Dani Grant

And so there is an amazing company called Sofar Sounds. Are you familiar?

They are concerts in people's homes. But the thing that they just got right is they got the formula that you can trust and you don't know what you're going to get until you show up. So you know it's going to be 60 minutes, three bands play, like 10 minutes each, but like breaks in the middle. So you show up and then you know that they've curated the quality.

They are concerts in people's homes. But the thing that they just got right is they got the formula that you can trust and you don't know what you're going to get until you show up. So you know it's going to be 60 minutes, three bands play, like 10 minutes each, but like breaks in the middle. So you show up and then you know that they've curated the quality.

They are concerts in people's homes. But the thing that they just got right is they got the formula that you can trust and you don't know what you're going to get until you show up. So you know it's going to be 60 minutes, three bands play, like 10 minutes each, but like breaks in the middle. So you show up and then you know that they've curated the quality.

So one idea in this doc is so far sounds for talks where like I love that format. It's such an easy and fun thing to go and do. It's novel each time. But sitting and listening to music for an hour like isn't everyone's jam. But what could be is sort of more like a variety show where you you show up. And they're going to be three talks. Maybe one is like a comedian. One is like a scientist.

So one idea in this doc is so far sounds for talks where like I love that format. It's such an easy and fun thing to go and do. It's novel each time. But sitting and listening to music for an hour like isn't everyone's jam. But what could be is sort of more like a variety show where you you show up. And they're going to be three talks. Maybe one is like a comedian. One is like a scientist.

So one idea in this doc is so far sounds for talks where like I love that format. It's such an easy and fun thing to go and do. It's novel each time. But sitting and listening to music for an hour like isn't everyone's jam. But what could be is sort of more like a variety show where you you show up. And they're going to be three talks. Maybe one is like a comedian. One is like a scientist.

And you just and that's that's the format. And that's the that's the in-person event empire.

And you just and that's that's the format. And that's the that's the in-person event empire.

And you just and that's that's the format. And that's the that's the in-person event empire.

I think it's more generalized. People want to be entertained. And so like, It's so far sounds for your entertainment and you know that the quality bar is going to be good. I think that the hard part is not choosing a category. The hard part is the brand where my co-founder says this like so eloquently and I'm going to butcher this, but his philosophy is,

I think it's more generalized. People want to be entertained. And so like, It's so far sounds for your entertainment and you know that the quality bar is going to be good. I think that the hard part is not choosing a category. The hard part is the brand where my co-founder says this like so eloquently and I'm going to butcher this, but his philosophy is,

I think it's more generalized. People want to be entertained. And so like, It's so far sounds for your entertainment and you know that the quality bar is going to be good. I think that the hard part is not choosing a category. The hard part is the brand where my co-founder says this like so eloquently and I'm going to butcher this, but his philosophy is,

which I think is so right, is that moats are dead and brand is the only moat. It's like, we used to all talk about network effects and like, you know, build something like Twitter. But if you think about all the software tools you use right now, there's not really a network effect. There's not really a network effect for Notion.

which I think is so right, is that moats are dead and brand is the only moat. It's like, we used to all talk about network effects and like, you know, build something like Twitter. But if you think about all the software tools you use right now, there's not really a network effect. There's not really a network effect for Notion.

which I think is so right, is that moats are dead and brand is the only moat. It's like, we used to all talk about network effects and like, you know, build something like Twitter. But if you think about all the software tools you use right now, there's not really a network effect. There's not really a network effect for Notion.

Like maybe there's like, like we can come up with some, but why did you choose Notion? It's because the brand is just so strong. like basically the strategy for startups right now is to be Coca-Cola. It's like, why do you drink Coca-Cola? Not because of any like, like lock-in or anything. It's because it's Coca-Cola. And so the, why do you show up to a SoFar sounds with the first date?

Like maybe there's like, like we can come up with some, but why did you choose Notion? It's because the brand is just so strong. like basically the strategy for startups right now is to be Coca-Cola. It's like, why do you drink Coca-Cola? Not because of any like, like lock-in or anything. It's because it's Coca-Cola. And so the, why do you show up to a SoFar sounds with the first date?

Like maybe there's like, like we can come up with some, but why did you choose Notion? It's because the brand is just so strong. like basically the strategy for startups right now is to be Coca-Cola. It's like, why do you drink Coca-Cola? Not because of any like, like lock-in or anything. It's because it's Coca-Cola. And so the, why do you show up to a SoFar sounds with the first date?

It's because, you know, it's going to be a high quality hour of your life. And so I think the hard part is to establish that trust and to maintain it.