting up YouTube businesses. So the money really has moved from the traditional economy, the 2019 high street economy, over to the digital economy.
The Diary Of A CEO with Steven Bartlett
EMERGENCY DEBATE: They Lied About The Economy Recovering! Is A Financial Apocalypse Coming?
And what we see is that the investors know what's going on and they just invest in this magnificent seven company. I think 50% of the gains of the S&P 500 is tech companies. So all the money just goes flooding into the technology companies.
The Diary Of A CEO with Steven Bartlett
EMERGENCY DEBATE: They Lied About The Economy Recovering! Is A Financial Apocalypse Coming?
My belief is that technology is really dividing people, that essentially if you take anyone from any background, if they work in technology, if they're in media, tech, finance, any of that stuff that operates online, they tend to actually do pretty well after the pandemic. Can I ask you a question? Yeah, go for it.
The Diary Of A CEO with Steven Bartlett
EMERGENCY DEBATE: They Lied About The Economy Recovering! Is A Financial Apocalypse Coming?
Depends when you define financial security. The issue with house prices. The ability to raise a family, have a home. So having a home is a big issue, right? So here's what I see with houses because houses annoy me as well. My dad bought a house for $18,000, which is about £10,000 or less than £10,000 and it's probably worth over a million dollars now. So something went on.
The Diary Of A CEO with Steven Bartlett
EMERGENCY DEBATE: They Lied About The Economy Recovering! Is A Financial Apocalypse Coming?
And this, by the way, is not UK specific. The socialist countries had house prices go through the roof. If you go to Norway or Sweden, their house prices grew by 600%. It's happening everywhere. It's everywhere.
The Diary Of A CEO with Steven Bartlett
EMERGENCY DEBATE: They Lied About The Economy Recovering! Is A Financial Apocalypse Coming?
It's happening everywhere. But what has definitely happened in the UK is we actually have a housing traffic jam. So... In this country, in the UK, we have 9.5 million homes that have two or more spare bedrooms. Big family homes have two or more spare bedrooms. And when you look into who owns those houses, 78% of housing wealth is baby boomers.
The Diary Of A CEO with Steven Bartlett
EMERGENCY DEBATE: They Lied About The Economy Recovering! Is A Financial Apocalypse Coming?
Now, anecdotally, I take my kids trick-or-treating at Halloween and we go down a street that is big family homes and you go knock on the doors and it's all people over 65. and they're living in a big family home with empty spare bedrooms. You think the average American over 65 is living luxuriously?
The Diary Of A CEO with Steven Bartlett
EMERGENCY DEBATE: They Lied About The Economy Recovering! Is A Financial Apocalypse Coming?
The average American over 65, so more than half of the US economy, is in the hands of baby boomers, right? So they own all the houses. The houses got bought up cheap. Baby boomers still own those houses to this day. The big family homes with multiple spare bedrooms are empty. And now that creates this traffic jam where people my age... My grandparents, they all owned property.
The Diary Of A CEO with Steven Bartlett
EMERGENCY DEBATE: They Lied About The Economy Recovering! Is A Financial Apocalypse Coming?
There is half the economy held by baby boomers. It's either going to be passed down or passed into the aged care industry or passed into... But the issue of why we can't get homes, two things. Government massively inflated the value of homes through debt. So they just injected like low interest rates that you're involved in. Who is the debt to?
The Diary Of A CEO with Steven Bartlett
EMERGENCY DEBATE: They Lied About The Economy Recovering! Is A Financial Apocalypse Coming?
Well, the debt is to anyone who can take out a loan because if 0% interest rates or 2% interest rates... Do you think it's the debt to ordinary families?
The Diary Of A CEO with Steven Bartlett
EMERGENCY DEBATE: They Lied About The Economy Recovering! Is A Financial Apocalypse Coming?
When you say ordinary families, you mean... bottom third. So if your average British or American family now has half a million pounds of debt, who has the credit? It's anyone who could get their, at that particular time, anyone who could get their hands on a loan to buy a house. But who has the credit? Who is on the other side of the debt?
The Diary Of A CEO with Steven Bartlett
EMERGENCY DEBATE: They Lied About The Economy Recovering! Is A Financial Apocalypse Coming?
Well, a lot of people have got a lot of equity in their home now.
The Diary Of A CEO with Steven Bartlett
EMERGENCY DEBATE: They Lied About The Economy Recovering! Is A Financial Apocalypse Coming?
I'd love to look at what the actual number is, but it's a couple of hundred thousand worth of equity. What about the credit on the loan? The credit on the loan? Who owns the credit on the loan? Bear in mind, it's disproportionately older people.
The Diary Of A CEO with Steven Bartlett
EMERGENCY DEBATE: They Lied About The Economy Recovering! Is A Financial Apocalypse Coming?
Not millions of cash, no.
The Diary Of A CEO with Steven Bartlett
EMERGENCY DEBATE: They Lied About The Economy Recovering! Is A Financial Apocalypse Coming?
Just want to say, the difference is if you inflate the value of a house, you don't have cash, you have a house that's worth a lot of money. So 78% of home ownership wealth is in the hands of people over 65 now. It's baby boomer generation. And they got a great gift from the government, which is the government said, we're going to just give free loans away.
The Diary Of A CEO with Steven Bartlett
EMERGENCY DEBATE: They Lied About The Economy Recovering! Is A Financial Apocalypse Coming?
If someone previously could have only afforded to take out a 200 grand loan with low interest rates, they can afford a 300 grand loan.
The Diary Of A CEO with Steven Bartlett
EMERGENCY DEBATE: They Lied About The Economy Recovering! Is A Financial Apocalypse Coming?
The issue is not whether it's okay or not. The issue is what do you do about it? Do you own wealth?
The Diary Of A CEO with Steven Bartlett
EMERGENCY DEBATE: They Lied About The Economy Recovering! Is A Financial Apocalypse Coming?
But is it okay? Well, it's not okay. No, we want widespread affluence.
The Diary Of A CEO with Steven Bartlett
EMERGENCY DEBATE: They Lied About The Economy Recovering! Is A Financial Apocalypse Coming?
I think that the way you see the world as a trader is that the world is a zero-sum game and that basically the pie is a fixed pie and it gets sliced up. How fast is the pie growing now? There's something like this.
The Diary Of A CEO with Steven Bartlett
EMERGENCY DEBATE: They Lied About The Economy Recovering! Is A Financial Apocalypse Coming?
So I'll tell you where my wealth comes from. My wealth comes from building technology companies. And the way it works is pretty weird, which is that I invent something out of my head And I go to investors and I say to the investors, here's what we're going to create. And I give them a spreadsheet.
The Diary Of A CEO with Steven Bartlett
EMERGENCY DEBATE: They Lied About The Economy Recovering! Is A Financial Apocalypse Coming?
And then they say, we'll give you a couple of hundred grand to get started, which is called seed capital. But that on paper makes me worth a couple of million. Right. But there's nothing has been taken from anyone at this point. The investors have said, okay, we'll invest some money.
The Diary Of A CEO with Steven Bartlett
EMERGENCY DEBATE: They Lied About The Economy Recovering! Is A Financial Apocalypse Coming?
Then as the business succeeds, some more investors come along and they say, we'll give you a little bit more money to keep growing it. And I'm innovating something new. And let's say investors come in and give me a million pounds and for 10% of the company and the rest of the company is worth nine million pounds or nine million dollars, right?
The Diary Of A CEO with Steven Bartlett
EMERGENCY DEBATE: They Lied About The Economy Recovering! Is A Financial Apocalypse Coming?
So I'm not stealing something from the existing economy. I'm bringing something from outside of the economy into the economy. And my quote unquote net worth is growing exponentially because investors say, we'll give you a little bit of money that values the rest of the pie at a lot of money.
The Diary Of A CEO with Steven Bartlett
EMERGENCY DEBATE: They Lied About The Economy Recovering! Is A Financial Apocalypse Coming?
In the wealth create, there's wealth extraction, which is what traders do. They extract from the existing economy and they bet on the economy. And then there's wealth creation, which is what entrepreneurs do. They come up with new ideas, better ways of doing things, and they build wealth.
The Diary Of A CEO with Steven Bartlett
EMERGENCY DEBATE: They Lied About The Economy Recovering! Is A Financial Apocalypse Coming?
No, the reason people are getting poorer is because economic freedoms are being eroded. Okay. When we have high economic freedom. And you associate that with taxes? Well, it could be anything that impacts economic freedom. So taxes and regulations are big. Was economic freedom higher in the 50s? 50s was, okay, so 50s was an interesting time. We were in food rations in this country until 1956.
The Diary Of A CEO with Steven Bartlett
EMERGENCY DEBATE: They Lied About The Economy Recovering! Is A Financial Apocalypse Coming?
So we had 10 years of food rations after the war. We had a labour shortage because only really men worked. Women hadn't entered the workforce en masse. There had been 300,000 or 400,000 men killed in war. So we actually had this big labour shortage. The whole country needed to rebuild because the Blitz had bombed it. So we had this huge need for economic activity and not enough people to do it.
The Diary Of A CEO with Steven Bartlett
EMERGENCY DEBATE: They Lied About The Economy Recovering! Is A Financial Apocalypse Coming?
We only had 2% unemployment. People who had had their legs blown off were put to work at that particular time. So we had this post-war boom and we also had the post-war baby boom, which drove consumption. And then when we got to the 60s, we had the roaring 60s or the swinging 60s, right? Pretty amazing time in Britain. And along comes high taxes.
The Diary Of A CEO with Steven Bartlett
EMERGENCY DEBATE: They Lied About The Economy Recovering! Is A Financial Apocalypse Coming?
And they put up the taxes massively at the end of the 60s and it pretty much crashed the economy. One of the things that happened... So what were the tax rates in the 50s? Well, they went up as high as 80% to 90% for the top earners. In the 50s? I think it was in the 60s. Are you sure about that? I think the 50s are unique. What is the answer, Gary?
The Diary Of A CEO with Steven Bartlett
EMERGENCY DEBATE: They Lied About The Economy Recovering! Is A Financial Apocalypse Coming?
They went up after the war.
The Diary Of A CEO with Steven Bartlett
EMERGENCY DEBATE: They Lied About The Economy Recovering! Is A Financial Apocalypse Coming?
Well, in the US actually tax rates started to go before the war. But also the size of government as a percentage of GDP was like 30%. It was a tiny, like we are now 45% of the UK economy is government spending. We have got a massive government.
The Diary Of A CEO with Steven Bartlett
EMERGENCY DEBATE: They Lied About The Economy Recovering! Is A Financial Apocalypse Coming?
Debt. The Bank of England allows them to print endless amounts of debt, which just deflates.
The Diary Of A CEO with Steven Bartlett
EMERGENCY DEBATE: They Lied About The Economy Recovering! Is A Financial Apocalypse Coming?
Yeah, I think that's an overly simplified view of things.
The Diary Of A CEO with Steven Bartlett
EMERGENCY DEBATE: They Lied About The Economy Recovering! Is A Financial Apocalypse Coming?
Well, look, entrepreneurs take bets on the economy as well. We take bets differently. When we start a company, we're betting on how the economy would be.
The Diary Of A CEO with Steven Bartlett
EMERGENCY DEBATE: They Lied About The Economy Recovering! Is A Financial Apocalypse Coming?
It depends if we have economic freedom or not, right? We're going to have a split test on this. Do you think we will? Right. We're going to have a split test. We're going to have the UK seems like we're going to have more taxes, more regulations, and it seems like the US is going to have less taxes and less regulations. Here's what I've noticed.
The Diary Of A CEO with Steven Bartlett
EMERGENCY DEBATE: They Lied About The Economy Recovering! Is A Financial Apocalypse Coming?
I've noticed that places like Singapore that have small governments have got widespread affluence. There's not a lot of poverty in Singapore.
The Diary Of A CEO with Steven Bartlett
EMERGENCY DEBATE: They Lied About The Economy Recovering! Is A Financial Apocalypse Coming?
That's not widespread in Singapore. Well, there's a lot of people. I've seen them in the closets. I've seen them in the closets. There are some. But they're not Singaporeans.
The Diary Of A CEO with Steven Bartlett
EMERGENCY DEBATE: They Lied About The Economy Recovering! Is A Financial Apocalypse Coming?
Look, also the issue is that they've come from even worse conditions in many cases. People move to Singapore for an increase in lifestyle, right? You could take Ireland or Switzerland, right, economically free places. Ireland was economically in a disaster.
The Diary Of A CEO with Steven Bartlett
EMERGENCY DEBATE: They Lied About The Economy Recovering! Is A Financial Apocalypse Coming?
Well, their economy almost collapsed in 2011 and they went down the road of lower taxes, lower regulations, and they attracted all sorts of businesses into the economy. Do you think that works well for the average Irishman who doesn't own a home in Dublin? If you measure everything by home ownership… I'm measuring people by the average.
The Diary Of A CEO with Steven Bartlett
EMERGENCY DEBATE: They Lied About The Economy Recovering! Is A Financial Apocalypse Coming?
By the way, I'm also furious about the home ownership thing. Everyone is. I think it's utterly ridiculous the way… Like the idea that homes are now worth 10 times the average wage, all of that. The difference is I blame government for that. I blame high taxes where they've, because of high taxes, they can take out more debt, they can then inflate the economy.
The Diary Of A CEO with Steven Bartlett
EMERGENCY DEBATE: They Lied About The Economy Recovering! Is A Financial Apocalypse Coming?
Well, the UK government is 45% of the economy. Like, that's a huge government.
The Diary Of A CEO with Steven Bartlett
EMERGENCY DEBATE: They Lied About The Economy Recovering! Is A Financial Apocalypse Coming?
Well, that's what the US voters have asked for.
The Diary Of A CEO with Steven Bartlett
EMERGENCY DEBATE: They Lied About The Economy Recovering! Is A Financial Apocalypse Coming?
Do I think it'll improve if there's smaller government? Yeah, I trust markets. So you think the average US American will be richer in three years than the island? Here's what I trust. I trust economic freedom. If people have freedom, they create better decisions for their own life. There's two ways to make decisions. Do you have freedom? I've got less freedom than I did when I arrived.
The Diary Of A CEO with Steven Bartlett
EMERGENCY DEBATE: They Lied About The Economy Recovering! Is A Financial Apocalypse Coming?
Life will get better. if you are connected to the most productive parts of the economy. If you pretend that it's 1955 and you recreate the post-war era conditions, if you try to go back to 1955, I don't think that's going to work.
The Diary Of A CEO with Steven Bartlett
EMERGENCY DEBATE: They Lied About The Economy Recovering! Is A Financial Apocalypse Coming?
The state's bigger than ever. It's 45% of the economy.
The Diary Of A CEO with Steven Bartlett
EMERGENCY DEBATE: They Lied About The Economy Recovering! Is A Financial Apocalypse Coming?
Well, I mean, they were austerity in name only. They went from 30%... The state was 30% of GDP to 45% of GDP.
The Diary Of A CEO with Steven Bartlett
EMERGENCY DEBATE: They Lied About The Economy Recovering! Is A Financial Apocalypse Coming?
The government is terrible at doing most things. That's the problem.
The Diary Of A CEO with Steven Bartlett
EMERGENCY DEBATE: They Lied About The Economy Recovering! Is A Financial Apocalypse Coming?
Let me zoom out a little.
The Diary Of A CEO with Steven Bartlett
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Oh, police spending is definitely slashed. Do you think education spending has been slashed? Do you know where it ends up? It ends up with like big corporates, big consulting, who get paid $50 million to produce a report to tell government something. All of these big, I won't name names, but all the big consulting firms, they're all bloodsuckers to government.
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I'll tell you why people aren't doing it.
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They know that the money's in the government. And they set up business models to extract that money from government. And it also is in the financial trading side of things. One of the issues that we've got, right, and this is a big issue as well because you care about wealth inequality.
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One of the biggest issues I see is that during the pandemic we all learnt to work remotely and remote work became the norm. And what I see at the moment is huge amounts of what would have been normal British jobs are going to the Philippines, going to India, going to Vietnam, people who work remotely now. We now have 1,000 millionaires a month leaving to go to Dubai.
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We have 120,000 British people living in Dubai in that economy. The world's become incredibly mobile. And one of the things that's happening is that what would have previously been good British jobs... are getting moved overseas to lower cost countries. And that's technology that drives that wedge.
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The US is very smart in that they've built a technology powerhouse and the UK has completely lost our technology industry. Our tech industry is in decline, same across Europe. China and the US know that the game is tech and they're basically pulling all the tech company into their borders.
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And what's happening a lot is the erosion of good jobs and the erosion of just normal, well-paying jobs because they're going. And it's a bit of a self-fulfilling loop that the more we lose millionaires, the tax burden falls on everyone else so they put the taxes up and then the millionaires say, oh, the taxes are too high so they leave.
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I've watched some of the most incredible entrepreneurs that you would want here that would employ your sister at a high rate And they've picked up and left because the taxes are too high.
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Well, the overall government has to be smaller. You can't... So what do you want to cut in the government? If you... Yeah, well, I mean, you'd have to... Child services? We'd have to... Police? Education? NHS? All I know is this. Pensions? You go to Switzerland, they spend 25%. Disabled benefits? What do you want to cut? Hold up. All I know is in Switzerland, the government is 25%.
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That's not true.
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Because the Duke of Westminster is one of the highest taxpayers in the country. What does he pay? Well, on the trust, the Grosvenor estate, they don't pay inheritance tax because trusts can't die. They pay something called periodic taxes. Which is how much? 6% every 10 years. So they pay 0.6% a year.
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Inheritance tax is 40% across the course of your life. If a person who owns a trust for 70 years, then 6% times 7 would be 42. So they actually pay more.
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No, no, no. 100 times the tax rate. You're not comparing apples with apples.
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That's inheritance tax.
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You're talking income tax. Every year I paid it. You're paying income tax. So why do I pay more than him? The Duke of Westminster pays income tax. He probably makes your bill blush. Yeah, I think he pays income tax. Yeah, well, if he's going to live, he has to withdraw money to have his income. Let me give you a list of all the taxes he would pay. He'd pay income tax, corporate tax.
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He'd pay stamp duty when he buys a building. He pays any of the other taxes, VAT when he spends money. All the same taxes apply to a duke as they apply to anybody else.
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Any income he draws.
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I mean, how could he not? He's in a trust. But the only difference with a trust versus income is that the trust pays periodic tax versus inheritance tax. At 0.6%. But we're only talking inheritance. That's just one type of tax.
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He's one of the highest taxpayers in the UK. I'm not like his big fan club, but the truth is he's one of the highest taxpayers in the UK. He's one of the biggest employers in the UK. He's one of the, like... One of the biggest landowners in the UK. Landowners in the UK, right? So the issue is, is does he pay tax? All the same taxes that apply to you apply to him.
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And if you want to set up a trust, you can also pay periodic taxes as well, which would be on top of all the other taxes. So what would you say... But it's just not true that he doesn't pay tax.
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Well, I know that just the smallest... If I make £10 billion, I'll pay 60%. Just one sec. You're talking about income versus the transfer of an estate. So why is it that the Duke of Westminster can be worth £10 billion? You're comparing your income versus the amount he inherited, which is not a fair thing. Because that's his income. Inheritance is not income.
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Let's explore the other alternative, right? So let's say tax the rich, right? So let's play the game of tax the rich. Tax the owners, not the workers. The owners. So the issue that we have with the rich is is the number one most valuable assets in the economy now are intangible assets. So there's this chart called the S&P 500 of the 500 richest countries in the world, in the US, sorry.
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In 1970s, 75% of the value of the S&P 500 was physical assets like property, and today it's less than 10%. It's closer to 5%. So you think that housing is not particularly important? Just let's stick with what I'm saying. Okay. The powerhouse, the engine room of the economy is digital assets and that's reflected in the S&P 500, for example, which is 95% intangible assets.
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One of the issues that we have is that the richest people are completely mobile now. So they can be absolutely anywhere in the world. So if you come up with this idea of let's tax richest people 1%, if a tiny proportion of them leave, we're all in trouble.
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Because investors say they are.
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Globally. Okay. The issue is that these companies operate globally now. So if I'm a billionaire… Take my company, for example. Yeah. My company has 8,000 customers in 150 countries.
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We could be anywhere.
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Probably the US now.
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Well, that's different, right? Because that's not taxing billionaires, that's taxing companies. See, when you say tax the rich on their wealth, that's different to saying tax companies a consumption tax.
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Yeah, but you're saying how do you tax them, right? So do you tax their wealth, which is what they own, or do you tax the companies where they trade? Typically, consumption taxes get passed on to consumers.
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Yeah, but if you simply say when you're doing revenues, then that's a consumption tax.
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By the way, I'm not exactly against you on companies. I think it's disgusting that a British company can take out a Facebook ad to sell to a British consumer a British product and Facebook pretends to be in Ireland on that transaction.
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And Amazon, you can buy something on Amazon in Britain from a British supplier, from a British warehouse, and Amazon pretends to be in Luxembourg in that situation. And that sucks, right? Like, that does not seem fair. And it strikes me as very strange that the government is OK with that. Right now, the government is chasing down mums and dads who sell a few things on eBay.
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and chasing them for taxes, but they don't talk to eBay. They're paranoid about someone doing a little bit of a side hustle on Facebook, but Facebook's fine to pretend to be an island. So I don't agree with all of that, right? I think we're missing some serious tricks here. But the idea with... taxing billionaires at wealth, billionaires will just leave. They just get up and leave.
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And not just billionaires, millionaires. But what do billionaires own?
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People purchasing stuff.
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Well, that's a consumption tax. This is the thing. That's a consumption tax. No, it's not. VAT is a tax on revenues. You can tax these guys on profits based on where their revenues come from. So it's very easy to move profits internationally. See, Stephen had a Starbucks cup. When he buys that Starbucks... Yeah.
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It's bought from a British company who licenses the Starbucks logo from Luxembourg or somewhere like that. So 15%. So here we are saying, oh, we're going to tax their profits. They say, oh, I wish we were profitable. Sorry. Unfortunately, we had to do that licensing deal with that international corporation.
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Okay, so are you telling me…
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I'm not saying that you can't do this. I'm saying that the benefits of doing it, it's so hard to tax wealth, for example, or it's so hard to tax millionaires and billionaires, that you end up cutting off your nose to spite your face.
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For every – like if we create Britain, for example, and we build a brand which is that we're anti-wealth, we don't want you to ever have more than $10 million, if you've got more than $10 million, we punish you. Every young entrepreneur who comes to me and says, Dan, do you think I should start a company here in this country? I'm going to say, well, if you do – they'll take it.
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As soon as you start to make it, they'll take it. If you're successful, if you get investment, they're going to tax your wealth. If you sell the company, they're going to take it off you. I'm going to basically say to that young entrepreneur, don't build your business in Britain. Go start it somewhere that they're more proactive and positive towards entrepreneurs.
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And where are they going?
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Look, it corresponds with a new tax that we brought in, which was we ended the non-DOM scheme. So the non-DOM scheme basically said if you're living in the UK but you've got businesses all over the world, then we only tax you on what you've got in the UK. And if you die in the UK, we'll only tax you on your UK assets for inheritance tax if you're a non-DOM.
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But if you die in the UK and you've got wealth in India... Once that non-dom scheme ended, they basically said, we will tax you on everything globally. If you're a tax resident in the UK, everything you've got globally, we want 40% of it. So unfortunately, every wealth manager contacted their clients and said, you can't stay here. You're going to have to get out. It's gotten really bad.
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1,000 people a month are leaving and in the UK 1% of people pay 30% of the taxes, 10% of people pay 60% of the taxes. And you imagine if we're sitting out at dinner and there's 10 of us out for dinner and one person says, hey, I've got this, I'll get 60% of the bill tonight, we say to them, no, it should be 70%, it should be 80%. And they say, you know what, I'll get up and leave. So they leave.
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Everyone else's bill just doubled. So what's going to happen is if we drive the millionaires out of this country, every ordinary normal person who pays $10,000 a year in tax will now have to pay $20,000 a year in tax.
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Boom, half a percent.
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On their global incomes, on their global businesses.
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It's like saying, hey, I'll pay 60% of this table and they say at the table, hey, wait a second, we also want you to pay for everything that's happening at other restaurants as well. Isn't it a bit more like...
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On their global, yeah, taxes matter, right? So why is everyone going to Dubai? Dubai, they're going there because there's no tax.
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Why do we allow these guys... It's called a consumption tax. No, it's not. It's a tax on profit. It's not a tax on consumption. You just said at point of sale, which means it's a consumption tax.
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Well, that's not a consumption tax. Exactly. It's not a consumption tax. That's what I'm saying. So... No, so if you tax profits, right, then those profits have to accumulate in that country. And because of the digital ecosystem that we now have, the world we now live in, I can lease the database off of my company in Luxembourg. I can license my logo from my company.
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I understand how profit shifting works.
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I agree with you on the passion and I agree with you on the problem. I don't agree with you on the solution because in 2019... That's fine because we'll all be rich and our kids will be rich. In 2020, and that's not what I'm saying, in 2020 we made a decision globally to shut down the economy and we taught everyone that they can live and work from anywhere.
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The biggest threat to everything you're saying is remote working. The fact that we can live and work from anywhere. Our grandparents, their boss, if their boss owned a company, that company had to physically be in the country and the boss had to physically be in the country.
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If we look at today, there are plenty of fitness trainers who work for a gym and the owner of that gym is somewhere overseas. Plenty of people work in a restaurant and the owner of the restaurant lives overseas. You can run a business from anywhere in the world right now. So the problem that we face is that...
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you're describing how on one hand you say we need to tax it at the point of sale, which is a consumption tax. It's not a tax on profits. Okay, and then you say a tax on profit and then you say, oh, but then we'll stop profit shifting. By the way, I'm also actually all for this idea of stopping profit.
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I've already said I think it's utterly ridiculous the way that many of these global companies are treated and if we don't stop that, then all the money just flows out to the tech companies. So I'm with you on that. But when you say tax the rich, the actual people who own the companies, those people can just be anywhere right now.
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In the UK and the US. Do you really think it's impossible for us to tax that? Well, you're talking about taxing people at $10 million plus, right? So this is a lot of startup entrepreneurs.
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Jeff Bezos is worth a lot more than $10 million. But you talk about anyone above $10 million is on your radar.
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I'm not just talking... It's not that.
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Look, if my objective was to avoid it, I pass a board resolution that we're moving the head office somewhere else. We move the intellectual property somewhere else. I pick up and move my family somewhere else. And within about a week or two, we've got a WeWork office somewhere else. I've got a new house on Airbnb somewhere else.
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and I cut ties with the UK and I'm non-tax resident here and I have a digital business. I can literally make my head office anywhere in the world. If there was a particular country that turned hostile towards our operations, then I'd have to withdraw service from that thing, you know, so that's possible but it's unlikely that that would actually happen.
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But ultimately, if I choose to get up and leave, then I get up and leave. Now, the bigger issue is would I have even come here in the first place? And then there's another issue. And here's the other issue, Gary, for you. You've just had 750,000 subscribers to your YouTube channel. It's 820, right? It's 820, right? So it's going up fast.
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I could have one of my analysts at a consulting company do a valuation of your brand and do a valuation of your YouTube channel. We could say this is a fast growth media company and it's worth $11 million, right? So we could come up with a forecast and a projection and we say Gary's Economics is actually a new fast growth media brand. It's worth $11 million.
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Now, your channel, now you have to pay 100 grand a year in extra taxes because you're a millionaire.
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Oh, you're saying only on the part above. That's how taxes work. Okay, so it's not on everything. Okay, so it's a marginal tax. That's how taxes work. It's above. Okay, but is it fair that like who gets to decide what wealth is wealth and what it's worth? Because wealth, let's just hear me out. Wealth is a technical term for unrealised gains, right? It's not real.
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You know, someone buys a house for 20 grand and it's worth 200 grand. They've still got the same house, but now they've got wealth. If someone starts a business and a tiny little seed investor puts in a little angel investment, now they've got wealth on paper. But who gets to say what is wealth? Like, for example,
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If you introduce wealth taxes, theoretically, that will actually reduce the value of wealth of things anyway because things inside that economy are now subject to a disadvantage. So therefore, investors will be unlikely to invest in them to a certain point. And also, people start cutting and dodging and weaving and ducking and weaving.
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So they say, oh, our UK operation's worth 10 million, so we're now going to start a second company over in some other country and make sure that's where the wealth accumulates. I know. I know it's difficult.
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So what if there was an easier solution?
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It's called economic freedom. The economic freedom index.
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Yeah, so this diagram here basically says the most free countries have less than 10% poverty. In fact, less than 7% poverty. As soon as you reduce economic freedom, it jumps to 30% poverty. You reduce economic freedom again and it jumps up to huge amounts of poverty. So these countries here are the least economically free and these countries are the most economically free.
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The countries that get in the way of your economic freedom have more poverty and the countries that let people make decisions for their own life have less.
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I'll give you a real-life example. I know of a company that was going to give pay rises to its employees and then national insurance went up and instead of giving... National insurance is a tax on employment?
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Good in theory, but... If you could tax rich people 1% of their wealth above $10 million, I did a back of a napkin calculation, you might be able to get $20 billion. Yeah. Right? That's if they don't leave. That's if they don't respond to it. If they just happily pay it, you get $20 billion. That's less than a week worth of current government spending. So the government's out of control.
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$1.2 trillion a year of government spending is now what they spend.
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So that works out about $250 a year. Okay, so let's do more. Let's make it $60 billion. So then you tax 3% above wealth. Yeah. Do that.
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Government wealth is collapsing. But what they did is they sold the houses to the people. Okay, but ordinary middle class wealth is also collapsing. You can only do that once. And they did it for the baby business.
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I'll tell you where the biggest amounts of money are going. The biggest amounts of money since the pandemic, $11 trillion went just to the value of seven companies that own technology. So the biggest seven companies in the USA, $11 trillion
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Would that help the UK?
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They own shares in the USA. They're US citizens. So that doesn't help us here.
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We can raise tax on our super rich.
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We need them here.
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But I also realize that... The problem of... But he started when things were different.
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It's China and... One sec. Yeah, exactly.
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Why?
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What about people who start companies?
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EMERGENCY DEBATE: They Lied About The Economy Recovering! Is A Financial Apocalypse Coming?
It's not unconnected. These people are not technically living there. They're moving out. My friends have moved out of the country. They don't come back to the UK. They've left and they leave with their companies. So they've built a company here and we let them leave and pay no tax. They typically build globally business. It's not that they pay... It was a global business. They don't pay no tax.
The Diary Of A CEO with Steven Bartlett
EMERGENCY DEBATE: They Lied About The Economy Recovering! Is A Financial Apocalypse Coming?
They pay extortionate amounts of tax. Anyone who's here is paying extraordinary taxes, more than they've ever paid before. 1% pays 30%, 10% pays 60% of... 1.2 trillion a year worth of government spending.
The Diary Of A CEO with Steven Bartlett
EMERGENCY DEBATE: They Lied About The Economy Recovering! Is A Financial Apocalypse Coming?
What could you have done to... You are allowed to. When you were in Japan, you wouldn't have paid UK taxes. Yeah, because I was working in Japan and then I paid Japanese taxes. Yeah, because you were living in Japan. This is the thing. People can live wherever they want now.
The Diary Of A CEO with Steven Bartlett
EMERGENCY DEBATE: They Lied About The Economy Recovering! Is A Financial Apocalypse Coming?
So I'm talking about entrepreneurs' work generates wealth.
The Diary Of A CEO with Steven Bartlett
EMERGENCY DEBATE: They Lied About The Economy Recovering! Is A Financial Apocalypse Coming?
Yeah.
The Diary Of A CEO with Steven Bartlett
EMERGENCY DEBATE: They Lied About The Economy Recovering! Is A Financial Apocalypse Coming?
Yeah.
The Diary Of A CEO with Steven Bartlett
EMERGENCY DEBATE: They Lied About The Economy Recovering! Is A Financial Apocalypse Coming?
Let's make people pay tax on their wealth regardless of where they live. Yeah, the question would be, though, how would you tax people, right, and how would you actually structure it? Because regardless of what you feel like is fair, this is the thing, it's not about fairness, it's about what you can pragmatically and practically do in the modern economy.
The Diary Of A CEO with Steven Bartlett
EMERGENCY DEBATE: They Lied About The Economy Recovering! Is A Financial Apocalypse Coming?
You might say, oh, I actually, like, for example, if we said what's fair, a lot of people would say a flat tax is fair. You make one pound, you pay 20%. You make a million pounds, you pay 20%. Make a hundred million pounds, you pay 20%. So a lot of people would say the fairest tax system would just be a flat tax on everything, right? That would be a fair thing. It's pragmatically, can you do it?
The Diary Of A CEO with Steven Bartlett
EMERGENCY DEBATE: They Lied About The Economy Recovering! Is A Financial Apocalypse Coming?
Is it actually good for society? Should people be excluded from that? So it's not about fairness. It's about pragmatically, what can you get away with? All right, well, pragmatically, what we can get away with is desperate poverty for our viewers' kids. If you want to have... Can we zoom out just a minute, right? I want to zoom out. Let's zoom away from our viewers' kids. Forget about them.
The Diary Of A CEO with Steven Bartlett
EMERGENCY DEBATE: They Lied About The Economy Recovering! Is A Financial Apocalypse Coming?
They're not going forward. I'm a dad, right?
The Diary Of A CEO with Steven Bartlett
EMERGENCY DEBATE: They Lied About The Economy Recovering! Is A Financial Apocalypse Coming?
That's the number. It's called persistence. You can Google it. The persistence rates is actually only 40% for the richest, which means 60% drop out in the second. Do you think your kids have a 60% chance of living in poverty? Not poverty.
The Diary Of A CEO with Steven Bartlett
EMERGENCY DEBATE: They Lied About The Economy Recovering! Is A Financial Apocalypse Coming?
No, I want widespread affluence through the technological revolution that's happening, and I don't want the people who create that to want to go somewhere else.
The Diary Of A CEO with Steven Bartlett
EMERGENCY DEBATE: They Lied About The Economy Recovering! Is A Financial Apocalypse Coming?
Well, broadly.
The Diary Of A CEO with Steven Bartlett
EMERGENCY DEBATE: They Lied About The Economy Recovering! Is A Financial Apocalypse Coming?
Let's cut tax on people who are making income.
The Diary Of A CEO with Steven Bartlett
EMERGENCY DEBATE: They Lied About The Economy Recovering! Is A Financial Apocalypse Coming?
Who's an example of someone who's hoarding wealth? Rishi Sunak. So his family owns a tech company? His...
The Diary Of A CEO with Steven Bartlett
EMERGENCY DEBATE: They Lied About The Economy Recovering! Is A Financial Apocalypse Coming?
That's what I mean.
The Diary Of A CEO with Steven Bartlett
EMERGENCY DEBATE: They Lied About The Economy Recovering! Is A Financial Apocalypse Coming?
His net worth that is quoted is based upon his wife's.
The Diary Of A CEO with Steven Bartlett
EMERGENCY DEBATE: They Lied About The Economy Recovering! Is A Financial Apocalypse Coming?
Yeah. It's worth billions. But they have to reinvent that business every two years.
The Diary Of A CEO with Steven Bartlett
EMERGENCY DEBATE: They Lied About The Economy Recovering! Is A Financial Apocalypse Coming?
No, I think it hires hundreds of thousands of people and it's a big company. I don't know a lot about that particular company, but I know it's a tech company.
The Diary Of A CEO with Steven Bartlett
EMERGENCY DEBATE: They Lied About The Economy Recovering! Is A Financial Apocalypse Coming?
Do you think there are any opportunities for people today? Like if you're born into a poor family, do you think it's possible that housing being shit, and we can both agree on that, but do you think there are new opportunities that didn't exist for our parents or grandparents but they do exist for people today?
The Diary Of A CEO with Steven Bartlett
EMERGENCY DEBATE: They Lied About The Economy Recovering! Is A Financial Apocalypse Coming?
But why do you think you could do it, I could do it, he could do it, but you don't think other people could do it?
The Diary Of A CEO with Steven Bartlett
EMERGENCY DEBATE: They Lied About The Economy Recovering! Is A Financial Apocalypse Coming?
I'm not the one saying they're idiots. You're the one who says that they can't do it anymore. I see people do it all the time. Like, I'm working in entrepreneur... People from... Poor backgrounds.
The Diary Of A CEO with Steven Bartlett
EMERGENCY DEBATE: They Lied About The Economy Recovering! Is A Financial Apocalypse Coming?
I'll tell you why people aren't doing it. We went through a schooling system that taught us how to get an office job. Okay. We went through a schooling system to prepare us for a world that doesn't really exist anymore, which is the industrial revolution world, and you have to go through a process of figuring out how it really works.
The Diary Of A CEO with Steven Bartlett
EMERGENCY DEBATE: They Lied About The Economy Recovering! Is A Financial Apocalypse Coming?
So what I see is most often the people who do really well financially who are young are They dropped out of school. They dropped out of university. They started learning how to do things by doing their own research. They start their own business or co-found a business. They take a very alternative path. None of that was taught to us at school. None of it's taught to us in normal society.
The Diary Of A CEO with Steven Bartlett
EMERGENCY DEBATE: They Lied About The Economy Recovering! Is A Financial Apocalypse Coming?
We have a school system that manufactures people for a set of skills that are not particularly valuable anymore and we also get them in debt for those skills. When people sidestep that and say, okay, I'm not going to get into university debt, I'm just going to go off and actually figure out how the world works, there's actually loads of opportunities. Okay.
The Diary Of A CEO with Steven Bartlett
EMERGENCY DEBATE: They Lied About The Economy Recovering! Is A Financial Apocalypse Coming?
No, the reason people are getting poorer is because of big governments, record levels of taxes, an outdated schooling system, technology and remote working. You sure about that? How do you disagree with those opinions?
The Diary Of A CEO with Steven Bartlett
EMERGENCY DEBATE: They Lied About The Economy Recovering! Is A Financial Apocalypse Coming?
I find it very strange that you think it would be easier to fix the entire global economic system than to start a business and fix your own personal economics. The thing that I know that gives people mental health issues is feeling that they have no agency in their life, that they can't do anything.
The Diary Of A CEO with Steven Bartlett
EMERGENCY DEBATE: They Lied About The Economy Recovering! Is A Financial Apocalypse Coming?
Your video where you talk about if you don't have a rich dad, you're screwed, there's no such thing as meritocracy, you're never going to be successful. To me, if I had have come across your content at 19, 20 years old, I would have been screwed. I'm so glad...
The Diary Of A CEO with Steven Bartlett
EMERGENCY DEBATE: They Lied About The Economy Recovering! Is A Financial Apocalypse Coming?
that I came across people who said, Daniel, you weren't born into a rich family, you don't have any bank of mum and dad, but it's cheap and easier than ever to start a business. Start by working for someone who's got a business, then figure out what's your opportunity. And there's a way. There is a way. I've actually worked with a lot of teenagers from poor backgrounds.
The Diary Of A CEO with Steven Bartlett
EMERGENCY DEBATE: They Lied About The Economy Recovering! Is A Financial Apocalypse Coming?
And one of the things we do is we tell them if it's possible for someone else, it is possible for you. I also worked in rural Uganda with a charity that did work with the poorest of the poor. One of the most incredible things I ever saw was a woman who started out
The Diary Of A CEO with Steven Bartlett
EMERGENCY DEBATE: They Lied About The Economy Recovering! Is A Financial Apocalypse Coming?
literally picking food out of a trash pile and she was basically, they shared with her how to start a chicken business which then ended up as a pig business which then ended up as a cattle business and she ended up making, hiring 15, 16 people in her local community. The power of entrepreneurship is that starting with nothing you can actually do
The Diary Of A CEO with Steven Bartlett
EMERGENCY DEBATE: They Lied About The Economy Recovering! Is A Financial Apocalypse Coming?
So I grew up in Australia. I was born to low income family. I grew up in a place that had 24% unemployment. Pretty much the only jobs or opportunities around me were things like the trades, building, construction, pest control, hospitality and tourism. So at 14, I got a job at McDonald's and then I'm I got a job in a bar and Pizza Hut delivered driving. And I discover entrepreneurship.
The Diary Of A CEO with Steven Bartlett
EMERGENCY DEBATE: They Lied About The Economy Recovering! Is A Financial Apocalypse Coming?
I'm not saying everyone ends up as a millionaire and I'm not saying everyone ends up equal but I'm saying you can make improvements in your life and the thing that causes mental health issues is the feeling of having no agency or no control over your circumstances until the world changes the whole economic system.
The Diary Of A CEO with Steven Bartlett
EMERGENCY DEBATE: They Lied About The Economy Recovering! Is A Financial Apocalypse Coming?
You said if your dad wasn't rich, you'll never be rich.
The Diary Of A CEO with Steven Bartlett
EMERGENCY DEBATE: They Lied About The Economy Recovering! Is A Financial Apocalypse Coming?
That's actually not true in 99% of cases.
The Diary Of A CEO with Steven Bartlett
EMERGENCY DEBATE: They Lied About The Economy Recovering! Is A Financial Apocalypse Coming?
Meritocracy doesn't mean that everyone ends up with the same result. What I'm trying to... Here's what I'm trying to achieve.
The Diary Of A CEO with Steven Bartlett
EMERGENCY DEBATE: They Lied About The Economy Recovering! Is A Financial Apocalypse Coming?
I'm trying to achieve the people who have ambition, who can go for it, are incentivised to do it and incentivised to build jobs and build companies... And what about the ones that just want to work hard and have a good family and take care of them and have a home and be able to turn the heating on and be able to have financial security? They need to work for a business, don't they?
The Diary Of A CEO with Steven Bartlett
EMERGENCY DEBATE: They Lied About The Economy Recovering! Is A Financial Apocalypse Coming?
Yeah, pardon? They need to work for you? They need to work for a business, some business, right? If someone doesn't create that business, then where do they work for? By the way, we now have 11% of working age people are now declared too sick to work, right? We have a huge problem in the UK. We also have 25% of people who are working age don't work. It's one in seven men don't work at all.
The Diary Of A CEO with Steven Bartlett
EMERGENCY DEBATE: They Lied About The Economy Recovering! Is A Financial Apocalypse Coming?
Do you think they're lazy, Dan? I think the system is collapsing. Do you think the average British American is lazy? What I think is happening is that the technology companies are totally transforming and disrupting everything. And what happened is around the post-war era we had good jobs, we had you could work in a local thing.
The Diary Of A CEO with Steven Bartlett
EMERGENCY DEBATE: They Lied About The Economy Recovering! Is A Financial Apocalypse Coming?
What's happening now is that jobs are going to the Philippines, they're going to technology does three things. It makes jobs more simple, which makes them replaceable. It makes jobs global, where you can move them to anywhere else. And then ultimately it automates the job altogether and gets rid of it through code and software.
The Diary Of A CEO with Steven Bartlett
EMERGENCY DEBATE: They Lied About The Economy Recovering! Is A Financial Apocalypse Coming?
And what's really going on in the last, especially five years since the pandemic, is technology has decimated the existing systems that we all relied upon when we grew up. And when I say the education system isn't really working, it's still pretending that there are office jobs available for people when they graduate.
The Diary Of A CEO with Steven Bartlett
EMERGENCY DEBATE: They Lied About The Economy Recovering! Is A Financial Apocalypse Coming?
And it's still pretending that there's like 1950s scenarios available when actually my kids are going to be disrupted by AI. Everyone's kids are going to be disrupted by AI. You know, these sorts of things are the things that really we also need to be talking about.
The Diary Of A CEO with Steven Bartlett
EMERGENCY DEBATE: They Lied About The Economy Recovering! Is A Financial Apocalypse Coming?
So I discover books about entrepreneurship and I discover that some people make millions, similar to yourself. You saw Canary Wharf. I read a book about business ownership.
The Diary Of A CEO with Steven Bartlett
EMERGENCY DEBATE: They Lied About The Economy Recovering! Is A Financial Apocalypse Coming?
Well, I've built from scratch several times because I got disrupted several times. So I've had to start with nothing several times and build. But I'm a certain type of person, right?
The Diary Of A CEO with Steven Bartlett
EMERGENCY DEBATE: They Lied About The Economy Recovering! Is A Financial Apocalypse Coming?
And also having access to a great market. Like having access to a free market is a big thing. I was born in Australia and I moved to London at the peak of London's economic freedom.
The Diary Of A CEO with Steven Bartlett
EMERGENCY DEBATE: They Lied About The Economy Recovering! Is A Financial Apocalypse Coming?
Well, I think personal agency is broadly applicable. Yes, I agree. I got this friend of mine who woke up one day, he went out clubbing, went out to a nightclub, felt sick, collapsed, woke up and they'd chopped off all four limbs, right? So he... quadruple amputee. He was 19 years old. So he wakes up in bed and he basically says, I'm a quadruple amputee.
The Diary Of A CEO with Steven Bartlett
EMERGENCY DEBATE: They Lied About The Economy Recovering! Is A Financial Apocalypse Coming?
Yeah, so I now have a group of companies that I've either started or bought. I've just sold a company, so there's seven companies in the group. I've started a couple of software companies. One of our companies is now one of the fastest growing companies in the UK. We're a software business. I've got a couple of agencies. I've got an education and training business.
The Diary Of A CEO with Steven Bartlett
EMERGENCY DEBATE: They Lied About The Economy Recovering! Is A Financial Apocalypse Coming?
I was fine 48 hours ago and now I'm a quadruple amputee. And he decides to make this decision in the hospital room that this is going to be the best thing that ever happened to him. And he makes that decision.
The Diary Of A CEO with Steven Bartlett
EMERGENCY DEBATE: They Lied About The Economy Recovering! Is A Financial Apocalypse Coming?
his him and his wiring what i'm trying to understand is he ended up he ended up starting a clinic and it's a multi-million dollar clinic yeah i mean it's incredible and he's the exception not the rule it's incredible what people but you only need a few people to succeed and the whole economy starts to improve we actually in this uk we only at the peak of our entrepreneurial like blitzing it where we're doing so well there was only 40 000 scale-ups
The Diary Of A CEO with Steven Bartlett
EMERGENCY DEBATE: They Lied About The Economy Recovering! Is A Financial Apocalypse Coming?
40,000 companies were creating jobs growth, higher wages, investment into the country. You know, it's only 1% of people who pay 30% of the taxes and 10% of people who pay 60% of the taxes. So you only need one in 100 to actually create something that's valuable and you get an extra 30% of taxes.
The Diary Of A CEO with Steven Bartlett
EMERGENCY DEBATE: They Lied About The Economy Recovering! Is A Financial Apocalypse Coming?
So what are you saying to those, the 99% there? Are you saying go get a job? Well, you need wealth creators in the economy who are building something. Like you take... Gymshark, people who work at Gymshark, they're super glad that this guy started the company. They're really happy that there's a company. Otherwise, where would they go? What would they work? Where would they work?
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EMERGENCY DEBATE: They Lied About The Economy Recovering! Is A Financial Apocalypse Coming?
So if Ben decides that he doesn't want to start that company in the UK or if he gets to 10 million and stops, then all of those additional jobs are toast. They're all gone.
The Diary Of A CEO with Steven Bartlett
EMERGENCY DEBATE: They Lied About The Economy Recovering! Is A Financial Apocalypse Coming?
You're saying those that have that bias or that... I'm saying we need a system that encourages the people who can to do. And what about everybody else? Well, the flow-on effect is that that creates jobs, that creates wealth in the economy, and free markets lift everybody up. Free markets just means that everyone's trading with everyone.
The Diary Of A CEO with Steven Bartlett
EMERGENCY DEBATE: They Lied About The Economy Recovering! Is A Financial Apocalypse Coming?
You know, it starts to, like, the whole thing, I mean, it's just a tale as old as time. As soon as economies are free and there are entrepreneurs starting things and growing things, everyone's life improves. Everyone's life gets better. And what part of that do you disagree with, Gary?
The Diary Of A CEO with Steven Bartlett
EMERGENCY DEBATE: They Lied About The Economy Recovering! Is A Financial Apocalypse Coming?
He's right that for most of history you've had the super elite and then everyone else is down here and it's massive wealth inequality is almost the normal for the last 5,000 years and almost everywhere you've got kings, queens, dukes and peasants and serfs down there. There have been economic situations that have been different. Dubai is a really strange situation. It's a desert.
The Diary Of A CEO with Steven Bartlett
EMERGENCY DEBATE: They Lied About The Economy Recovering! Is A Financial Apocalypse Coming?
It's inhospitable to live in. It's the last place in the world most people would think or choose that they would want to be, and yet it's one of the most economically rich places in the world right now. They actually didn't start with oil wealth. They were able to borrow money to build Dubai.
The Diary Of A CEO with Steven Bartlett
EMERGENCY DEBATE: They Lied About The Economy Recovering! Is A Financial Apocalypse Coming?
But the low-tax environment has now attracted some of the world's most talented people to go and build technology companies there. And I don't know, have you been there recently?
The Diary Of A CEO with Steven Bartlett
EMERGENCY DEBATE: They Lied About The Economy Recovering! Is A Financial Apocalypse Coming?
I agree that it wasn't that long ago that we had real serious wealth inequality in this country. There are amazing photos from like 100 years ago of kids working in mines and kids doing oyster shucking and all this horrible work. And, you know, there's a book Charles Dickens wrote called The Tale of Two Cities.
The Diary Of A CEO with Steven Bartlett
EMERGENCY DEBATE: They Lied About The Economy Recovering! Is A Financial Apocalypse Coming?
So at the moment, it is the most thriving entrepreneurial community on earth outside of the US, but probably even rivaling the US, that there are investors, there's entrepreneurs, and the wealth is going through the roof. I've got two friends who are personal trainers, fitness trainers.
The Diary Of A CEO with Steven Bartlett
EMERGENCY DEBATE: They Lied About The Economy Recovering! Is A Financial Apocalypse Coming?
One fitness trainer has decided to stop working more hours because he's hit $50,000 a year and he now gets taxed at 40%. So he's basically decided he's going to earn right up to $50,000 and then stop working. And then the other fitness trainer went to Dubai, launched an online fitness community and has just bought a $350,000 Ferrari.
The Diary Of A CEO with Steven Bartlett
EMERGENCY DEBATE: They Lied About The Economy Recovering! Is A Financial Apocalypse Coming?
And one entrepreneur is super pumped and super excited about building a business because he's not overtaxed. The other entrepreneur has literally said, I'm not willing to do this because of how much I have to pay tax.
The Diary Of A CEO with Steven Bartlett
EMERGENCY DEBATE: They Lied About The Economy Recovering! Is A Financial Apocalypse Coming?
But here's the thing, right? If I was to ask you, you've just become one of the best-selling authors in the country. If your publisher came to you and said because you're in the top 1% of our authors, we're going to halve your royalties if you sign a second book with us, you wouldn't sign a second book with them.
The Diary Of A CEO with Steven Bartlett
EMERGENCY DEBATE: They Lied About The Economy Recovering! Is A Financial Apocalypse Coming?
You would go to another publisher who says we'll pay you more royalties because you're so successful.
The Diary Of A CEO with Steven Bartlett
EMERGENCY DEBATE: They Lied About The Economy Recovering! Is A Financial Apocalypse Coming?
Well, what I'm saying… Fine, I'll give my royalties away. I'll shut my YouTube channel down. I'll stop working. I'm saying we respond to incentives that if your publisher, if Penguin came to you and said, book number two, you get half royalties because you're in the top 1%. Would you sign with Penguin or would you go with someone else?
The Diary Of A CEO with Steven Bartlett
EMERGENCY DEBATE: They Lied About The Economy Recovering! Is A Financial Apocalypse Coming?
I'm not talking about that you do it for money. I'm just saying if you had the option to sign between two publishing contracts and all things being equal, one's going to penalise you for being in the top 1% and the other one's going to reward you for being in the top 1%. Of course you would go with the normal, like all things being equal, you want to write a second book anyway.
The Diary Of A CEO with Steven Bartlett
EMERGENCY DEBATE: They Lied About The Economy Recovering! Is A Financial Apocalypse Coming?
It's the same for entrepreneurs. When entrepreneurs start companies, we can either start them in high-tax economies or with a stroke of a pen start them in low-tax economies.
The Diary Of A CEO with Steven Bartlett
EMERGENCY DEBATE: They Lied About The Economy Recovering! Is A Financial Apocalypse Coming?
And the opening line of the book is, it was the best of times, it was the worst of times. And I think we've actually gotten to that point here where some people in the UK, it's the best of times. If you, like in your situation, you're booming. You're a globally successful business. I've got a globally successful business. And then there are a lot of people who completely cannot relate to this.
The Diary Of A CEO with Steven Bartlett
EMERGENCY DEBATE: They Lied About The Economy Recovering! Is A Financial Apocalypse Coming?
Do you acknowledge that countries that adopt an anti-rich, big government approach tend to collapse?
The Diary Of A CEO with Steven Bartlett
EMERGENCY DEBATE: They Lied About The Economy Recovering! Is A Financial Apocalypse Coming?
We needed a US bailout. We needed an IMF bailout in 1976. But the US did the same thing.
The Diary Of A CEO with Steven Bartlett
EMERGENCY DEBATE: They Lied About The Economy Recovering! Is A Financial Apocalypse Coming?
Basically, you take all the countries where the government becomes big, they meddle with your life, they're involved in every decision, half the economy. I mean, here's one other thing. This period is known as the golden age of capitalism.
The Diary Of A CEO with Steven Bartlett
EMERGENCY DEBATE: They Lied About The Economy Recovering! Is A Financial Apocalypse Coming?
50 years after the Second World War. Oh, it's the golden age of middle class, to be middle class.
The Diary Of A CEO with Steven Bartlett
EMERGENCY DEBATE: They Lied About The Economy Recovering! Is A Financial Apocalypse Coming?
No, of course I do. But the 70 years after World War II where the government sold off all of its houses to middle class people so we got housing wealth, but you can only do that trick once, right? So you can only sell off all the houses to everyone once, which is why all the baby boomers own them.
The Diary Of A CEO with Steven Bartlett
EMERGENCY DEBATE: They Lied About The Economy Recovering! Is A Financial Apocalypse Coming?
When do you pinpoint living standards collapsing?
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Yeah, I agree. And take Singapore, for example, where everyone's encouraged to own properties. They've got an amazing system in Singapore.
The Diary Of A CEO with Steven Bartlett
EMERGENCY DEBATE: They Lied About The Economy Recovering! Is A Financial Apocalypse Coming?
Enormous government. It's 25% of GDP. But they own the houses. They have a wealth fund. They own all the houses. They don't own all the houses. They have a sovereign wealth fund that circulates houses through. They own the houses. They've solved property. Singapore owns the house. The Singapore government owns an enormous share of the housing stock. So do you think we should own the housing stock?
The Diary Of A CEO with Steven Bartlett
EMERGENCY DEBATE: They Lied About The Economy Recovering! Is A Financial Apocalypse Coming?
It's actually owned by pension funds. People, they force, not force their citizens, but they direct their citizens into home ownership.
The Diary Of A CEO with Steven Bartlett
EMERGENCY DEBATE: They Lied About The Economy Recovering! Is A Financial Apocalypse Coming?
I just know the Singaporean government is only 25% of the economy. But a big share of the housing stock. So 75% of the economy is capitalist.
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Yeah, it seems like an obvious solution. It seems like... Yeah, it's a good solution. It seems like, like, hey, who's got the money? Rich people. Not the money, the assets. Who's got the assets? Rich people, then let's just take them off them and... No, no, no, I don't want to redistribute.
The Diary Of A CEO with Steven Bartlett
EMERGENCY DEBATE: They Lied About The Economy Recovering! Is A Financial Apocalypse Coming?
Energy prices are now the most expensive in the Western world. House prices are completely unaffordable. It used to take three years to save for a deposit. It's now 20 years, theoretically 20 years, if you can save for a deposit. Food prices are through the roof.
The Diary Of A CEO with Steven Bartlett
EMERGENCY DEBATE: They Lied About The Economy Recovering! Is A Financial Apocalypse Coming?
So the difference is for me, it's very simple, which is I really truly believe that free markets and low governments and less taxes creates more wealth in the middle.
The Diary Of A CEO with Steven Bartlett
EMERGENCY DEBATE: They Lied About The Economy Recovering! Is A Financial Apocalypse Coming?
Can I ask you though, if wealth inequality could be solved but everyone does worse, is that a good solution?
The Diary Of A CEO with Steven Bartlett
EMERGENCY DEBATE: They Lied About The Economy Recovering! Is A Financial Apocalypse Coming?
This is about people being able to feed their kids. So wealth inequality is not the problem. It's... Collapsing living standards. That's quite contorted logic.
The Diary Of A CEO with Steven Bartlett
EMERGENCY DEBATE: They Lied About The Economy Recovering! Is A Financial Apocalypse Coming?
So living standards, if they were to increase, but they were super rich, is that a problem?
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EMERGENCY DEBATE: They Lied About The Economy Recovering! Is A Financial Apocalypse Coming?
By the way, I actually really agree with you. And the founding fathers of the US, they did, especially around the 1900s, they did want to break up monopolies. And breaking up monopolies was one of the big things that they did trust busting, where they broke up Standard Oil and all of those sorts of things.
The Diary Of A CEO with Steven Bartlett
EMERGENCY DEBATE: They Lied About The Economy Recovering! Is A Financial Apocalypse Coming?
One thing I do really see happening at the moment is that we have a stupid, outdated definition of monopolies, where we use monopolies the same way they used it when they had the oil companies that owned all the oil. In the technology world, a monopoly is formed through an ecosystem.
The Diary Of A CEO with Steven Bartlett
EMERGENCY DEBATE: They Lied About The Economy Recovering! Is A Financial Apocalypse Coming?
So we're in a really difficult, like for anyone who is not tapped into digital economy, fast growth and all of that sort of stuff, life is getting harder and worse and things are collapsing if you would go with that. There is a predictable path countries go on and there's this thing called the Economic Freedom Index. And the Economic Freedom Index basically says how economically free are you?
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So Amazon, for example, owning AWS and Audible and this and this and this and Whole Foods, it creates a fortress that's almost impossible to compete with. And Google owning YouTube and Gmail and all of this, they create these fortresses through ecosystems. One of the things that I do think we need to look at is
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compulsory breakup of big tech once you hit a certain time because it's very difficult because do you know billionaires have two big fears right keep them up at night uh having nightmares number two is high taxes number one is that startup entrepreneur who disrupts their business and they want to kill that early you know steve jobs at 24 years old disrupted ibm And Jeff Bezos disrupted Walmart.
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So they are terrified of entrepreneurs in the middle. And they want to create government regulations to say, hey, you know what? Let's cap entrepreneurs at $10 million. You can get to $10 million. It's okay for us. We're way past that point. But Gary's our guy because he's going to cap everyone at $10 million.
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Because what do you think will happen? People stop. As soon as you have wealth taxes, people just give up.
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It sounds ridiculous.
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But most traders are earning what most people earn in a lifetime, traders can earn in a year. Most traders don't stop. Talk about that a lot in my book. So most traders just keep going. Entrepreneurs are the same, that they're motivated to keep going. But when you have wealth advisors and investors saying, do not build a company in the UK because they're anti-wealth.
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How much access do you have to free markets? Can you start a business? Can you scale a business? Does anything inhibit your ability to run your own life? Countries that have high degrees of economic freedom have very low poverty. They have widespread affluence. And countries that have low economic freedoms have high poverty.
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There is this thing called remote foreign workers, and this is a huge boom.
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Money's flowing in there at a rate that's never been.
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Well, would you agree, though, that their economy is just getting flooded with money at the moment? Like, money's flowing in there.
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And it can be the difference between less than 10% right up to 70% poverty rates. And when countries go on a path towards economic freedom, poverty just drops. So India, for example, has been on that path, and they announced today that they've almost eradicated poverty. abject poverty or extreme poverty.
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That's not true. Remote foreign workers. Well, we can ask our Filipino viewers to tell us what life's like for the average. Remote foreign workers can actually often support their entire family.
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I think there's two economies going on at the moment. There's a dying economy, which is the industrial revolution economy, and that is all the office jobs and the factory jobs and all of that sort of stuff, which is very much being automated away and moved to globally.
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And at the same time, there's this new bubbling up digital economy, which I'd call the entrepreneur economy or the digital economy. Both of these economies are kind of coexisting. One's going like that, one's going like that. And if you want to be economically successful, you need to stand next to the biggest piles of monies that you can.
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The UK went on that path of low economic freedom to high economic freedom and we saw poverty rates come right down. But in 2008, when the global financial crisis happened, one of the things that happened is the government said, we need to step in and we need to take charge and everyone said, please do.
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You know, unfortunately, being a poet doesn't pay a lot of money and we all know that. That's not a surprise. If you came from a very rich family and you were a poet, you'd probably be one of the 60% who fell out of a rich family as well. If you want to be economically successful, you need to say what is the thing that's economically booming right now?
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Gary saw the finance industry at that particular time, but if we actually look at the finance industry now, it's in decline and trading is being replaced by AI robots. People who worked in your career are going to be replaced by IT systems that basically do similar jobs. It's going to be, you know, these things happen. We're going through a massive technological change.
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But at the same time, it's never been easier to, to learn skills for free on YouTube. It's never been easier to join communities where you can get mentoring and get support. There are communities of angel investors who do invest in startups. It's never been cheaper or easier to start a company.
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There's never been more software and technology to scale and grow, you know, in just a short space of time. I would say do what Gary's done. Gary publishes online. He's built a personal brand. He's attached it to a recurring revenue model. He's got... I'm not sure how replicable that is. You know, so build a personal brand, attach it to a business model that is where money is flowing.
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These are positive things you can do. We all have to play the cards we're dealt. You can always find someone who's done better with better cards or someone who's been dealt better cards and you can always find someone who's been dealt worse cards. No matter who you are on the planet, there's someone better, there's someone worse. You have to play the cards that you're dealt.
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You cannot sit around waiting for the economic system of the world to be changed because you have to say, you know what? These are the cards I was born at this particular time in these circumstances. These are my strengths. These are my weaknesses. I'm going to play the cards that I've dealt. Personal agency is what gets people to feel good about their life, to make progress.
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And as soon as you play the victim mindset, as soon as you say, oh, you know what? The answer to all my prayers is Gary's going to change the system. You're in serious trouble.
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That's an overly simplified view of things. We now have 1,000 millionaires a month leaving, which means every ordinary person who pays 10 grand a year in tax will now have to pay 20 grand a year in tax. You end up cutting off your nose to spite your face.
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So they came in and they said, all right, we're going to ramp up debt, ramp up taxes to pay for the debt and we're also going to put all regulations in. And unfortunately, that starts to reduce economic freedom. then the pandemic happens and they say, oh, we're going to spend more money again through debt, we're going to have more taxes, more regulations, less economic freedom.
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What would that look like? What do you want people to do?
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So watch your content.
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100%.
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I disagree with that. You're talking about two types of elite spaces, elite space of elite universities and you're talking about the elite space of derivatives trading. There's the real economy where entrepreneurs do their work. Then there's the first derivative, which is the banking system. And then there's the second derivative, which is rates traders like yourself, right?
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These are places that... Normal people don't want to end up. Most normal people who grow up in normal households don't wake up one day and say, I want to be a rates trader on a double derivative of the economy making bets. Most people want to start a business that employs people and they want to grow that business and be successful.
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I know that economies thrive when entrepreneurs are active and it's not just the entrepreneurs, they create opportunity.
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You only need 1% to improve the whole economy.
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So the UK, we went from an 82, when I arrived in 2006, we went from 82 out of 100 down to 68 out of 100. So we're less economically free. And predictably, what we will always see happen if you lower people's economic freedom is more poverty, less affluence, the millionaires and the wealth creators leave, the people who are stuck in dead-end jobs or no jobs get incredibly frustrated.
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I'm seeing ordinary people making money all the time.
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Everything you've touched has turned to gold. You turned yourself to academia. You got an amazing qualification. You turned yourself to banking. You became $2 million a year. You turned yourself to being a writer. You become a Sunday Times bestseller. You turned yourself to content creating. You get 800,000 followers.
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And now you sit there after all of that evidence and say, oh, no, it's all over, guys. I'm smart enough to do it, but you guys are not smart enough to do it.
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So you say that you're smart enough, but they're not smart enough.
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It's growing at 20% a year.
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It's sick. Well, your video where you talk about if you don't have a rich dad, you're screwed. Well, to me, if I had come across your content at 19, 20 years old, I would have been screwed.
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Everyone starts looking for someone to blame. People are angry and they're like, who do we blame?
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It's very different because in the US, we blame, US blames someone different to the UK. So we have a historical cultural memory. In the UK, we have a cultural memory that the people to blame are the rich. So we have landlords and aristocracy and the landed gentry. Those guys are to blame, right? So blame the rich is what we say in the UK. In the US, they have a very different view.
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Who would pay her?
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Their cultural memory is that they're anti-government. They want limited government. In 2023, there was this song that came out called Rich Men North of Richmond, and it was the number one song in America. And the lyrics of the song basically says, people in Washington do not care about working people. They are taxing everything we touch. You can't earn money. They depreciate the dollar.
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You know what I mean?
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This is entrepreneurs. Entrepreneurs go through two, three, four, five years worth of struggle to get to the point where they're successful. And it feels pretty horrific that you say, oh, finally, when I make it, you take it. And then the advisors to entrepreneurs.
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But what if I just raise 1 million for investment into my company? Yeah. But that then, like if I'm raising money all the way along and my investors are saying, I'm sorry, I don't invest in the UK economy because it's wealth taxes and all that sort of stuff. It's anti-wealth. And then I just have to move my company overseas.
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Yeah. Well, they already do. 1% pay 30%.
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Mind you, I'm also not necessarily saying what's fair. I'm saying what's practically possible, right? So, like, you could come up with the world's most fair on the back of a napkin. This is what's fair. But whether you can implement it is a very difficult thing. The problem is wealth is completely mobile now. It's really you can live and work from anywhere.
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Houses, Dan. It's land. Is that mobile? You can't rip the country out of the sea. I've never met any seriously wealthy people who own a lot of houses.
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Yeah, no, it is. Somebody owns it. 78% is owned by baby boomers. They've bought a house in 1992 and they own the house.
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Owned by pension funds. So the viewers own it, do they? If they own a pension fund, most of those commercial properties... And what is the distribution of pensions?
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They tax, tax, tax, tax, tax, and they want to control our lives. Those are the lyrics of the songs, controlling our lives and taxing us. So the American reaction to this is who's to blame? Government. So we want smaller government. We want a Department of Government Efficiency to come in. We want someone as a wrecking ball who will come in and smash government.
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I wouldn't know off the top of my head with pensions, but I know that obviously wealth concentrates at the top. But here's the one thing to keep in mind. Wealthy group are not necessarily a static group. There was a study of the richest people in 1900 and most of those families are poor today or they've gone down in value today.
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If the richest people in 1900 had have just simply kept their wealth, there'd be 16,000 more billionaires. But they don't. You know, in wealth management, in banks, they have this thing called the succession planning. So succession planning is where they try and figure out how not to screw it up across generations, and they're notoriously bad at it. It's very hard to keep wealth in generations.
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Yeah, yeah, yeah. I'm with you. I want an affluent middle class. I really do.
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You're going to create your own? Entrepreneurship. Okay, we'll create it. Economies that are friendly towards wealth creation and entrepreneurship.
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It's not working for the people, Daniel. No, the problem is that they need to step back. They need to let shrink, let shrink, let shrink.
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No, I'm saying no.
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The British instinct is hate the rich. It must be the rich's fault. So when we look for – like all of the Western countries that implemented lower economic freedoms – created more poverty, less affluence, and more disruption to their economies. So both US and UK, for example, and Australia as well, but both sides of the pond want someone to blame.
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It's just that the Americans blame government and we blame the rich.
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I've got nothing wrong.
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Nice.
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A few things. I read Gary's book and it's brilliant. And regardless of whether you actually like economics, it's a brilliant story. I read it in about two or three days and it'll eventually be a good movie as well. I agree with a lot of what Gary's saying. There is a collapse of the middle class and it probably will get worse.
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And the traditional middle class jobs that came out of the back of the industrial age, mature industrial revolution system, those are collapsing and it's globalising. We're seeing technology move opportunities all over the world. And wealth inequality, it has a cause. Wealth inequality itself is a scoreboard and there's a cause for what led up to wealth inequality.
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And the cause in my mind is technology. Technology is moving those opportunities around and it's changing things. We already have big governments. We have huge amounts of taxes. We're at record levels of taxes. Wealth has never been more mobile. It's not about what's fair. It's about what you can practically get away with. It's about what you can actually implement.
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And it's going to be very, very, as Gary said, it's going to be very, very, very hard to tax people who have digital businesses, who can live and work from anywhere. I know that firsthand that it's incredibly mobile. With that said, at a macro level, big picture, we do know that there is a correlation between economic freedom, where the government gets out of your way, and low poverty rates.
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And we know that as soon as governments become big, high taxes, high regulations, it actually drops down a category and we see poverty goes up from 10% to 30%. So it triples. So the Constricting economic freedom is never a good idea if you look at the data. At a micro level, there's never been a greater opportunity for anyone who's ambitious and entrepreneurial to go and start a company.
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It's cheaper than ever to start a company. You can do what Gary's done, which is publish content, build a following. figure out how to monetize it. You can create products and services and sell them to anywhere in the world. You're an example of someone who started with nothing and became a millionaire in your 20s and then again in your 30s with a completely different thing.
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He became a millionaire in his 20s and then again in his 30s as a bestselling author and a content creator. I did it in my 20s, my 30s, and now my 40s, starting from scratch. So It's not normal that three guys our age could have done that over and over again. It's because we are living in a time where there is incredible opportunities, but you have to be tapped into those opportunities.
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You never heard about it at school. You never heard about it at university. You're going to have to learn the skills to get tapped into those opportunities. But there are definitely ways that you can succeed in the world that we're living in.
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I agree with Gary. It's not football. You don't have a team. You swing. You should be a swing voter. You should vote every single election. You should make them work hard for your vote. Is Trump going to succeed, though?
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I think a lot of very wealthy people are going to move to the USA. You're going to get a lot of people from all over the world. He's playing to win. And he wants rich people and entrepreneurs and investors to come into the US and be based there. He's creating golden visas and open visas. And the success metric here is the middle class get richer and more affluent.
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And what I actually think will happen as a result of all of that, you will see rising living standards in the USA. and you'll see a detriment to the places where those people leave. It's not a good thing to have the people who pay the majority of the taxes, which is 1% of people paying 30% of taxes, if those people leave, the bills get spread across everybody else.
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See, one of the things that I think happened during the pandemic is everything went digital. And entrepreneurs and investors did actually think about what would happen. The investors immediately boomed stocks like Zoom and Microsoft, and we ended up with the Magnificent Seven. I don't know if you, you know, there's seven big tech companies in the USA market.
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And those big seven companies have gone from $5 trillion valuation to $17 trillion valuation in the time of the pandemic. And if you think about what did the pandemic do, everyone had to work from home, so we all had to have Microsoft subscriptions. Everyone went onto websites, so we all went to AWS websites.
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Amazon, we all started buying and learning how to buy from Amazon rather than buying from our local high streets. Every business in the world figured out how to run their business remotely. We had this massive transformation. It was like it's actually a wholesale transformation of society that we all learnt how to live and work differently. I saw a boom in entrepreneurship.
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The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
In order to be successful, you need to know that people have a small number of slots in their brain for who they remember. So you've got to get into people's head. And in order to do that, you need to know two things. The first one is 7-11-4, which we'll talk about. And the second thing is that your brain is extremely good at deleting messages.
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The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
There will be a completely new economic system called the industrial system and it's going to replace everything. So back in the agricultural age, if you were a lord and if you were rich, if you were successful, you had vast tracts of agricultural land. But as soon as the industrial age kicked in, you didn't even need land. You only needed a tiny amount of land to put a factory on.
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The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
What mattered is that you had the ability to organize labor and machinery. And if you could organize a factory, that was way more economically productive than hundreds of acres. So the whole economic system got tipped on its head and suddenly it didn't matter if you were a duke, it mattered if you were an industrialist, if you're a capitalist. So this whole new system took over.
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The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
We had 200 years of innovation and it went through multiple waves. But the important thing to know is that it's technology that changed things, right? It's always a technology shift, right? The fundamentals of the economy are dictated by the technology that we have available to us.
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The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
So what happened around the 2000s to 2020 is we had these general purpose technologies that just got introduced as though they were nothing. You know, suddenly everyone can publish a video online. Suddenly everyone can write a blog. Suddenly everyone can tweet. Everyone can form a community on Facebook.
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The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
There's this device that you put in your pocket that is better than a traditional camera studio that the BBC would have had. So the power was just rapidly swinging from institutions to individuals. I'm sitting there going, wait a second, an individual has got all the things that a multinational corporation has access to, but they don't have the bureaucracy, right?
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The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
They don't have the weight on their shoulders. They don't make slow decisions. They can make fast decisions. So as I witnessed this technology being introduced, I said, the way this is going is it's going to take all the power of big businesses and institutions and just give that to individuals. That's exactly what happened.
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The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
That's what cost the election. So that's a big trend. US presidential elections have always predicted major trends. So Franklin Roosevelt in the 30s, he did the national radio campaign. JFK in the 60s did the televised campaign. Obama in 2008 did the social media campaign. Each of those campaigns changed the game.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
Trump in 2016 did a hyper-personalised digital data-driven campaign, famously with Cambridge Analytica, and that actually gave birth to data analytics and hyper-personalisation. And then something big happened in 2024. And what happened is that Trump broke the mold on campaigning and he started going on all these major podcasts.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
And if we actually crunch the numbers, Trump did something like 40 hours worth of watch time and it got 124 million views. And Kamala did I think it was seven hours. Just in the long form. Yeah, just on the long form. She did seven hours total and it only got a few million views. And one of her podcasts only lasts seven minutes.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
Now what she did is she approached it like a McKinsey consultant, which is she turned up and she said, here's the script, here's the questions, ask me these questions and then I'm out of here. And it was very much the kind of professional corporate approach Trump rocks up onto Comedian's podcast and says, yeah, ask me anything. And then he just goes on a big rant and it goes for three hours.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
Now, what's actually happening is quite predictable. In a world of short videos and in a world of AI and in a world of confusion and disruption and where everyone's throwing punches at each other saying, you're misinformation, you're misinformation. You've seen some of this, right, going on, right? Misinformation, misinformation. What's actually going on is that people say, hey, enough's enough.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
I want to see a long-form piece of content and make my own mind up. I don't want anyone to tell me what's misinformation. I'm smart enough. I want to see if this Trump guy is a crazy guy. I want to be able to see him, you know, for two or three hours and I'll make my own mind up on that because everyone's saying so many different things and I know that there's all this confusion.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
I want the long form piece of content. So 2024 began the long form unscripted era, right? So now where we are with marketing is you've got to drop the script and you've got to do long form content. And here's my prediction. The prediction is we're going to see the biggest CEOs in the world clamoring to get onto this podcast and other podcasts like it.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
They're all going to be wanting desperately to build their personal brand because they know that the long-form unscripted podcast is the only way to hire talented people, the only way to get loyal customers, the only way to keep investors happy. It's going to be the key to the entire shooting match is that the CEO of a big company has to become human and they have to be unscripted.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
Well, I mostly talk to entrepreneurs and I mostly care about entrepreneurs. And the advice I give to entrepreneurs is work your way up the podcast pyramid. So there's literally thousands and thousands of podcasts that get a few thousand views. Just go on those. Go on lots of them.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
If you do a good job, you'll eventually be invited onto a slightly bigger one and you'll eventually be invited onto a slightly bigger one again. And there's this pyramid of, you know, there's a few podcasts as big as yours, but there's thousands of podcasts in every single niche and vertical where anyone can go on and, you know, talk about who they are and what they do.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
So for any entrepreneur, my challenge to them, the ones that I'm working with, is an absolute minimum I want them to create 10 to 20 hours of watch time in the year ahead.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
So I want people to go on 10 podcasts that last for two hours or one to two hours and I want them talking through their business story, their origin, their mission, their vision, you know, how they got started, the types of people they employ, the types of customer problems they solve, the outcomes they deliver, all of that, put it all into a podcast, get good at that format.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
What does that mean? So you need communication frameworks. So if I'm introducing myself to someone, I use something called name, same, fame, aim, and a game. So we can break that down. Please. What is my name and my business name? What is it that I'm the same as that you already understand?
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
When people are storing information, they need to open a folder and they want to open a folder that's very easy to label. So they don't want to open a folder that says, like, I'm an energetic healer that works with transmutational objects that transcend time, space, and blah, blah, blah. They want to go, oh, you know, you're a life coach. Okay, great. I understand that. Or you're a vet.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
Okay, cool. You're a consultant. You're a software company. Got it. So it's like just the most basic thing that I can then hang everything on that because I already understand it. So name, same, fame. So fame is like what makes you interesting, what makes you fascinating, what big brands have you worked with, what interesting projects have you landed.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
So anything that would make you stand out, any big numbers, any awards, any big names, any of that would be your fame. So name, same, fame. Aim, what are you working on in the next 90 days? And then game, what is your bigger vision, what do you want to achieve in the next three to six years? I think a lot of people aren't even clear on that.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
So I have a massive passion for entrepreneurship. About 20 years ago, I started seeing a massive trend about entrepreneurs who could stand out, scale up, and make a positive impact in the world through business. I have built multiple businesses over the last 20 years, and I'm just fascinated by the predictable stages that people go through in order to build successful businesses.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
A lot of people aren't, and that's why the framework's powerful because it forces you to get clear on it. If you then get clear on it, you can introduce yourself with power and authority. You can do the beginning of a podcast. You can be on a stage. Just introducing yourself at a networking function. Believe it or not, you can cram all of that into 30 seconds.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
But there's five things that will not be deleted by the brain. And the last two are the ones that are most useful. So, the first one is... I wish I knew this stuff at the start of my career.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
Here's what you need to know. You need to know that humans have a limited ability to remember names and faces. They only have a small number of slots in their brain for who they remember. And the number is about 1,500 in total. And it's about 150 that you can kind of remember well. And these are called Dunbar's numbers.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
And Dunbar's numbers basically said you've got a few slots for your family and then some more slots for friends. Then you've got your acquaintances, right out to 1,500 people that you can easily put a name and a face to. In order for you to be successful, you've got to get into people's head. They have to kind of know who you are.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
In order to do that, they have to spend time with you, they have to have repetition with you, and they have to see you in multiple contexts. So the research says 7-11-4, seven hours, 11 interactions on four platforms. Per? Per. In order for you to remember me. Okay, total. So for example, you and I, we've now connected a few times. So we have probably clocked up maybe seven hours together.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
Now what that means is that if I bumped into you at a conference, even if I was on one side of the room and you're on the other side of the room, you'd say, oh, there's Daniel. Your brain would immediately go, oh, there's Daniel. I'll walk over, I'll say hello because we've spent enough time together. Now, there's this phenomenon called parasocial relationships.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
Parasocial relationships are basically one-sided relationships. It's how we feel towards famous people. So we think that we know George Clooney. We think that we know Angelina Jolie. We don't. It's a parasocial relationship. That person, we've spent time with them through their movies, through their media appearances, and therefore because they've clocked up 7-11-4 with us,
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
we then feel that we know them. Is this making sense? Makes perfect sense. Yeah. So what we have to do is build parasocial relationships at scale. So what we have to do is put out enough stuff where anyone can spend seven hours, 11 interactions on four platforms. So... When I work with entrepreneurs, here's one of the questions I always ask.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
I say, if I was to block out tomorrow and I'm going to take all day to watch, read or listen to everything that you've got available online and I'm looking for things that are on message that tell me about who you are, who you serve, what it is that you do, can I spend all day going through your online environment and just fill the entire day? And most people say no.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
And then occasionally some people say yes and they say, yeah, actually you can. I've been on a few podcasts. I've got an audio book that I released. I've got some videos on YouTube. I've got some posts on LinkedIn. You could go through all of that. Those are the ones that are scaling really fast because they've put in the work to be scalable. They can build a parasocial relationship like that.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
As I've been growing my businesses, I've been writing about it in my books, mostly to document what I'm learning myself And I also built a community of entrepreneurs who wanted to essentially make the most of the times that we're in. So what's happening at the moment is we're going through massive amounts of change.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
But the numbers are still only 1% of people are doing it. 99% of people aren't posting weekly.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
Yes. Yeah. So the differentiation, so a lot of people ask me about differentiation. So let's talk about what makes you different. And to talk about this, let's go through a scenario. And the scenario is that you're walking down the street and you're walking down Oxford Street and it's thousands of people, really busy street.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
And as you're walking down, your brain has this limbic system that just deletes people. So you just kind of see people as blobs not to hit and you just kind of walk. And if I stop you at the end of the street and I say, how many people do you remember seeing? You'll go, none. I don't remember seeing anyone in particular.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
If I said, describe some of the people what they're wearing, I can't remember anything. So your brain is extremely good at deleting messages. And this is what's happening in our marketplaces. People just delete everything. Here's what doesn't get deleted. So there's five things that will not be deleted by the brain. The first one is scary. So if something is scary, we pay attention to it.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
This is why the news has been so successful for many, many years because they say if it bleeds, it leads. If it's scary, if it's horrible, people will watch it. Let's find the worst possible things that happened today. Let's blow them up and put them in everyone's house so that they spend time watching the news. So be a scary person. So be scary, right? Yeah. The next one is be strange.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
So if you saw someone walking down the street dressed as a giant hot dog, you'd say, oh, I remember the guy who was dressed as a giant hot dog because it's so strange. Peacocking. Yeah, peacocking, yeah. You could try it. Yeah, exactly. You could wear that big kind of hat that you've got in the cupboard that you don't talk about. And then the next one is sexy.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
So we've got strange, we've got scary, we've got sexy. Now these are three things that most businesses don't want to be. So most businesses can't stand out. And sexy, even if they wanted to be that, most people can't pull that one off anyway. So only a few lucky people get to do that one. But actually the last two are the ones that are most useful and that is providing free value, so free things.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
It's very similar to the agricultural age when it was replaced by the industrial age. And there were new economic rules that didn't apply to the agricultural age but did apply to the industrial age. So the agricultural age was the feudal system and the industrial age was the capitalist system. What's happening is the industrial age is fast being replaced by the digital age.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
Anyone who gives free value away is immediately stand out. Okay, and we've got to make sure that it is value. It's got to be value. Because everyone thinks what they're doing is value. Totally. It's got to be something that people would have otherwise paid for. And it has to be beautifully packaged.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
So if I hand you a piece of jewellery in a plastic bag, you're going to think, oh, it's fake or it's stolen or it's not real or something like that. It's cheap. If I hand it to you in a beautiful box and it's beautifully wrapped, you're going to say, oh, that's a very thoughtful gift. So it's the way that it's packaged and it's also that it's actually something that people would otherwise pay for.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
So providing free value and also being familiar, which is clocking up the 7-11 fall. So free and familiar are the two things that anyone can apply. So let's look at you, for example. You spend tens of thousands of pounds producing episodes of this show and you just make it freely available on YouTube.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
Well, each show, right? So you're putting all this energy and effort in and you're putting high production value. You're going to the expense of getting all these great guests. All of this stuff's going on and then you're making it free for so many people. You're including people in conversations that they normally wouldn't have access to.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
So you have clocked up enormous amounts of standout value for people because you've been consistent. So 7-11-4, people have spent 7 hours, 11 interactions, 4 locations with you. And also you've done free value. So you've given a lot for free. So essentially those are the two and you're also strange. Thank you. So with those three things you've been able to succeed massively.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
And happy sexy millionaire. So you've got that as well. Yeah, sexy as well.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
Yeah, it cuts through the noise. The other thing too, let's go to your friends, the 21-year-olds in Cape Town. One of the first things we can do for free is we can productize what's called the demo and the customer needs analysis. So let's get really tactical here. When it comes to what most people do to launch a business, they make a real focus on the supply of what they do.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
And as we go through this massive change, we're seeing new rules and new economic rules that apply. So I'll give you an example. In the industrial age, people had to become successful. People had to gain skills and then get a job and find an employer who would employ them for those skills.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
So let's say they want to do a drinks business. they're going to like talk to bottling companies and they're going to talk to, you know, how much do I have to spend buying the fruit to put in the tea and do all that sort of stuff. They're thinking about the supply of what they do. If they're going to launch a consulting company, they're thinking about, oh, do I have the right MBA qualifications?
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
And all of this stuff is the supply side of what they do. What we want to do when we launch anything is we want to test the demand of what we do. So testing demand, the best way to do this is one of the best ways to do this is to productize the demo and a customer needs analysis.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
So that is where we go around and we sell a presentation that might be 15 minutes to an hour where we present what it is that we can do and how it works and the principles of how it works. And then we collect enough data to identify whether you've got the need for that product. So it's called a customer needs analysis.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
So the demo and the customer needs analysis, you can package that up so it feels like a product. It feels like something free of value.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
Yeah.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
Fantastic. So let's imagine that we're going to sell that through retailers. And the real customer is not the end user. It's the retailer who's going to stock it. So what I would do is I would say we've got a new coffee brand coming and it's all about coffee for libido boosting.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
And what we want to do is we want to present to you the data, the research as to how this coffee works and why it works and all of that sort of stuff. We want to show you the branding. We want to show you like what this is going to look like.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
And then also what we want to do is set up a customer needs analysis where we collect the data from several of your locations to find out in advance whether people would sample this product, whether they'd buy this product, how much they'd spend. So we will, at our expense, do the clipboarding or we'll do the waitlist campaign and or we will collect the data through a coming soon promotion.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
So essentially what we're going to do is we're going to present the data and we're going to do the customer needs analysis or present the demo, the customer needs analysis, and that's all going to be packaged up as our first thing. Now, mind you, we may have no coffee at this point. We may actually have no physical product. But big retailers, they move slow anyway.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
Even if you had product, they wouldn't buy it today. So they're going to say, oh, that's fantastic. That's what we'd like to do. We want to collect the data and we want to see the demo and see the research. So by packaging that up as a first step, you're actually providing initial value.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
As we go into the digital age, what works is to build a personal brand based on your unique intellectual property and then to position that brand next to a scalable, digital, elegant business model. And those who are doing that and those who have figured that out are doing incredibly well and succeeding at speed. And there's actually a step-by-step approach for doing that.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
Beautiful.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
Yeah, that's the beauty of Facebook ads. You know, you can do a – I mean at any given time we've got hundreds of different variations of ads running and it's like, you know, it's basically the Hunger Games for which ad performs better. And people don't do this sort of stuff. And this is how professionals like yourself launch businesses.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
So with anything that I'm launching, whether it's a book or a product or a new business, we're going to run a set of Facebook ads, probably 10, 20, 30 different variations – When you click on the link, it says, this product's no longer available in your area, or this product is not yet available in your area, but you can join the waiting list. Click here to join the waiting list.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
Now, once people click to join the waiting list, that's where we ask about five or six key questions. So there's this thing inside people's head called the situational model. And the situational model is where am I now? Where do I want to be? What's in my way? And what do I perceive as the path of least resistance? So all the questions that we ask are, tell me about who you are today.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
Which best describes your current situation? Tell me about where you want to be. Which best describes the outcome that you're looking for from this product or service? what's in the way, which best describes the reason you've not been able to get that outcome in the past, and what are you currently considering as an option for getting that outcome, right? So those are the four key questions.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
Then we might ask some price questions. what price do you feel would be a fair price to pay? What price do you think would be so cheap that it would make you question the quality? What price would be so expensive that you would no longer be able to afford this? So we'll ask a few pricing questions. So we don't just get people to join a waiting list.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
We're saying we want to understand the situational model because here's the interesting thing, especially with other products, not necessarily books, but with other products, sometimes you get a lower click-through rate. Sometimes you get what appears to be cheaper marketing. but attracts the wrong person. And then sometimes you get a poorer performing marketing campaign.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
So this one might produce leads at 10 pounds a lead. This one might produce leads at 20 pounds a lead. But this one might be attracting students who are broke and this one might be attracting chief executive officers who are on 500 grand a year. I'd rather pay 20 pounds for that client than 10 pounds for that client.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
Daniel Priestley is the money-making expert and serial entrepreneur who's built several multi-million dollar businesses from nothing. and has mentored over 3,500 businesses with the same frameworks for career success that you're about to learn.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
So by getting the situational model, we can actually then understand which is the best campaign.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
Every product, every business. Even your marketing campaigns and everything you do. The world is moving so fast that if you're an existing business listening to this, let's say you're a big business, you do tens of millions of profit. you're going to be pivoting into new products, new markets, new territories. You're going to be trying to attract different age demographics.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
You're going to be, you know, all of that sort of stuff. This is one of the rules of the current economy is about data and testing. You've got to be really fast with how fast you can prototype and test and get the data. So we love intro events where you just simply do an introduction event on Zoom to talk to customers. So we're introducing you to this new coffee. What do you think?
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
Come and join the introduction event. We're going to share with you some research. We're going to have a guest speaker who you've already heard of. So that would be an introduction event. I'm a big fan of discussion groups. Discussion groups are awesome for testing an idea. So let's say it's a discussion group. Let's say you're doing a new brand of coffee and it's for sex coffee, right?
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
Sexy coffee. So yeah, we're going to do the sexy coffee discussion group, right? And it's basically we're launching a new product and it's all about bringing sexy back to coffee. And if you love having coffee and you want to be part of this new brand that we're launching, join the discussion group. Discussion groups are pretty wild. So I'll give you two examples of discussion groups.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
One of our clients, Gabriella Rosa, she ran a clinic and it was a fertility clinic and it was about natural fertility breakthroughs. And what she did is she had a physical clinic that was run in a traditional way. She wanted to go and be more digital. So she launched an online discussion group where she said, this is a discussion group for people who want fertility breakthroughs.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
23,000 people joined the discussion group. And it was super active. And she never had to worry about customers ever again. And she built her business then globally. From there, she wrote a book and she changed her business. She went from a physical location to a digital business. But it started with a discussion group. Another guy, one of our clients, Max, he sold a business.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
not for crazy amounts of money but a decent sale, and he decided he wanted to spend time with people who had family offices and family offices have hundreds of millions of dollars to invest and they're like basically the family office of multi-billionaires and things. He reached out on LinkedIn.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
And he said, I'm launching a WhatsApp group for people who run a multifamily office or a family office. If you'd like to join, it's limited to 400 people. If you'd like to join, fill in the application form to be part of our WhatsApp group for family office. So he ended up with 400 people who have collectively over $10 billion to invest.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
And he built himself a group of people who are some of the most successful investors in the world and some of the biggest checkbooks in the world. So it just started with a WhatsApp group. So a discussion group is just a super easy way to launch anything. And it costs nothing to set up a discussion group on WhatsApp, on Facebook, on LinkedIn. So those are some of the best ways.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
And the final one that I love is called an assessment. So a quiz or an assessment. And this is basically where essentially you turn the customer needs analysis into an assessment. And people fill in questions to find out if they would like the thing. So, for example, I noticed on one of your – which one? Huel. Sorry. I noticed on Huel that you have a quiz.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
And the quiz is which Huel is right for you. And if you click that button, you answer a series of questions and it tells you which product would be the best product for you to take. I noticed that Whoop didn't have it, right? So I actually created one for you. But anyway, I'll give it to you later.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
But basically, if you wanted to launch a product like Whoop, you might do an assessment, which is how well do you know your health and fitness? Yeah. You know, are you tracking your sleep? Are you doing this? Are you doing that? So by launching the assessment first, while you've got the product in development, you could get 10,000 people who've filled in the assessment.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
Now, if they've come up with a score that is like, oh, I only know my health and fitness 22%, I need to get that up to over 80%. I need a product that helps me to do that.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
Yeah. So this is customer needs analysis. Smart businesses often sell the needs analysis before they sell the product, especially anything that is complex. But it goes beyond that because most customers now feel a sense of clutter in their lives. We've gone from feeling 100 years ago we felt that we had lots and lots of things that we wanted or needed and we had unmet needs.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
Most people feel the opposite today. We feel that we have too many books and we haven't read them. We have too much entertainment. We haven't watched it. We have too many clothes and they're cluttering up our wardrobes. Our houses are full of stuff.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
So people feel such clutter that they only want things that are hyper-personalized to the thing they actually need because otherwise they feel that it's going to be another thing that they're not using. So by selling a customer needs analysis, when people see that it's a perfect fit, then they want to buy.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
Well, friction does create value. Demand and supply tension is the ultimate test of value. You know, it's horrible to say, and I hate this being true, but there is no such thing as objective value. Nothing is objectively valuable. Everything is subjective. Why is a Bitcoin worth what a Bitcoin is? Because there's more buyers than sellers. There's demand and supply tension. Why is water free?
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
Because it's freely available. There's no friction. Why do we never stop and think about how incredible it is that we have Google Maps? And, like, we go, like, oh, my goodness, someone spent a billion dollars sending satellites up so that I can have maps on my phone for free.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
Like, no one's weeping tears of joy for Google Maps, and we should be because, you know, someone spent a billion dollars on our behalf so we've got free maps on our phone. But there's no friction around it. Now, if they suddenly said we're taking it away, we'd hit the roof.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
And if they said it's $10 a month, we'd pay $10 a month. So friction creates value. Demand and supply tension creates value. Now the very difficult thing that we have in the world right now is that in a digital environment there's no natural tension. So 100 million people can watch a video in a week and it transcends time, space, wear and tear. There's no barriers. There's nothing that stops it.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
The money accumulates around those tension points. So the successful businesses, they know how to use the digital environment to drive up demand and manufactured desire and manufactured demand. And then they have choke points in their business or tension points in their business where demand and supply tension is rife. And those are the places where they monetize.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
Something that's really interesting about monetization that's happening at the moment is that all the money is moving up to the top 10%. So as we go through this big transition, the affluence is all up in the top 10%. So we did some research into this.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
The top 1% of people in your audience, in everyone's audience, whether you're a LinkedIn account or whether you've got millions of followers, top 1% have got a total of 15% of the budget. available to spend. The next 9% have got 45% of the budget available to spend. So in the top 10%, there is 60% of the available budget. And then the bottom 90% collectively have 40%.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
So what happens is that the new business model that's emerging is that you give free value to the bottom 90% and you don't ask anything in return, but you monetize the top 10%. And you find things that are very special, very rare, special experiences, special products, limited editions, communities, special access. The top 10% have got all the money.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
So you just give free value to 90% of people and you only create products and services for the top 10%. That's very much a new business model at the moment.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
Well, it's a fractal. It doesn't matter what you do. The top 1%, well, even if you only did something for billionaires, the top 1% of billionaires have got 15% of the total budget. And the bottom 90% of billionaires have actually only got 40% of the budget. If you take the Forbes list, those numbers still apply. The key is that you – well, actually what you want to do is the opposite.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
Okay, so I'll slow down for a minute. What's happening at the moment is people in that situation, they're feeling incredibly invisible, that they don't matter. They feel stuck, that there are no opportunities. You can't buy a house. You can't get a career. There are no safe jobs anymore. AI is disrupting everything. And they feel detached from meaning and purpose.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
You don't want to get dragged down into the 90% because the 90% are the noisiest. They're the loudest. So if you ask everyone how much should I charge, the average answer is going to be $500. But if you ask the top 1% how much should I charge, the average answer is going to be $15,000 to $20,000.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
So you have to be very, very careful not to create a product that gets dragged down towards the 90% because the 90% don't have the budget to pay the top money. You're far better off having a way of segmenting that top 10% so that you can actually pick up the signal from them and not the noise from everybody else.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
Well, we call this the entrepreneur sweet spot. And the Entrepreneur's Sweet Spot is a Venn diagram and you're trying to balance between your passion, the problem and the value of the problem that you solve and how much people are willing to pay for that. So passion, problem, payment. So ultimately things that we're highly passionate about are That's great, but that only ticks one box.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
And if you're passionate about something, but you're not solving a problem for others and they're not willing to pay you for it, you're going to feel very unrewarded. You're going to feel disconnected. Maybe you feel even unethical about that. A lot of people in corporate jobs, they solve a problem and they get paid well, but they're not passionate about it.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
And what they tend to do is throw the baby out with the bathwater and they go and pursue being a yoga instructor from being a corporate lawyer. And then they wonder why they got no money because they just kind of threw away the thing that they're very good at and the thing that they get paid for and just exchange it. So what we have to do is actually try and capture all three.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
by making some compromises. And the compromises are I'm not going to go to the thing that is the extreme of passion and I'm not going to go to the thing that's the extreme of financial rewards. I'm not going to go to the extreme of my intellectual property and my problem-solving abilities. I'm going to find something that is in the middle that ticks all of those boxes. So I'm getting a good blend.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
While understanding that there's going to be a trade-off. There's got to be some trade-offs. Yeah, you can't have it all at the extremes. You can have it all but not – all at the extremes.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
It used to matter a lot. When we used to think about entrepreneurs, we thought about two men, typically in their 20s, who came from a prestigious US university. They got into a garage. They dropped out of Harvard. They dropped out of Stanford. And then they started something that was VC-backed. That was the old model of what we think of as an entrepreneur.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
And that leaves a whole generation of young people feeling absolutely wiped out before they've even started. It doesn't actually exclusively apply just to people in their 20s. I know people in their 40s, 50s, 60s. I know entrepreneurs who have traditional businesses who feel that way.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
And it was very much dependent upon those parameters. entrepreneurship's transcended that. It's transcended geography, gender, race, and also the size and scale of what we consider to be successful. So what we're now seeing is people all over the world who are able to connect with markets anywhere in the world, launch a product that can be sold anywhere in the world,
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
We're seeing people who bootstrap rather than get VC capital. We're seeing people who, rather than trying to create something mass market, they create something niche market. Rather than trying to scale to be a unicorn, they actually ask the question, at what size would I be fulfilled?
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
So there are plenty of people who, well, one of the most fulfilling businesses that you'll ever have has between six and 12 people and does three or four million of revenue. And if you've got that, probably you're going to be the most fulfilled person in the world. If it's profitable. Yeah, well, because a lot of these businesses have 60% margins.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
If they're digital businesses, if they're intellectual property, you know, if they're running on the new economy assets, then they'll be wildly profitable. So you might have six to 12 people do two or three million a year. You might make a million of clear profit. And then you're totally building business on fun, freedom, and fulfillment. Are you the next Google? Absolutely not.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
Do you have VCs breathing down your neck? No. Are you able to pick and choose the types of people and opportunities you want to work with? Yes. So incredibly fulfilling. So that's a new type of business. I would call that a lifestyle boutique. There's another type of business called a performance business.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
And this is a business that typically has 30 people normally working with some sort of technology. And they build a business that can be sold for between $10 and $100 million. And that's my game. I like businesses that achieve $10 to $100 million of valuation with about 30 people on a team. And we can sell to either a public listed company, a private equity backed company.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
We can exit to any of those kind of companies. But, you know, we don't have to be the next Google and we also don't have to split the exit with a VC.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
In order to go to that next level, you have to be a business geek. So anyone can build a six to 12 person business. And at that point, all you have to geek out on is the topic of interest to the customer. So if your customer loves yoga, you're just talking about yoga all the time. Or if your customer loves photography, you're talking about photography.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
So it's worth acknowledging that it's a widespread phenomenon everywhere in the world, people feeling invisible, feeling the pain of like not being able to connect with the right people and feeling stuck and feeling detached from meaning.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
And you don't have to be a business geek at that point. When you've got a team of about 30 to 100, you have to be totally into the product, the intellectual property of what you do. but you also have to geek out on technology and you also have to geek out on business. So not everyone is built for that. You have to really love your acronyms.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
You need to like, oh, go-to-market strategy or lifetime value of a client. Okay, what's the LTV? What's the GTM? So you've kind of got to be into all of those things quite naturally. You naturally want to read business books. So you're not going to enjoy that if you hate business or if you hate technology because those businesses tend to be about business strategy and tech.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
These ones are about intellectual property, media, and data.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
Do you think you'd be happier if you were less ambitious? My happiness levels are really high. I walk around feeling like I'm super lucky to do what I do and it's a total privilege and I love living in these times. I can't believe I'm lucky enough to be born at the perfect time to see this change and to have access to all these resources.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
So I had no balance for many years, probably a decade or more. All I did was essentially just get out of bed, work, everything related to work. And the reason I did that is that it ticked all of my human needs. I was getting significance and variety and I was...
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
you know, getting certainty and I was getting all of those things that we want from life and I was feeling a sense of growth and development and learning. So everything plugged into those human needs and my business was giving me all of that. When I had kids and I got married, there was this whole other side to me that needed to be balanced.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
And I think that there's more to do with some seasons, like we go through sprints and I tell friends, family, hey, I'm going through a bit of a sprint right now. We're launching something new. And then there are times where I switch off a lot. Do you goal set at all? Do you set goals? You know, I used to set goals and I used to love setting goals.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
What we need to do is address that because what's happening is you're playing by an old set of rules and that's normal because the school system told you an old set of rules because it was based in the industrial age and we have to start by learning the new set of rules. So if I was advising 21-year-olds in particular...
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
I don't anymore because my key person of influence brand brings in opportunities that I can't predict. So this Diary of a CEO thing was an example of that. I had all these goals for 2024 and then you messaged me while I'm skiing and say, would you like to come on the show? And I go, of course, that would be amazing. So I come on the show and then that totally transformed my year.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
The problem that we have now is that we live in a digital world, but all of society is built for the industrial revolution system, which means that we're playing by an old set of rules and going through a schooling system that is preparing them for a world that no longer exists.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
So as you build a brand, it's harder to goal set because you've got too many things. So goal setting is about direct power, direct influence. And having a brand is about indirect power or indirect influence. It's what you attract. So ultimately, at the early stages, goal setting is really important because it's how do I direct my energy?
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
Once you get a little bit bigger, you have to slow down to speed up. You have to create space to see what's happening around you. One of the biggest mistakes I've ever made was filling my diary so full that I didn't see some of the biggest opportunities that were going on around me. And I think this has cost me tens of millions.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
And I really think at a certain level, strategically, you have to slow down to speed up. You have to create gaps. where things can hit you, things can get onto your radar or else you miss all the benefits of having a great brand. So I have a few questions here.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
So what we're trying to move towards is leverage. So we live in a world of leverage. So it's important to understand there are two types of opportunities. There's bell curve opportunities and power law opportunities. So bell curve opportunities means that everything fits within a bell curve and it's very unlikely that anything will be outside of that bell curve.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
Power law opportunities means that because of leverage, the sky's the limit. What we have to do is have the courage to move out of bell curves and into power laws. So, for example, a doctor in the NHS who I know recognized that all doctors earn roughly the same amount of money. There's no outliers. Everyone who works in the NHS, if you're a new doctor, you earn about this.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
If you have been around for 20 years, you earn about this. And most people fit within that bell curve. There's no doctors who are making a million a month. type thing. Then there's the power law.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
This particular guy dropped out of being an NHS doctor to become a YouTuber and recognised that there are some YouTubers who are actually earning a million a month and boom, there is this power law that goes up. So what we're trying to find out... Ali Abdaal. Yes, of course, Ali Abdaal. So what we're trying to figure out is we're trying to figure out is this a bell curve or a power law.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
The first thing that you want to do is called an entrepreneur apprenticeship. An entrepreneur apprenticeship is where you go and work in a small team of less than 12 people where you have direct contact with an entrepreneur. And in particular, you're looking for an entrepreneur who has somewhat of a personal brand. So they have, let's say, 5,000 to 50,000 followers on social media.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
So being a speaker on a stage, absolutely a power law move. Being friends with a billionaire in Italy and having access to that capital, access to whatever networks they've got, all of that sort of stuff, if they're the right sort of person. There's definitely two types of billionaires. Yeah. But that's probably an exponential opportunity, right? It puts you further up the power law.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
It's not a bell curve opportunity. However, if someone says, you know, can we meet to talk about some incremental thing? No, that's a bell curve, right? That's not going to break me out of what I'm doing. So for most people listening to this, most people are trapped inside a bell curve. You're never going to get out of that bell curve. Every opportunity fits within that bell curve.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
You're only going to incrementally move from one side of the bell curve to the other side of the bell curve, and that's about it. There is no massive upside. If that's you, what you need to be doing is spending a little bit of time talking to people about exponential opportunities, right? And exponential opportunities always involve leverage. That's what creates the exponential shift.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
Leverage could be fame. Leverage could be capital. Leverage could be large databases. Leverage could be huge distribution networks that already exist. Leverage could be a partnership with someone who's way further along than you are. Leverage could be being in business first, being in a job. So all of those things are things that move you onto the power law.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
And it's almost the sky's the limit at the moment because in 2010 – 28% of the world had fast internet and in 2025 70% of the world has fast internet. So 70% of 8 billion people have got fast internet. So the world, the actual, the number of people available to talk to has gone into the billions and billions and billions. The amount of capital is flooding into the internet.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
Everything is in that space. And ultimately, unfortunately, one of the things that's happening at the moment is that you're either in competition with everyone in the world... or everyone in the world is a potential customer. And if you feel that you're in competition with everyone in the world, which a lot of people do, it's terrifying. It feels horrible.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
It's absolutely scary to think that, you know, for a lot of businesses and a lot of individuals with a career, it's like, wow, I'm in competition with AI. I'm in competition with an agency in India or a remote worker in the Philippines who's happy for $5 an hour. I'm in competition with someone who's phenomenally well-funded in LA.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
I'm in competition with this incredible tech team in Silicon Valley. YouTubers. YouTubers. I'm competing on the opportunity. I'm competing for attention. Like how am I going to survive? And then the flip side of that is that once you make this transition to this new rules, new way of doing things, then it flips. It's like, oh, everyone's a potential customer.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
So what I'm looking for when I set up my businesses to scale is we ask the question, how many people this year could we either take on and leave them feeling completely delighted? How many people this year would represent a phenomenally good year? So in one of the businesses, the number is 600.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
and they've got an elegant business model that inspires you it doesn't necessarily have to be exactly what you want to do in the future but you need to learn the new rules so you need to learn how is that person building their personal brand and how are they building their business so that it can scale how do they communicate with people anywhere in the world how do they sell to people anywhere in the world so those are some of the key things that you have to do you do not want to become an entrepreneur straight away it's too big a shift you
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
We say, okay, 600 people, if we have 600 people, 600 clients in this particular business for this year, that's a really good year. We're happy with that year. So we call that the official capacity of the business. We give it a name. Official capacity is 600. Then we ask the question, what percentage of our leads buy that product? And in that business, it's one in 66.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
So for every 66 leads we generate, we get one client who's the perfect client. So it's a very particular focused business. So then we know that we need to engage 49,000 people.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
And if those 49,000 people engage with us, then we will be able to select the 600 clients we work with and that we will absolutely do everything we can to leave those 600 people feeling delighted that they want to recommend it and refer it and they love it. And for us, just simply knowing those numbers, that allows us to say, oh, okay, we engage 49,000 people. We make our 600 sales.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
It's a super successful year. We can celebrate that. So by setting the rules to our game, we're not dragged into anybody else's rules. And that means that we're playing a really defensive game. We're defending against all the things that we could focus on by being really specific about what we want to focus on.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
Well, let's do some big trends. The biggest opportunity at the moment is 50% of the economy. is owned by baby boomers, people aged 61 to 79. So that's 50% of the US economy, 50% of the Australian, the New Zealand, the Canadian, the UK, right? So all the sort of major Western economies that had a baby boom, 50% of the economy is owned by people aged 61 to 79.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
So those people are going through a big life change. They're transforming the way they live and work. They want to get rid of their businesses. They want to move into advisory roles. They want to travel. They want to have different relationships. They want to have different priorities. So I would definitely be thinking about how do I work with that group of people.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
I'm either going to buy their business and take it over which would be an opportunity. I'm going to build a business that disrupts the current way that they're doing business or I'm going to sell to that market because they're cashed up, they've got loads of time, loads of money. And every business could think about how it's going to sell to a baby boomer market because that's 50%.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
So a good example might be...
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
Everything. The whole economy is made up of babies. Like if we went out on the street here, the person down the road who's doing the MOT on the cars is a baby boomer business. The guy who services the elevators that come up and down here, that's a baby boomer. The air conditioning unit business is a baby boomer business.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
um you know the courier company that kind of dropped everything off it's a baby boomer business um you know the whole damn shooting match is like most like 50 like half the businesses and especially by revenue and valuation it's all baby boomers or half baby boomers at least and there may be a sort of a digital arbitrage opportunity that there's been created with the transfer of um with the rise of digital that they might have missed that you could seize upon
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
It massively, well, one of the things is that every single business in the world is going to be disrupted by AI. And you've got to be the company that uses AI when they're not. And using AI, like being disrupted by AI just means that every employee is way more effective because they're using AI.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
So one of the simple things to disrupt a business with AI is to run a training workshop with all the people in the company about how they could use AI in their role. and you could watch some videos online and you could play with ChatGPT. Recently we introduced an AI system to one of our businesses.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
You need to be a number two. I was a number two. I had a mentor. I worked for an amazing guy for two years. We went from zero to six million in a year and from zero people to 60 people in one year. So I got the entrepreneur apprenticeship first and that's where you want to start. And then once you do that, you can do side hustles and then begin the entrepreneurial journey on your own.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
We have 250 video case studies of clients who are happy customers and they've recorded a video for us. And they're amazing video case studies, but there's too many of them. There's so many video case studies. So we created an AI bot that reads and understands all of those video case studies.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
And then for my sales team, when they're talking to a customer, they're just typing in the type of scenario that that person's going through. And the bot is then suggesting, oh, this is the video case study. This is the customer. This is what they said. same industry as you, same problem, same challenge. And then here's the link to the video case study.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
So our sales team can be super effective at sending you through the exact video case study that's relevant to you because the AI bot has read and understood every single one of our video case studies. So that's an example.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
Do you think we're living through that? We're early. It's so early, right? It's the moment. I remember when Steve Jobs launched the App Store and that was 2007, 2007, 2008. It was two years later that Instagram was launched. It was two years later that Uber was launched. And then there was a march of hundreds of different businesses and now... applications are everywhere.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
The bigger example would be electricity. So it was the 1830s where we generated electricity, but it wasn't until the 1930s that we filled our houses full of things that ran on electricity. So it was a 100-year transition. Now, with AI, we're at the early stage of generating AI, but we're not yet into the stage of creating everything that runs on AI. So think about...
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
a power station versus a toaster. So the power station's been invented, but there's thousands and thousands and thousands of toasters that can be invented. Toasters, kettles, vacuum cleaners, things that run on electricity. So AI is like electricity, but we haven't built all the businesses that are going to plug in and are going to be great opportunities.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
And that's going to be over the next 10 to 15 years. Every single industry, you can't name an industry that's not going to be impacted by this. Every industry is going to have applications that run on AI. There's going to be new teams. Do you know what happened just a couple of weeks ago? NVIDIA launched a supercomputer for $3,000. Now, this is going to be the fundamental basis
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
for 10 people companies that do a billion of revenue. This is going to be entrepreneurs who crunch some data, figure out a little application. Because of that kind of compute power, they're going to come up with something and it's going to be a billion-dollar business with 10 people working on the team.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
There's going to be a little healthcare unit that figures out how to crunch data and solve a really complex health problem and they'll figure out how to do it. That supercomputer, the three grand, supersedes what people used to be spending $3,000 to $6,000 to $9,000 a month on.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
So previously, you would have had to subscribe to that level of compute, and you would have been spending $50,000 a year just for the cloud subscription to that sort of thing. Now, one payment of $3,000, you can be anywhere in the world crunching any amounts of phenomenal data. So just that one thing, that one innovation is going to totally transform industries.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
But how do you know if it's for you? How do you know if you're cut out for it? So at the moment what's happening is that the rules are changing so fast that it's not like anyone's cut out for it, right? So there is no sure feeling where you go, oh, I'm really cut out for this because it's giving me clear signals. During times of disruption, the signals get jammed.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
And that was the industrial revolution model for everybody. We all went through that system. And we said, that's where the journey ends. In fact, if you want, you can go to university, become really skilled labor. You can get a master's and become really skilled labor, PhD, become super skilled labor. And the whole goal is sell your time for more money.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
And then sitting on top of that is this new universe. And the new universe is this digital economy. And the first step above it is called intellectual property. intellectual property is where rather than learning more stuff, you reflect and create some stuff.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
So you say, oh, over the last five years I did something special with that client and we got a great result and I can explain it step by step. I'm going to document that. I'm going to turn that into a story and I'm going to record a video about it and I'm going to have a little poster with a wheel that explains how we did that and then I'm just going to let people know about that.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
So now we're in the business of intellectual property. Intellectual property is anything written, anything on video, anything audio, right? So intellectual property couples up with media. So IP and media are the next level above skilled labor. So the first step, get out of skilled labor model and get into intellectual property and media.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
And just making that step opens you up to this whole other world of opportunities. You must know the book Seven Habits of Highly Effective People, Stephen Covey. He passed away 10 years ago. He was not some special guy. He was a church leader in Utah. He did some consulting with small businesses and he did some consulting with churches.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
But he just reflected on what he'd seen and he reflected on a few studies that he'd come across and he wrote this book, Seven Habits of Highly Effective People. So he went from skilled labor, consulting, to intellectual property and media, which was his written word plus his book publishing. So that's step one.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
And mind you, he sold 20 million copies and he built a $400 million consulting company, but it was based on IP, not his labor. So that's step one. Sitting above that is data and intellectual property, media and data and software. So once we have IP and media, now we want data and software. So data is where we build a database. We get email addresses. We get information about customers.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
So what's happening is people are going through a schooling system that is preparing them for a world that no longer exists, right? So we go through 12 years of school and it's saying, oh, you know, here's how you get ready for an employer. Well, there are no employers. And here's how you get ready for a career. There's no such thing as careers anymore. And here's how you get ready for a job.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
We know more about markets. We get people filling in forms. We get people filling in scorecards. We start conducting surveys. So we're capturing data that's unique to us. And then software is the ability to turn our intellectual property into an engine that just automatically delivers a result. And in that software bucket is the ability to create AI applications.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
So you're going to have to move your way up that pyramid. And then the final little top of the pyramid is the ability to create financial assets. Financial assets is where you sell your business for an amount of money. So you actually package all of that into a business that can be sold and that business becomes a financial asset.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
The shares become a financial asset and then you make a lot of money by selling a company. So you can't jump straight from being labor or skilled labor straight up to software and data and those sorts of things, which is the AI, advanced AI stuff. So you've got to go through intellectual property, media, data, software.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
I've said to you before that I really trust the advice that you can't outperform markets. Everything's already priced into markets. So for me personally, I put money into S&P 500. I put basically things that you'd call a store of wealth. I don't think that's particularly exciting. Sometimes I see people talking about like, oh, what should someone do if they're earning 50 grand a year to invest?
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
Honestly, it's not going to do anything. You'll just obviously do it, but I believe it's far better to take that money and invest it into your key relationships. I think it's better to take that money and put it into a startup, like actually buy yourself some time so you can move into this new economy. The thing that excites me most is just creating really valuable businesses.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
So people feel like that there are no opportunities, there are no safe jobs anymore, feeling like you're in competition with AI, and that leaves a whole generation of people feeling absolutely wiped out before they've even started.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
I have a group of companies now and it's Let me explain. Here's an idea. The economy doesn't want you to become rich, right? It doesn't want you to accumulate money, right? The whole economy is set up so that you can't get money or you can't keep it. And what people think you do to make money is that they think that you take a little piece out of the economy and squirrel it away and store it up.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
And that's not actually how people become rich. What they do is they create something from their mind and they formalise it into a company and then they get people to invest in that company and that creates new wealth in the economy that didn't exist, never existed. It was a figment of their imagination and that new wealth we call that innovation and entrepreneurship.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
And what happens, and I'll give you a real-life example. So Bookmagic is one of my software startups. We raised 400,000 pounds for 10%, which means 3.6 million pounds worth of value is new value that never existed. It's just added to the economy. It's this new economic asset called shares in this company. 10% of the shares were 400,000. 3.6 million is the other 90% that doesn't actually exist.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
Oh, by the way, that job can easily be done by AI already. So all of this is happening and that means that people are feeling this void and they're saying, well, I don't feel ready for anything. That's because you had 12 years of training for a world that doesn't exist anymore. So what we have to do is say...
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
It was just a figment of the imagination. So it's called innovation and entrepreneurship. very slowly that becomes more and more real and then bigger companies come in and acquire that or people acquire those shares and then it becomes a liquidity event. You get capital and then you reinvest that capital into creating new things in the economy.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
So the way rich people become rich is not by squirreling little bits out of the existing economy. It's by creating something new that never existed and slowly introducing that into the economy. So it's building things that didn't exist.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
So when I hear people trying to, you know, get this tiny little bit out of the economy and then they've got to pay taxes on it and then, you know, the UK government wants half of everything and it's horrific, you never, like you will just be on this treadmill. You'll never get out of it. But if you can create something...
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
and you can have innovation and entrepreneurship, you can build something that's worth $5 million, $10 million, $20 million from your mind, from your brain. And then you introduce it and formalize it and it goes into the economy and it's actually a new asset in the economy.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
Yeah, the biggest horror is that we were never trained for this, right? So all of society is built for the industrial revolution system and it's not built for the digital revolution system. So, you know, we were told don't be disruptive, right? and yet the disruptors are making all the money.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
We were told you can't ask someone to do your homework for you, yet the people who make all the money get someone else to do all their homework for them. We were told don't be an attention seeker, but attention seekers make all the money. So there's all of this stuff that we were taught about becoming standardised component labour
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
all right, let's look at the world that is emerging and let's position ourselves for that world and reskill ourselves and reposition ourselves for that world.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
And that mindset is always fighting you when you're running a business because over here running a new business, it's exciting, it's exhilarating, it's creative, but it feels wrong. It feels like you're doing something like weird because you're outside of the system.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
Yeah, you certainly didn't know schooling. In fact, the schooling system taught you everything wrong. It's the opposite. They wanted you to become standardized component labor, and over here you have to be unique intellectual property.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
We went from geography to ideal customer personas and communities. So all of our entire economy, in fact, if you think about our governments, our governments are struggling because they define themselves by geography, but the digital world's not defined by geography. Right. So when the government of the UK says, we're putting up the taxes, all the millionaires go, okay, we'll leave.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
And then they're like, oh, no. I mean, Norway did this as well, right? All these multi-billionaires just packed up and left. Oh, we're introducing a wealth tax. Okay, bye.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
Well, my position is that we should collect the most amount of taxes that we can, but the way to do that is with low taxes, not high taxes, because in a world where people can freely move around, you need to be an attractive place for people to come to. You know, people say, oh, we don't like rich people. Well, actually, rich people pay a lot of taxes, 1%, pay 30%.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
So you need, if you wanted to double the tax base, get a few more of this 1% people to come here. The UK was thriving when we used to have a $10 million SEIS, or sorry, a 10 million entrepreneurs, 10 million pound entrepreneurs relief, you know, made the UK one of the best places to do business.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
Yeah, so essentially Entrepreneur's Relief acknowledged that entrepreneurs are taking a huge gamble in what they do. They're pouring time, effort, energy and resources into their business in an unpaid capacity and that when they finally get a success, if they get a success...
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
then one of the ways of acknowledging that risk and making that a good decision is that you only pay 10% tax on the first... Well, it used to be $10 million of exit value and now it's on the first $1 million of exit value. So essentially... If you're paying roughly the same as income tax on starting a company, then for a lot of people they're just not going to start a company, right?
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
They're not going to take the risk. They're not going to innovate. And then the investment also slows down. If people can earn more money by just sitting on their capital and sticking it into a property, they're not going to invest in start-ups. So you have to have, if you want an economy that's based on actual innovation and change and transformation and AI and software and data,
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
and the new economy, you have to incentivize investors to do that. It's also a globally competitive landscape. So as soon as you've got Dubai saying, hey, we don't even do income tax. And also, when you go to Dubai, tax feels like such a scam Because you go, wait a second, their police force, their hospitals work, everything's clean, they've got no potholes, their buildings are amazing. No crime.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
No crime. The transport's working, like the whole place is working like clockwork. You go, but how are they doing this without collecting 45% of the economy as tax? In the UK, 45% of the entire economy is government spending. Are people leaving the UK? 10,000 millionaires left last year.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
Some of them are working in SF. Even America, which is high tax, but you start paying the highest rate of tax at eight times the average wage. Here you pay the highest rate of tax at three times the average wage.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
So they're not letting anyone get ahead. Now, the other day, Keir Starmer says, we want to be leaders in AI. Well, unfortunately, we have the most expensive electricity, so you can't run data centers here. And we also have the highest tax rates. So highly skilled, highly talented people do not want to be here. And I hate to say it, everyone's like, oh, you know, we need to tax the rich.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
Sorry, they can leave. They really can. And in this digital economy with a personal brand, with data, with software, with media assets, those assets pick up on a phone. Like you literally leave with your phone and you're fine.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
Yeah, same. I don't have a team.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
What worked for you? Books are great. YouTube channels are great. I didn't have any of that. Believe it or not, even books were hard to come by when I was a teenager. You had to kind of order business books in or you had to go to a big bookstore that had a business book section. We didn't have Amazon.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
We absolutely are. The other thing, people think that rich people are taking money out of the economy and the opposite is happening. They're creating wealth that pumps into the economy and they're creating it from figments of their imagination. They're building things that didn't exist that come into the economy as new wealth. If we were living – now, mind you, that's not all millionaires.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
Some millionaires are horrible landlords who make their money by bullying people. If you live in certain locations, the only millionaires you've met are probably slum landlords or something like that. That's not who we're talking about. We're not talking about people who are rent seekers or people who kind of bully people around or any of that sort of stuff.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
We're talking about wealth creators, people who are – coming up with new intellectual property and bringing it into the economy to create jobs and wealth and investments and they make the world go round. One of the reasons we have wealth inequality is not what's being talked about. Wealth inequality is because of technology and technology adoption.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
So I want you to imagine that we've got two people who are racing each other in a marathon. One person is running and one person is on a bicycle. So they've got technology that they're leveraging. The person on the bicycle is going to be... powering ahead effortlessly. And it's going to look like a very unfair thing. And you say, well, this person works just as hard as this person.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
Why are they getting ahead a lot faster? Because this one on the cycle is leveraging technology and this person is not leveraging technology. When we go through these great shifts, we actually get people who are stuck in the old system and people who are in the new system. Charles Dickens wrote about this in the early industrial revolution.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
There were all of these kids that were on the street, right? Oliver Twist. And there was this huge wealth inequality as some people were industrialists and some people were still in the feudal system in the agricultural age. Some people's income was linked to capitalism. Some people's income was linked to feudalism.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
And we certainly, you know, anything like a podcast, you actually paid for cassette tapes and CDs and they were $1,000. They were really expensive just to listen to some business content. Believe it or not, that was a thing. And all of it's for free now online. However... There's, you can't learn to ride a bike through books and videos. You have to get on the bike.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
So in the same way that that was happening then, we're going to see a very similar Dickens. I mean, he had that famous book called The Tale of Two Cities. It was the best of times. It was the worst of times was the opening line.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
we're going to have the same thing now it was the best of times it was the worst of times because we're going to have some people who are leveraging technology and they live a life of fun freedom fulfillment financial success and with some people who are stuck in the industrial age who sit there and say i work as hard as i possibly can and i cannot get ahead i'm falling behind year after year after year and it's because we have two systems operating in parallel
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
Um, so what we need is nuance and we need the nuance to understand that, uh, there are poor people who are, who are, um, rent seekers, who are not productive, who are takers from the economy. There are rich people who are takers from the economy and there are rich people who are phenomenal wealth creators who create opportunities around them.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
There are poor people who are phenomenally valuable to the economy. So if we were to just simply, uh, make no distinction by just simply the level of wealth or income. It doesn't distinguish between, let's say, a nurse who's on $30,000 and someone who's a drug dealer on $30,000. They might be economically the same. They're not the same types of people in the economy.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
So what we need to do is have some nuance and understand what is the behaviours that we want to incentivise, what is the behaviours that we want to avoid. We want to make it hard to simply stick all of your money in expensive assets and then rent them out. We want to tax that. And we want to make it easy to invest in new economy. We want to make it easy to bring down the prices of things.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
We want to make it easy for wealthy people to invest into startups. We want to make it easy for people to relocate here. And it's an attractive opportunity to build a business here and create jobs here. We've just stuck a 15% tax on top of employing people. So a lot of entrepreneurs have responded by outsourcing to remote workers.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
I know plenty of companies that are now hiring people in the Philippines and South Africa because it's 15% straight off the back, all things being equal, it's 15% cheaper to hire someone overseas than here. So the government is making the wrong moves. They're just doing the wrong thing. They're making it expensive to hire people here.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
They're making it expensive for talented people to live here and be here. So the economy is going to suffer until they get their head around the fact that we're a globally competitive economy. We have to be globally competitive, that we live in a digital world. It's just going to get worse and worse.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
So the best thing to do is to work for someone who's building a business. And if you can't do that, become a co-founder with someone who's got more experience than you. And if you can't do that, then you need to do some small side hustles. A side hustle is an open and shut business case. So within 90 days, you're going to start something and finish something all within 90 days. You're
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
It's not that. It's just that in the industrial age we created institutions that were appropriate for the industrial age and now they've run to the end and now they're just outdated. Look at the name, the UK government. That means it's a geographical border. The London City Council means it's an M25, right, is the geography. The British, you know, the UK economy. So...
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
Anything that is defined by geography already misses the point. Straight off the bat, it misses the point. And the point is that we live in a world where you can sell to anyone in the world, you can hire anyone in the world, you can pay anyone in the world, you can build a brand effortlessly from your phone, you can live and work from anywhere, you can create companies super easily.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
Like all of those things, like the fundamental technology has shifted. So it's like saying, oh, how do we change the Duke and Lord system and the serfdom system? It's like, well, for the agricultural age, that was the system that evolved. We're going to need a completely different system because we now have an industrialized economy.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
So unfortunately, we're going into a digital world, or we're in a digital world, and the entire government is set up for the industrial economy. National identity was a massive thing in the industrial age. National currency was a very big thing for the industrial age. Do you think Trump's going to make good decisions? He's certainly going to be a disruptor. He's going to be an accelerant.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
Whatever's happening, I think he's going to break things that we're going to break and I think he's probably going to bring in some things that emerge as good things. I think we were definitely going in the wrong direction. Governments of the world were becoming very authoritarian for a while there.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
You know, they're really policing different, you know, elements of our lives and speech and those sorts of things and all of that's going to definitely swing back the other way. The pendulum has already swung back the other way if you saw the Mark Zuckerberg announcement the other day. Are you bullish on America? Oh, America is definitely the most bullish place, yeah.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
Yeah, where is actually online. So the where is digital. You know, you can go to Silicon Valley and you'll see some of the poorest people living next to some of the richest people. So it's not a geographical thing. It's a mindset. And the mindset is digital versus analog or digital versus geographical.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
But the biggest economy, the winner-take-all is the US, right, because the US is in a very unique position. They're energy independent. They're food independent. They've got massive natural geographical borders so they don't have to police their neighbours. They have one friendly neighbour at the north called Canada and one neighbour they can work with called Mexico.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
Contrast China, I think they've got 17 neighbours to manage. clear runways, biggest economy in the world, most technology, most universities, all of that sort of stuff.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
You're just going to start something, see how it goes, and it ends in 90 days. When I was a teenager, I did nightclub parties. So the nightclub party had a time where we would agree with the club that we were going to have the venue. Then we had a promotion phase. Then we ran the party and then that was it.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
Yeah, big stuff. So the key is the big opportunity is build a personal brand next to an elegant business model. That's everything. Yeah. If you build the personal brand, it doesn't have to be a massive personal brand.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
If you've got 5,000 to 50,000 followers within a high-value niche, if you're seen as a key person of influence in a high-value niche, that's enough of a personal brand to make seven figures. If you've got an elegant business model, you can sell to anyone in the world. You can communicate your value to anyone in the world. That's some of the stuff with an elegant business model.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
So essentially, those are the two pillars. If you're not financially successful or where you want to be at the moment, you want to look at building a personal brand and attaching that personal brand to the right business. Those are the two steps. So ultimately, if you said, if I was 21, I'm trying to build my personal brand, I'm trying to attach that brand to a great business.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
That's the key to capital. It's the key to talent. It's the key to customers. So it's that personal brand on a scalable business. You look at every single person who's succeeding right now, they're focused on just those two things.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
I'll tell you why. Years ago, I went to Bali. And I saw this massive mountain on the horizon and we decided that we were going to book a trip to climb it. And it's called Mount Agung. So they wake us up at midnight and we get in a bus and we have to go to the mountain at midnight and climb through the night, right? It was crazy.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
At the end of the night we split the money and that was the finish and it all happened very quickly. And you get the learning experience but you don't have the ongoing connection to the business. I also sold roses door to door. So on Valentine's Day I bought flowers. a few hundred roses. We dressed up in tuxedos and we went door to door selling Valentine's Day roses.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
And so from 1 o'clock in the morning all through the night we've got this tiny little headlamp on and we're climbing and we're scratching and we're like going up the side of the mountain. And finally, we get up there about 6 AM. And I'm like, I didn't even realize why we were climbing through the night. Like, it hadn't even occurred to me, why would we be doing it like this?
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
And then finally, we get up the top. And I realize, oh, this is why we're doing it at 6 AM, because the sun comes up at 6 AM. So we get to the top of the mountain, and the sun comes up. And it's, like, glorious. The air is thin. It's crisp. It's just incredible. and it's cold, right, which is rare in Bali.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
Well, there's actually a step-by-step approach for doing that, including building a personal brand.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
And then the sun lights up Bali and I can see all of Bali and all of the glimmering sea and it was just beautiful. I'm standing there and I'm just loving it. Taking it in and we put eggs in the hole and the volcano steam cooks the eggs. And then I look onto the horizon and there's this thing called Mount Ranjani. I say to the guide, what's that mountain over there?
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
He goes, oh, that's Mount Ranjani. I go, oh, is that on the island of Bali? He goes, no, no, that's on a different island. I go, oh, how do you get there? You've got to catch a ferry. How many days does it take? Oh, you've got to go for three days. How long does it take to climb? Oh, it takes about this much time. Is it higher or lower or blah, blah, blah? How much is it? Can I book through you?
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
And he says, Mr Daniel, you need to appreciate the mountain you're standing on right now. He puts his arm around me. You need to learn to appreciate the mountain you're already standing on. So when I was standing on that mountain, I could see everything but the mountain, right? I'm looking around the horizon. I'm seeing all this. I'm seeing the mountain on the hurt thing.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
But I couldn't see the mountain that I was already standing on because I was too close to it. So the biggest thing that people miss in today's world is that they're already standing on a mountain of value. They've already got so much value, but they're so distracted by the mountain on the horizon. They go, oh, Stephen Butler, he's already so much further ahead. He creates podcasts.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
I could never do that. Or they go, oh, you know, I saw this person who's really good in my industry and they wrote a book and I could never write like that. Or, you know, I don't know I've got anything of value to share. Some people have floated a company for a billion dollars and I've only just started, right? What am I going to share?
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
And what they miss is that every single person, your story is relevant, your background is relevant, the people that you know is part of the mountain of value. You know, your relatability is part of the mountain of value. You're losing your relatability because as you go so high, people just starting out can't even comprehend how to get there.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
So someone in the middle is going to take a place that you previously occupied because they're more relatable. They're only two steps ahead, not 20 steps ahead.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
So every single person has this mountain of value but the biggest thing at the moment is the distraction of all the other stuff and you're so close to your own mountain of value you can't see it. So the first thing I love to do is just put my arm around people and say, please, learn to appreciate the mountain you're already standing on.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
And that probably lasted three weeks from the time we came up with the idea to the time we found a supplier, bought the roses, went door to door and made our sales. And then it was all finished at the end of Valentine's Day. So these are called side hustles. And the important point is that they're not ongoing ventures. They're just open and shut. And then you can reflect.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
The other thing that happens is in an exponential world, in an exponential curve, every double eclipses everything that came before it. And when you go through a doubling speed, you're doubling and doubling and doubling. Each double is worth everything before. So imagine this. We put one grain of rice on a chessboard. then 2, then 4, then 8.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
8 is bigger than 7 that came before, then 16, which is bigger than 15 that came before that, right? And it goes like this. So every double eclipses everything that came before. So in an exponential world, just those first 1,000 videos, you might only get... you know, 10,000 followers, right? It might be small, but then you get a breakthrough.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
And then in that breakthrough, you get more than 10,000 followers from that breakthrough. But it was all of that that led to that. It's exactly what happened to me. Almost to the number.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
And repetition. This is what we're talking about, repetition. How many times has Adele sung Set Fire to the Rain? How many times has Ed Sheeran done Castle on the Hill? How many times has Metallica done Master of Puppets? So like all of the greatest that you admire, they all do repetition and it's perfect reps. They do it over and over and over again. No one's talking about this.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
Some of the biggest, most successful businesses, WD-40. WD-40 was the 40th attempt to create a spray that would do that thing that WD-40 does. And then for the last 50 years, they've just been selling WD-40. It's their one product and they just sell it in a small can or a big can. Tabasco Sauce, it's a 150-year-old business and they just sell Tabasco, but every house in the
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
Fender Stratocaster guitars. They figured it out in 1950s and they have made that same guitar ever since. Porsche 911, they've barely changed it, but Porsche 911 is the most successful sports car because they just get good at doing Porsche 911s. You know, I love Swiss Army Knives, Rolex Watches.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
They are all businesses where they figure out what to do and then they just fall in love with the repetitions. They just do it and do it and do it and do it. And you've done 400 episodes of the show, I think, you know, and the first 100. Is that true? 421. 421. So you've done 421 episodes of the show. I would almost guess that the last 21 probably eclipse the first 100. To say the least.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
You can then sort of see what worked, what didn't work, and then see if you want to continue after that.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
To say the least, right? In fact, when I was on the show last time, you'd just crossed 5 million subscribers. I think you're coming up on 10 million.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
So this is called doubling speed. Yeah, it's mental. Doubling and doubling and doubling. What will blow your mind is that you'll go from 10 million to 20 million in the year ahead because that's exponential growth. If you continue to do the reps, you will cross 10 million and in the same speed that you went from 5 to 10, you'll go from 10 to 20 million.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
you'll have 20 million subscribers to the channel if you continue to do the reps. So when we crank the handle, we go through doubling speeds and you want to figure out what is the activity that leads to exponential growth and just do it, do it again and fall in love with doing it. It's really that simple. Well, if you're playing the right game, it is.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
I analysed your episodes, by the way, of your last 117 episodes, what percentage were authors?
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
It's very high, 78%. Okay. Ninety-one out of 117 are authors. They've all written books. What's interesting is the ones who haven't written books are typically like superstars and like megastars in some other thing, but almost all of your guests have written at least one book, but 78% of your guests have written a book. Writing a book is a good idea.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
No, it's relationships on steroids. It is the ability to have a relation. It's a parasocial relationship. It's the ability to have a relationship with an anonymous person on the other side of the planet where they clock up seven hours
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
with you in your literally what was once inside your head word for word is now inside their head word for word so you actually connect at a very deep level with people at scale so authors becoming an author one thing that i recommend to all the listeners is have a goal to become an author even if you haven't done anything yet Well, you can document your journey.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
You can discover that you are standing on a mountain of value. A lot of people think they've not done anything. I've had people who've written really successful businesses about the passion that they have and the vision that they have. Sorry, really successful books about the passion and vision that they have. I've got someone who...
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
was very successful at selling as a small business, selling a corporate contract. And they wrote a book about how small businesses can sell to corporates. And that was based on maybe eight to 10 major contracts that they'd won, but then they documented the process. And now they have a whole business teaching small businesses to sell to corporates.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
So like if you've done one little thing, that could actually be a massive business bigger than... One of our guys, Howard Tinker, He ran a successful restaurant and he had a successful process for building his restaurant, regulars and people who, you know, locals who come back and back. And he actually wrote a book. It's an Australian term, but he says more bums on seats.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
In America, it would have to be more butts on seats. But he wrote the book called More Bums on Seats, gave it out to a thousand restaurants and said, here's how I built my restaurant. And then ended up building a massive coaching and consulting business, teaching restaurants how to do their sales and marketing. So he had one little restaurant. And then he turned it into a big thing.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
Because that's the key to capital, talent, customers. And it's not about becoming an influencer with millions of followers. But if you're seen as a key person of influence, that's enough to make seven figures.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
Gabriella, who I mentioned before, she helped some couples get pregnant through her fertility interventions. And then she wrote a book called Fertility Breakthrough. And now she gives away 4,000 copies a year and her business is massive.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
Well, you want to productize your sales. And what you want to do is productize the demo and the customer needs analysis and give it a name so that it feels like a product. And it doesn't feel like a sale. It feels like a product so that you feel that you're getting something of value by seeing the demo and doing the customer needs analysis. That's one of the first things.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
So the demo is explaining the value of what you do. So you want to craft a demo. Crafting a demo is like you want to be able to do the features, advantages, benefits, the research that backs it up. You want to be able to show some data. You want to have an emotional story that tells people how this product works and how it changed someone's life or how it delivered a valuable outcome.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
So all of that's in the demo, and the demo shows how your product is the path of least resistance between the current reality, the desired reality, and the obstacles that an ideal customer has. So you take an ideal customer. This is where they are. This is where they want to be. This is what's stopping them. Look at our path of least resistance that we've created. But it's not for everybody.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
Okay.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
You have to do a customer needs analysis, so a survey or an assessment, and then that tells you whether you need this product or not. So you want to productize that. You want to give it a name and you want to give it like a landing page and people can sign up to it so they can experience the presentation and do the customer needs analysis.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
Yeah, the Google report.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
Yeah, so we used to think of marketing as marketing funnels. And marketing funnels, essentially, we would push people through a marketing process from awareness to consideration through to trust and commitment and purchase. So it was this marketing funnel, and we're just kind of funneling them through. And that's how we, you know, almost all marketers draw funnels.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
And then Google did some research to see is this actually true? Is this still how people buy? And they found it's actually not how people buy at all anymore. So top of funnel, middle of funnel and bottom of funnel has been replaced by a trigger that
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
a totally random journey through a playground where we explore and evaluate randomly and then a trigger for signaling intent and then purchase over here. So what this might look like is I might see an influencer talking about her handbag and I go, oh, I'm interested in that brand. I'll give them a follow.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
And then I ignore them. And then I discover that they've actually put some videos on YouTube and I start watching a video on YouTube but then I go and do something else. And then I see a review website and I go on the review website. Then I find out that that brand has actually created a waiting list for a new product. So I actually say, oh, I might drive the waiting list.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
Now I'm like ending up down here. And then I get on the waiting list. They tell me that they're only releasing 500 of that product. Would I like one? Yes, I would. So then I basically go and purchase. So it's no longer a funnel experience because customers have figured out that they can disappear within three seconds if they want to, right?
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
They can just jump your fence and a funnel feels dehumanizing for most people. So they don't like to be funneled. They like to go on an adventure. Rather than thinking of our marketing as a funnel, we want to think about it as an adventure or a playground. So we're going to create things that people can interact with and play with. So they could watch a video. They could listen to a podcast.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
They could take an online assessment. They could... complete a customer needs analysis. They could watch a demo. They could get free access to a trial in a portal. They could join a community. They could join a discussion group. So these are all things that people can engage with or play with. And we want it to avoid feeling like a funnel.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
We want to feel like it's lots of value, lots of great experiences. And then at a certain time, there are moments to act if you want to buy something. If you're the right person at the right time, this is the moment to act.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
So it's a bit of a different way of thinking about marketing, but it acknowledges the fact that we're living in a very different world where, you know, funnels worked when people were afraid of not seeing you ever again or that they're afraid that they would miss out, but no one's afraid of that anymore.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
How do I start when I don't have a brand? Like a lot of people say, I've got a big idea or I want to launch, but I don't have a brand yet. I'm invisible. You know, I feel invisible and that makes me feel stuck. And essentially they know what they're excited about. They know what they're passionate about. I've got a big new product idea.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
I've got a way of expanding into a new territory, but I don't have the brand. And is that where your five Ps come in for becoming a key person of influence?
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
So the five Ps is we have to learn to pitch, right? The entrepreneur journey is a journey of 1,000 pitches. One way or another, you're either going to pitch an average pitch and end up with nothing or you pitch a phenomenal pitch and end up with a $10 to $100 million business. If you're Elon Musk, you'll end up pitching your way to Mars, right? But the entrepreneur journey is all about pitching.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
So we've got to have a great way of pitching the business so people are excited. In person or digitally? Could be video, right? I've seen Mark Zuckerberg do hundreds of pictures over the last 20 years for Facebook and new features. Steve Jobs used to do it on stage, but then the video went out. So you can do it to video, you can do it to camera, you can do it on a podcast, you can do it... live.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
You can do it one-to-one, you can do it to groups, but you have to learn how to be able to pitch an idea, get people excited about something through your words. Entrepreneurs and founders, they are the spokesperson for their business. They have to be able to be good at pitching.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
The second thing is publishing content, publishing videos, publishing podcasts, publishing a book, publishing on LinkedIn, right? So it's essentially taking the elements of a pitch, but putting into different formats. 7-11-4 stuff. The third element is the productization, the product ecosystem. Too many people sell time and skills.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
They have to sell intellectual property, media, data, software, or productized services. They have to have a scalable product, something that doesn't require their time and effort in order to sell it again and again because your time and effort as a founder has to be on the demand side, not the supply side. So we've got to productize. Raising profile. is the next one.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
So having your social media platforms, doing some live events, winning some awards, getting on traditional media or third party platforms, all of that is your profile. And then the next one, once you've done all of that, is doing your first joint ventures and partnerships. So big business happens when you can find the right partners.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
So you might need a capital partner for investment, or you might need a distribution partner for sales. You might need a a a product partner, someone who actually partners to incorporate something that they do into your product. So you're packaging up through partnerships. So I always focus people on pitching, publishing, product profile partnerships. That's the role of the founder.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
Into a little piece of wisdom.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
We call that the key person of influence role. Personal brand feels like this weird thing or it feels like branding or it feels like this kind of like, oh, I've got to, you know, get up every day and photograph my breakfast and, you know, all that sort of stuff.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
But actually if we just focus on pitch, publish, product, profile, partnership, most people who are sensible people with successful businesses, they say, oh, that makes sense. I like all of those things. Yeah, personal branding has got a bit of a rap, hasn't it? A bit of a stigma. The goal is not to be an influencer, to be a key person of influence and there's a difference.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
Look at me. This is my lifestyle. This is my car. This is my abs. Here's my dinner. Here's my girlfriend, my boyfriend, right? So all of that sort of stuff is self-promotion. That's narcissistic. And that's associated more with an influencer. A key person of influence is operating within a high-value niche and and they're idea promoting. They're saying here's the big insights that you need.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
Here's the data that you should pay attention to. Here's the problem as I see it and here's some nuances around the problem. Here's the solution or outcome that's achievable and here's how you get to that outcome. So they're basically it's part thought leader but also part entrepreneur. You don't need a huge following for this. Influencers notoriously can't sell stuff.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
So what you're describing is actually beyond just writing, it's publishing. And publishing means to make public, to put something into the public domain. So yeah, there's journaling, which you keep private, but then there's making something public. And when you do this, you have to think about how would this be of value to others?
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
Many influencers have a million followers and it turns out they can't sell hoodies. Very, very difficult to get anything sold. People look at them as entertainers but they don't really look at them as thought leaders or someone who's directing serious spend. A key person of influence might have 5,000 or 10,000 followers but when they say this is the thing to buy, everyone buys it.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
So that's what we're going for that. And can anyone do that? Anyone can start. I mean, I've been working on this for 15 years with 5,500 companies. We've got single mums with children who have special needs who have gone from struggling to multi-million businesses. We've got people who had been stuck at five people for 10 years and then they go to 50 people.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
We've got people in 50 different industries from real estate to dentistry to medicine to IT services. So like the world is open at the moment. Every single industry has a thousand different micro niches. Every micro niche needs a key person of influence or two. Every micro niche can have a book. When we were stuck in geography...
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
There was no point to doing all of this because you only had a 5-mile radius or 10-mile radius anyway. But now we can reach 1.5 billion English speakers online. We can reach 70% of the world on fast internet. Your tiny little micro niche could be extremely valuable to 35 people on the planet who each happily pay $100,000 a year.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
We live in this world where the micro niches are incredibly valuable. Every industry has a thousand micro niches. Every micro niche needs a key person of influence or two. There's absolutely no reason why. And this is where the economy is headed. So there's no reason why a lot of people can't do this. Can everyone do it? I don't know if everyone can do it, but a lot of people can definitely do it.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
There's one last thing that I think we should talk about. If someone's feeling frustrated, stuck or overwhelmed, there's the one thing that knocks out everything else for cutting through problems or cutting through things that get in the way. And that is this idea called environment dictates performance. Environment dictates performance.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
And what that basically means is that we behave according to the environments that we show up in. So if you are in an environment where nobody's doing this stuff, it's going to feel impossible. If you're in an environment where everybody's doing this stuff, it's going to feel effortless. If you're in an environment where everyone talks about how money's evil, you're never going to make any money.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
If you're in an environment where everyone sees money as just a tool, right, you're going to make a ton of money. Many years ago when I was in my early 20s, someone suggested that I go to dancing classes and I thought this is ridiculous. Like I can't dance and I'll never be able to dance and dancing is weird.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
So you're thinking, you know, entrepreneurs have to be thinking about how would this be of value to others. You're putting it into the public domain, so you're getting feedback as to whether this is a good idea or a bad idea or an okay idea. So yeah, Publishing doesn't have to be tweeting. It doesn't have to be writing a book. Publishing is video, audio. It can be long form content.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
I went to a dance class and in that environment it was normal to learn dancing and within three lessons I was dancing really well. I enjoyed it. I did three years of dance classes. I got really good at it and it was one of my favourite places to show up. But nothing would have happened unless I made the commitment to get into a different environment.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
So the final thing to talk about is that if any of this feels really hard or really like difficult, for me I feel effortless because I'm surrounded by people who live this way. Every single one of my friends is scaling a business and a personal brand. But if you're not in that environment, it's going to feel really weird and foreign.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
So the easiest thing people could try, just simply try the idea of changing environments immediately by doing a few following things. If you feel stuck, find the highest place that you can get to, like physically the highest. Go to the top floor restaurant in your town. Go to a place that is like an office that has a foyer that overlooks the whole city.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
Do whatever you can to go high up and then see how the problem feels when you're actually high up looking out to the horizon. Just that change of environment will give you new ideas. go and talk to someone who you haven't talked to in a while who's two, three, four steps ahead of you. But meet them in an opulent hotel, right? Anyone can go sit in a hotel foyer of a five-star hotel.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
Go and meet for coffee in a five-star hotel foyer with someone who's three or four steps ahead of you. Suddenly you're going to feel very, very different. Enroll yourself onto a course where everyone's learning the same thing that you're learning and that environment means that it's normal. Like let's say you're afraid of public speaking. Enroll yourself in a public speaking course.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
Everyone's going through the process of public speaking. Suddenly it feels like pretty normal. Enroll into an entrepreneur accelerator. Everyone's an entrepreneur in there. Suddenly it feels very normal to be scaling a business. So environment dictates performance is the big thing that changes everything. Pay attention to environment.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
And jump on a Zoom call with that person.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
Right? Or a Microsoft meeting, right? Or a Google meeting, right? See if you can just randomly meet up with someone who's aligned on values because they watched the same video.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
Right? Anyone who's going to comment this is watched all the way to the end. Yeah, exactly. Right? So have a little video call with them. Like jump on a Zoom call and just say, hey, let's discuss the episode. What are you up to? What are you doing? What are you taking away from that? That's a change of environment. You're putting yourself around a new person.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
It can be short content. You could do shorts. You could do tweets. All of that is publishing. The essence of publishing is that you're taking your ideas and sharing it publicly, putting it in the public domain. That is a very rapid way to get started. Interesting fact on this, that out of the billion people who use LinkedIn, only 3% are publishing regularly and less than 1% publish weekly.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
Super aligned. You might discover you've got more in common with someone on the other side of the planet than someone who's just down the road.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
Yeah. And I'll take you through all of those. And then there's the entrepreneurial pyramid, which opens you up to this whole other world of opportunities, as well as side hustles and the two types of opportunities that everyone needs to know about. I want to go through all of that. Let's do it.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
I think optimization can lead to pleasure. One of the things that happened to me personally is Christmas Eve just a few weeks ago, I got a phone call from a GP who I'd never spoken to before in my life who had looked at my health results from my blood test and said, Daniel, I need to call you before something bad happens. And I went, what are you talking about?
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
He said, well, your pancreas has an enzyme that's associated with bad things. Has anyone commented that you're turning yellow? I went, no. He said, have you lost consciousness or been dizzy? No. Have you...
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
you know have you had to like fall over if you had to have a sleep all afternoon something like this i'm like no none of that he said okay you're really close to having a health problem the reason i'm calling you christmas eve is because christmas day if you drink alcohol if you eat too much food you could end up in an ambulance with these levels that you're in i'm like this is so weird i've never known this i just had a blood test to sort of see my markers and i got this result
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
And for about a week I didn't know whether I had some serious disease. I didn't know any of this. I went and got a CT scan. Suddenly I find out that my doctor said pristine. I have a pristine pancreas and gallbladder and liver. And I had these elevated levels. But it was associated with some other things. It was associated with some changes to diet, sleep, exercise, all of this.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
But it was like a reprieve. It was like a stay of execution. It was a wonderful experience to go, oh, wow, okay, it's not serious, it's reversible. That data has changed my life. Just that week it was the greatest gift I could have got for Christmas because for a week I felt like what it must feel like to lose your health and to be told that your health is in serious decline.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
So you think that you're in competition with a billion people on LinkedIn. 99% of people are just there to kind of lurk and watch what other people are doing. Only 1% of people are competing. 1% of people are creating the content on that platform. When it comes to YouTube, there's 2.7 billion users of YouTube, but only 4% of people have an account and only a fraction of those accounts are active.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
I had the real experience of what it would feel like to receive bad information. But then at the end of the week and I got the CT scan, I had the real experience of like, you know, the ghost of Christmas, right? It's okay, Dan. It's not too late. So suddenly I'm optimizing. I've got my whoop band and I'm getting a lot of pleasure. Like having the data is great. Data is a great thing.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
There's nothing that frees you more than having visibility of the data.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
It's an age old epiphany, but a healthy man has many goals. A sick man has only one. So when you think you've got your health, you've got all of the possibilities ahead of you. When you think you've lost your health, you're only focused on getting that back again. And you don't know what you've got until it's gone. You don't know until you hit that crisis point. You just take it all for granted.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
Yeah. it was just one of those magical moments of going, oh, my goodness, I have this incredible body that's functioning. Like I need to take care of this. This is my vehicle. So it was, you know, the epiphany was just I'm so focused on business and life and opportunities and all this external stuff, but actually there's great joy and great pleasure in taking care of yourself.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
So it's a tiny percentage of the world's population that are creating something. Most people are consuming. So one thing that you're describing is the move from being a consumer to a creator and entrepreneurs have to make that move.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
So my background was I used to have an agency and we used to run all these different events and we used to have to put stuff onto people's seats when we were running events and I had to kind of write stuff all the time, like quick reports and all of that. So I got in the habit of writing. I saw the power of writing.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
In 2009, the entire world tipped on its head after the global financial crisis and I was completely disrupted. I went from... Millions of revenue down to a few hundred thousand of revenue. I lost 90% of my revenue in one year. I remember one Christmas party, 17, 18 people at a Christmas party. The following year was three. It was morbid.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
So during that time where the global financial crisis had such a deep impact, I began writing about what is it that I know to be true? What is it that like I don't know much because I've just had the rug pulled out from under me. What is it I do know to be true? What are the most strong truths that I could share?
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
And I ended up writing the book called Key Person of Influence in 2009 and it came out in 2010 and And what I felt very confident about was this idea that the future was going to see a shift from business and institutional brands to personal brands, that we would see the decline of big faceless companies and the rise of individuals whose personal brands were bigger than the institutions.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
And it was a pretty radical idea at the time, but I felt pretty confident about it. And the more I wrote about it, the more I felt this was where the world was heading. If we look today, we can see Brian Cox, Professor Brian Cox has more followers than CERN. We can see Richard Branson has orders of magnitude more followers than Virgin. We can see Elon's got more followers than NASA.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
We can see Trump is way more powerful than the Republican Party. So essentially the personal brand has just gone whoosh ahead. But I started that process very murky, that I didn't quite know what it was. It was a feeling or a sense. And by the time I'd gone through the publishing process of writing, I was clear.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
Let's zoom out 300 years. So the agricultural age was essentially the economic system was called feudalism and there was lords and kings and queens and then there were serfs and people who surfed the land. Then technology changed things. You can imagine what it must have been like when 300 people were on a farm and then they saw three people on a tractor.
The Diary Of A CEO with Steven Bartlett
The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! This 90 Day Rule Will 10x Your Income! Daniel Priestley
And then that tractor went and went and did the job of hundreds of people with three people on it. And it's like, oh, my goodness, what are we all going to do? How are we all going to live our lives anymore, right? And then they would have said, well, what are going to be the jobs? Like everyone works in farming. And it's like, well, there's going to be this whole new system.
The Diary Of A CEO with Steven Bartlett
The No.1 Brain Doctor: "This Parenting Mistake Ruins Your Kids Brain!", "Alcohol or Marijuana Will Destroy Your Brain!", "A Stagnant Career Can Increase Your Chance Of Alzheimers!" - Dr Daniel Amen
There are in fact many roads to Alzheimer's disease. And it's things like marijuana, alcohol, and football. And then a study found that people that had a simple carbohydrate-based diet had a 400% increased risk of getting Alzheimer's. But one of the major causes is
The Diary Of A CEO with Steven Bartlett
The No.1 Brain Doctor: "This Parenting Mistake Ruins Your Kids Brain!", "Alcohol or Marijuana Will Destroy Your Brain!", "A Stagnant Career Can Increase Your Chance Of Alzheimers!" - Dr Daniel Amen
it's not allowing those new stem cells to take hold, to take root. You want to strengthen them so they will continue to support mood, memory, spatial orientation, spatial processing.
The Diary Of A CEO with Steven Bartlett
The No.1 Brain Doctor: "This Parenting Mistake Ruins Your Kids Brain!", "Alcohol or Marijuana Will Destroy Your Brain!", "A Stagnant Career Can Increase Your Chance Of Alzheimers!" - Dr Daniel Amen
And mood issues. And judgment and impulse control. But it impacts the brain globally. So the cerebellum, so they're not going to process as quickly. Their decisions are not going to be as good. I worked with my friend, BJ Fogg, who wrote a wonderful book called Tiny Habits. And he's the director of Stanford's Persuasive Technology Lab, which is really on how people change.
The Diary Of A CEO with Steven Bartlett
The No.1 Brain Doctor: "This Parenting Mistake Ruins Your Kids Brain!", "Alcohol or Marijuana Will Destroy Your Brain!", "A Stagnant Career Can Increase Your Chance Of Alzheimers!" - Dr Daniel Amen
And he and I work together because I'm always interested in how I can help my patients better. And I met him at a conference like 18 months after we worked together. And he said, I just want to thank you. I'm like, why? He said, I wake up 100% every day. I'm like, why? I stopped drinking. Because people, and they're around me enough, they either drink more, I suspect, or they stop.
The Diary Of A CEO with Steven Bartlett
The No.1 Brain Doctor: "This Parenting Mistake Ruins Your Kids Brain!", "Alcohol or Marijuana Will Destroy Your Brain!", "A Stagnant Career Can Increase Your Chance Of Alzheimers!" - Dr Daniel Amen
And isn't that what you want? You wake up 100% every day. Why would you ever do anything that damages stem cell production in your brain. One might argue that it's serving me in the short term. Of course. But there are lots of things that are like you see, you know, let's say you're married, but you're at a conference and you see this really cute person.
The Diary Of A CEO with Steven Bartlett
The No.1 Brain Doctor: "This Parenting Mistake Ruins Your Kids Brain!", "Alcohol or Marijuana Will Destroy Your Brain!", "A Stagnant Career Can Increase Your Chance Of Alzheimers!" - Dr Daniel Amen
And you're like, oh, well, in the short run, that could be awesome.
The Diary Of A CEO with Steven Bartlett
The No.1 Brain Doctor: "This Parenting Mistake Ruins Your Kids Brain!", "Alcohol or Marijuana Will Destroy Your Brain!", "A Stagnant Career Can Increase Your Chance Of Alzheimers!" - Dr Daniel Amen
And in the long run, you lose half your net worth and visit your children on the weekends. It's like that's not a good thing. And, you know, in the short run, you feel more relaxed, right? With alcohol, you feel more relaxed. And in the long run, it increases your risk of Alzheimer's disease.
The Diary Of A CEO with Steven Bartlett
The No.1 Brain Doctor: "This Parenting Mistake Ruins Your Kids Brain!", "Alcohol or Marijuana Will Destroy Your Brain!", "A Stagnant Career Can Increase Your Chance Of Alzheimers!" - Dr Daniel Amen
And it's worse if you do it before your brain is finished developing. And so if you think of fraternities and sororities, I'm not a fan of sending children away to college. Yeah. It's because you have all these underdeveloped brains or not fully developed brains. And you put them all together without appropriate adult supervision.
The Diary Of A CEO with Steven Bartlett
The No.1 Brain Doctor: "This Parenting Mistake Ruins Your Kids Brain!", "Alcohol or Marijuana Will Destroy Your Brain!", "A Stagnant Career Can Increase Your Chance Of Alzheimers!" - Dr Daniel Amen
And a lot of bad things happen at fraternity parties and sorority parties.
The Diary Of A CEO with Steven Bartlett
The No.1 Brain Doctor: "This Parenting Mistake Ruins Your Kids Brain!", "Alcohol or Marijuana Will Destroy Your Brain!", "A Stagnant Career Can Increase Your Chance Of Alzheimers!" - Dr Daniel Amen
No, they're still drinking it. Oh, really? There's one second. And now they're adding mushroom parties to it. So it's alcohol and psilocybin and marijuana because everybody thinks marijuana is innocuous, which is a lie. Is it? Not marijuana? It's a lie. Yeah. And I was actually really upset. So President Biden...
The Diary Of A CEO with Steven Bartlett
The No.1 Brain Doctor: "This Parenting Mistake Ruins Your Kids Brain!", "Alcohol or Marijuana Will Destroy Your Brain!", "A Stagnant Career Can Increase Your Chance Of Alzheimers!" - Dr Daniel Amen
During the time he was running for president, so this is 2019, he's on debate stage with a lot of other people. And they ask him if he would federally legalize marijuana. And he said, I don't think the science is decided. And no, I don't think I would. And Cory Booker, the senator from New Jersey, shamed Biden on national television. He said, man, are you high. which is just horrifying.
The Diary Of A CEO with Steven Bartlett
The No.1 Brain Doctor: "This Parenting Mistake Ruins Your Kids Brain!", "Alcohol or Marijuana Will Destroy Your Brain!", "A Stagnant Career Can Increase Your Chance Of Alzheimers!" - Dr Daniel Amen
And I'm watching this going, the science is actually really clear. Marijuana is bad for the brain. I published a study on 1,000 marijuana users. Every area of their brain is lower in activity. And just today, a study came out in the Journal of the American Medical Association on 1,027 marijuana users. It decreased activity in the hippocampus that affected their memory centers.
The Diary Of A CEO with Steven Bartlett
The No.1 Brain Doctor: "This Parenting Mistake Ruins Your Kids Brain!", "Alcohol or Marijuana Will Destroy Your Brain!", "A Stagnant Career Can Increase Your Chance Of Alzheimers!" - Dr Daniel Amen
If you're a teenager and you use marijuana, in your 20s you have a higher incidence of anxiety, depression, and suicide. This is not innocuous. And we've been advertised this load of crap, which is, oh, it's just good medicine. And for some people it is helpful. But let's not say it's innocuous because that's a lie.
The Diary Of A CEO with Steven Bartlett
The No.1 Brain Doctor: "This Parenting Mistake Ruins Your Kids Brain!", "Alcohol or Marijuana Will Destroy Your Brain!", "A Stagnant Career Can Increase Your Chance Of Alzheimers!" - Dr Daniel Amen
And we are now—so many states have legalized marijuana for recreational use, including here in California. And the mental health crisis is not better. If anything, it's dramatically worse.
The Diary Of A CEO with Steven Bartlett
The No.1 Brain Doctor: "This Parenting Mistake Ruins Your Kids Brain!", "Alcohol or Marijuana Will Destroy Your Brain!", "A Stagnant Career Can Increase Your Chance Of Alzheimers!" - Dr Daniel Amen
Well, please don't put people who use marijuana in jail. Like, that's just a bad use of money. That's not smart. But the problem becomes we're not educating kids on the potential damage to brain development, which nobody really argues about. Nobody reputable I know of is going, yeah, give it to teenagers and let them smoke all they want. No, it's just dumb.
The Diary Of A CEO with Steven Bartlett
The No.1 Brain Doctor: "This Parenting Mistake Ruins Your Kids Brain!", "Alcohol or Marijuana Will Destroy Your Brain!", "A Stagnant Career Can Increase Your Chance Of Alzheimers!" - Dr Daniel Amen
So it's a bigger question, and I think the answer— I have a high school course. It's called Brain Thrive by 25. And we actually studied it in 16 schools. Decreases drug, alcohol, and tobacco use. Decreases depression and improves self-esteem. Why? We teach kids to love and care for their brain. You got your brain scanned, and now you love your brain better. You want it to be better.
The Diary Of A CEO with Steven Bartlett
The No.1 Brain Doctor: "This Parenting Mistake Ruins Your Kids Brain!", "Alcohol or Marijuana Will Destroy Your Brain!", "A Stagnant Career Can Increase Your Chance Of Alzheimers!" - Dr Daniel Amen
That's the answer. It's not scanning everybody. It's educating everybody. Your brain controls everything you do. And when it works right, you work right. And when it doesn't, you don't. So let's love it and let's learn together how to optimize it. But the big innovation, Stephen, for 2025 in psychiatry are marijuana, psilocybin, and ketamine. The street drugs of the 60s are coming back.
The Diary Of A CEO with Steven Bartlett
The No.1 Brain Doctor: "This Parenting Mistake Ruins Your Kids Brain!", "Alcohol or Marijuana Will Destroy Your Brain!", "A Stagnant Career Can Increase Your Chance Of Alzheimers!" - Dr Daniel Amen
And I'm like, I feel like I'm living in this insane world where we're not talking about you should eat better. and exercise and learn not to believe every stupid thing you think. And meditation could calm your mind probably more effectively than alcohol or marijuana. And it's not hard to learn. What's wrong with psilocybin magic mushrooms?
The Diary Of A CEO with Steven Bartlett
The No.1 Brain Doctor: "This Parenting Mistake Ruins Your Kids Brain!", "Alcohol or Marijuana Will Destroy Your Brain!", "A Stagnant Career Can Increase Your Chance Of Alzheimers!" - Dr Daniel Amen
Everybody has a brain that's listening. It controls everything they do, how they think, how they feel, how they act, how they get along with other people. And most people know it but don't. Your brain is the organ of intelligence, character, and every decision you make. And when it works right, you work right. And when it doesn't, you have trouble.
The Diary Of A CEO with Steven Bartlett
The No.1 Brain Doctor: "This Parenting Mistake Ruins Your Kids Brain!", "Alcohol or Marijuana Will Destroy Your Brain!", "A Stagnant Career Can Increase Your Chance Of Alzheimers!" - Dr Daniel Amen
Yeah, everybody's so excited about microdosing and it's a treatment for depression. And I think I've seen this story before. So in the early 80s, benzos, you know, like Xanax and Klonopin and Ativan, they were mommy's little helper. And this will really help your anxiety. The problem is they make your brain look older than you are, and they're addictive as hell. Then there was alcohol.
The Diary Of A CEO with Steven Bartlett
The No.1 Brain Doctor: "This Parenting Mistake Ruins Your Kids Brain!", "Alcohol or Marijuana Will Destroy Your Brain!", "A Stagnant Career Can Increase Your Chance Of Alzheimers!" - Dr Daniel Amen
It was a health food. Marijuana is innocuous. Pain is the fifth vital sign, which led to the opiate epidemic. And now we're into mushrooms. Psilocybin-associated psychosis has gone up 300% in the last couple of years. That not for everybody, but for some vulnerable people, and we don't know who they are, it can flip them into a psychotic episode. I'm like, we need to be careful.
The Diary Of A CEO with Steven Bartlett
The No.1 Brain Doctor: "This Parenting Mistake Ruins Your Kids Brain!", "Alcohol or Marijuana Will Destroy Your Brain!", "A Stagnant Career Can Increase Your Chance Of Alzheimers!" - Dr Daniel Amen
We need to be thoughtful.
The Diary Of A CEO with Steven Bartlett
The No.1 Brain Doctor: "This Parenting Mistake Ruins Your Kids Brain!", "Alcohol or Marijuana Will Destroy Your Brain!", "A Stagnant Career Can Increase Your Chance Of Alzheimers!" - Dr Daniel Amen
I think just now.
The Diary Of A CEO with Steven Bartlett
The No.1 Brain Doctor: "This Parenting Mistake Ruins Your Kids Brain!", "Alcohol or Marijuana Will Destroy Your Brain!", "A Stagnant Career Can Increase Your Chance Of Alzheimers!" - Dr Daniel Amen
So there was a two-year waiting period.
The Diary Of A CEO with Steven Bartlett
The No.1 Brain Doctor: "This Parenting Mistake Ruins Your Kids Brain!", "Alcohol or Marijuana Will Destroy Your Brain!", "A Stagnant Career Can Increase Your Chance Of Alzheimers!" - Dr Daniel Amen
And they were training people to do psilocybin-assisted psychotherapy.
The Diary Of A CEO with Steven Bartlett
The No.1 Brain Doctor: "This Parenting Mistake Ruins Your Kids Brain!", "Alcohol or Marijuana Will Destroy Your Brain!", "A Stagnant Career Can Increase Your Chance Of Alzheimers!" - Dr Daniel Amen
I mean, MDMAs, I think, been... Ketamine can do it, but then ketamine can also be addictive and can be problematic. So I'm like, well, why wouldn't we scan them first? And then try to figure out why you're depressed. Because if you think about it, depression is like chest pain. And nobody gets a diagnosis of chest pain. Why?
The Diary Of A CEO with Steven Bartlett
The No.1 Brain Doctor: "This Parenting Mistake Ruins Your Kids Brain!", "Alcohol or Marijuana Will Destroy Your Brain!", "A Stagnant Career Can Increase Your Chance Of Alzheimers!" - Dr Daniel Amen
It doesn't tell you what's causing it, and it doesn't tell you what to do for it. All sorts of things can cause chest pain, right? From a heart attack, a heart arrhythmia, a heart infection, gas, an ulcer, grief. All of those can cause chest pain. Well, there's a whole bunch of things that can cause depression.
The Diary Of A CEO with Steven Bartlett
The No.1 Brain Doctor: "This Parenting Mistake Ruins Your Kids Brain!", "Alcohol or Marijuana Will Destroy Your Brain!", "A Stagnant Career Can Increase Your Chance Of Alzheimers!" - Dr Daniel Amen
like loss negative thinking low thyroid having a head injury um being exposed to mold or mercury lead it's like if you don't look if you just give everybody you're depressed based on these nine symptoms And now we go give everybody an SSRI, which is ludicrous because that's assuming everybody with... It's sort of like giving everybody with chest pain nitroglycerin, which is stupid, right?
The Diary Of A CEO with Steven Bartlett
The No.1 Brain Doctor: "This Parenting Mistake Ruins Your Kids Brain!", "Alcohol or Marijuana Will Destroy Your Brain!", "A Stagnant Career Can Increase Your Chance Of Alzheimers!" - Dr Daniel Amen
You would never give everybody who has chest pain one treatment. You'd go, I have to target the treatment to the cause. But if you never lock... You have no idea. So, for example, I was on the Kardashians. And so it's public that I saw Kendall and I saw her for post-COVID anxiety. Her brain was on fire from COVID.
The Diary Of A CEO with Steven Bartlett
The No.1 Brain Doctor: "This Parenting Mistake Ruins Your Kids Brain!", "Alcohol or Marijuana Will Destroy Your Brain!", "A Stagnant Career Can Increase Your Chance Of Alzheimers!" - Dr Daniel Amen
And a lot of people don't understand that COVID and other infections can cause inflammation in the brain. Well, that's not a psilocybin thing. That's an anti-inflammatory cocktail to help post-COVID anxiety or post-COVID depression. If you don't look, you don't know, you end up flying blind. And that's what I've been fighting with my colleagues for the last 33 years.
The Diary Of A CEO with Steven Bartlett
The No.1 Brain Doctor: "This Parenting Mistake Ruins Your Kids Brain!", "Alcohol or Marijuana Will Destroy Your Brain!", "A Stagnant Career Can Increase Your Chance Of Alzheimers!" - Dr Daniel Amen
And most people have no idea that their bad decisions, their sadness, their anxiety, their insomnia, their poor relationship has to do with the physical functioning of their brain. So if they want to be happier, They need to think about loving and caring for their brain. Optimize your brain. You optimize your mind's ability.
The Diary Of A CEO with Steven Bartlett
The No.1 Brain Doctor: "This Parenting Mistake Ruins Your Kids Brain!", "Alcohol or Marijuana Will Destroy Your Brain!", "A Stagnant Career Can Increase Your Chance Of Alzheimers!" - Dr Daniel Amen
It's how do you know unless you look? And what other medical specialists never look at the organ they treat? So we could talk about, oh, I've seen these amazing results. And I think we should see, well, what's the scan pattern that that you're going to respond to psilocybin or Lexapro or ketamine or Lamictal, right?
The Diary Of A CEO with Steven Bartlett
The No.1 Brain Doctor: "This Parenting Mistake Ruins Your Kids Brain!", "Alcohol or Marijuana Will Destroy Your Brain!", "A Stagnant Career Can Increase Your Chance Of Alzheimers!" - Dr Daniel Amen
I mean, it's great we have all these treatments, but let's not fly blind when we don't have to.
The Diary Of A CEO with Steven Bartlett
The No.1 Brain Doctor: "This Parenting Mistake Ruins Your Kids Brain!", "Alcohol or Marijuana Will Destroy Your Brain!", "A Stagnant Career Can Increase Your Chance Of Alzheimers!" - Dr Daniel Amen
It's such an interesting graph. Because here in America, we want the fast answer. I don't feel well, fix me. And... what doctors have. Do you know 85% of psychiatric drugs in America are prescribed by non-psychiatric physicians in seven-minute office visits that do standard of care 12% of the time. And that they do what most doctors would consider good medicine 12% of the time.
The Diary Of A CEO with Steven Bartlett
The No.1 Brain Doctor: "This Parenting Mistake Ruins Your Kids Brain!", "Alcohol or Marijuana Will Destroy Your Brain!", "A Stagnant Career Can Increase Your Chance Of Alzheimers!" - Dr Daniel Amen
So you go to your family doctor or your nurse practitioner and you go, I'm sad, I'm anxious, I'm not sleeping. You might, and we hear this all the time at Amen Clinics. I have 11 clinics around the United States. We hear it all the time that I went to my doctor and he gave me a prescription for Lexapro, Xanax, and Ambien.
The Diary Of A CEO with Steven Bartlett
The No.1 Brain Doctor: "This Parenting Mistake Ruins Your Kids Brain!", "Alcohol or Marijuana Will Destroy Your Brain!", "A Stagnant Career Can Increase Your Chance Of Alzheimers!" - Dr Daniel Amen
And it just blows my mind that they would put you on something that changes your brain to need them in order for you to feel normal. See, people don't understand. And I am not opposed to medication. I use it when I think I need to. But let's be clear. They do not heal, fix anything. What they do is they suppress symptoms. But then, once they've suppressed the symptoms, they've changed your brain.
The Diary Of A CEO with Steven Bartlett
The No.1 Brain Doctor: "This Parenting Mistake Ruins Your Kids Brain!", "Alcohol or Marijuana Will Destroy Your Brain!", "A Stagnant Career Can Increase Your Chance Of Alzheimers!" - Dr Daniel Amen
So you need them in order to feel okay. I don't like that. Like, what can I do naturally? Head-to-head against antidepressants, saffron has been shown to be equally effective, the spice saffron. Head-to-head against antidepressants, walking like you're late, 45 minutes, four times a week, equally effective. Thank you. Thank you. Thank you.
The Diary Of A CEO with Steven Bartlett
The No.1 Brain Doctor: "This Parenting Mistake Ruins Your Kids Brain!", "Alcohol or Marijuana Will Destroy Your Brain!", "A Stagnant Career Can Increase Your Chance Of Alzheimers!" - Dr Daniel Amen
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The Diary Of A CEO with Steven Bartlett
The No.1 Brain Doctor: "This Parenting Mistake Ruins Your Kids Brain!", "Alcohol or Marijuana Will Destroy Your Brain!", "A Stagnant Career Can Increase Your Chance Of Alzheimers!" - Dr Daniel Amen
Thank you. Thank you. Thank you. Thank you. Thank you. Thank you. Thank you. Thank you. Thank you. Thank you. Thank you. Thank you. Thank you. Thank you. Thank you. Thank you. Thank you. Thank you. And two, you know when relapse happens. Relapse happens when you don't sleep.
The Diary Of A CEO with Steven Bartlett
The No.1 Brain Doctor: "This Parenting Mistake Ruins Your Kids Brain!", "Alcohol or Marijuana Will Destroy Your Brain!", "A Stagnant Career Can Increase Your Chance Of Alzheimers!" - Dr Daniel Amen
Yes, actually people from nine months old to 105 from 155 countries. And it's public knowledge. I've been in Justin Bieber's docuseries, Seasons. I scanned his brain. I've scanned Miley Cyrus' brain. Mel Gibson just went on Joe Rogan and talked about me scanning his brain. Muhammad Ali, Mike Tyson, Jake Paul.
The Diary Of A CEO with Steven Bartlett
The No.1 Brain Doctor: "This Parenting Mistake Ruins Your Kids Brain!", "Alcohol or Marijuana Will Destroy Your Brain!", "A Stagnant Career Can Increase Your Chance Of Alzheimers!" - Dr Daniel Amen
When you've gone too long without eating. When blood sugar levels go low. Relapse happens. You start making bad decisions. If you're a female, when you're in the last week of your cycle, because blood flow to your frontal lobe drops for many women. So I have five sisters and five daughters. I completely believe in PMS. And I've scanned people, best time of their cycle, worst time.
The Diary Of A CEO with Steven Bartlett
The No.1 Brain Doctor: "This Parenting Mistake Ruins Your Kids Brain!", "Alcohol or Marijuana Will Destroy Your Brain!", "A Stagnant Career Can Increase Your Chance Of Alzheimers!" - Dr Daniel Amen
It's like they're two different people, sort of like they have multiple personalities. because their brain is just so different. Now, obviously not with all women, but for certain ones, it's a big issue.
The Diary Of A CEO with Steven Bartlett
The No.1 Brain Doctor: "This Parenting Mistake Ruins Your Kids Brain!", "Alcohol or Marijuana Will Destroy Your Brain!", "A Stagnant Career Can Increase Your Chance Of Alzheimers!" - Dr Daniel Amen
And if the ants are taken over, so if the automatic negative thoughts, which also tend to go up if you haven't slept, if you've gone too long without eating, if you're at that time of your cycle or you're under chronic stress or you're drinking or using other drugs. So you might suppress them, but then they come back. And they attack you. So then you have to suppress them again.
The Diary Of A CEO with Steven Bartlett
The No.1 Brain Doctor: "This Parenting Mistake Ruins Your Kids Brain!", "Alcohol or Marijuana Will Destroy Your Brain!", "A Stagnant Career Can Increase Your Chance Of Alzheimers!" - Dr Daniel Amen
And this is how addiction starts.
The Diary Of A CEO with Steven Bartlett
The No.1 Brain Doctor: "This Parenting Mistake Ruins Your Kids Brain!", "Alcohol or Marijuana Will Destroy Your Brain!", "A Stagnant Career Can Increase Your Chance Of Alzheimers!" - Dr Daniel Amen
Because people are worried that their habits are shrinking. their brain, especially social media and digital addictions. I'm so hoping they'll go to brain health, be more aspirational.
The Diary Of A CEO with Steven Bartlett
The No.1 Brain Doctor: "This Parenting Mistake Ruins Your Kids Brain!", "Alcohol or Marijuana Will Destroy Your Brain!", "A Stagnant Career Can Increase Your Chance Of Alzheimers!" - Dr Daniel Amen
And so how do I get better frontal lobes? And it's three strategies. Frontal lobe envy, right? Brain envy, gotta care about it. Avoid things that hurt, damaging my frontal lobes. And do things that strengthen.
The Diary Of A CEO with Steven Bartlett
The No.1 Brain Doctor: "This Parenting Mistake Ruins Your Kids Brain!", "Alcohol or Marijuana Will Destroy Your Brain!", "A Stagnant Career Can Increase Your Chance Of Alzheimers!" - Dr Daniel Amen
And anxiety. And then there are going to be more ants. And then you're going to drink more to shut up the ants. And then when they come back, they come back stronger. And by ants, you mean? The automatic negative thoughts. It's the chatter that hurts you. And we talked about how to kill them. So whenever you feel sad or mad or nervous or out of control, what I want you to do is just write it down.
The Diary Of A CEO with Steven Bartlett
The No.1 Brain Doctor: "This Parenting Mistake Ruins Your Kids Brain!", "Alcohol or Marijuana Will Destroy Your Brain!", "A Stagnant Career Can Increase Your Chance Of Alzheimers!" - Dr Daniel Amen
And then ask yourself a series of questions. And I have this cute diagram of the different types of ants. And I always ask my patients, so which are your ants? Are they like... all or nothing ants? Were you thinking words like always, never, everyone, every time? Are they less than ants given to us by social media where we compare ourselves to others in a negative way?
The Diary Of A CEO with Steven Bartlett
The No.1 Brain Doctor: "This Parenting Mistake Ruins Your Kids Brain!", "Alcohol or Marijuana Will Destroy Your Brain!", "A Stagnant Career Can Increase Your Chance Of Alzheimers!" - Dr Daniel Amen
Guilt-beating ants, mind-reading ants, fortune-telling ants, blame ants. So identify the type. Do you have an example of a bad thought that just sort of runs around your head?
The Diary Of A CEO with Steven Bartlett
The No.1 Brain Doctor: "This Parenting Mistake Ruins Your Kids Brain!", "Alcohol or Marijuana Will Destroy Your Brain!", "A Stagnant Career Can Increase Your Chance Of Alzheimers!" - Dr Daniel Amen
So I think you write it down. This is going to be bad. And then my friend Byron Katie has this process that I've refined a bit. So that's a fortune-telling ant.
The Diary Of A CEO with Steven Bartlett
The No.1 Brain Doctor: "This Parenting Mistake Ruins Your Kids Brain!", "Alcohol or Marijuana Will Destroy Your Brain!", "A Stagnant Career Can Increase Your Chance Of Alzheimers!" - Dr Daniel Amen
And so this is going to be bad news. Or I always get bad news, fortune-telling, and all or nothing. And so the first question is, is it true? No. The second question, is it absolutely true with 100% certainty? And if one is no, two is automatically no. The third question is, how does that thought make me feel? On edge. On edge. How does the thought make me act?
The Diary Of A CEO with Steven Bartlett
The No.1 Brain Doctor: "This Parenting Mistake Ruins Your Kids Brain!", "Alcohol or Marijuana Will Destroy Your Brain!", "A Stagnant Career Can Increase Your Chance Of Alzheimers!" - Dr Daniel Amen
So the third question has three parts. How does the thought make me feel? Tense on edge. How does it make me act?
The Diary Of A CEO with Steven Bartlett
The No.1 Brain Doctor: "This Parenting Mistake Ruins Your Kids Brain!", "Alcohol or Marijuana Will Destroy Your Brain!", "A Stagnant Career Can Increase Your Chance Of Alzheimers!" - Dr Daniel Amen
Reticent.
The Diary Of A CEO with Steven Bartlett
The No.1 Brain Doctor: "This Parenting Mistake Ruins Your Kids Brain!", "Alcohol or Marijuana Will Destroy Your Brain!", "A Stagnant Career Can Increase Your Chance Of Alzheimers!" - Dr Daniel Amen
And the third part of that, what's the outcome of believing it's always going to be bad?
The Diary Of A CEO with Steven Bartlett
The No.1 Brain Doctor: "This Parenting Mistake Ruins Your Kids Brain!", "Alcohol or Marijuana Will Destroy Your Brain!", "A Stagnant Career Can Increase Your Chance Of Alzheimers!" - Dr Daniel Amen
Yeah, suffering, yeah. The fourth question is, how would you feel if you didn't have that thought? Free. And how would you act?
The Diary Of A CEO with Steven Bartlett
The No.1 Brain Doctor: "This Parenting Mistake Ruins Your Kids Brain!", "Alcohol or Marijuana Will Destroy Your Brain!", "A Stagnant Career Can Increase Your Chance Of Alzheimers!" - Dr Daniel Amen
And the outcome of not having that thought? Better relationships. Because you're more present. Yeah. Yeah. And then the fifth question. So the first one is, is it true? The second one, is it absolutely true? The third one, how would I... How do I feel, act, and what's the outcome of having this thought? The fourth question is how would I feel, act, and what's the outcome of not having the thought?
The Diary Of A CEO with Steven Bartlett
The No.1 Brain Doctor: "This Parenting Mistake Ruins Your Kids Brain!", "Alcohol or Marijuana Will Destroy Your Brain!", "A Stagnant Career Can Increase Your Chance Of Alzheimers!" - Dr Daniel Amen
The fifth question is my favorite. Just take the thought and turn it to the opposite and then ask yourself, is that true? So it's going to be good news. Or it's going to be innocuous news. And then go, yeah, 99 times out of 100, that's true. And then I would, because I'm also a CEO, I'm like, well, how many of these things can't I handle? Virtually none of them. I can handle all of them. Right?
The Diary Of A CEO with Steven Bartlett
The No.1 Brain Doctor: "This Parenting Mistake Ruins Your Kids Brain!", "Alcohol or Marijuana Will Destroy Your Brain!", "A Stagnant Career Can Increase Your Chance Of Alzheimers!" - Dr Daniel Amen
Mm-hmm. So I'll be okay. And then I meditate on the opposite of the thought that's bothering me. And so I take these thoughts captive. I like that. And people who are depressed are infested with negativity. But you can train that. Your brain is healthy. It's easier to do. You can train that.
The Diary Of A CEO with Steven Bartlett
The No.1 Brain Doctor: "This Parenting Mistake Ruins Your Kids Brain!", "Alcohol or Marijuana Will Destroy Your Brain!", "A Stagnant Career Can Increase Your Chance Of Alzheimers!" - Dr Daniel Amen
Because people are worried that their habits are shrinking their brain, like food, gaming, social media, pornography. What about working with arseholes? Bad for your brain.
The Diary Of A CEO with Steven Bartlett
The No.1 Brain Doctor: "This Parenting Mistake Ruins Your Kids Brain!", "Alcohol or Marijuana Will Destroy Your Brain!", "A Stagnant Career Can Increase Your Chance Of Alzheimers!" - Dr Daniel Amen
But you imagine there's no second-grade class in the world where teachers teach children not to believe every stupid thing they think. In fact, I was watching one of the confirmation hearings today, and the senators were filled with ants.
The Diary Of A CEO with Steven Bartlett
The No.1 Brain Doctor: "This Parenting Mistake Ruins Your Kids Brain!", "Alcohol or Marijuana Will Destroy Your Brain!", "A Stagnant Career Can Increase Your Chance Of Alzheimers!" - Dr Daniel Amen
They were distorting things. They were angry. They were making things more negative than they needed to be. We are modeled bad thinking. And the news does it purposefully because they know if they piss you off, if they scare you, you're going to tune in so they can sell you more copper underwear. So we're in a society that breeds these ant attacks. So you have to be careful.
The Diary Of A CEO with Steven Bartlett
The No.1 Brain Doctor: "This Parenting Mistake Ruins Your Kids Brain!", "Alcohol or Marijuana Will Destroy Your Brain!", "A Stagnant Career Can Increase Your Chance Of Alzheimers!" - Dr Daniel Amen
People who watch the news in the morning are 27% less happy in the afternoon. And so you have to guard what goes in. So every day you're programming happiness or sadness. And I believe. Dennis Prager has this great five-minute video called Why Be Happy? And I love it so much. I wrote a book called You Happier. And I start with his idea that happiness is a moral obligation.
The Diary Of A CEO with Steven Bartlett
The No.1 Brain Doctor: "This Parenting Mistake Ruins Your Kids Brain!", "Alcohol or Marijuana Will Destroy Your Brain!", "A Stagnant Career Can Increase Your Chance Of Alzheimers!" - Dr Daniel Amen
And I'm like, so I grew up not too far from here. I went to Catholic school. My mom was very serious about being Catholic. And growing up, the idea happiness is a moral obligation was nowhere in my childhood. And I had a good childhood. Why is it a moral obligation? Because of how you impact other people.
The Diary Of A CEO with Steven Bartlett
The No.1 Brain Doctor: "This Parenting Mistake Ruins Your Kids Brain!", "Alcohol or Marijuana Will Destroy Your Brain!", "A Stagnant Career Can Increase Your Chance Of Alzheimers!" - Dr Daniel Amen
You know, it's such an important question. And the first thing that comes to my mind is Exposing developing brains to pornography is so dangerous. And eight, nine, ten-year-old boys are being exposed to the Internet where they can see all sorts of pornography when their brains aren't anywhere near The ability to discern what's good, what's not good, what's healthy, what's not healthy.
The Diary Of A CEO with Steven Bartlett
The No.1 Brain Doctor: "This Parenting Mistake Ruins Your Kids Brain!", "Alcohol or Marijuana Will Destroy Your Brain!", "A Stagnant Career Can Increase Your Chance Of Alzheimers!" - Dr Daniel Amen
If you were raised by an unhappy parent or married to an unhappy spouse or raising an unhappy child and you ask those people, is happiness an ethical issue? They would all say yes. So is it wrong to program your mind to look for what's right? It's hard for some people. It's just a pattern, right? It's like getting biceps are hard. But it's not, right? It's just repeatedly.
The Diary Of A CEO with Steven Bartlett
The No.1 Brain Doctor: "This Parenting Mistake Ruins Your Kids Brain!", "Alcohol or Marijuana Will Destroy Your Brain!", "A Stagnant Career Can Increase Your Chance Of Alzheimers!" - Dr Daniel Amen
doing the same thing that gives you the desire you want.
The Diary Of A CEO with Steven Bartlett
The No.1 Brain Doctor: "This Parenting Mistake Ruins Your Kids Brain!", "Alcohol or Marijuana Will Destroy Your Brain!", "A Stagnant Career Can Increase Your Chance Of Alzheimers!" - Dr Daniel Amen
But you got to do the process. You got to do the work. When you love yourself, you do the work. Like I come from a family of fat people, but I'm not. Why? Because I know it's a risk for me. And so every day of my life, I'm on an obesity prevention plan. And I wish I didn't have to be, right? I wish I could just eat anything I want and it would be okay. But it's not the reality of my life.
The Diary Of A CEO with Steven Bartlett
The No.1 Brain Doctor: "This Parenting Mistake Ruins Your Kids Brain!", "Alcohol or Marijuana Will Destroy Your Brain!", "A Stagnant Career Can Increase Your Chance Of Alzheimers!" - Dr Daniel Amen
So Elizabeth is someone who made really international news. Many years ago, she was kidnapped when she was a teenager and virtually raped every day for nine months. And then she was found. That she was actually very smart and she manipulated her kidnappers to bring her back to Utah, Salt Lake City, where they kidnapped her from. And she was found by the police.
The Diary Of A CEO with Steven Bartlett
The No.1 Brain Doctor: "This Parenting Mistake Ruins Your Kids Brain!", "Alcohol or Marijuana Will Destroy Your Brain!", "A Stagnant Career Can Increase Your Chance Of Alzheimers!" - Dr Daniel Amen
And one would think she would have severe lasting post-traumatic stress disorder. And I was very interested to scan her and be helpful to her. She, in fact, did not have post-traumatic stress disorder. She had post-traumatic growth. She took her trauma and made something... special out of it where she actually runs an organization for women who have been abused.
The Diary Of A CEO with Steven Bartlett
The No.1 Brain Doctor: "This Parenting Mistake Ruins Your Kids Brain!", "Alcohol or Marijuana Will Destroy Your Brain!", "A Stagnant Career Can Increase Your Chance Of Alzheimers!" - Dr Daniel Amen
And I just remember sitting there and her brain was actually quite healthy. She helped me more than I helped her. Just so fascinated by how she could take something that's truly horrifying and come out of it And be quite okay. And she's how old now? She's in her 30s.
The Diary Of A CEO with Steven Bartlett
The No.1 Brain Doctor: "This Parenting Mistake Ruins Your Kids Brain!", "Alcohol or Marijuana Will Destroy Your Brain!", "A Stagnant Career Can Increase Your Chance Of Alzheimers!" - Dr Daniel Amen
She's married. She has children. She's running an organization. She speaks around the country.
The Diary Of A CEO with Steven Bartlett
The No.1 Brain Doctor: "This Parenting Mistake Ruins Your Kids Brain!", "Alcohol or Marijuana Will Destroy Your Brain!", "A Stagnant Career Can Increase Your Chance Of Alzheimers!" - Dr Daniel Amen
now in fact of people who go through something really terrible about 10 of people will develop ptsd and about 10 of people will develop post-traumatic growth and most people sort of land in the middle i wrote an article 1982, when I was a resident at Walter Reed, called post-Vietnam stress disorder, a metaphor for current and past life events. And
The Diary Of A CEO with Steven Bartlett
The No.1 Brain Doctor: "This Parenting Mistake Ruins Your Kids Brain!", "Alcohol or Marijuana Will Destroy Your Brain!", "A Stagnant Career Can Increase Your Chance Of Alzheimers!" - Dr Daniel Amen
It was when I was resident I got the idea it's the brain you bring into Vietnam that often determines the brain that comes out of Vietnam. That if you grew up in an alcoholic home or you grew up with a lot of stress, you are much more likely to become a heroin addict and much more likely to come home and struggle. Obviously not always.
The Diary Of A CEO with Steven Bartlett
The No.1 Brain Doctor: "This Parenting Mistake Ruins Your Kids Brain!", "Alcohol or Marijuana Will Destroy Your Brain!", "A Stagnant Career Can Increase Your Chance Of Alzheimers!" - Dr Daniel Amen
But there's a concept since I started imaging that I just dearly love so much called brain reserve. So brain reserve is the extra tissue you have to deal with whatever stress comes your way. And brain reserve actually starts with...
The Diary Of A CEO with Steven Bartlett
The No.1 Brain Doctor: "This Parenting Mistake Ruins Your Kids Brain!", "Alcohol or Marijuana Will Destroy Your Brain!", "A Stagnant Career Can Increase Your Chance Of Alzheimers!" - Dr Daniel Amen
And it's deadening, and I use that word purposefully, the nucleus accumbens, which is the area of your brain that produces... that responds to dopamine. So dopamine, and I know you've done podcasts on dopamine. It's the neurotransmitter that helps us with motivation, which helps us with focus, which helps us with happiness and mood. And when the nucleus accumbens gets hit,
The Diary Of A CEO with Steven Bartlett
The No.1 Brain Doctor: "This Parenting Mistake Ruins Your Kids Brain!", "Alcohol or Marijuana Will Destroy Your Brain!", "A Stagnant Career Can Increase Your Chance Of Alzheimers!" - Dr Daniel Amen
Before you were conceived, so get your brain wrapped around that a little bit, this idea of epigenetics, that if your parents grew up in trauma and abuse, it changed their genes to make you more vulnerable. And if – so your genetic history matters, the health of your mom while she's carrying you, your brain starts to develop three weeks after she gets pregnant. Right.
The Diary Of A CEO with Steven Bartlett
The No.1 Brain Doctor: "This Parenting Mistake Ruins Your Kids Brain!", "Alcohol or Marijuana Will Destroy Your Brain!", "A Stagnant Career Can Increase Your Chance Of Alzheimers!" - Dr Daniel Amen
three weeks, like about day 21. And so her stress level, her infectious disease level burden, her nutrition, her sleep, all of these things matter. One of my patients' wife is pregnant. I'm like, you need to be nice to her. You need to like lower her stress because your child is that this has generational consequences. And then... When you're born, how did the birth go?
The Diary Of A CEO with Steven Bartlett
The No.1 Brain Doctor: "This Parenting Mistake Ruins Your Kids Brain!", "Alcohol or Marijuana Will Destroy Your Brain!", "A Stagnant Career Can Increase Your Chance Of Alzheimers!" - Dr Daniel Amen
And then as a child, what was your nutrition like? What were your stress levels like? Did you play football? Did you fall off the swing? All of those things are either building your brain reserve or stealing your brain reserve. So when you get kidnapped... Or let's just take two soldiers in war. They're in the same tank. They go over an IED. So they're both, the tank is blown up.
The Diary Of A CEO with Steven Bartlett
The No.1 Brain Doctor: "This Parenting Mistake Ruins Your Kids Brain!", "Alcohol or Marijuana Will Destroy Your Brain!", "A Stagnant Career Can Increase Your Chance Of Alzheimers!" - Dr Daniel Amen
One walks away unharmed. The other one's permanently disabled. Why? It's their brain reserve. The brain they brought into the explosion often determines how they are. So I argue we should always be building reserves. And I turned 70 this year, and I know 50% of people 85 and older have Alzheimer's disease. One in two. Horrifying statistics. And so I know that.
The Diary Of A CEO with Steven Bartlett
The No.1 Brain Doctor: "This Parenting Mistake Ruins Your Kids Brain!", "Alcohol or Marijuana Will Destroy Your Brain!", "A Stagnant Career Can Increase Your Chance Of Alzheimers!" - Dr Daniel Amen
So between now and 15 years from now, what are the things I can do to build my reserve so the gravity of age... has less impact on me. Because your brain is going to shrink with aging regardless of any... It's going to show. Although I have a whole group of super brains, people that are 80, 90, 105, like stunningly beautiful brains.
The Diary Of A CEO with Steven Bartlett
The No.1 Brain Doctor: "This Parenting Mistake Ruins Your Kids Brain!", "Alcohol or Marijuana Will Destroy Your Brain!", "A Stagnant Career Can Increase Your Chance Of Alzheimers!" - Dr Daniel Amen
But they're people that had stunningly beautiful brain reserve habits.
The Diary Of A CEO with Steven Bartlett
The No.1 Brain Doctor: "This Parenting Mistake Ruins Your Kids Brain!", "Alcohol or Marijuana Will Destroy Your Brain!", "A Stagnant Career Can Increase Your Chance Of Alzheimers!" - Dr Daniel Amen
That they didn't smoke. They weren't drinkers. They ate well. They were not overweight.
The Diary Of A CEO with Steven Bartlett
The No.1 Brain Doctor: "This Parenting Mistake Ruins Your Kids Brain!", "Alcohol or Marijuana Will Destroy Your Brain!", "A Stagnant Career Can Increase Your Chance Of Alzheimers!" - Dr Daniel Amen
And the going wisdom until recently was excessive beta amyloid plaque formation caused Alzheimer's. And there's a lot of questions around that theory. I think I have a mnemonic I like called bright minds. You want to keep your brain healthy or rescue it, you have to prevent or treat the 11 major risk factors. So I think there are, in fact, many roads to Alzheimer's disease.
The Diary Of A CEO with Steven Bartlett
The No.1 Brain Doctor: "This Parenting Mistake Ruins Your Kids Brain!", "Alcohol or Marijuana Will Destroy Your Brain!", "A Stagnant Career Can Increase Your Chance Of Alzheimers!" - Dr Daniel Amen
And people go, what's the difference between Alzheimer's and dementia? Dementia is the umbrella category. You start losing your faculties. Alzheimer's is one of the types. But the more you get into it, you realize it's a pretty mixed bag. And so Bright Minds, Blood Flow... retirement and aging, inflammation, genetics, head trauma, toxins, mental health.
The Diary Of A CEO with Steven Bartlett
The No.1 Brain Doctor: "This Parenting Mistake Ruins Your Kids Brain!", "Alcohol or Marijuana Will Destroy Your Brain!", "A Stagnant Career Can Increase Your Chance Of Alzheimers!" - Dr Daniel Amen
You know, if a woman is depressed, it doubles her risk of Alzheimer's disease. If a man is depressed, it quadruples his risk of Alzheimer's. And then the sleeper in all of these is infections, immunity and infections. Many of us think it's a major, one of the major causes of Alzheimer's disease. In fact, there's a new study out on COVID.
The Diary Of A CEO with Steven Bartlett
The No.1 Brain Doctor: "This Parenting Mistake Ruins Your Kids Brain!", "Alcohol or Marijuana Will Destroy Your Brain!", "A Stagnant Career Can Increase Your Chance Of Alzheimers!" - Dr Daniel Amen
repeatedly with pornographic images. It's like dopamine, dopamine, dopamine. It begins to deaden that area, and then you need more and more to begin to feel anything at all. That's why fame is so hard on the brain. But pornography, especially in the young, is incredibly damaging to the brain.
The Diary Of A CEO with Steven Bartlett
The No.1 Brain Doctor: "This Parenting Mistake Ruins Your Kids Brain!", "Alcohol or Marijuana Will Destroy Your Brain!", "A Stagnant Career Can Increase Your Chance Of Alzheimers!" - Dr Daniel Amen
People who had COVID had a significantly increased risk of getting Alzheimer's disease. And then neurohormones. And we have this epidemic of low testosterone in young males now. Diabesity and sleep. Diabesity is you either have high blood sugar and or you're overweight. And that one risk factor. If you have that one risk factor, now all of a sudden you have 10 of the 11 risk factors.
The Diary Of A CEO with Steven Bartlett
The No.1 Brain Doctor: "This Parenting Mistake Ruins Your Kids Brain!", "Alcohol or Marijuana Will Destroy Your Brain!", "A Stagnant Career Can Increase Your Chance Of Alzheimers!" - Dr Daniel Amen
If you have one, if you have diabetes. If you're overweight. or you have high blood sugar, it lowers blood flow to your brain. It prematurely ages your brain. It increases inflammation. Fat cells produce something called adipokines, which is inflammatory molecules. It changes your genetics. Fat stores toxins. You're more likely to be depressed. It damages your immunity.
The Diary Of A CEO with Steven Bartlett
The No.1 Brain Doctor: "This Parenting Mistake Ruins Your Kids Brain!", "Alcohol or Marijuana Will Destroy Your Brain!", "A Stagnant Career Can Increase Your Chance Of Alzheimers!" - Dr Daniel Amen
It takes healthy testosterone, turns it into unhealthy cancer-promoting forms of estrogen, and impairs your sleep. And then people go, oh, but you're fetching. And it's like, no, I published a study on 33,000 people. As your weight goes up— the size and function of the brain goes down. Somebody's got to like say the truth.
The Diary Of A CEO with Steven Bartlett
The No.1 Brain Doctor: "This Parenting Mistake Ruins Your Kids Brain!", "Alcohol or Marijuana Will Destroy Your Brain!", "A Stagnant Career Can Increase Your Chance Of Alzheimers!" - Dr Daniel Amen
The truth is being in an unhealthy weight is unhealthy for your brain and body.
The Diary Of A CEO with Steven Bartlett
The No.1 Brain Doctor: "This Parenting Mistake Ruins Your Kids Brain!", "Alcohol or Marijuana Will Destroy Your Brain!", "A Stagnant Career Can Increase Your Chance Of Alzheimers!" - Dr Daniel Amen
You don't like it as much as you like your brain. Yeah, in my life. So there's a study from the Mayo Clinic where they looked at people who had primarily a fat-based diet. So fish, healthy oils, avocados, nuts and seeds. They had 42% less risk of getting Alzheimer's disease. And then they looked at people who had primarily a protein-based diet.
The Diary Of A CEO with Steven Bartlett
The No.1 Brain Doctor: "This Parenting Mistake Ruins Your Kids Brain!", "Alcohol or Marijuana Will Destroy Your Brain!", "A Stagnant Career Can Increase Your Chance Of Alzheimers!" - Dr Daniel Amen
So think of a caveman diet, 21%, less risk of getting Alzheimer's disease. And then they looked at people that had a standard American diet, simple carbohydrate-based diet, bread, pasta, potatoes, rice. Fruit juice, sugar, a 400% increased risk of getting Alzheimer's disease. It's the sugar and the foods that quickly turn to sugar, which goes with the insulin diabetes type 3 hypothesis.
The Diary Of A CEO with Steven Bartlett
The No.1 Brain Doctor: "This Parenting Mistake Ruins Your Kids Brain!", "Alcohol or Marijuana Will Destroy Your Brain!", "A Stagnant Career Can Increase Your Chance Of Alzheimers!" - Dr Daniel Amen
You have to manage it. And the reason this is so important to me is... Having high blood sugar makes your blood vessels brittle and more likely to break, which means it takes longer for things to heal and you're more likely to have a stroke. And having a stroke increases your risk of Alzheimer's tenfold. So are you a fan of the keto diet? For some people.
The Diary Of A CEO with Steven Bartlett
The No.1 Brain Doctor: "This Parenting Mistake Ruins Your Kids Brain!", "Alcohol or Marijuana Will Destroy Your Brain!", "A Stagnant Career Can Increase Your Chance Of Alzheimers!" - Dr Daniel Amen
I find that it doesn't have enough plants in it, which means it's probably not going to be awesome for your microbiome. So I'm more a fan of a paleo diet that has healthy fat, healthy protein, and lots of plants.
The Diary Of A CEO with Steven Bartlett
The No.1 Brain Doctor: "This Parenting Mistake Ruins Your Kids Brain!", "Alcohol or Marijuana Will Destroy Your Brain!", "A Stagnant Career Can Increase Your Chance Of Alzheimers!" - Dr Daniel Amen
Oh, I know more about this than I want. It activates the limbic or emotional circuits in the brain. And so when you lose someone important to you or even a pet, like I had It made me cry. A white shepherd and so beautiful and so sweet. And he got cancer. And when he died, he still lives in my head. And I lost someone important to me about 20 years ago. And for like a year, I was just not okay.
The Diary Of A CEO with Steven Bartlett
The No.1 Brain Doctor: "This Parenting Mistake Ruins Your Kids Brain!", "Alcohol or Marijuana Will Destroy Your Brain!", "A Stagnant Career Can Increase Your Chance Of Alzheimers!" - Dr Daniel Amen
And so I scanned myself and my emotional brain was so busy. And it's like when you have someone, they actually become ingrained in every fun place in your brain. So they get stored in multiple places in your brain. And when they're not there anymore, your brain still looks for them. And figuring out ways to sort of calm down your emotional brain can be so helpful.
The Diary Of A CEO with Steven Bartlett
The No.1 Brain Doctor: "This Parenting Mistake Ruins Your Kids Brain!", "Alcohol or Marijuana Will Destroy Your Brain!", "A Stagnant Career Can Increase Your Chance Of Alzheimers!" - Dr Daniel Amen
No, it's more the insular cortex and the thalamus. And that's what we found with depression. I published a study with scientists from USC and Los Angeles Children's Hospital on depression. And what we found, those were the structures that were dramatically overactive compared to people who were not depressed.
The Diary Of A CEO with Steven Bartlett
The No.1 Brain Doctor: "This Parenting Mistake Ruins Your Kids Brain!", "Alcohol or Marijuana Will Destroy Your Brain!", "A Stagnant Career Can Increase Your Chance Of Alzheimers!" - Dr Daniel Amen
Especially for a developing brain. If there's any message, protect your brain until you're 25. And then your brain will protect you. But until then, your prefrontal cortex, that front third of your brain, is not fully developed, which is sort of why God gave you parents. So you supervise. It's like, oh, my teenagers hate it if I supervise them. And yeah, they hate it more if you don't.
The Diary Of A CEO with Steven Bartlett
The No.1 Brain Doctor: "This Parenting Mistake Ruins Your Kids Brain!", "Alcohol or Marijuana Will Destroy Your Brain!", "A Stagnant Career Can Increase Your Chance Of Alzheimers!" - Dr Daniel Amen
Right. And so it's the prefrontal cortex you bring in to the loss that often determines how you deal with it. Okay. And so your emotional brain fires up if you're drinking and taking the prefrontal cortex offline. It can't manage it. So one thing people don't understand is is the fibers from the prefrontal cortex to the rest of the brain are inhibitory, which means they calm things down.
The Diary Of A CEO with Steven Bartlett
The No.1 Brain Doctor: "This Parenting Mistake Ruins Your Kids Brain!", "Alcohol or Marijuana Will Destroy Your Brain!", "A Stagnant Career Can Increase Your Chance Of Alzheimers!" - Dr Daniel Amen
So if this isn't working right, the emotional part can sort of override it, and it becomes problematic. And so protecting this is so important to managing so much of your life. I mean, it's really the most human thoughtful part of us. And what we found within hope was that insular cortex was low. It's really low. Interesting to us. And hope is tomorrow can be better and I have a part in it.
The Diary Of A CEO with Steven Bartlett
The No.1 Brain Doctor: "This Parenting Mistake Ruins Your Kids Brain!", "Alcohol or Marijuana Will Destroy Your Brain!", "A Stagnant Career Can Increase Your Chance Of Alzheimers!" - Dr Daniel Amen
When you're hopeless, you don't believe you have agency to make tomorrow better. And so often there are hope training courses that can be good. And I, with all of my patients, I do this exercise called the one-page miracle I referred to earlier. It's like write down what do you want. Relationships, work, money. Physical, emotional, spiritual health. All these things. Write it down.
The Diary Of A CEO with Steven Bartlett
The No.1 Brain Doctor: "This Parenting Mistake Ruins Your Kids Brain!", "Alcohol or Marijuana Will Destroy Your Brain!", "A Stagnant Career Can Increase Your Chance Of Alzheimers!" - Dr Daniel Amen
Yes. And this is so important because this is one thing a lot of parents do without knowing the consequences for their children. And we'll talk about that. What about the negative thinking? Well, we just published this huge study on this. And the science is really clear. It decreases activity in your prefrontal cortex, which impacts your motivation, focus, and mood. It is detrimental to your brain.
The Diary Of A CEO with Steven Bartlett
The No.1 Brain Doctor: "This Parenting Mistake Ruins Your Kids Brain!", "Alcohol or Marijuana Will Destroy Your Brain!", "A Stagnant Career Can Increase Your Chance Of Alzheimers!" - Dr Daniel Amen
And so we talked earlier about we're recording this in January. I have all my patients do it when I first see them. And then every January for sure. And then you just ask yourself, does my behavior get me what I want? But it starts with Well, what do you want? You have to write it down. Like with my wife, I'm very clear. I want a kind, caring, loving, supportive, passionate relationship.
The Diary Of A CEO with Steven Bartlett
The No.1 Brain Doctor: "This Parenting Mistake Ruins Your Kids Brain!", "Alcohol or Marijuana Will Destroy Your Brain!", "A Stagnant Career Can Increase Your Chance Of Alzheimers!" - Dr Daniel Amen
Always want that. Don't always feel like that. I had these rude thoughts that show up or conflicting ideas that'll just show up in my head. And I'm like, oh, no, don't say that. No, don't do that because it doesn't fit. And it's been the best relationship of my life because both of us have the same goals. And we're pretty good at matching our behavior to the goal.
The Diary Of A CEO with Steven Bartlett
The No.1 Brain Doctor: "This Parenting Mistake Ruins Your Kids Brain!", "Alcohol or Marijuana Will Destroy Your Brain!", "A Stagnant Career Can Increase Your Chance Of Alzheimers!" - Dr Daniel Amen
And as a CEO, right, what do you do with companies? You have a business plan. And then you have regular meetings and key performance indicators to let go, how are we doing? And if we're not doing great, we change. But it always starts with a plan. And most individuals never have a plan.
The Diary Of A CEO with Steven Bartlett
The No.1 Brain Doctor: "This Parenting Mistake Ruins Your Kids Brain!", "Alcohol or Marijuana Will Destroy Your Brain!", "A Stagnant Career Can Increase Your Chance Of Alzheimers!" - Dr Daniel Amen
I mean. And now in social media, it's very dangerous because you might want what the Kardashians have. And it's like, wait a minute. Relationships, work, money, physical, emotional, spiritual health. And then if I had tattoos, I don't yet. My wife got one. It freaked me out. It's my daughter's birthday. But The tattoo would be, does it fit?
The Diary Of A CEO with Steven Bartlett
The No.1 Brain Doctor: "This Parenting Mistake Ruins Your Kids Brain!", "Alcohol or Marijuana Will Destroy Your Brain!", "A Stagnant Career Can Increase Your Chance Of Alzheimers!" - Dr Daniel Amen
Know what you want and then ask yourself every day, my behavior, get me what I want. And some people go, well, isn't that selfish? It's like, absolutely not. Because if I'm good, I'm good for everyone around me. Your goal could be to be a great father. It absolutely should be a great father. It's to be a loving husband, kind, caring, loving, supportive, passionate.
The Diary Of A CEO with Steven Bartlett
The No.1 Brain Doctor: "This Parenting Mistake Ruins Your Kids Brain!", "Alcohol or Marijuana Will Destroy Your Brain!", "A Stagnant Career Can Increase Your Chance Of Alzheimers!" - Dr Daniel Amen
Oh, by the way, when people do our program, their erections are better, just saying, because blood flow is better when brain health is better because your brain uses 20% of the blood flow in your body. And so if you're working to have a healthy brain – Everything works better. Just saying.
The Diary Of A CEO with Steven Bartlett
The No.1 Brain Doctor: "This Parenting Mistake Ruins Your Kids Brain!", "Alcohol or Marijuana Will Destroy Your Brain!", "A Stagnant Career Can Increase Your Chance Of Alzheimers!" - Dr Daniel Amen
Well, because I went passionate. And I'm like, okay. You have to be clear. Or even think about work. You know, what's the goal with work? It's to do meaningful work. It's to make a difference. Yeah.
The Diary Of A CEO with Steven Bartlett
The No.1 Brain Doctor: "This Parenting Mistake Ruins Your Kids Brain!", "Alcohol or Marijuana Will Destroy Your Brain!", "A Stagnant Career Can Increase Your Chance Of Alzheimers!" - Dr Daniel Amen
Well, one, you get rid of the idea that you're going to raise a perfect brain because there's a little OCD in there. The first thing you do is you have goals for yourself. What kind of parent do you want to be? And what kind of child do you want to raise? Thank you. Thank you. Thank you. Thank you. Thank you. Thank you. Thank you. Thank you. Thank you. Thank you. Thank you.
The Diary Of A CEO with Steven Bartlett
The No.1 Brain Doctor: "This Parenting Mistake Ruins Your Kids Brain!", "Alcohol or Marijuana Will Destroy Your Brain!", "A Stagnant Career Can Increase Your Chance Of Alzheimers!" - Dr Daniel Amen
I mean, what I've shown is, let's just take the NFL work. Big damage, right? Let's stop lying about this. Football is a brain damaging sport. And soccer as well is a brain damaging sport. So high levels of damage. 80% of my NFL players got better. when we put them on a rehabilitation program.
The Diary Of A CEO with Steven Bartlett
The No.1 Brain Doctor: "This Parenting Mistake Ruins Your Kids Brain!", "Alcohol or Marijuana Will Destroy Your Brain!", "A Stagnant Career Can Increase Your Chance Of Alzheimers!" - Dr Daniel Amen
So if you've been bad to your brain, like nonstop gaming, lots of pornography, terrible food, and all of a sudden you go, oh, I can have a better brain. Your brain can be better in as little as a couple of months where you just feel better, think better, your mood is better. But it has to start with this concept. I think we've talked about brain envy. You have to want to have a better brain.
The Diary Of A CEO with Steven Bartlett
The No.1 Brain Doctor: "This Parenting Mistake Ruins Your Kids Brain!", "Alcohol or Marijuana Will Destroy Your Brain!", "A Stagnant Career Can Increase Your Chance Of Alzheimers!" - Dr Daniel Amen
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The Diary Of A CEO with Steven Bartlett
The No.1 Brain Doctor: "This Parenting Mistake Ruins Your Kids Brain!", "Alcohol or Marijuana Will Destroy Your Brain!", "A Stagnant Career Can Increase Your Chance Of Alzheimers!" - Dr Daniel Amen
Thank you. Thank you. Thank you. Thank you. Thank you. Thank you. Thank you. Thank you. Thank you.
The Diary Of A CEO with Steven Bartlett
The No.1 Brain Doctor: "This Parenting Mistake Ruins Your Kids Brain!", "Alcohol or Marijuana Will Destroy Your Brain!", "A Stagnant Career Can Increase Your Chance Of Alzheimers!" - Dr Daniel Amen
, , , , , , P P P P P P P P P P gi ag ag ag ag ag ag ag ag ag ag ag ag ag ag ag ag ag ag ag ag ag ag ag comp P P P P I started with natural things, and they helped, but not enough. Put him on Concerta, a form of methylphenidate or Ritalin, and he went from failing to all A's and B's, and he got into the high school he wanted to get into, which was very competitive. And he's easy to be around.
The Diary Of A CEO with Steven Bartlett
The No.1 Brain Doctor: "This Parenting Mistake Ruins Your Kids Brain!", "Alcohol or Marijuana Will Destroy Your Brain!", "A Stagnant Career Can Increase Your Chance Of Alzheimers!" - Dr Daniel Amen
That's a win because it's gonna change the trajectory of his life.
The Diary Of A CEO with Steven Bartlett
The No.1 Brain Doctor: "This Parenting Mistake Ruins Your Kids Brain!", "Alcohol or Marijuana Will Destroy Your Brain!", "A Stagnant Career Can Increase Your Chance Of Alzheimers!" - Dr Daniel Amen
I have a daughter, and the truth is, and this is going to sound awful, I never thought she was very smart. And I'm ashamed of myself for thinking that. And she's staying up every night until 1 or 2 o'clock in the morning. to get her homework done. And one night she came just crying to me and she said, dad, I don't think I can ever be as smart as my friends. And it just broke my heart.
The Diary Of A CEO with Steven Bartlett
The No.1 Brain Doctor: "This Parenting Mistake Ruins Your Kids Brain!", "Alcohol or Marijuana Will Destroy Your Brain!", "A Stagnant Career Can Increase Your Chance Of Alzheimers!" - Dr Daniel Amen
And I scanned her the next day and I'd actually scanned her originally, but I had no experience in scans. This was like 1991. I'm like, a child psychiatrist and an expert in ADD, and I didn't see it in my own child. And the next day, I put her on a tiny dose of Ritalin and scanned her again, and her brain normalized. Normalized.
The Diary Of A CEO with Steven Bartlett
The No.1 Brain Doctor: "This Parenting Mistake Ruins Your Kids Brain!", "Alcohol or Marijuana Will Destroy Your Brain!", "A Stagnant Career Can Increase Your Chance Of Alzheimers!" - Dr Daniel Amen
Now, usually they come because they're in pain, that they're anxious, they're depressed, their marriage is falling apart, or their wife says, come or I'm going to divorce you. It's not an uncommon thing. Or they're struggling in school. They're not living up to their potential in one way or another. Now, about 10% of the people come to us go, I'm fine, but I want to see and I want to be better.
The Diary Of A CEO with Steven Bartlett
The No.1 Brain Doctor: "This Parenting Mistake Ruins Your Kids Brain!", "Alcohol or Marijuana Will Destroy Your Brain!", "A Stagnant Career Can Increase Your Chance Of Alzheimers!" - Dr Daniel Amen
A week later, I had dinner with her, and I'm like, do you notice any difference? And she said, oh, my God. She said, a class seemed like it always took eight hours to just do that one class, and I was always lost, and I'm very religious. I was praying to God that the teacher wouldn't call on me because I was lost.
The Diary Of A CEO with Steven Bartlett
The No.1 Brain Doctor: "This Parenting Mistake Ruins Your Kids Brain!", "Alcohol or Marijuana Will Destroy Your Brain!", "A Stagnant Career Can Increase Your Chance Of Alzheimers!" - Dr Daniel Amen
She said, now that same class goes by in about 20 minutes and my hand's up because I track what's going on. And that child, who had always gotten B's and C's but with great effort, Her first report card was straight A's. The next 10 years, straight A's.
The Diary Of A CEO with Steven Bartlett
The No.1 Brain Doctor: "This Parenting Mistake Ruins Your Kids Brain!", "Alcohol or Marijuana Will Destroy Your Brain!", "A Stagnant Career Can Increase Your Chance Of Alzheimers!" - Dr Daniel Amen
She actually got into the University of Edinburgh's veterinarian school, one of the best vet schools in the world where they clone Dolly the sheep. And if I wouldn't have figured that out, she would have been condemned to a lifetime of mediocrity. hating herself, working so hard to get a mediocre result. Optimizing your brain.
The Diary Of A CEO with Steven Bartlett
The No.1 Brain Doctor: "This Parenting Mistake Ruins Your Kids Brain!", "Alcohol or Marijuana Will Destroy Your Brain!", "A Stagnant Career Can Increase Your Chance Of Alzheimers!" - Dr Daniel Amen
And medicine's never the first thing I think about, but it's one of the things I think about because I just want to use all the tools in my toolbox to optimize your brain because if I optimize your brain, I optimize your life.
The Diary Of A CEO with Steven Bartlett
The No.1 Brain Doctor: "This Parenting Mistake Ruins Your Kids Brain!", "Alcohol or Marijuana Will Destroy Your Brain!", "A Stagnant Career Can Increase Your Chance Of Alzheimers!" - Dr Daniel Amen
Well, for things that are new, novel... Highly interesting, stimulating, or frightening.
The Diary Of A CEO with Steven Bartlett
The No.1 Brain Doctor: "This Parenting Mistake Ruins Your Kids Brain!", "Alcohol or Marijuana Will Destroy Your Brain!", "A Stagnant Career Can Increase Your Chance Of Alzheimers!" - Dr Daniel Amen
People with ADD can pay attention just fine. That's why a lot of people who have it go, I don't have it. Like if I love my history teacher, I'm like focused. But then when I go to geometry, I can't do it at all. Yeah.
The Diary Of A CEO with Steven Bartlett
The No.1 Brain Doctor: "This Parenting Mistake Ruins Your Kids Brain!", "Alcohol or Marijuana Will Destroy Your Brain!", "A Stagnant Career Can Increase Your Chance Of Alzheimers!" - Dr Daniel Amen
It's interesting. It should be, it's like love is a drug. If you love something, well, you can do it. But the problem is most of life you don't love. And so you end up with this really sort of erratic attention disorder. And they tend to gravitate towards
The Diary Of A CEO with Steven Bartlett
The No.1 Brain Doctor: "This Parenting Mistake Ruins Your Kids Brain!", "Alcohol or Marijuana Will Destroy Your Brain!", "A Stagnant Career Can Increase Your Chance Of Alzheimers!" - Dr Daniel Amen
things you know i i see hear this story a lot unfortunately is they they experiment in college and they take a little bit of methamphetamine and it helps them and they're more focused and but then they don't know how to manage it and they end up taking more and more and they end up getting addicted and it steals their soul love can you see love on the brain
The Diary Of A CEO with Steven Bartlett
The No.1 Brain Doctor: "This Parenting Mistake Ruins Your Kids Brain!", "Alcohol or Marijuana Will Destroy Your Brain!", "A Stagnant Career Can Increase Your Chance Of Alzheimers!" - Dr Daniel Amen
Helen Fisher, who's a neuroscientist in New Jersey, has actually studied love. And new love shows up as increased activity in the dopamine centers of the brain. And it makes you just a bit obsessive. I think of new love as dopamine, but lasting love more like opiates. So new love, when you break up, is sort of like getting off cocaine. Hard, but not that bad.
The Diary Of A CEO with Steven Bartlett
The No.1 Brain Doctor: "This Parenting Mistake Ruins Your Kids Brain!", "Alcohol or Marijuana Will Destroy Your Brain!", "A Stagnant Career Can Increase Your Chance Of Alzheimers!" - Dr Daniel Amen
And I don't want Alzheimer's. So a lot of people come because they love a parent or grandparent that has Alzheimer's. They realize there's a genetic component to it and they don't want to have that. But that's really someone who is forward thinking. I think more people come because they're hurting.
The Diary Of A CEO with Steven Bartlett
The No.1 Brain Doctor: "This Parenting Mistake Ruins Your Kids Brain!", "Alcohol or Marijuana Will Destroy Your Brain!", "A Stagnant Career Can Increase Your Chance Of Alzheimers!" - Dr Daniel Amen
Lasting love, if it goes away, and we talked about grief earlier, It's like it's ripping your skin off. It's really hard. Sort of like getting off of heroin.
The Diary Of A CEO with Steven Bartlett
The No.1 Brain Doctor: "This Parenting Mistake Ruins Your Kids Brain!", "Alcohol or Marijuana Will Destroy Your Brain!", "A Stagnant Career Can Increase Your Chance Of Alzheimers!" - Dr Daniel Amen
A lot.
The Diary Of A CEO with Steven Bartlett
The No.1 Brain Doctor: "This Parenting Mistake Ruins Your Kids Brain!", "Alcohol or Marijuana Will Destroy Your Brain!", "A Stagnant Career Can Increase Your Chance Of Alzheimers!" - Dr Daniel Amen
I think that their brain gets into anxiety, sadness, and... That person just lives in every fun place in their brain and they can't get over it. And it can be quite messy for them.
The Diary Of A CEO with Steven Bartlett
The No.1 Brain Doctor: "This Parenting Mistake Ruins Your Kids Brain!", "Alcohol or Marijuana Will Destroy Your Brain!", "A Stagnant Career Can Increase Your Chance Of Alzheimers!" - Dr Daniel Amen
Well, I'm actually working on it. I want everybody to just ask this one question. And We mentioned my work with BJ Fogg on how people change. And he talks about tiny habits. What's the smallest thing I can do that will make the biggest difference? And if I could impact the world, it would be through one question. Whatever I'm doing right now, is it good for my brain or bad for it?
The Diary Of A CEO with Steven Bartlett
The No.1 Brain Doctor: "This Parenting Mistake Ruins Your Kids Brain!", "Alcohol or Marijuana Will Destroy Your Brain!", "A Stagnant Career Can Increase Your Chance Of Alzheimers!" - Dr Daniel Amen
I want to teach people to love their brains and to just make better decisions for the health of their brain because then everything follows that. Is it good for my brain or bad for it? I'm 15. I have a developing brain. My brain is myelinating itself, which means it's wrapping all my nerves, all my brain cells with a white fatty substance called myelin.
The Diary Of A CEO with Steven Bartlett
The No.1 Brain Doctor: "This Parenting Mistake Ruins Your Kids Brain!", "Alcohol or Marijuana Will Destroy Your Brain!", "A Stagnant Career Can Increase Your Chance Of Alzheimers!" - Dr Daniel Amen
And my frontal lobes are not done until I'm 25. Oh, I'm going to love my brain. So I'm not pouring crap in my body with what I eat or what I drink because it's bad for my brain. When I'm 60... And I'm stressed because my football team's not winning. I'm not going for an extra beer because I love my brain. And I'm going to get to a healthy weight because I love my brain. That's the change.
The Diary Of A CEO with Steven Bartlett
The No.1 Brain Doctor: "This Parenting Mistake Ruins Your Kids Brain!", "Alcohol or Marijuana Will Destroy Your Brain!", "A Stagnant Career Can Increase Your Chance Of Alzheimers!" - Dr Daniel Amen
That's why I think God put me on the earth.
The Diary Of A CEO with Steven Bartlett
The No.1 Brain Doctor: "This Parenting Mistake Ruins Your Kids Brain!", "Alcohol or Marijuana Will Destroy Your Brain!", "A Stagnant Career Can Increase Your Chance Of Alzheimers!" - Dr Daniel Amen
And here in the US too. Oh, really? And it's so good for your brain because it's working your cerebellum. And I told you that because yours was sleepy. And as you activate this and you do that with coordination exercises, it then activates your frontal lobes.
The Diary Of A CEO with Steven Bartlett
The No.1 Brain Doctor: "This Parenting Mistake Ruins Your Kids Brain!", "Alcohol or Marijuana Will Destroy Your Brain!", "A Stagnant Career Can Increase Your Chance Of Alzheimers!" - Dr Daniel Amen
Yes.
The Diary Of A CEO with Steven Bartlett
The No.1 Brain Doctor: "This Parenting Mistake Ruins Your Kids Brain!", "Alcohol or Marijuana Will Destroy Your Brain!", "A Stagnant Career Can Increase Your Chance Of Alzheimers!" - Dr Daniel Amen
And the more you do it, the better coordination you develop. And that's why coordination exercises for kids, so we talked about kids, is you want to do that with them early. play sports, but not sports where they're going to get a head injury, right? I mean, we have to be smarter than we are. But when I was young, my mother, who's now 93, was the ping pong champion in the neighborhood.
The Diary Of A CEO with Steven Bartlett
The No.1 Brain Doctor: "This Parenting Mistake Ruins Your Kids Brain!", "Alcohol or Marijuana Will Destroy Your Brain!", "A Stagnant Career Can Increase Your Chance Of Alzheimers!" - Dr Daniel Amen
And she was really good. And she never let us beat her until we could. But she was always encouraging.
The Diary Of A CEO with Steven Bartlett
The No.1 Brain Doctor: "This Parenting Mistake Ruins Your Kids Brain!", "Alcohol or Marijuana Will Destroy Your Brain!", "A Stagnant Career Can Increase Your Chance Of Alzheimers!" - Dr Daniel Amen
Well, the U.S. Surgeon General just came out wanting to put cancer warning labels on all alcohol. That's sort of big evidence. I mean, three years ago, the American Cancer Society came out against any alcohol that Because drinking any alcohol increases your risk of seven different cancers. And that's a big deal.
The Diary Of A CEO with Steven Bartlett
The No.1 Brain Doctor: "This Parenting Mistake Ruins Your Kids Brain!", "Alcohol or Marijuana Will Destroy Your Brain!", "A Stagnant Career Can Increase Your Chance Of Alzheimers!" - Dr Daniel Amen
And if you're, so for example, if you're doing memorization games, do them while you're on the bike. Now, not in the street, but if you're on a stationary bike and you're doing those games, it's been found that exercise increases blood flow to the hippocampus, meaning you're more likely to remember it and you're strengthening your brain in the process. So exercise with new learning, stunner.
The Diary Of A CEO with Steven Bartlett
The No.1 Brain Doctor: "This Parenting Mistake Ruins Your Kids Brain!", "Alcohol or Marijuana Will Destroy Your Brain!", "A Stagnant Career Can Increase Your Chance Of Alzheimers!" - Dr Daniel Amen
Right. So if you're listening to a language app, for example, do it while you're walking.
The Diary Of A CEO with Steven Bartlett
The No.1 Brain Doctor: "This Parenting Mistake Ruins Your Kids Brain!", "Alcohol or Marijuana Will Destroy Your Brain!", "A Stagnant Career Can Increase Your Chance Of Alzheimers!" - Dr Daniel Amen
Great. I published three studies on a kundalini yoga form of meditation called Kirtan Kriya. It's a 12-minute meditation. I always say it's the perfect ADD meditation because it's only 12 minutes. And for 12 minutes, you do this. Sa, ta, na, ma. Sa, ta, na, ma. Sa, ta, na, ma. It's two minutes out loud, two minutes whispering, four minutes silently to yourself.
The Diary Of A CEO with Steven Bartlett
The No.1 Brain Doctor: "This Parenting Mistake Ruins Your Kids Brain!", "Alcohol or Marijuana Will Destroy Your Brain!", "A Stagnant Career Can Increase Your Chance Of Alzheimers!" - Dr Daniel Amen
Two minutes whispering, two minutes out loud, you're done. Sa, ta, na, ma, birth, life, death, reborn, birth, life, death, reborn. But the one we studied is sa, ta, na, ma. And so if they look it up, kirtan kriya activates your cerebellum, activates your frontal lobes, calms down your emotional brain.
The Diary Of A CEO with Steven Bartlett
The No.1 Brain Doctor: "This Parenting Mistake Ruins Your Kids Brain!", "Alcohol or Marijuana Will Destroy Your Brain!", "A Stagnant Career Can Increase Your Chance Of Alzheimers!" - Dr Daniel Amen
People who did that for 12 minutes for eight weeks, their resting frontal lobe function was stronger. So simple. What the hell is going on there? I think it's the focused attention plus you're doing a coordination meditation. Sat, ta, na, fa, sa.
The Diary Of A CEO with Steven Bartlett
The No.1 Brain Doctor: "This Parenting Mistake Ruins Your Kids Brain!", "Alcohol or Marijuana Will Destroy Your Brain!", "A Stagnant Career Can Increase Your Chance Of Alzheimers!" - Dr Daniel Amen
I think you have to be careful with it because it can trigger atrial fibrillation. I think taking a cold shower is probably good for your brain because it's going to short-term increase dopamine and sort of give you a jolt. Loving your job. Absolutely great for your brain. If... You're learning new things.
The Diary Of A CEO with Steven Bartlett
The No.1 Brain Doctor: "This Parenting Mistake Ruins Your Kids Brain!", "Alcohol or Marijuana Will Destroy Your Brain!", "A Stagnant Career Can Increase Your Chance Of Alzheimers!" - Dr Daniel Amen
People who are in a job that does not require new learning have a higher incidence of Alzheimer's disease. So if you're stagnant in your work, you have a higher risk of Alzheimer's. And like, if I just read brain scans all day, well, I know how to do it. I'm not learning anything new. So I do that. But I also am writing about something I don't know about. or I'm learning something new.
The Diary Of A CEO with Steven Bartlett
The No.1 Brain Doctor: "This Parenting Mistake Ruins Your Kids Brain!", "Alcohol or Marijuana Will Destroy Your Brain!", "A Stagnant Career Can Increase Your Chance Of Alzheimers!" - Dr Daniel Amen
I'm sorry?
The Diary Of A CEO with Steven Bartlett
The No.1 Brain Doctor: "This Parenting Mistake Ruins Your Kids Brain!", "Alcohol or Marijuana Will Destroy Your Brain!", "A Stagnant Career Can Increase Your Chance Of Alzheimers!" - Dr Daniel Amen
Chronic stress increases cortisol, and I think everybody should sort of know their baseline cortisol level. And cortisol shrinks the hippocampus and puts fat on your belly. So that's two very bad things for your brain. Breath work, that's a big track. Excellent. Excellent. You want to break a panic attack? The 15-second breath. Four seconds in, hold it for a second and a half.
The Diary Of A CEO with Steven Bartlett
The No.1 Brain Doctor: "This Parenting Mistake Ruins Your Kids Brain!", "Alcohol or Marijuana Will Destroy Your Brain!", "A Stagnant Career Can Increase Your Chance Of Alzheimers!" - Dr Daniel Amen
Eight seconds out, hold it for a second and a half. You just do that. four or five times, your whole nervous system will calm down. And the research shows take twice as long to breathe out as you breathe in. That's why four seconds in, eight seconds out.
The Diary Of A CEO with Steven Bartlett
The No.1 Brain Doctor: "This Parenting Mistake Ruins Your Kids Brain!", "Alcohol or Marijuana Will Destroy Your Brain!", "A Stagnant Career Can Increase Your Chance Of Alzheimers!" - Dr Daniel Amen
Yes. It increases something called vagal tone.
The Diary Of A CEO with Steven Bartlett
The No.1 Brain Doctor: "This Parenting Mistake Ruins Your Kids Brain!", "Alcohol or Marijuana Will Destroy Your Brain!", "A Stagnant Career Can Increase Your Chance Of Alzheimers!" - Dr Daniel Amen
because you're constantly comparing yourself to people who aren't real. What about workaholism and hustle culture? So, I love my work. Am I addicted to it? I don't know. But I love it. When they say people are workaholics and it's bad for the brain, it's their working with assholes Or doing something they don't like. Or doing it for the money but without other purpose. Microplastics.
The Diary Of A CEO with Steven Bartlett
The No.1 Brain Doctor: "This Parenting Mistake Ruins Your Kids Brain!", "Alcohol or Marijuana Will Destroy Your Brain!", "A Stagnant Career Can Increase Your Chance Of Alzheimers!" - Dr Daniel Amen
And then the evidence I have, and my first clinic was outside of the Napa Valley in Northern California. So alcohol is a big thing. And as I was looking at scans, I'm like, your brain's older than you are. that alcohol is not a health food. It is detrimental to brain function. And then, of course, you know, so I've been a psychiatrist. Now I decided to be a psychiatrist 46 years ago.
The Diary Of A CEO with Steven Bartlett
The No.1 Brain Doctor: "This Parenting Mistake Ruins Your Kids Brain!", "Alcohol or Marijuana Will Destroy Your Brain!", "A Stagnant Career Can Increase Your Chance Of Alzheimers!" - Dr Daniel Amen
That's a big trick. Awful for the brain. One of the major causes of hormone disruption and cancer. Thank you for not giving me a plastic water bottle.
The Diary Of A CEO with Steven Bartlett
The No.1 Brain Doctor: "This Parenting Mistake Ruins Your Kids Brain!", "Alcohol or Marijuana Will Destroy Your Brain!", "A Stagnant Career Can Increase Your Chance Of Alzheimers!" - Dr Daniel Amen
Bad for the brain. And if it hurts your hearing, hearing loss is actually one of the risk factors for Alzheimer's. Why is that? Because you're not getting input. Right. And if you're not getting appropriate input, your brain starts to atrophy.
The Diary Of A CEO with Steven Bartlett
The No.1 Brain Doctor: "This Parenting Mistake Ruins Your Kids Brain!", "Alcohol or Marijuana Will Destroy Your Brain!", "A Stagnant Career Can Increase Your Chance Of Alzheimers!" - Dr Daniel Amen
And if you don't hear what other people are saying and you have a lot of ants, you have a high negativity bias, is you can actually begin to get a bit paranoid and fill in the empty spaces with negativity.
The Diary Of A CEO with Steven Bartlett
The No.1 Brain Doctor: "This Parenting Mistake Ruins Your Kids Brain!", "Alcohol or Marijuana Will Destroy Your Brain!", "A Stagnant Career Can Increase Your Chance Of Alzheimers!" - Dr Daniel Amen
I think in the short run, it's going to be bad because your brain is going to do less. And that's bad for the brain. I think it's fascinating to watch what's going to happen. And ultimately, in the words of my friend Byron Katie, argue with reality, welcome to hell. We need to figure out how to use it to enhance our lives rather than to steal brain development.
The Diary Of A CEO with Steven Bartlett
The No.1 Brain Doctor: "This Parenting Mistake Ruins Your Kids Brain!", "Alcohol or Marijuana Will Destroy Your Brain!", "A Stagnant Career Can Increase Your Chance Of Alzheimers!" - Dr Daniel Amen
And so much of technology, we haven't talked about this, has stolen brain development. When video games came into my house, it was actually 1987, I remember. My son was 11. he was a straight-a student and then he wasn't and then we started fighting about it's like you can play for a half an hour and then like i took it out of the house because i saw it as an agent of
The Diary Of A CEO with Steven Bartlett
The No.1 Brain Doctor: "This Parenting Mistake Ruins Your Kids Brain!", "Alcohol or Marijuana Will Destroy Your Brain!", "A Stagnant Career Can Increase Your Chance Of Alzheimers!" - Dr Daniel Amen
thrilling his brain to death, deadening the dopamine structures. And then I've watched this whole group of kids grow up with very cool video games that are, I think, damaging their brain. unleash technology without any neuroscience study on the impact of brain development. It's a bad idea.
The Diary Of A CEO with Steven Bartlett
The No.1 Brain Doctor: "This Parenting Mistake Ruins Your Kids Brain!", "Alcohol or Marijuana Will Destroy Your Brain!", "A Stagnant Career Can Increase Your Chance Of Alzheimers!" - Dr Daniel Amen
I don't know. Interesting question.
The Diary Of A CEO with Steven Bartlett
The No.1 Brain Doctor: "This Parenting Mistake Ruins Your Kids Brain!", "Alcohol or Marijuana Will Destroy Your Brain!", "A Stagnant Career Can Increase Your Chance Of Alzheimers!" - Dr Daniel Amen
Although one caution with ChatGPT, it sucks if you ask it for medical advice. It often will make mistakes. And so there are other sites I like better, that I trust more.
The Diary Of A CEO with Steven Bartlett
The No.1 Brain Doctor: "This Parenting Mistake Ruins Your Kids Brain!", "Alcohol or Marijuana Will Destroy Your Brain!", "A Stagnant Career Can Increase Your Chance Of Alzheimers!" - Dr Daniel Amen
Because your brain doesn't have to work as hard with an artificial, especially one you created, right? Your brain is, when you're with like another real person, your brain has to do a lot more calculations to make that work than with someone you can just trash anymore.
The Diary Of A CEO with Steven Bartlett
The No.1 Brain Doctor: "This Parenting Mistake Ruins Your Kids Brain!", "Alcohol or Marijuana Will Destroy Your Brain!", "A Stagnant Career Can Increase Your Chance Of Alzheimers!" - Dr Daniel Amen
The number one problem I see is someone drinks and they make a bad decision. Someone drinks and they say something to their partner that they just shouldn't have said. Or they drink and they go to work. Or they drink and they drive. Or they drink and... It just causes so much trouble. And in 1999, I did a show called The Truth About Drinking.
The Diary Of A CEO with Steven Bartlett
The No.1 Brain Doctor: "This Parenting Mistake Ruins Your Kids Brain!", "Alcohol or Marijuana Will Destroy Your Brain!", "A Stagnant Career Can Increase Your Chance Of Alzheimers!" - Dr Daniel Amen
So, how can you kill the negative thoughts? Well, there's a whole bunch of things. One is sapon. Head-to-head has been shown to be equally effective. There's antidepressants. And then, whenever you feel sad or mad or nervous, what I want you to do is simple. It's so simple.
The Diary Of A CEO with Steven Bartlett
The No.1 Brain Doctor: "This Parenting Mistake Ruins Your Kids Brain!", "Alcohol or Marijuana Will Destroy Your Brain!", "A Stagnant Career Can Increase Your Chance Of Alzheimers!" - Dr Daniel Amen
I think purpose and connection to a higher power. I always think when I assess patients, of them in four big circles. It's like, what's the biology? We talked a lot about the brain. What's the psychology? We talked about development a little bit and trauma and ants. What's the social circle? like what's going on in your life now and who are you connected with?
The Diary Of A CEO with Steven Bartlett
The No.1 Brain Doctor: "This Parenting Mistake Ruins Your Kids Brain!", "Alcohol or Marijuana Will Destroy Your Brain!", "A Stagnant Career Can Increase Your Chance Of Alzheimers!" - Dr Daniel Amen
And we talked about love, but we didn't really talk about the spiritual circle, which is, so what's the point? Why am I here? Am I here because of random chance, because of an explosion that happened billions of years ago? Or do I believe in creative design where I'm really created for a purpose that is to make the world a better place? And I find people who live without purpose
The Diary Of A CEO with Steven Bartlett
The No.1 Brain Doctor: "This Parenting Mistake Ruins Your Kids Brain!", "Alcohol or Marijuana Will Destroy Your Brain!", "A Stagnant Career Can Increase Your Chance Of Alzheimers!" - Dr Daniel Amen
have a higher incidence of depression, have a higher incidence of loneliness, have a higher incidence of dementia. And so I encourage all of my patients to seek and live with purpose. It's one of the reasons the one-page miracle is so important to me. What do I want? Relationships, work, money, physical, emotional, spiritual, health, which is really the why of
The Diary Of A CEO with Steven Bartlett
The No.1 Brain Doctor: "This Parenting Mistake Ruins Your Kids Brain!", "Alcohol or Marijuana Will Destroy Your Brain!", "A Stagnant Career Can Increase Your Chance Of Alzheimers!" - Dr Daniel Amen
And a lot of my colleagues go, well, how can you believe in God if you're a scientist? And I'm like, do you know anything about physics? That the second law of physics is entropy. Things go from order to disorder. I'm like, I think there's an order here. to this and that I'm here talking to you and there's a purpose behind it that's greater than me.
The Diary Of A CEO with Steven Bartlett
The No.1 Brain Doctor: "This Parenting Mistake Ruins Your Kids Brain!", "Alcohol or Marijuana Will Destroy Your Brain!", "A Stagnant Career Can Increase Your Chance Of Alzheimers!" - Dr Daniel Amen
And their right temporal lobe tends to be bigger. There's another study with that. And if there is a God. And we communicate with God. There's got to be a neuroscience mechanism for that. And Michael Persinger, he's a researcher out of the University of Laurentian University in Canada. He would put helmets on people and give them low-volt electrical activity.
The Diary Of A CEO with Steven Bartlett
The No.1 Brain Doctor: "This Parenting Mistake Ruins Your Kids Brain!", "Alcohol or Marijuana Will Destroy Your Brain!", "A Stagnant Career Can Increase Your Chance Of Alzheimers!" - Dr Daniel Amen
And whenever he would stimulate the right temporal lobe, people would get a sensed presence. They would actually feel the presence of God in the room. I just think that's so interesting. And does that mean that the brain makes up God or that the brain has pathways to experience God? I think it's an interesting question. I actually did a study on prayer.
The Diary Of A CEO with Steven Bartlett
The No.1 Brain Doctor: "This Parenting Mistake Ruins Your Kids Brain!", "Alcohol or Marijuana Will Destroy Your Brain!", "A Stagnant Career Can Increase Your Chance Of Alzheimers!" - Dr Daniel Amen
We have a foundation called the Change Your Brain Foundation, and we raise money for research, education, service. And I did a prayer study of conversational prayer, I pray for you, and speaking in tongues, which is channeling. the Holy Spirit in Christian tradition. And it was so interesting. And there's actually been other studies, Andrew Newberg, who studied channelers in Brazil.
The Diary Of A CEO with Steven Bartlett
The No.1 Brain Doctor: "This Parenting Mistake Ruins Your Kids Brain!", "Alcohol or Marijuana Will Destroy Your Brain!", "A Stagnant Career Can Increase Your Chance Of Alzheimers!" - Dr Daniel Amen
And we took a young adult who had trouble with alcohol, got him sober, scanned him, And then on national television, we got him drunk, just like he got drunk. And it just crashed his frontal lobes. And you just, it's so clear that alcohol takes the brake off your brain. And so people use it. to calm the brain down. But there's certain parts of your brain you really don't want to go offline.
The Diary Of A CEO with Steven Bartlett
The No.1 Brain Doctor: "This Parenting Mistake Ruins Your Kids Brain!", "Alcohol or Marijuana Will Destroy Your Brain!", "A Stagnant Career Can Increase Your Chance Of Alzheimers!" - Dr Daniel Amen
They would channel the dead. And the idea is if you're going to channel an outside spirit, you have to turn down the noise in your brain so that you can sort of hear the other frequencies. And that was our hypothesis. And 60% of our subjects dropped their brain activity when they were speaking in tongues, which sounds so interesting. One, completely activated the dopamine centers.
The Diary Of A CEO with Steven Bartlett
The No.1 Brain Doctor: "This Parenting Mistake Ruins Your Kids Brain!", "Alcohol or Marijuana Will Destroy Your Brain!", "A Stagnant Career Can Increase Your Chance Of Alzheimers!" - Dr Daniel Amen
And so I'm looking at him like, I bet you do this a lot. Prayer. Prayer can change the brain. I mean, we talked about meditation changing the brain. And Dr. Newberg, again, studied Tibetan monks while they meditated and Franciscan nuns while they prayed, and they found very similar changes.
The Diary Of A CEO with Steven Bartlett
The No.1 Brain Doctor: "This Parenting Mistake Ruins Your Kids Brain!", "Alcohol or Marijuana Will Destroy Your Brain!", "A Stagnant Career Can Increase Your Chance Of Alzheimers!" - Dr Daniel Amen
I think it depends on is it a healthy tradition or is it an unhealthy tradition? And I've seen both. I've seen some religions being very rigid and shaming. I've seen others...
The Diary Of A CEO with Steven Bartlett
The No.1 Brain Doctor: "This Parenting Mistake Ruins Your Kids Brain!", "Alcohol or Marijuana Will Destroy Your Brain!", "A Stagnant Career Can Increase Your Chance Of Alzheimers!" - Dr Daniel Amen
You know, I believed in God since I was, since I can remember. And there's not been one thing in my life that's caused me to not believe. So I always thought, going back to the second law of physics, that if it's random chance, it just doesn't make sense that randomly we would get a brain cell that has DNA and a mitochondria. It's statistically impossible.
The Diary Of A CEO with Steven Bartlett
The No.1 Brain Doctor: "This Parenting Mistake Ruins Your Kids Brain!", "Alcohol or Marijuana Will Destroy Your Brain!", "A Stagnant Career Can Increase Your Chance Of Alzheimers!" - Dr Daniel Amen
And I'm just like, we are so beautifully made. I just don't get the whole thing. So one thing we haven't talked about. is the LA fires and the impact of disaster on the brain. And I grew up in Los Angeles and I'm just horrified by what happened. And we talked that my foundation is actually going to give away a hundred evaluations for firefighters. And I almost feel bad.
The Diary Of A CEO with Steven Bartlett
The No.1 Brain Doctor: "This Parenting Mistake Ruins Your Kids Brain!", "Alcohol or Marijuana Will Destroy Your Brain!", "A Stagnant Career Can Increase Your Chance Of Alzheimers!" - Dr Daniel Amen
I did the big NFL study and it was really cool and it was a lot of fun for me. But NFL players aren't heroes. They're entertainers. Firefighters are heroes. First responders are heroes. And what I've seen with firefighters is
The Diary Of A CEO with Steven Bartlett
The No.1 Brain Doctor: "This Parenting Mistake Ruins Your Kids Brain!", "Alcohol or Marijuana Will Destroy Your Brain!", "A Stagnant Career Can Increase Your Chance Of Alzheimers!" - Dr Daniel Amen
This makes me so sad because they have damaged brains, often because of the toxins that they're exposed to, the emotional trauma that goes with that job, and the head trauma that also goes with this, with things falling on them. And they have a higher suicide rate than the general population significantly higher. I think it's like 25% higher.
The Diary Of A CEO with Steven Bartlett
The No.1 Brain Doctor: "This Parenting Mistake Ruins Your Kids Brain!", "Alcohol or Marijuana Will Destroy Your Brain!", "A Stagnant Career Can Increase Your Chance Of Alzheimers!" - Dr Daniel Amen
And shouldn't we be teaching them about brain health and go, Hey, look, this is a brain damaging job, but we need you to do it. So all the way along, Let's see and repair your brain. Let's make sure your reserve is something special rather than we had a really bad day at work. Let's go get drunk together. Let's elevate brain health to the people who save us.
The Diary Of A CEO with Steven Bartlett
The No.1 Brain Doctor: "This Parenting Mistake Ruins Your Kids Brain!", "Alcohol or Marijuana Will Destroy Your Brain!", "A Stagnant Career Can Increase Your Chance Of Alzheimers!" - Dr Daniel Amen
Well, just thinking of what happened. One of my close friends lost his home. And then he went to work and did a consult for me. I'm just blown away by him. But, you know, we're so close to the sadness of what happened. And I have a clinic that we had to evacuate and I have doctors that they had to evacuate. The group trauma is so high.
The Diary Of A CEO with Steven Bartlett
The No.1 Brain Doctor: "This Parenting Mistake Ruins Your Kids Brain!", "Alcohol or Marijuana Will Destroy Your Brain!", "A Stagnant Career Can Increase Your Chance Of Alzheimers!" - Dr Daniel Amen
And yet the people who care for us, we're not doing a good job of caring for them. And I think I have parted the answer.
The Diary Of A CEO with Steven Bartlett
The No.1 Brain Doctor: "This Parenting Mistake Ruins Your Kids Brain!", "Alcohol or Marijuana Will Destroy Your Brain!", "A Stagnant Career Can Increase Your Chance Of Alzheimers!" - Dr Daniel Amen
Yeah, and hopefully as our foundation, you know, can raise money, we can do thousands of them.
The Diary Of A CEO with Steven Bartlett
The No.1 Brain Doctor: "This Parenting Mistake Ruins Your Kids Brain!", "Alcohol or Marijuana Will Destroy Your Brain!", "A Stagnant Career Can Increase Your Chance Of Alzheimers!" - Dr Daniel Amen
So changeyourbrain.org.
The Diary Of A CEO with Steven Bartlett
The No.1 Brain Doctor: "This Parenting Mistake Ruins Your Kids Brain!", "Alcohol or Marijuana Will Destroy Your Brain!", "A Stagnant Career Can Increase Your Chance Of Alzheimers!" - Dr Daniel Amen
Yeah.
The Diary Of A CEO with Steven Bartlett
The No.1 Brain Doctor: "This Parenting Mistake Ruins Your Kids Brain!", "Alcohol or Marijuana Will Destroy Your Brain!", "A Stagnant Career Can Increase Your Chance Of Alzheimers!" - Dr Daniel Amen
I love that question so much. If you want to start a family... You have to get your bodies ready. So she was born with all the eggs she'll ever have. And you want to give them time, like a year or more, of good nutrition.
The Diary Of A CEO with Steven Bartlett
The No.1 Brain Doctor: "This Parenting Mistake Ruins Your Kids Brain!", "Alcohol or Marijuana Will Destroy Your Brain!", "A Stagnant Career Can Increase Your Chance Of Alzheimers!" - Dr Daniel Amen
What I'm eating, what I'm thinking, the stress I'm under is going to impact the next generation. What are the right brain and body habits that we both can do to get our bodies in the best shape? Is this good for my brain and body or is it bad for it? And really focus on good. You know, a lot of people who are drinking, they actually stop drinking when they find out they're pregnant.
The Diary Of A CEO with Steven Bartlett
The No.1 Brain Doctor: "This Parenting Mistake Ruins Your Kids Brain!", "Alcohol or Marijuana Will Destroy Your Brain!", "A Stagnant Career Can Increase Your Chance Of Alzheimers!" - Dr Daniel Amen
One drink will decrease in a mild way your decision-making. When it becomes chronic, your life begins to get out of control.
The Diary Of A CEO with Steven Bartlett
The No.1 Brain Doctor: "This Parenting Mistake Ruins Your Kids Brain!", "Alcohol or Marijuana Will Destroy Your Brain!", "A Stagnant Career Can Increase Your Chance Of Alzheimers!" - Dr Daniel Amen
Remember, the brain develops at day 21. You may not even know you're pregnant at day 21. Just let that roll around your head a little bit. So I love this question is, oh, I can start to get my brain and my ovaries and my sperm ready to connect, to be healthy. So I think that's the advice I would give them.
The Diary Of A CEO with Steven Bartlett
The No.1 Brain Doctor: "This Parenting Mistake Ruins Your Kids Brain!", "Alcohol or Marijuana Will Destroy Your Brain!", "A Stagnant Career Can Increase Your Chance Of Alzheimers!" - Dr Daniel Amen
Well, Stephen, thank you. The last time I was on, we got calls from all over the world. I mean, obviously, you're doing amazing, purposeful work. Thank you.
The Diary Of A CEO with Steven Bartlett
The No.1 Brain Doctor: "This Parenting Mistake Ruins Your Kids Brain!", "Alcohol or Marijuana Will Destroy Your Brain!", "A Stagnant Career Can Increase Your Chance Of Alzheimers!" - Dr Daniel Amen
Well, I think there's always sort of a dose response. There was a study in Spain that looked at people who had mild, moderate, and severe drinking, and they compared them to people who didn't drink at all. Even the people who only drank a little had disruptions in the white matter of their brain. Now, most people have heard about gray matter and white matter. Gray matter is nerve cell bodies.
The Diary Of A CEO with Steven Bartlett
The No.1 Brain Doctor: "This Parenting Mistake Ruins Your Kids Brain!", "Alcohol or Marijuana Will Destroy Your Brain!", "A Stagnant Career Can Increase Your Chance Of Alzheimers!" - Dr Daniel Amen
White matter is nerve cell tracks. So if you think of gray matter, it's where the computation is happening in the brain. And white matter... are like the highways. And so even a little bit of alcohol is creating potholes. It's disrupting the highways in the brain. And if you're drinking a lot, you are prematurely aging your brain.
The Diary Of A CEO with Steven Bartlett
The No.1 Brain Doctor: "This Parenting Mistake Ruins Your Kids Brain!", "Alcohol or Marijuana Will Destroy Your Brain!", "A Stagnant Career Can Increase Your Chance Of Alzheimers!" - Dr Daniel Amen
For people who know the mitochondria, those are the little powerhouse energy plants in your cells. The spectracer, 49% of it is taken up by the mitochondria in the brain. So we're also looking at energy metabolism. And what we see with alcoholic brains is something we call scalloping, which is this global decrease in activity. So a healthy brain, full, even, symmetrical activity.
The Diary Of A CEO with Steven Bartlett
The No.1 Brain Doctor: "This Parenting Mistake Ruins Your Kids Brain!", "Alcohol or Marijuana Will Destroy Your Brain!", "A Stagnant Career Can Increase Your Chance Of Alzheimers!" - Dr Daniel Amen
It sort of looked big, fat, and round. with alcohol or other drugs too, you see the brain begin to shrivel. And you see it gets this wavy appearance. And I'm like, the real reason not to drink is it damages your brain.
The Diary Of A CEO with Steven Bartlett
The No.1 Brain Doctor: "This Parenting Mistake Ruins Your Kids Brain!", "Alcohol or Marijuana Will Destroy Your Brain!", "A Stagnant Career Can Increase Your Chance Of Alzheimers!" - Dr Daniel Amen
So I often say the only organ where size really does matter is your brain. Because you don't want to lose something. Brain tissue, right? There is a part of your brain called the hippocampus, which is on the inside of your temporal lobes right here. And it's really important. And it makes new stem cells every day, about 700. And if you're drinking,
The Diary Of A CEO with Steven Bartlett
Key Moment: Harvard Professor Reveals The Biggest Lies About Exercise & Weight Loss!
So, and a lot of people are unfit and overweight and struggling to be physically active, have struggled to get 150 minutes a week, right? So a lot of studies prescribe 150 minutes a week of exercise, walking, for example, a moderate intensity physical activity, and then look at the effects on weight loss. And guess what?
The Diary Of A CEO with Steven Bartlett
Key Moment: Harvard Professor Reveals The Biggest Lies About Exercise & Weight Loss!
When you walk 150 minutes a week, which is what, 20 minutes a day of walking, which is about a mile, a mile a day, you're not going to lose much weight. You're basically burning about 50 calories a day doing that. That's a piddling amount of calories compared to drinking a glass of orange juice.
The Diary Of A CEO with Steven Bartlett
Key Moment: Harvard Professor Reveals The Biggest Lies About Exercise & Weight Loss!
So surprise, surprise, those kinds of studies show that those doses of physical activity are not very effective for weight loss. However, plenty of rigorous, controlled studies that look at higher doses of physical activity, 300 minutes a week or more, find that they are effective for helping people lose weight, but not fast and not large quantities.
The Diary Of A CEO with Steven Bartlett
Key Moment: Harvard Professor Reveals The Biggest Lies About Exercise & Weight Loss!
So you're never going to lose a lot of weight really fast by exercising. It's just not going to happen. Because a cheeseburger has, what, 800, 900 calories. You have to run 15 kilometers to burn the same number of calories. You're going to be hungry afterwards too, so you're going to make some of that back. You have compensation. So physical activity is actually, there's just no way around it.
The Diary Of A CEO with Steven Bartlett
Key Moment: Harvard Professor Reveals The Biggest Lies About Exercise & Weight Loss!
You have to be a flat earther not to argue this way. But physical activity can help you lose weight, but it's not going to help you lose a lot of weight fast and not at the low doses that often are prescribed.
The Diary Of A CEO with Steven Bartlett
Key Moment: Harvard Professor Reveals The Biggest Lies About Exercise & Weight Loss!
But the one thing that we do agree on, and I think this would not be controversial, is that physical activity is really important for helping people prevent themselves from gaining weight or after a diet from regaining weight. And there are many, many studies which show this. One of my favorite was a study that was done in Boston on policemen.
The Diary Of A CEO with Steven Bartlett
Key Moment: Harvard Professor Reveals The Biggest Lies About Exercise & Weight Loss!
Policemen have a reputation for having too many donuts and being overweight. And Boston is no exception. So they did this great study at Boston University right across the river. where they got a bunch of policemen on a diet, a really severe diet. The policemen all lost weight, but some of the policemen had to diet and exercise, some just dieted alone.
The Diary Of A CEO with Steven Bartlett
Key Moment: Harvard Professor Reveals The Biggest Lies About Exercise & Weight Loss!
And as you might imagine, the ones who dieted plus exercise lost a little bit more weight, not a lot, just a little. And then they tracked them for months afterwards, because most people after a diet, their weight comes just crashing back. The policemen who kept exercising, even after the diet was over, and they went back to eating whatever the hell they wanted, donuts, whatever,
The Diary Of A CEO with Steven Bartlett
Key Moment: Harvard Professor Reveals The Biggest Lies About Exercise & Weight Loss!
They're the ones who kept the weight off, but the ones who didn't exercise, the weight came crashing back. Another good example would be, have you ever seen the TV show The Biggest Loser?
The Diary Of A CEO with Steven Bartlett
Key Moment: Harvard Professor Reveals The Biggest Lies About Exercise & Weight Loss!
Yeah, so there's a crazy show, right? These people, you know, this is like totally unhealthy. They were confined to a ranch in Malibu and these people lost ridiculous amounts of weight. A guy named Kevin Hall at the National Institute of Health studied them for years afterwards and looked at, and most of them regained a lot of the weight that they lost.
The Diary Of A CEO with Steven Bartlett
Key Moment: Harvard Professor Reveals The Biggest Lies About Exercise & Weight Loss!
And there was one person on the show who did not. And that was the person who kept exercising. And that's just yet more than one data point. But there's lots and lots of evidence to show that physical activity, what its other important benefit when it comes to weight is preventing weight gain or weight regain. When we talk about dieting, we talk about exercise or diet, exercise or diet.
The Diary Of A CEO with Steven Bartlett
Key Moment: Harvard Professor Reveals The Biggest Lies About Exercise & Weight Loss!
Like, why is it an or? I mean, why isn't it exercise and diet? Diet is, of course, the bedrock for weight loss. But exercise also plays an important role and should be part of the mix.
The Diary Of A CEO with Steven Bartlett
Key Moment: Harvard Professor Reveals The Biggest Lies About Exercise & Weight Loss!
Yeah, of course, right? And they co-vary, right? And that's one of the reasons why when people do big studies of, you know, what, you know, you can look at what people die of, right? What's on the death certificate, you know, cancer, heart disease, whatever, heart attack. And then you look at what caused the cancer, what caused the heart disease.
The Diary Of A CEO with Steven Bartlett
Key Moment: Harvard Professor Reveals The Biggest Lies About Exercise & Weight Loss!
Well, you know, they have been famous for well over 100 years. I mean, many people have gone to study the Tarahumara and have commented on their amazing ability to run. But what I really learned from them is that for them, physical activity is spiritual. You know, there's this book, Born to Run, that describes their running and calls them a hidden tribe of super athletes.
The Diary Of A CEO with Steven Bartlett
Key Moment: Harvard Professor Reveals The Biggest Lies About Exercise & Weight Loss!
When people try to do that, it's almost impossible to separate diet and exercise because people who tend to eat better also tend to exercise more. They're both in our modern upside down, chopsy-turvy world. They're both markers of privilege. People have money to go to the gym, also have money to buy healthy foods.
The Diary Of A CEO with Steven Bartlett
Key Moment: Harvard Professor Reveals The Biggest Lies About Exercise & Weight Loss!
And people who care about their physical activity also tend to care about their diet. So at that level, they're very hard to separate. However, if you're studying a particular component of a system in a randomized controls trial in a lab, you can separate them out. And so we know that they have independent and also interactive effects.
The Diary Of A CEO with Steven Bartlett
Key Moment: Harvard Professor Reveals The Biggest Lies About Exercise & Weight Loss!
I think the most important thing is that we need to be compassionate towards each other. I mean, there's so much shaming and blaming and prescriptions. The reason I entitled the book Exercised is that we make people feel exercised about exercise. We make them feel uncomfortable and unconfident and shamed.
The Diary Of A CEO with Steven Bartlett
Key Moment: Harvard Professor Reveals The Biggest Lies About Exercise & Weight Loss!
You and I are having this conversation, but I can tell that you take, I mean, I know I've listened to enough of your podcasts. You care about your health and you care about diet, you care about exercise. And people may look at you and think, gosh, I wish I was like him, but it's just not me. I'm not there. And they may feel put off by our conversation.
The Diary Of A CEO with Steven Bartlett
Key Moment: Harvard Professor Reveals The Biggest Lies About Exercise & Weight Loss!
And I think that so often these discussions make people feel bad about what they're doing. And I think that what we need to emphasize is that if you put a chocolate cake and an apple in front of me here, I would want to eat the chocolate cake. And it would I might eat the apple only because you're there. But if you weren't there, I would eat the chocolate cake, right?
The Diary Of A CEO with Steven Bartlett
Key Moment: Harvard Professor Reveals The Biggest Lies About Exercise & Weight Loss!
And when I'm in my building at Harvard, my office is on the fifth floor of this old Victorian building. Every single day, I want to take the elevator. And the only reason I take the stairs is that if anybody catches me in the elevator, I'll be a hypocrite. It's not that I don't want to take the elevator. I do want to take the elevator. I guess you guys say lift.
The Diary Of A CEO with Steven Bartlett
Key Moment: Harvard Professor Reveals The Biggest Lies About Exercise & Weight Loss!
And we make people feel bad for taking the elevator. They shouldn't feel bad. It's an instinct. And so I think we have to figure out ways to help people.
The Diary Of A CEO with Steven Bartlett
Key Moment: Harvard Professor Reveals The Biggest Lies About Exercise & Weight Loss!
without shaming them and without blaming them and without bragging and whatever, talking about the marathon they ran or this, that, or the other, make them feel less uncomfortable about the topic and realize that you don't have to swim the English Channel or run a marathon or join your WhatsApp group and do crazy HIIT workouts every day.
The Diary Of A CEO with Steven Bartlett
Key Moment: Harvard Professor Reveals The Biggest Lies About Exercise & Weight Loss!
By the way, you don't need to do HIIT workouts every day to get the benefit. Instead, just taking the stairs in your building every day. Anything is better than nothing, and you'll get benefits from that. And I hope that that's the message that needs to get out. Anything is better than nothing. And if you can get started on that pathway, then it'll eventually become self-rewarding.
The Diary Of A CEO with Steven Bartlett
Key Moment: Harvard Professor Reveals The Biggest Lies About Exercise & Weight Loss!
And that leads me to the other topic that we didn't talk about, which is the reward system of physical activity. You and I, I'm really looking forward to my run tomorrow morning in the park. I love running Central Park. It's one of the best places in the world to run. A fantastic view from the top, and it's just gorgeous. But when I run Central Park tomorrow, I'm going to get a big dopamine hit.
The Diary Of A CEO with Steven Bartlett
Key Moment: Harvard Professor Reveals The Biggest Lies About Exercise & Weight Loss!
My body is going to produce all this dopamine, which is the molecule that says, do that again. It's a reward. Gamblers get dopamine hits. People who eat chocolate cake get a dopamine hit. But if I were unfit and overweight, I wouldn't get that dopamine hit. And so when people start exercising, they don't get the reward that people who are fit and accustomed to doing it get.
The Diary Of A CEO with Steven Bartlett
Key Moment: Harvard Professor Reveals The Biggest Lies About Exercise & Weight Loss!
And then they're made to feel bad, like you didn't enjoy your run around Central Park. Well, it takes months, if not years, before you actually get that reward.
The Diary Of A CEO with Steven Bartlett
Key Moment: Harvard Professor Reveals The Biggest Lies About Exercise & Weight Loss!
Yeah, because just like being overweight causes you to become insensitive to insulin, you become insensitive to all kinds of other things.
The Diary Of A CEO with Steven Bartlett
Key Moment: Harvard Professor Reveals The Biggest Lies About Exercise & Weight Loss!
hormones and neurotransmitters and dopamine is one of them so so it's not an instant like benefit right it's hard and so we need to be compassionate again towards people who are struggling to become fit and struggling to get their award and also if you're overweight and you run around central park it's like if i were carrying weights and running around central park it'd be much harder right
The Diary Of A CEO with Steven Bartlett
Key Moment: Harvard Professor Reveals The Biggest Lies About Exercise & Weight Loss!
It's challenging. And so once you get into that state, it's hard to get back to the state of activity. And so we need, as a society, to help those folks rather than judge them.
The Diary Of A CEO with Steven Bartlett
Key Moment: Harvard Professor Reveals The Biggest Lies About Exercise & Weight Loss!
Plantar fasciitis is what I would call a mismatch disease, right? A disease that's more common or more severe because our bodies are inadequately adapted to modern environments. And in your case, and as is the case with a lot of people, you have a weak foot. So we, you know, you look like you go to the gym. Looks like you're a pretty fit person, right? I'll make a bet.
The Diary Of A CEO with Steven Bartlett
Key Moment: Harvard Professor Reveals The Biggest Lies About Exercise & Weight Loss!
You strengthen pretty much every muscle group in your body except your feet.
The Diary Of A CEO with Steven Bartlett
Key Moment: Harvard Professor Reveals The Biggest Lies About Exercise & Weight Loss!
Well, but we don't. One of the reasons is because we encase our feet in stiff-soled shoes that are very comfortable. And the reason the shoes are comfortable is that your foot muscles have to do less work when you're using those shoes. We have shoes that are stiff soles. They have arch supports. And your foot has four layers of muscles in them. And those muscles are supporting your arch.
The Diary Of A CEO with Steven Bartlett
Key Moment: Harvard Professor Reveals The Biggest Lies About Exercise & Weight Loss!
And at the bottom of those four layers of muscles is this layer of connective tissue, the plantar fascia. And the problem with the plantar fascia is that if it stretches too much, like anything else, it gets inflamed. But it's got almost no vascularization. So it's very hard for it to repair itself when it gets inflamed.
The Diary Of A CEO with Steven Bartlett
Key Moment: Harvard Professor Reveals The Biggest Lies About Exercise & Weight Loss!
To prevent plantar fasciitis, the best way to preventing it is having a strong foot. A strong foot's a healthy foot. So the way to treat the disease on the long term is to strengthen your foot. But if you want to just alleviate the symptoms, That's what your podiatrist did.
The Diary Of A CEO with Steven Bartlett
Key Moment: Harvard Professor Reveals The Biggest Lies About Exercise & Weight Loss!
By giving you an insole, it's basically preventing your arch from collapsing as much, making it more comfortable so your plantar fascia gets stressed less, and so it kind of alleviates that stretching and hence the pain. So that's a typical example of what I call dis-evolution. It's what happens when you treat the symptoms of a mismatched disease rather than their causes or preventing their causes.
The Diary Of A CEO with Steven Bartlett
Key Moment: Harvard Professor Reveals The Biggest Lies About Exercise & Weight Loss!
So podiatrists are a bit like drug pushers in that sense, right? Because they're essentially putting your foot in a cast, right? And then for the rest of your life, you kind of have to keep using them unless you strengthen your feet. So there's nothing wrong with those, you know, treating the symptoms. I mean, pain is no fun. So where are the insoles, right?
The Diary Of A CEO with Steven Bartlett
Key Moment: Harvard Professor Reveals The Biggest Lies About Exercise & Weight Loss!
To kind of, you know, alleviate the pain, but also work on strengthening your foot. And I think you'll find that the plantar fasciitis will disappear and never come back.
The Diary Of A CEO with Steven Bartlett
Key Moment: Harvard Professor Reveals The Biggest Lies About Exercise & Weight Loss!
Good question. So there are some exercises. They're kind of foot doming exercises and things like that. I can send you some links to videos showing you some good foot strengthening exercises. So that's one way to do it. But the other way is to wear more minimal shoes, to wear shoes that aren't stiff-soled, that don't have arch supports. Go barefoot a lot, right?
The Diary Of A CEO with Steven Bartlett
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And those that will naturally strengthen the muscles in your foot because you'll have to use those muscles So you ever gone for like a long walk or run on a beach right and afterwards your your feet are kind of tired Mm-hmm, right the reason your feet are tired is because you're now working on a compliant surface, right? It's not stiff.
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It's your muscles having to work more to stiffen your foot to push you forward, right?
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They're not hidden, and they're not super athletes. And the one thing that the book missed was that the main impetus for the running, these famous long-distance races, is that it's a form of prayer. It's really very beautiful. And it's a metaphor for life. And it's also an opportunity to bet in sports and all that. It's all wrapped into one. And what I've learned was that this actually used to be
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So wearing shoes that aren't as stiff-soled, where they don't have arch supports, will slowly strengthen your feet. But, and this is a huge but, if you do too much too fast, your plantar fasciitis will come roaring back and you'll hate me. You'll never forgive me because, yeah, those are Vivo barefoots. Yeah, I wear the same shoes.
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Great shoes. Yeah, those are wonderful shoes. Those are exactly the kind of shoes that will help strengthen your feet.
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But you can transition. If you have weak feet, which I'm guessing you do, if you suddenly, that's the only shirt you wear all the time, you'll probably regret it, right? So slowly, slowly, slowly increase the percentage of time, just like anything else. If you suddenly decide to lift huge weights that you can't lift before, you'll hurt yourself, right? The same thing as with your feet. Yeah.
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So slowly it does it. But if you do it gradually and slowly and carefully, you can build up strength in your foot and you'll be a happier person.
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Yeah, I mean, I don't think you have to run barefoot, though it can be fun. But yeah, I mean, and I can think of plenty of other examples. We love comfort, but comfort's not necessarily good for us.
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Oh, man, that gets me so mad. Right. I mean, I hear this from doctors all the time. Right. Oh, yeah. Running is bad for your knees. Now, it is true that knee injuries are the most common running injuries. But arthritis, which is really what they're usually talking about, it's absolutely definitively not true that running increases rates of knee cartilage damage and arthritis.
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So arthritis is caused by cartilage wearing away in a joint, right? And it's a myth that running actually increases cartilage damage. If you have arthritis, running is excruciating and problematic. But if you don't have it, running actually, if anything, may be slightly preventive because cartilage joints, like everything else, benefits from being used, right?
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And so physical activity actually helps promote strong and healthy joints. We used to think that it just caused them to wear away, but actually, you know, like cars, you know, wearing away at their tires. But now we know that actually physical activity promotes repair mechanisms in cartilage just as it does in other tissues in the body.
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And of course, the other thing about running is that I think a lot of people run incorrectly today. So that's why we started studying barefoot running a few decades ago, is because if humans have been running for millions of years, most of that time we were running barefoot. So we're kind of curious, how did people run before shoes?
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And what we learned was that today, shoes have these cushioned heels that enable you to essentially run the way you walk, right? You land on your heel. And everybody who's barefoot sometimes lands on their heel, but people who are barefoot often, more often than not, land on the ball of their foot and then let their heel down. It's called a forefoot strike or a midfoot strike.
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And when you do that, we worked out the biomechanics of that and published a paper on the cover of Nature showing that when you do that, you actually prevent your foot from crashing into the ground, causing what's called an impact peak, a collisional force. You run lightly and gently.
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So if you were to take your shoes off and run up Lexington Avenue here, I guarantee you, you would not be landing on your heels. Within a few steps, you'd start landing on the ball of your foot because it hurts less. And so that's how we evolved to run. We evolved to run in a way that doesn't involve, you know, slamming into the ground with every step. And that causes less force around your knee.
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The trade-off though, because nothing comes for free, everything has trade-offs, is that it's harder on your ankles. Your calf muscles and your Achilles have to do now a lot more work to let your heel down. And so people who switch from heel striking to forefoot striking often have Achilles tendon problems. They get calf muscle problems. They don't do it properly.
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They'll get their foot muscles aren't strong enough. They'll get all kinds of foot problems. Right. So you can't just suddenly become a barefoot runner and start forefoot striking. If you're going to switch, you have to switch gradually and slowly and build up strength and learn to do it properly. Another thing people do is they tend to run like a ballerina high up on their toes.
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That's really hard on your ankles and your calves. So you've got to do it properly, but it can have enormous benefits. And we know, again, if you run that way, it puts much less force on your knees. And again, knees are where people get injured the most. So I think a lot of knee injuries come from the way in which we run.
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almost universal among Native American populations, Native American tribes. Everybody had long distance races and ball games, and they all had a spiritual element. It's just that they've retained their traditions because they're in a very remote part of Mexico that's essentially inaccessible. We all used to do this. All humans used to do this.
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Well, I think what matters is how you run, not what's on your feet. So I would say a barefoot style. How do I learn to run in a new way, though? Well, I mean, there's some tricks. So one of them is, first of all, I don't know how you run. So maybe you already run just fine. But a barefoot style tends to be a high stride rate or high stride frequency.
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So 90 strides per minute or 180 steps per minute, roughly. 170 to 180 steps a minute is about right. Relatively short strides, so you're not throwing your leg out. And to me, the most important thing is not what we call overstriding. If you ask any coach on the planet, they'll say overstriding is bad.
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overstride is when you throw your leg out way in front of you and you land and that leg is a stiff leg so that a stiff leg means more force right um and uh and um and it's harder on your knees um and so if you and so a good runner lands uh with their with their shank with their tibia vertical so their ankle is below their knee when you do that pretty much everything will work out properly.
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It'll mean that you won't land hard on your heel. It'll mean that your leg will be acting like an excellent spring. You won't produce a lot of breaking force. To me, I think the most important skill in running is not to overstride. So don't worry about how you're going to hit the ground. Just worry about your overstride. If you solve your overstride, you're more likely to run well.
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You do HIIT works every single day?
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You know, I think you've got to mix it up. There is no one perfect exercise, right? I mean, I think what you do sounds actually pretty good, right? You've got a mixture of low, slow intensity, some high intensity. You want to have some strength training. You want to have some cardio. I mean, we never evolved to do one thing, and our bodies are too complex to benefit from just one thing.
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mixing it up is the obvious way to go, right? I think the bedrock for any kind of physical, I mean, you ask anybody, right? Cardio is the bedrock of exercise, right? It promotes the most health benefits, right? It's good for your burning energy. It's good for your cardiovascular system. It's good for controlling inflammation.
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But there are different kinds of cardio in high intensity versus low intensity. And there's also strength training, right, which is also important. So, you know, there's no – look, we've tried to medicalize exercise, right? It's like there's a proper dose, right? You know, take this pill this many milligrams this many times per week, right? Exercise, it doesn't work that way.
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In fact, if you look around the world, every population has a tradition of endurance events.
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There is no optimal dose. Everybody's different. It depends on are you more worried about heart disease or Alzheimer's or diabetes or depression or are you previously injured? Are you fit? Are you unfit? It's impossible to prescribe exercise in this kind of medicalized way. It doesn't work.
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Well, anybody who isn't confused doesn't understand what's going on, right? You know, it's sad that there's such a debate, but that's how science works, right? So, as you know, I wrote about that in this book. Part of the explanation for the debate is that, again, what dose are you analyzing and what population in what kind of context, right?
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So pretty much every major health organization in the world recommends that you get 150 minutes per week of physical activity. That's kind of like the benchmark. That's what the WHO, the World Health Organization, considers the division between being sedentary versus active.