Arm

Increasingly, you see us build capabilities that make AWS even more powerful for SaaS vendors. Just at reInvent, we announced a capability called Q Business Index, where you can basically have all of your SaaS data pulled together in a single index that's owned by the enterprise and controlled by the enterprise, but you can share across SaaS products.

Increasingly, you see us build capabilities that make AWS even more powerful for SaaS vendors. Just at reInvent, we announced a capability called Q Business Index, where you can basically have all of your SaaS data pulled together in a single index that's owned by the enterprise and controlled by the enterprise, but you can share across SaaS products.

I think there's things like that, and you'll see more things like that where we can help customers not just say, okay, my data is in a bunch of these SaaS islands and I can't get benefits across them, I don't think customers won't be an AWS customer because they're still going to have a data lake of their own data. They're still going to have their own applications.

I think there's things like that, and you'll see more things like that where we can help customers not just say, okay, my data is in a bunch of these SaaS islands and I can't get benefits across them, I don't think customers won't be an AWS customer because they're still going to have a data lake of their own data. They're still going to have their own applications.

I think there's things like that, and you'll see more things like that where we can help customers not just say, okay, my data is in a bunch of these SaaS islands and I can't get benefits across them, I don't think customers won't be an AWS customer because they're still going to have a data lake of their own data. They're still going to have their own applications.

They're still going to run their own websites. There's other things that customers are still going to want to do. I think more of their applications will be in SaaS as opposed to self-managed software for sure. It's hard to imagine many customers that won't have their own compute storage database needs also.

They're still going to run their own websites. There's other things that customers are still going to want to do. I think more of their applications will be in SaaS as opposed to self-managed software for sure. It's hard to imagine many customers that won't have their own compute storage database needs also.

They're still going to run their own websites. There's other things that customers are still going to want to do. I think more of their applications will be in SaaS as opposed to self-managed software for sure. It's hard to imagine many customers that won't have their own compute storage database needs also.

I mean, look, you can make that argument for lots of ads too. Like who doesn't know that Coca-Cola exists, but you still see Coca-Cola ads. And so some of it is keeping it top of mind.

I mean, look, you can make that argument for lots of ads too. Like who doesn't know that Coca-Cola exists, but you still see Coca-Cola ads. And so some of it is keeping it top of mind.

I mean, look, you can make that argument for lots of ads too. Like who doesn't know that Coca-Cola exists, but you still see Coca-Cola ads. And so some of it is keeping it top of mind.

Some of it is also, you know, I think if you think about the advertising that we do with together with some of the sports networks, whether it's NFL or F1 or others, a lot of what that does is to help connect the dots. You may know that AWS exists, but helping see that like in a,

Some of it is also, you know, I think if you think about the advertising that we do with together with some of the sports networks, whether it's NFL or F1 or others, a lot of what that does is to help connect the dots. You may know that AWS exists, but helping see that like in a,

Some of it is also, you know, I think if you think about the advertising that we do with together with some of the sports networks, whether it's NFL or F1 or others, a lot of what that does is to help connect the dots. You may know that AWS exists, but helping see that like in a,

context that you understand, which is football or F1 or Bundesliga or whatever the sport is, how we're helping do analytics for that sport, it really is one of those things that helps customers connect the dots.

context that you understand, which is football or F1 or Bundesliga or whatever the sport is, how we're helping do analytics for that sport, it really is one of those things that helps customers connect the dots.

context that you understand, which is football or F1 or Bundesliga or whatever the sport is, how we're helping do analytics for that sport, it really is one of those things that helps customers connect the dots.

And so it's not just an ad that says, hey, AWS exists, but it is connecting those dots that says, okay, if we're able to do analytics that can see how fast a football player can run or see what the chances that an F1 car can pass, It really helps customers just connect the dots as to where we might be able to help their business too.

And so it's not just an ad that says, hey, AWS exists, but it is connecting those dots that says, okay, if we're able to do analytics that can see how fast a football player can run or see what the chances that an F1 car can pass, It really helps customers just connect the dots as to where we might be able to help their business too.

And so it's not just an ad that says, hey, AWS exists, but it is connecting those dots that says, okay, if we're able to do analytics that can see how fast a football player can run or see what the chances that an F1 car can pass, It really helps customers just connect the dots as to where we might be able to help their business too.