Brian Dean

And you don't see very often a huge growing market without a go-to brand. And that's what we're seeing.

And you don't see very often a huge growing market without a go-to brand. And that's what we're seeing.

And you don't see very often a huge growing market without a go-to brand. And that's what we're seeing.

Well, in meditation, like for example, I don't know if you know Dan Harris from 10%. He built a huge meditation brand where they were – meditation was seen as like a woo-woo thing that you did in your garden cross-legged and he was a newscaster who had panic attacks and he used –

Well, in meditation, like for example, I don't know if you know Dan Harris from 10%. He built a huge meditation brand where they were – meditation was seen as like a woo-woo thing that you did in your garden cross-legged and he was a newscaster who had panic attacks and he used –

Well, in meditation, like for example, I don't know if you know Dan Harris from 10%. He built a huge meditation brand where they were – meditation was seen as like a woo-woo thing that you did in your garden cross-legged and he was a newscaster who had panic attacks and he used –

he wrote a book called 10% happier about his journey from being a skeptic about meditation to, uh, someone that practiced it every day. And then he created an app around that and they have a whole community and a brand. So he was able to take that and turn that into a brand for a specific niche within meditation. That is this like skeptical group.

he wrote a book called 10% happier about his journey from being a skeptic about meditation to, uh, someone that practiced it every day. And then he created an app around that and they have a whole community and a brand. So he was able to take that and turn that into a brand for a specific niche within meditation. That is this like skeptical group.

he wrote a book called 10% happier about his journey from being a skeptic about meditation to, uh, someone that practiced it every day. And then he created an app around that and they have a whole community and a brand. So he was able to take that and turn that into a brand for a specific niche within meditation. That is this like skeptical group.

So that's one that comes to mind as built completely from scratch in a growing space. Um, How about you? Do you have any, Greg, that you can think of?

So that's one that comes to mind as built completely from scratch in a growing space. Um, How about you? Do you have any, Greg, that you can think of?

So that's one that comes to mind as built completely from scratch in a growing space. Um, How about you? Do you have any, Greg, that you can think of?

Yeah, yeah. I mean, some businesses start with a product and they do well that way. There's no right or wrong way. Yes, there is. Okay, well, what's the right way, I guess?

Yeah, yeah. I mean, some businesses start with a product and they do well that way. There's no right or wrong way. Yes, there is. Okay, well, what's the right way, I guess?

Yeah, yeah. I mean, some businesses start with a product and they do well that way. There's no right or wrong way. Yes, there is. Okay, well, what's the right way, I guess?

Yeah, for sure. I'm with you 100%, especially because in this particular area, The crowded area is the product area. So if you were to create another ADHD chair, you're one of like 100 of those. And they can get knocked off really easily on Amazon. If you're a brand, then you don't need to worry about knockoffs because you'll say, we have the best ADHD chair or we have the best ADHD planner.

Yeah, for sure. I'm with you 100%, especially because in this particular area, The crowded area is the product area. So if you were to create another ADHD chair, you're one of like 100 of those. And they can get knocked off really easily on Amazon. If you're a brand, then you don't need to worry about knockoffs because you'll say, we have the best ADHD chair or we have the best ADHD planner.

Yeah, for sure. I'm with you 100%, especially because in this particular area, The crowded area is the product area. So if you were to create another ADHD chair, you're one of like 100 of those. And they can get knocked off really easily on Amazon. If you're a brand, then you don't need to worry about knockoffs because you'll say, we have the best ADHD chair or we have the best ADHD planner.

And next thing you know, people are buying it.

And next thing you know, people are buying it.