Sherwin Williams in Podcasts
companySherwin Williams is a paint company, highlighting its least popular hue for 2025.
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Despite being a rich, inviting purple, Radiant Lilac had the fewest gallons sold of any hue in the Sherwin-Williams portfolio last year. Out of the millions of paint gallons the company tints per year, there were less than 1,000 gallons of Radiant Lilac made. Design experts say it's probably because homeowners are a cautious bunch and purple is a bold choice that's hard to pull off.