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Antoine Le Nel

👤 Person
657 total appearances

Appearances Over Time

Podcast Appearances

The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch
20Growth: Revolut's Chief Growth Officer on The Growth Playbook Revolut Used to Scale to $2.2BN in Revenue | How Revolut Launch and Grow Products | Why the Best PMs Don't Need A/B Tests & Why CAC is a BS Metric with Antoine Le Nel

I remember, you know, so I came from a place at King where we were later from a maturity perspective, you know, like, I mean, we had launched many games and so on. The business was doing fantastic and we were more in an optimization place. where I remember at some point we were running maybe 1,000 A-B tests in parallel and so on. It was a machine. The machine was really optimizing everything.

The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch
20Growth: Revolut's Chief Growth Officer on The Growth Playbook Revolut Used to Scale to $2.2BN in Revenue | How Revolut Launch and Grow Products | Why the Best PMs Don't Need A/B Tests & Why CAC is a BS Metric with Antoine Le Nel

I remember, you know, so I came from a place at King where we were later from a maturity perspective, you know, like, I mean, we had launched many games and so on. The business was doing fantastic and we were more in an optimization place. where I remember at some point we were running maybe 1,000 A-B tests in parallel and so on. It was a machine. The machine was really optimizing everything.

The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch
20Growth: Revolut's Chief Growth Officer on The Growth Playbook Revolut Used to Scale to $2.2BN in Revenue | How Revolut Launch and Grow Products | Why the Best PMs Don't Need A/B Tests & Why CAC is a BS Metric with Antoine Le Nel

I remember, you know, so I came from a place at King where we were later from a maturity perspective, you know, like, I mean, we had launched many games and so on. The business was doing fantastic and we were more in an optimization place. where I remember at some point we were running maybe 1,000 A-B tests in parallel and so on. It was a machine. The machine was really optimizing everything.

The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch
20Growth: Revolut's Chief Growth Officer on The Growth Playbook Revolut Used to Scale to $2.2BN in Revenue | How Revolut Launch and Grow Products | Why the Best PMs Don't Need A/B Tests & Why CAC is a BS Metric with Antoine Le Nel

And I remember when I arrived at Revolut, there was not much A-B testing. And for me, I was shocked at it. I was like, what? I mean, you've got to do that. And then I discussed with people and so on. And what I realized is that there's a good reason as well why you don't want to do A-B testing. The first thing, product managers, they do A-B testing to get an idea of what the right product is.

The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch
20Growth: Revolut's Chief Growth Officer on The Growth Playbook Revolut Used to Scale to $2.2BN in Revenue | How Revolut Launch and Grow Products | Why the Best PMs Don't Need A/B Tests & Why CAC is a BS Metric with Antoine Le Nel

And I remember when I arrived at Revolut, there was not much A-B testing. And for me, I was shocked at it. I was like, what? I mean, you've got to do that. And then I discussed with people and so on. And what I realized is that there's a good reason as well why you don't want to do A-B testing. The first thing, product managers, they do A-B testing to get an idea of what the right product is.

The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch
20Growth: Revolut's Chief Growth Officer on The Growth Playbook Revolut Used to Scale to $2.2BN in Revenue | How Revolut Launch and Grow Products | Why the Best PMs Don't Need A/B Tests & Why CAC is a BS Metric with Antoine Le Nel

And I remember when I arrived at Revolut, there was not much A-B testing. And for me, I was shocked at it. I was like, what? I mean, you've got to do that. And then I discussed with people and so on. And what I realized is that there's a good reason as well why you don't want to do A-B testing. The first thing, product managers, they do A-B testing to get an idea of what the right product is.

The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch
20Growth: Revolut's Chief Growth Officer on The Growth Playbook Revolut Used to Scale to $2.2BN in Revenue | How Revolut Launch and Grow Products | Why the Best PMs Don't Need A/B Tests & Why CAC is a BS Metric with Antoine Le Nel

If you're a good product manager, you don't need an A-B test. You should be able to know what is the right product. The second reason is because at Revolut, we wanted to do like 10x. Everything is 10x and so on. You don't need an A-B test to measure a 10x. You know, you do it, you see it goes up, it's good, you know. And the third reason is that A-B testing increases your type to market.

The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch
20Growth: Revolut's Chief Growth Officer on The Growth Playbook Revolut Used to Scale to $2.2BN in Revenue | How Revolut Launch and Grow Products | Why the Best PMs Don't Need A/B Tests & Why CAC is a BS Metric with Antoine Le Nel

If you're a good product manager, you don't need an A-B test. You should be able to know what is the right product. The second reason is because at Revolut, we wanted to do like 10x. Everything is 10x and so on. You don't need an A-B test to measure a 10x. You know, you do it, you see it goes up, it's good, you know. And the third reason is that A-B testing increases your type to market.

The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch
20Growth: Revolut's Chief Growth Officer on The Growth Playbook Revolut Used to Scale to $2.2BN in Revenue | How Revolut Launch and Grow Products | Why the Best PMs Don't Need A/B Tests & Why CAC is a BS Metric with Antoine Le Nel

If you're a good product manager, you don't need an A-B test. You should be able to know what is the right product. The second reason is because at Revolut, we wanted to do like 10x. Everything is 10x and so on. You don't need an A-B test to measure a 10x. You know, you do it, you see it goes up, it's good, you know. And the third reason is that A-B testing increases your type to market.

The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch
20Growth: Revolut's Chief Growth Officer on The Growth Playbook Revolut Used to Scale to $2.2BN in Revenue | How Revolut Launch and Grow Products | Why the Best PMs Don't Need A/B Tests & Why CAC is a BS Metric with Antoine Le Nel

Because if you A-B test, you first need to do your A-B test, then you see which one wins, and then you launch. And then, I mean, when I joined Revolut, most of the time was like, no, I mean, you just launch, you know, you'll see, you know, you'll see if it works, you know, you just get there.

The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch
20Growth: Revolut's Chief Growth Officer on The Growth Playbook Revolut Used to Scale to $2.2BN in Revenue | How Revolut Launch and Grow Products | Why the Best PMs Don't Need A/B Tests & Why CAC is a BS Metric with Antoine Le Nel

Because if you A-B test, you first need to do your A-B test, then you see which one wins, and then you launch. And then, I mean, when I joined Revolut, most of the time was like, no, I mean, you just launch, you know, you'll see, you know, you'll see if it works, you know, you just get there.

The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch
20Growth: Revolut's Chief Growth Officer on The Growth Playbook Revolut Used to Scale to $2.2BN in Revenue | How Revolut Launch and Grow Products | Why the Best PMs Don't Need A/B Tests & Why CAC is a BS Metric with Antoine Le Nel

Because if you A-B test, you first need to do your A-B test, then you see which one wins, and then you launch. And then, I mean, when I joined Revolut, most of the time was like, no, I mean, you just launch, you know, you'll see, you know, you'll see if it works, you know, you just get there.

The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch
20Growth: Revolut's Chief Growth Officer on The Growth Playbook Revolut Used to Scale to $2.2BN in Revenue | How Revolut Launch and Grow Products | Why the Best PMs Don't Need A/B Tests & Why CAC is a BS Metric with Antoine Le Nel

You know, while at King, I remember it was, I mean, you were A-B testing every single week on this small element. What if we change this or just that? And then you had multivariate testing and everything was super, super, super optimized and so on. But it's not at the same, we're not in the same place from a lifecycle perspective. You know, it was much later.

The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch
20Growth: Revolut's Chief Growth Officer on The Growth Playbook Revolut Used to Scale to $2.2BN in Revenue | How Revolut Launch and Grow Products | Why the Best PMs Don't Need A/B Tests & Why CAC is a BS Metric with Antoine Le Nel

You know, while at King, I remember it was, I mean, you were A-B testing every single week on this small element. What if we change this or just that? And then you had multivariate testing and everything was super, super, super optimized and so on. But it's not at the same, we're not in the same place from a lifecycle perspective. You know, it was much later.

The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch
20Growth: Revolut's Chief Growth Officer on The Growth Playbook Revolut Used to Scale to $2.2BN in Revenue | How Revolut Launch and Grow Products | Why the Best PMs Don't Need A/B Tests & Why CAC is a BS Metric with Antoine Le Nel

You know, while at King, I remember it was, I mean, you were A-B testing every single week on this small element. What if we change this or just that? And then you had multivariate testing and everything was super, super, super optimized and so on. But it's not at the same, we're not in the same place from a lifecycle perspective. You know, it was much later.

The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch
20Growth: Revolut's Chief Growth Officer on The Growth Playbook Revolut Used to Scale to $2.2BN in Revenue | How Revolut Launch and Grow Products | Why the Best PMs Don't Need A/B Tests & Why CAC is a BS Metric with Antoine Le Nel

I mean, we'll get there, you know, at some point at Revolut when it would be more about optimizing than creating.

The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch
20Growth: Revolut's Chief Growth Officer on The Growth Playbook Revolut Used to Scale to $2.2BN in Revenue | How Revolut Launch and Grow Products | Why the Best PMs Don't Need A/B Tests & Why CAC is a BS Metric with Antoine Le Nel

I mean, we'll get there, you know, at some point at Revolut when it would be more about optimizing than creating.

The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch
20Growth: Revolut's Chief Growth Officer on The Growth Playbook Revolut Used to Scale to $2.2BN in Revenue | How Revolut Launch and Grow Products | Why the Best PMs Don't Need A/B Tests & Why CAC is a BS Metric with Antoine Le Nel

I mean, we'll get there, you know, at some point at Revolut when it would be more about optimizing than creating.

The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch
20Growth: Revolut's Chief Growth Officer on The Growth Playbook Revolut Used to Scale to $2.2BN in Revenue | How Revolut Launch and Grow Products | Why the Best PMs Don't Need A/B Tests & Why CAC is a BS Metric with Antoine Le Nel

When we were just chatting before, you said that being at Revolut is like founder mode on steroids, I think was your description. Why so?

The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch
20Growth: Revolut's Chief Growth Officer on The Growth Playbook Revolut Used to Scale to $2.2BN in Revenue | How Revolut Launch and Grow Products | Why the Best PMs Don't Need A/B Tests & Why CAC is a BS Metric with Antoine Le Nel

When we were just chatting before, you said that being at Revolut is like founder mode on steroids, I think was your description. Why so?