Catherine Sayre

Quick, quick, quick, in and out. Yeah, we understand.

Quick, quick, quick, in and out. Yeah, we understand.

Quick, quick, quick, in and out. Yeah, we understand.

When you go in your house, it's not to go in and hang out. My house is gone. Be very careful.

When you go in your house, it's not to go in and hang out. My house is gone. Be very careful.

When you go in your house, it's not to go in and hang out. My house is gone. Be very careful.

Whatever valuables you're going to get or medicine, it's whatever you can get in and out within like five minutes.

Whatever valuables you're going to get or medicine, it's whatever you can get in and out within like five minutes.

Whatever valuables you're going to get or medicine, it's whatever you can get in and out within like five minutes.

How are you feeling?

How are you feeling?

How are you feeling?

So it's clear that the companies see this as the future of the business.

So it's clear that the companies see this as the future of the business.

So it's clear that the companies see this as the future of the business.

A little, well, I've been covering it for five and a half years.

A little, well, I've been covering it for five and a half years.

A little, well, I've been covering it for five and a half years.

It has, for sure.

It has, for sure.

It has, for sure.

Sports betting is still a relatively new industry in the US. So it's been a fierce competitive landscape. DraftKings, FanDuel, these other competitors have just poured money into their marketing, advertising, giving away these bonus bets, as they call it, credits you can use when you sign up. And so they are under pressure to become profitable.

Sports betting is still a relatively new industry in the US. So it's been a fierce competitive landscape. DraftKings, FanDuel, these other competitors have just poured money into their marketing, advertising, giving away these bonus bets, as they call it, credits you can use when you sign up. And so they are under pressure to become profitable.

Sports betting is still a relatively new industry in the US. So it's been a fierce competitive landscape. DraftKings, FanDuel, these other competitors have just poured money into their marketing, advertising, giving away these bonus bets, as they call it, credits you can use when you sign up. And so they are under pressure to become profitable.

Yeah, so FanDuel and DraftKings had to report to investors that they're going to get less revenue than they were expecting because so many favorites won in the NFL season that customers' bettors were beating the books this season.

Yeah, so FanDuel and DraftKings had to report to investors that they're going to get less revenue than they were expecting because so many favorites won in the NFL season that customers' bettors were beating the books this season.

Yeah, so FanDuel and DraftKings had to report to investors that they're going to get less revenue than they were expecting because so many favorites won in the NFL season that customers' bettors were beating the books this season.

No one can really predict the future. The sportsbook's going to do their best. But, you know, what plays out on the field is out of their control.

No one can really predict the future. The sportsbook's going to do their best. But, you know, what plays out on the field is out of their control.

No one can really predict the future. The sportsbook's going to do their best. But, you know, what plays out on the field is out of their control.

VIPs are sometimes known as whales. These are the bettors who are placing huge sums of money on games. So $10,000, $20,000. And these are the most profitable bettors for these companies. So the companies have focused on them, giving them freebies, betting credits, tickets to games, just that VIP treatment that will keep them spending.

VIPs are sometimes known as whales. These are the bettors who are placing huge sums of money on games. So $10,000, $20,000. And these are the most profitable bettors for these companies. So the companies have focused on them, giving them freebies, betting credits, tickets to games, just that VIP treatment that will keep them spending.

VIPs are sometimes known as whales. These are the bettors who are placing huge sums of money on games. So $10,000, $20,000. And these are the most profitable bettors for these companies. So the companies have focused on them, giving them freebies, betting credits, tickets to games, just that VIP treatment that will keep them spending.

You're talking about people who are spending tens of thousands of dollars, hundreds of thousands of dollars in some cases. You know, companies are risking fueling addiction through these programs.

You're talking about people who are spending tens of thousands of dollars, hundreds of thousands of dollars in some cases. You know, companies are risking fueling addiction through these programs.

You're talking about people who are spending tens of thousands of dollars, hundreds of thousands of dollars in some cases. You know, companies are risking fueling addiction through these programs.

So the companies really want to expand that casual better base, get people who bet less but bet regularly and more of those people to create that less risky customer base.

So the companies really want to expand that casual better base, get people who bet less but bet regularly and more of those people to create that less risky customer base.

So the companies really want to expand that casual better base, get people who bet less but bet regularly and more of those people to create that less risky customer base.

So FanDuel's parent company, Flutter, has a sports betting brand in Australia called SportsBet. And they heard from a gambler who was like, hey, I know I can make a parlay bet on different games, but why can't I make some predictions within one game and bet on that? And so the math behind that's complicated. They got to work on it and they figured it out and started offering it.

So FanDuel's parent company, Flutter, has a sports betting brand in Australia called SportsBet. And they heard from a gambler who was like, hey, I know I can make a parlay bet on different games, but why can't I make some predictions within one game and bet on that? And so the math behind that's complicated. They got to work on it and they figured it out and started offering it.

So FanDuel's parent company, Flutter, has a sports betting brand in Australia called SportsBet. And they heard from a gambler who was like, hey, I know I can make a parlay bet on different games, but why can't I make some predictions within one game and bet on that? And so the math behind that's complicated. They got to work on it and they figured it out and started offering it.

Same game parlays took off almost immediately. As soon as FanDuel put these out, the companies could tell it was taking off. The competitors all quickly followed.

Same game parlays took off almost immediately. As soon as FanDuel put these out, the companies could tell it was taking off. The competitors all quickly followed.

Same game parlays took off almost immediately. As soon as FanDuel put these out, the companies could tell it was taking off. The competitors all quickly followed.

Parleys have taken off in social media.

Parleys have taken off in social media.

Parleys have taken off in social media.

It's become its own little ecosystem doing the marketing for these companies, right? So people who are touting their big wins, they're posting their bet slips, which is, you know, shows their parlays. They say, follow along with me, tail me, which means make the same bet. Let's see if we can win this.

It's become its own little ecosystem doing the marketing for these companies, right? So people who are touting their big wins, they're posting their bet slips, which is, you know, shows their parlays. They say, follow along with me, tail me, which means make the same bet. Let's see if we can win this.

It's become its own little ecosystem doing the marketing for these companies, right? So people who are touting their big wins, they're posting their bet slips, which is, you know, shows their parlays. They say, follow along with me, tail me, which means make the same bet. Let's see if we can win this.

Betters just lose more on parlays. The odds are so long. So for example, FanDuel is offering a four-leg same-game parlay on the Super Bowl this weekend, where you're going to bet that Saquon Barkley, Xavier Worthy, Kareem Hunt, and Jalen Hurts will all score a touchdown in the game.

Betters just lose more on parlays. The odds are so long. So for example, FanDuel is offering a four-leg same-game parlay on the Super Bowl this weekend, where you're going to bet that Saquon Barkley, Xavier Worthy, Kareem Hunt, and Jalen Hurts will all score a touchdown in the game.

Betters just lose more on parlays. The odds are so long. So for example, FanDuel is offering a four-leg same-game parlay on the Super Bowl this weekend, where you're going to bet that Saquon Barkley, Xavier Worthy, Kareem Hunt, and Jalen Hurts will all score a touchdown in the game.

It's huge. It's huge. And you would think gamblers might shy away from that, but apparently they're not.

It's huge. It's huge. And you would think gamblers might shy away from that, but apparently they're not.

It's huge. It's huge. And you would think gamblers might shy away from that, but apparently they're not.

Sportsbooks are trying to protect their bottom line. How they set the odds are critical to their business. With parlays, the setting of odds gets really complicated because... What you're betting on, those events, how a quarterback performs and how a tight end performs, they're tied together.

Sportsbooks are trying to protect their bottom line. How they set the odds are critical to their business. With parlays, the setting of odds gets really complicated because... What you're betting on, those events, how a quarterback performs and how a tight end performs, they're tied together.

Sportsbooks are trying to protect their bottom line. How they set the odds are critical to their business. With parlays, the setting of odds gets really complicated because... What you're betting on, those events, how a quarterback performs and how a tight end performs, they're tied together.

So if the quarterback's having a terrible game, good chances are the tight end won't be having a great game either. So they use lots of math, modeling, looking at what's happening in sports news to set these odds. But they're going to figure out what they think is or the actual odds of that parlay. And then they're going to set the odds even more in their favor to protect their bottom lines.

So if the quarterback's having a terrible game, good chances are the tight end won't be having a great game either. So they use lots of math, modeling, looking at what's happening in sports news to set these odds. But they're going to figure out what they think is or the actual odds of that parlay. And then they're going to set the odds even more in their favor to protect their bottom lines.

So if the quarterback's having a terrible game, good chances are the tight end won't be having a great game either. So they use lots of math, modeling, looking at what's happening in sports news to set these odds. But they're going to figure out what they think is or the actual odds of that parlay. And then they're going to set the odds even more in their favor to protect their bottom lines.

And to a certain extent, it's sort of a mystery about how they're doing this.

And to a certain extent, it's sort of a mystery about how they're doing this.

And to a certain extent, it's sort of a mystery about how they're doing this.