Brian Dean

And next thing you know, people are buying it.

I need to check my notes on that. Oh yeah, this is another, I think you might sip this one as the kids say, Greg. So this is another, back to B2B, a content repurposing service. So this is another scratch my own itch thing. So

I need to check my notes on that. Oh yeah, this is another, I think you might sip this one as the kids say, Greg. So this is another, back to B2B, a content repurposing service. So this is another scratch my own itch thing. So

I need to check my notes on that. Oh yeah, this is another, I think you might sip this one as the kids say, Greg. So this is another, back to B2B, a content repurposing service. So this is another scratch my own itch thing. So

If you work in content marketing and SEO for bigger brands, they always, even smaller brands, they have content that's just sitting around collecting dust that was published once. It's an email newsletter. It's a video. It was a webinar. It's an article. It's a tweet. And they never repurpose that content.

If you work in content marketing and SEO for bigger brands, they always, even smaller brands, they have content that's just sitting around collecting dust that was published once. It's an email newsletter. It's a video. It was a webinar. It's an article. It's a tweet. And they never repurpose that content.

If you work in content marketing and SEO for bigger brands, they always, even smaller brands, they have content that's just sitting around collecting dust that was published once. It's an email newsletter. It's a video. It was a webinar. It's an article. It's a tweet. And they never repurpose that content.

And for me, that's the greatest opportunity with content marketing right now is repurposing rather than creating original stuff from scratch because it's cheaper and it has a proven track record already. So in my case, for example, with Exploring Topics, we have... all this blog content, and we're starting to repurpose it into videos on a YouTube channel that we started.

And for me, that's the greatest opportunity with content marketing right now is repurposing rather than creating original stuff from scratch because it's cheaper and it has a proven track record already. So in my case, for example, with Exploring Topics, we have... all this blog content, and we're starting to repurpose it into videos on a YouTube channel that we started.

And for me, that's the greatest opportunity with content marketing right now is repurposing rather than creating original stuff from scratch because it's cheaper and it has a proven track record already. So in my case, for example, with Exploring Topics, we have... all this blog content, and we're starting to repurpose it into videos on a YouTube channel that we started.

So it's so much easier to create those videos because we already have the building blocks of the article. We don't have to think and say, oh, what should we make a video about? Oh, what should we start with? We go, okay, here are the biggest marketing trends. We have a blog post about marketing trends that was updated last week. Let's turn that into a video.

So it's so much easier to create those videos because we already have the building blocks of the article. We don't have to think and say, oh, what should we make a video about? Oh, what should we start with? We go, okay, here are the biggest marketing trends. We have a blog post about marketing trends that was updated last week. Let's turn that into a video.

So it's so much easier to create those videos because we already have the building blocks of the article. We don't have to think and say, oh, what should we make a video about? Oh, what should we start with? We go, okay, here are the biggest marketing trends. We have a blog post about marketing trends that was updated last week. Let's turn that into a video.

Or the reverse, let's take the video and turn it into a bunch of shorts and an article and an email newsletter and a webinar or whatever. So for me, that's another take my money if someone emailed me and said, hey, you have all this content, let's get some more value out of it.

Or the reverse, let's take the video and turn it into a bunch of shorts and an article and an email newsletter and a webinar or whatever. So for me, that's another take my money if someone emailed me and said, hey, you have all this content, let's get some more value out of it.

Or the reverse, let's take the video and turn it into a bunch of shorts and an article and an email newsletter and a webinar or whatever. So for me, that's another take my money if someone emailed me and said, hey, you have all this content, let's get some more value out of it.

Yeah. But I think, like you said, it's kind of an easy sell. Again, it's kind of like the updating idea in the sense there's a small market that will 100% get it. And most people won't. And that's fine. Because the market that will get it is huge. And they have money. And they're willing. And you're basically saying...

Yeah. But I think, like you said, it's kind of an easy sell. Again, it's kind of like the updating idea in the sense there's a small market that will 100% get it. And most people won't. And that's fine. Because the market that will get it is huge. And they have money. And they're willing. And you're basically saying...

Yeah. But I think, like you said, it's kind of an easy sell. Again, it's kind of like the updating idea in the sense there's a small market that will 100% get it. And most people won't. And that's fine. Because the market that will get it is huge. And they have money. And they're willing. And you're basically saying...

know if you're selling a dollar for a dime basically you're saying you have all this content you give me this money as a service and then we'll just get you more roi from that content you felt obviously you felt good enough to create it once so why not just distribute it eight times in eight different formats and we'll do that for you so for me it's an easy sell easy everything the hard part is the delivery like you said like you said greg where