Adam Lyons
Appearances
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The community is AFC Adam. I have so many different ambitions and things that I want to be doing in life.
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Beyond just pick up and stuff like that. I'm known as being a geek. And not only was I always a geek, I still am a massive geek. So some of the things I want... Well, you didn't have to say that out. You didn't have to say it out loud. But okay.
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to do is obviously i want to make a an independent horror film um start off with maybe a small film but i've also got oh i think he's made plenty of them i think they're all over the internet i think he's accomplished that goal like how to pick up a woman in 10 minutes or less missions to um i've started sword fighting again so i've been doing oh i bet you've been sword fighting for a long time adam
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Actually, my live action role playing, we like dress up in costume and sword fight people. I've been doing that again and I'm looking to maybe put on some kind of small event like that. And yeah, I'm just following the road to see where it takes me.
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The big thing that got me into the community was I realized that one of the goals I was kind of dating, I'd had four relationships prior to learning game. Learning game.
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It was the last one that I was in. I found out that not only had she been seeing a whole bunch of guys behind my back, but when I confronted her with it and we broke up, she ended up stealing all of the belongings from my house. My PlayStation, my PC, my video games, absolutely everything she could take, she did, leaving my house completely barren. I think I've still got the photograph somewhere.
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The photographs? You have photographs of your empty apartment? Yeah.
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Sure, why not? She kind of left my room. And about six months earlier, one of my friends had handed me this book called The Game. And he said to me, he said, Adam, this book is designed for you. He said, you don't realize it yet? He goes, but you were supposed to do this. He goes, I know when you do this, you're going to take to it like a duck to water.
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But it was one of the things she didn't take. And so I sort of opened up the book.
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Signed up on a course and that was the start.
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He came to me because of reading the game, and he was kind of like my first look into the community. I actually got to meet Neil Strauss quite soon afterwards, which was really great. He's a really nice guy, really genuine, and I suppose he made me realize that a lot of the misconceptions... Look at all these people walking behind him.
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about some of the top pickup artists were actually a lot of hearsay and a lot of it didn't hold true because when i met neil in person he was very different to the kind of image that i had kind of been led to perceive by the majority of the people in the community so what do you so i don't understand okay here's the next title card saying how great it was to meet neil neil's great okay journey through the game here's our next title card here's our next powerpoint slide
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And I'm definitely starting to identify more with being a dating coach and looking at helping people with things beyond just picking up things, how to handle a date. I'm definitely looking for my next grift.
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how to handle a relationship, things that I genuinely feel that I'm starting to gain a much stronger experience based on than a lot of other pickup artists who kind of meet a girl, move on to the next girl and concentrate on things like instant lays and how to have one night stands. For me, it's much more about how- Instant lays.
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Teaching relationships. Our next title card here. Two years ago, there is absolutely no way that I would have considered myself as somebody qualified enough to teach relationships. I purposely haven't. Even though I was dating at the time, I wanted to make sure that I was coming down on it with a point of authority.
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I don't think you can talk about relationships until you've been married and seen it right through to the end.
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Wow. Well, you took it to the end. It ended. It ended four short years later. You and my marriage. I'm still not in a position. You're not going to find me coming out of any kind of marriage product anytime soon. I want the experience and the wealth of knowledge.
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The perfect woman. It's really hard for me to work out whether my personal journey through this and coming to the conclusion of one perfect woman being for me is what everybody wants. But I truthfully believe that for me, for my own journey, from somebody who did have that, and people have seen my journey, they've seen the phases where I didn't have any girls in my life. They've seen me learn.
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They've seen me go through it. It's been documented how I went from somebody who wanted to get a lot of girls to somebody who succeeded. I ran projectentourage.com, one of the largest club hosting companies in London.
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I had those women in my life. They're still on my Facebook. Yeah. Check out my Facebook, adamlyons.com. I achieved that. And I know that for me specifically, I definitely wanted that one. I speculate, I hypothesize that that's the same for every other guy. But unfortunately, this is a case study of just one guy. And from there, I can't judge any further than that.
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Wait for it, wait for it. Wait for it. He's going to fuck it up somehow. I think they've never really known how to maintain a balance because they've always used to being in a position of power. And I think that's definitely created some sort of imbalance. And I do think that the community is a splinter off that's kind of evolved from that need for men to realize how to maintain that balance.
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Yeah, yeah. That's right. Yeah, somehow 21 convention was the way we splintered off. When you learn pickup artistry, when you get good at it, really all you do is become a little bit more female. Oh, okay. All right.
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I was with you all the way up until there. The imbalance that's happened with us trying to maintain a balance between the sexes has now become an imbalance specifically in men and also in women in how people should behave, what our roles should be. And I think what we're going to see is a consistent change. And there'll be some kind of equilibrium that sets and that will constantly be at battle.
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I mean, at the end of the day, the war between the sexes is one that will never end, hopefully, because if it ever does, that will mean the loss for all of us.
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There were definitely a bunch of people when they first started the community that were seen as snake charmers. There were definitely people that I believe don't have the skill to pull off what they've got. I'm not the kind of person that goes around and drops names on people, but I can say I know for a fact.
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Some guys that are charging $3,000 for a course, sometimes even more. Michael Anthony Lifestyle.
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They've had sex themselves with less than 10 girls. People that come to me and say, Adam, how do you do it? How do you maintain a relationship? Every girl I ever get just breaks up with me and all I want to do is settle down with one. And then they then go out and preach how it's important to have multiple girls and you shouldn't just stick with one. And it pains me. It pains me to hear it.
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And I know there are people that would love me to come out and point a finger at those people. But unfortunately, if I do that, they're only going to point one right back and try and make up falsehoods. Because if they're happy to lie about how great they are, they're going to be happy to lie at how bad other people are. So I've got this whole philosophy.
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It comes from my game and it comes from everything. I try and add value to as many people as possible. And I'm going to go out there and I'm going to help as many people as I can.
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Literally, person by person, I'm going to prove that this does work. Literally, woman by woman, I'm on a mission to seed the entire world. Literally. Literally. And that we can help people.
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Get the new chicks. The only thing that's ever pissed me off about the community, the only thing that's really got under my skin is a lot of the old issues being drug across to the current things. When we first started doing our boot camps and I first started running them, I was running them back in 2006. My early boot camps were nowhere near the quality that they are now.
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My boot camps in 2008 are completely different to how they are in 2009. I'm constantly evolving and changing.
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And I'm seeing that in my students' results and the testimonials I'm getting. We're getting more and more people with success. I think the one thing that pisses me off is as soon as somebody has one bad experience from the past, they definitely try and translate that.
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So if they do a really bad boot camp with one of our competitors, they'll suddenly assume that all future boot camps with everybody else, whether they've done one or not, is bad. Boot camps.
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If I had perhaps a less than perfect experience with myself, then they aren't willing to come again.
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Completely for free to see the improvements that have happened. I know as Antti's done with the 21 convention with regards to renaming it and rebranding it and going about changing things, we're constantly doing that with our own boot camps. The results we're getting now are better than ever. And, you know, I just wish sometimes I could go out there.
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People that think that it doesn't work, drag them out there, give them a completely freebie and just show them how much difference we can really make to people.
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Politics and money. Uh-oh. There is definitely political siding and conflict and sort of like a background... subterfuge that goes on around the community with the corporates definitely trying to take things for themselves to generate as much profit as possible.
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However, I think you're going to find that in any industry anywhere in the world. I've worked in public relations. I've worked in marketing. I've worked in the movie industry. I've worked in television and all of these places. The movie industry? The porn movie industry? Yeah. Which movie industry? These had their own different political intrigue that was going on.
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It's just what happens when you mix money. The different branches of the community. I genuinely feel that the community itself has always had a number of different branches. There's definitely been people that are very much more about improving your life, improving your lifestyle and trying to help you with that side of things.
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And there are definitely those that are always going to be talking about magic tricks and routines and kind of like the number one line that's going to guarantee to get any girl to want you.
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He wants to get in. He sees Adam. He's like, I took your course last week. And I think that's just how it is. It splinters in different ways. We're always going to see that separation. There'll be new types of pickup methodology that we can't even imagine right now. I heard there's a guy who's specializing in Halloween game. Everyone's creating their own different niche.
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A lot of different types of guys within the community. I've seen the core big companies. I've seen a lot of the independent movement. Within London, when I first started coming out to it, I was one of the independents. I was one of the first guys that came out of it. From my honest experience... Rose up. I rose up through the independent ladder.
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Stay free. The independent guys have a shelf life. There's only so long they can maintain it because there's so much bulk of work that has to be done. I think that's true of any guy. There's only so long we can maintain it. You know what I mean? You know what I mean? That eventually starts to wear on you. You need to kind of take that relaxed lifestyle.
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I know some of them have managed to survive that by living certain times, sort of parts of the year in a different part of the world that's a lot cheaper to live, coming into more affluent areas and using that to help them survive. I know some of my good friends do that by living in Thailand and working in Los Angeles.
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But I think in reality, if you're looking at this career, if you're looking at long term, you need that infrastructure. You do need support of a big company. It was definitely a decision that I came to after being an independent for a good couple of years. Having a big company behind you
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up around like a bunny definitely helps if only with advertising marketing and having a receptionist answer emails there's definitely a tipping point where you can only have so much success without bothering to set up the infrastructure and everyone's seen it when you're an independent when you start making that um that much money when you start growing you have to set the infrastructure up and become a corporate
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And if you don't, what happens is you end up with upset clients.
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And money. It's literally flowing out of your ears. And your name ends up falling apart. And you see the rise or the fall of these independents all the time. The average independent lasts maybe a year or two years before everything starts.
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Unless they set up an infrastructure, and then what happens is you just have a new corporate setup. I think Miha was a great example of that. He was an independent that splintered off, and then he went corporate. He had to, because in order to sustain... Miha? I'm not even going to go there. I'm just going to leave that one out. Miha!
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The kind of size that he was getting, he needed the corporate infrastructure to keep it alive. Okay, one more. Ever-changing community. Ever-changing. I personally feel that the community is an ever-changing construct. And I don't think it's... It's a living organism, Chrissy. It breathes on its own. Either aligned good or bad. I think that realistically, the community is always going to change.
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It'll have its ups. There'll be media stories where we're portrayed in a bad light. And then every so often, you'll have it where it goes the other way completely and it shifts.
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And suddenly the pickup community will be dating coaches, helping out the poor guy who's a virgin. It's always going to shift around. It's always going to be moved around. And realistically, the media are going to control how people see it. At the end of the day, I try and do things one student at a time, helping as many people as I can.