Adam Pisk

The economics of that business, the metrics just didn't work because of the payroll cost. And so the first thing that I was really involved in was moving that entire operations offshore to lower that cost base. But not only did we lower the cost base, which made that business profitable, almost every metric involved with those particular teams, once we moved them from local to offshore, improved.

The economics of that business, the metrics just didn't work because of the payroll cost. And so the first thing that I was really involved in was moving that entire operations offshore to lower that cost base. But not only did we lower the cost base, which made that business profitable, almost every metric involved with those particular teams, once we moved them from local to offshore, improved.

The offshore sales teams beat the local sales teams. The offshore developers were able to deliver far more in terms of their sprints, et cetera, productivity base. Our customer support was faster in terms of responding to tickets, got better MPS.

The offshore sales teams beat the local sales teams. The offshore developers were able to deliver far more in terms of their sprints, et cetera, productivity base. Our customer support was faster in terms of responding to tickets, got better MPS.

So we then started thinking about it and going, okay, if we can move an entire business offshore and be more profitable and grow more and have more revenue and have more productivity, there's really something to this. When COVID hit, given this business was focused on contractors, that then meant that the business basically halted. We had staff that had been with us a long time.

So we then started thinking about it and going, okay, if we can move an entire business offshore and be more profitable and grow more and have more revenue and have more productivity, there's really something to this. When COVID hit, given this business was focused on contractors, that then meant that the business basically halted. We had staff that had been with us a long time.

Obviously, our customer base couldn't be in Australia. There were very big lockdowns. This was an Australian-based business. So this business was going to collapse. There was nothing you really could do. And offshore and government support, et cetera, didn't work because we had an offshore team. So Australian government wasn't going to support us to pay an offshore team.

Obviously, our customer base couldn't be in Australia. There were very big lockdowns. This was an Australian-based business. So this business was going to collapse. There was nothing you really could do. And offshore and government support, et cetera, didn't work because we had an offshore team. So Australian government wasn't going to support us to pay an offshore team.

So we had to think about and go, how can we save the jobs of our staff? They've been with us a long time. What are we going to do? And we knew how to outsource because we've done it ourselves. And so we started looking at other at basically customers or other businesses that we had relationships with that could benefit from our expertise.

So we had to think about and go, how can we save the jobs of our staff? They've been with us a long time. What are we going to do? And we knew how to outsource because we've done it ourselves. And so we started looking at other at basically customers or other businesses that we had relationships with that could benefit from our expertise.

And we got a couple of clients pretty quickly that needed services within COVID that they didn't have. So basically businesses that had bricks and mortar stores. So they needed to pivot to a digital model. We had developers, we had customer support, we had salespeople. We basically said, we can jump in very quickly. We've got existing staff, they're trained.

And we got a couple of clients pretty quickly that needed services within COVID that they didn't have. So basically businesses that had bricks and mortar stores. So they needed to pivot to a digital model. We had developers, we had customer support, we had salespeople. We basically said, we can jump in very quickly. We've got existing staff, they're trained.

We've just got to understand your product and we can ramp up your operations. And we had one of the largest supermarket chains in the east coast of Australia come to us. They didn't have a digital presence. We set up their digital presence in two weeks and their online delivery. And they started doing $5 million a week in revenue within a quite a big success story and that got around.

We've just got to understand your product and we can ramp up your operations. And we had one of the largest supermarket chains in the east coast of Australia come to us. They didn't have a digital presence. We set up their digital presence in two weeks and their online delivery. And they started doing $5 million a week in revenue within a quite a big success story and that got around.

Other people then approached us and then Bruntwork was born.

Other people then approached us and then Bruntwork was born.

You wouldn't think it was technology, but it really is technology in a lot of ways, combined with really good people. There's three and a half thousand companies globally that do the type of thing that we do in outsourcing. Might be more. That was actually an old stat. So you got to look at what is the difference? How can you differentiate?

You wouldn't think it was technology, but it really is technology in a lot of ways, combined with really good people. There's three and a half thousand companies globally that do the type of thing that we do in outsourcing. Might be more. That was actually an old stat. So you got to look at what is the difference? How can you differentiate?

And the reason why we've had such massive fast growth is the combination of a couple of factors that we do differently. Number one, we came from a business before that had to rely on digital marketing and lead acquisition. So we understand from a marketing digital perspective how to obtain clients globally, but also more importantly, how to get the reach of the best talent and agents globally.

And the reason why we've had such massive fast growth is the combination of a couple of factors that we do differently. Number one, we came from a business before that had to rely on digital marketing and lead acquisition. So we understand from a marketing digital perspective how to obtain clients globally, but also more importantly, how to get the reach of the best talent and agents globally.