Dani Grant

It's because, you know, it's going to be a high quality hour of your life. And so I think the hard part is to establish that trust and to maintain it.

It's because, you know, it's going to be a high quality hour of your life. And so I think the hard part is to establish that trust and to maintain it.

I agree. You know, Peter Thiel says like the best way to compete is to not compete. And I think that brand is the best way you can do that, where if you occupy enough mental space for a category, no one is searching for an alternative. When we started Jam, we didn't search for what's the best knowledge base. We just use Notion because their brand is so strong.

I agree. You know, Peter Thiel says like the best way to compete is to not compete. And I think that brand is the best way you can do that, where if you occupy enough mental space for a category, no one is searching for an alternative. When we started Jam, we didn't search for what's the best knowledge base. We just use Notion because their brand is so strong.

I agree. You know, Peter Thiel says like the best way to compete is to not compete. And I think that brand is the best way you can do that, where if you occupy enough mental space for a category, no one is searching for an alternative. When we started Jam, we didn't search for what's the best knowledge base. We just use Notion because their brand is so strong.

I think that brand is the best mode out there this year. 100%. The thing really to end on is to say that there are things that I did not appreciate on day one of starting a startup about choosing your idea that I really wish that I had known on day one or we sort of lucked into, but I think are helpful for people who are on day one of choosing what to work on. The first thing is that if

I think that brand is the best mode out there this year. 100%. The thing really to end on is to say that there are things that I did not appreciate on day one of starting a startup about choosing your idea that I really wish that I had known on day one or we sort of lucked into, but I think are helpful for people who are on day one of choosing what to work on. The first thing is that if

I think that brand is the best mode out there this year. 100%. The thing really to end on is to say that there are things that I did not appreciate on day one of starting a startup about choosing your idea that I really wish that I had known on day one or we sort of lucked into, but I think are helpful for people who are on day one of choosing what to work on. The first thing is that if

if the startup goes to plan, like if all your dreams come true, this is probably like 10 to 20 years of your life, which is really a lot. Like when we started Jam when I was 26, this is probably gonna be all my 30s. And so that's very exciting, but it's only exciting if you love what you do.

if the startup goes to plan, like if all your dreams come true, this is probably like 10 to 20 years of your life, which is really a lot. Like when we started Jam when I was 26, this is probably gonna be all my 30s. And so that's very exciting, but it's only exciting if you love what you do.

if the startup goes to plan, like if all your dreams come true, this is probably like 10 to 20 years of your life, which is really a lot. Like when we started Jam when I was 26, this is probably gonna be all my 30s. And so that's very exciting, but it's only exciting if you love what you do.

And the thing that I didn't realize on day one is that it's A, has to be exciting enough that you're gonna say no to a lot of other opportunities that come your way. But B, it is going to be like, you are going... to think and talk about your company all the time. Because it's not just at work. It's you go see your family and your family's like, how's the business doing?

And the thing that I didn't realize on day one is that it's A, has to be exciting enough that you're gonna say no to a lot of other opportunities that come your way. But B, it is going to be like, you are going... to think and talk about your company all the time. Because it's not just at work. It's you go see your family and your family's like, how's the business doing?

And the thing that I didn't realize on day one is that it's A, has to be exciting enough that you're gonna say no to a lot of other opportunities that come your way. But B, it is going to be like, you are going... to think and talk about your company all the time. Because it's not just at work. It's you go see your family and your family's like, how's the business doing?

And you go see your friends and they're like, how's the startup? And you meet people at parties and they're like, what are you working on? And then they have follow-up questions. So you are in that space all the time. And so you better find the thing fascinating enough to talk about it for 10 years straight. The second is

And you go see your friends and they're like, how's the startup? And you meet people at parties and they're like, what are you working on? And then they have follow-up questions. So you are in that space all the time. And so you better find the thing fascinating enough to talk about it for 10 years straight. The second is

And you go see your friends and they're like, how's the startup? And you meet people at parties and they're like, what are you working on? And then they have follow-up questions. So you are in that space all the time. And so you better find the thing fascinating enough to talk about it for 10 years straight. The second is

once the thing starts working, then you have this question of like, okay, well, great. Like now, how do we like a thousand X this thing? And you kind of want to know on day one that there is a path to that.

once the thing starts working, then you have this question of like, okay, well, great. Like now, how do we like a thousand X this thing? And you kind of want to know on day one that there is a path to that.

once the thing starts working, then you have this question of like, okay, well, great. Like now, how do we like a thousand X this thing? And you kind of want to know on day one that there is a path to that.