Antoine Le Nel

Product and growth is very different. So I think product should be more about art and a bit less about science when growth should overrate on science.

Product and growth is very different. So I think product should be more about art and a bit less about science when growth should overrate on science.

In terms of performance marketing, I spoke to many from King and they said, you've got to ask him, what did he learn about performance marketing and its limitations?

In terms of performance marketing, I spoke to many from King and they said, you've got to ask him, what did he learn about performance marketing and its limitations?

In terms of performance marketing, I spoke to many from King and they said, you've got to ask him, what did he learn about performance marketing and its limitations?

First of all, performance marketing, mastering performance marketing gives you a huge competitive advantage. Because it is a complex thing. And if you do it really well, it makes a huge difference, you know, to your company growth. So that is the power of performance marketing. And the performance marketing is very deep.

First of all, performance marketing, mastering performance marketing gives you a huge competitive advantage. Because it is a complex thing. And if you do it really well, it makes a huge difference, you know, to your company growth. So that is the power of performance marketing. And the performance marketing is very deep.

First of all, performance marketing, mastering performance marketing gives you a huge competitive advantage. Because it is a complex thing. And if you do it really well, it makes a huge difference, you know, to your company growth. So that is the power of performance marketing. And the performance marketing is very deep.

And I don't know many people who know all of it. How have you seen that change over time? Because when you were doing that at King in the early days versus today, when it's so much more polluted, crowded, expansive, how's it changed?

And I don't know many people who know all of it. How have you seen that change over time? Because when you were doing that at King in the early days versus today, when it's so much more polluted, crowded, expansive, how's it changed?

And I don't know many people who know all of it. How have you seen that change over time? Because when you were doing that at King in the early days versus today, when it's so much more polluted, crowded, expansive, how's it changed?

Well, it has changed a little bit, but not so much fundamentally. It is still the same game. It's still a bidding war, you know. Now, it's true it's getting a little bit more complex because you're losing some attribution and so on. So you need to be a little bit smarter in your measurement framework. But you just need to, I mean, you reinvent yourself every other year.

Well, it has changed a little bit, but not so much fundamentally. It is still the same game. It's still a bidding war, you know. Now, it's true it's getting a little bit more complex because you're losing some attribution and so on. So you need to be a little bit smarter in your measurement framework. But you just need to, I mean, you reinvent yourself every other year.

Well, it has changed a little bit, but not so much fundamentally. It is still the same game. It's still a bidding war, you know. Now, it's true it's getting a little bit more complex because you're losing some attribution and so on. So you need to be a little bit smarter in your measurement framework. But you just need to, I mean, you reinvent yourself every other year.

You have to reinvent the whole measurement framework and so on. But at the end of the day, the game is still the same game, you know. It is the same. It's the same bidding war. You just have impressions. You need to go to the highest bidder and that's it.

You have to reinvent the whole measurement framework and so on. But at the end of the day, the game is still the same game, you know. It is the same. It's the same bidding war. You just have impressions. You need to go to the highest bidder and that's it.

You have to reinvent the whole measurement framework and so on. But at the end of the day, the game is still the same game, you know. It is the same. It's the same bidding war. You just have impressions. You need to go to the highest bidder and that's it.

You know, that's what the game is. You have King, as we said there, incredibly iterative, data-driven culture, data-driven company to the extreme. What's the biggest difference between King and Revolut? I think that's what it is.

You know, that's what the game is. You have King, as we said there, incredibly iterative, data-driven culture, data-driven company to the extreme. What's the biggest difference between King and Revolut? I think that's what it is.

You know, that's what the game is. You have King, as we said there, incredibly iterative, data-driven culture, data-driven company to the extreme. What's the biggest difference between King and Revolut? I think that's what it is.