Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Lori Harder on Pivoting in Business and Reinventing Your Mindset for Success | Entrepreneurship | YAPClassic
Fri, 21 Feb
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At a pool party, little Lori Harder got up on the diving board only to hear her peers chanting “Whale!” And just like that, she went from a bubbly child to one who hid because of her body. Refusing to accept that her size was genetic, she threw herself into the world of fitness. Through relentless hard work, she became a 3-time fitness world champion, gracing the covers of fitness magazines. But she didn’t stop there. She built a successful fitness brand and has since excelled at other businesses. In this episode, Lori shares her journey of reinventing herself time and time again, including lessons on rebounding from failure and pivoting in business. In this episode, Hala and Lori will discuss: (00:00) Introduction (03:11) Mindset Shifts from Childhood Struggles (08:16) Finding Motivation Through Hard Times (12:02) First Steps into Entrepreneurship (19:17) Scaling her Fitness Business Online (26:51) Selling Success in Network Marketing (30:53) Launching a Successful Podcast (32:55) Opportunities Unlocked with Podcasting (33:21) Joining Lewis Howe's Mastermind (33:51) Starting a Podcast: Tips and Challenges (35:10) Teaching to Learn: The Ultimate Life Hack (37:02) Raising Money Through Podcasting (40:38) Pivoting for Business Growth in COVID (50:24) The Importance of Relationships in Business Lori Harder is a serial entrepreneur, top podcast host, and bestselling author known for her expertise in personal transformation, mindfulness, and entrepreneurship. She is also the founder of Glōci, a skin routine you can drink. A former 3-time fitness world champion, Lori turned her passion for fitness into a thriving career in network marketing and coaching. She hosts the Earn Your Happy podcast, a Forbes Top 11 business podcast. Through her events, podcast, books, and courses, she helps women connect with their like-minded tribes, take bold leaps in business, and live out their entrepreneurial dreams. Episode Sponsors: Shopify - Sign up for a one-dollar-per-month trial period at youngandprofiting.co/shopify Airbnb - Your home might be worth more than you think. Find out how much at airbnb.com/host Rocket Money - Cancel your unwanted subscriptions and reach your financial goals faster with Rocket Money. Go to rocketmoney.com/profiting Indeed - Get a $75 job credit at indeed.com/profiting RobinHood - Receive your 3% boost on annual IRA contributions, sign up at robinhood.com/gold Factor - Get 50% off your first box plus free shipping when you use code FACTORPODCAST at factormeals.com/profiting50off Active Deals - youngandprofiting.com/deals Key YAP Links Reviews - ratethispodcast.com/yap Youtube - youtube.com/c/YoungandProfiting LinkedIn - linkedin.com/in/htaha/ Instagram - instagram.com/yapwithhala/ Social + Podcast Services - yapmedia.com Transcripts - youngandprofiting.com/episodes-new Entrepreneurship, entrepreneurship podcast, Business, Business podcast, Self Improvement, Self-Improvement, Personal development, Starting a business, Strategy, Investing, Sales, Selling, Psychology, Productivity, Entrepreneurs, AI, Artificial Intelligence, Technology, Marketing, Negotiation, Money, Finance, Side hustle, Startup, mental health, Career, Leadership, Mindset, Health, Growth mindset, Career, Success, Entrepreneurship, Productivity, Careers, Startup, Entrepreneurs, Business Ideas, Growth Hacks, Career Development, Money Management, Opportunities, Professionals, Workplace, Career podcast, Entrepreneurship podcast
Chapter 1: What is the significance of Lori Harder's childhood experiences?
And I just had no idea that you had this transformation. So I'd love to understand what was it like for you as a kid? How did that actually shape who you are as an entrepreneur today?
Oh, my gosh. Coming from a family that it really stemmed from all of our joy came from connecting over food. It was just as far as I can remember back. All of our extracurricular time, when we were sad, when we were happy, when we were bored, we connected over food. And I remember having a really loving childhood as far as family and parents go, but also the
And I just had no idea that you had this transformation. So I'd love to understand what was it like for you as a kid? How did that actually shape who you are as an entrepreneur today?
Oh, my gosh. Coming from a family that it really stemmed from all of our joy came from connecting over food. It was just as far as I can remember back. All of our extracurricular time, when we were sad, when we were happy, when we were bored, we connected over food.
there was a lot of pain that's connected to when you use food as a crutch. Because when I think about my mom, my sister, and all of my mom's sisters, who she had four sisters, there was a lot of anxiety. There was a lot of depression. There was a lot of health issues. There was a lot of self-loathing. So it was kind of a mix of everything.
And I remember having a really loving childhood as far as family and parents go, but also there was a lot of pain that's connected to when you use food as a crutch. Because when I think about my mom, my sister, and all of my mom's sisters, who she had four sisters, there was a lot of anxiety. There was a lot of depression. There was a lot of health issues. There was a lot of self-loathing.
And for me, having those moments as a young kid, I remember when I was eight or nine years old, it was the first time I realized, oh, this is going to be a little bit painful being in this body. I got invited to a pool party with a bunch of friends in my church. And I remember having such a massive crush on this one kid.
So it was kind of a mix of everything. And for me, having those moments as a young kid, I remember when I was eight or nine years old, it was the first time I realized, oh, this is going to be a little bit painful being in this body. I got invited to a pool party with a bunch of friends in my church. And I remember having such a massive crush on this one kid.
I was that kid who was so outgoing before this, even before this moment, which we'll chat about in a second. But It was always, oh my gosh, look at my dance moves. Look at this dance I made up. Record me. Somebody put a camera on me. This is who my personality was at the core. And so I remember going to this pool party and I got this new swimsuit because the love of my life was going to be there.
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Chapter 2: How did Lori Harder start her journey in entrepreneurship?
When you're held like a spring and you let go, it's like we had a disastrous life for a few years there. It was drinking and partying and it just was not a great experience. So how do you build a network? How do you overcome anxiety? How do you even start to dream when you've never seen the possibility in your social circle of what is possible for you because it's never been in your social circle?
When you're held like a spring and you let go, it's like we had a disastrous life for a few years there. It was drinking and partying and it just was not a great experience. So how do you build a network? How do you overcome anxiety? How do you even start to dream when you've never seen the possibility in your social circle of what is possible for you because it's never been in your social circle?
And how do you create an entirely new identity outside of this woman that I used to be or girl that I used to be who was very much like, okay, we need to make sure we just preach about the Bible. And if you struggle, that must be righteous and really challenged money story, challenged with my weight and all of those different things.
And how do you create an entirely new identity outside of this woman that I used to be or girl that I used to be who was very much like, okay, we need to make sure we just preach about the Bible. And if you struggle, that must be righteous and really challenged money story, challenged with my weight and all of those different things.
So that's why I love what I do now because I feel like I'm a bit of like a excuse eliminator. Because when I hear things, I'm like, oh no, yeah, you can do this. Like I did it. Let me show you. So it's funny on podcasts. It's like, oh, we got to go back to the beginning again. But the beginning is so important. It's so important to see where we all came from to know like you can do it too.
So that's why I love what I do now because I feel like I'm a bit of like a excuse eliminator. Because when I hear things, I'm like, oh no, yeah, you can do this. Like I did it. Let me show you. So it's funny on podcasts. It's like, oh, we got to go back to the beginning again. But the beginning is so important. It's so important to see where we all came from to know like you can do it too.
This is so possible for you.
Totally. And now you're on stages with 15,000 people. You always have these awesome events. You've got amazing companies. So you've totally transformed yourself. So you became a fitness influencer, essentially. You became a fitness model. You were a three-time world champion. Talk to us about the first real entrepreneurship experience that stemmed from that.
This is so possible for you.
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Chapter 3: How did Lori Harder pivot her fitness business online?
There was no mirrors. There was no nothing. So I'm like, okay, how's a girl go and figure this out? And I remember my husband and I went to a Walmart and we got the flooring. the flooring you put in like a toddler's room, like the, you piece together. We put that down on the ground. We found black. Thankfully it wasn't all different colors.
There was no mirrors. There was no nothing. So I'm like, okay, how's a girl go and figure this out? And I remember my husband and I went to a Walmart and we got the flooring, the flooring you put in like a toddler's room, like the, you piece together. Yeah. We put that down on the ground. We found black. Thankfully, it wasn't all different colors.
We put that down on the ground and I bought a couple sets of weights, but because they're expensive at the time for me, I bought a lot of those straps that bust and pop in your face, you know, like the rubber and bands. So I was like, I don't normally train with bands, but girl's going to learn how to train with bands.
We put that down on the ground and I bought a couple sets of weights, but because they're expensive at the time for me, I bought a lot of those straps that bust and pop in your face, you know, like the rubber bands. So I was like, I don't normally train with bands, but girl's going to learn how to train with bands.
And then I bought those mirrors that you put on the back of your door, like as a teenager, the sticky mirrors. And I bought three of them. It's like all I could afford. And I remember this woman coming down because she had answered an ad that we had put out there and she pulls up in a Range Rover. And I didn't really know what a Range Rover was at the time, but I was like, I know they're expensive.
And then I bought those mirrors that you put on the back of your door, like as a teenager, the sticky mirrors. And I bought three of them. It's like all I could afford. And I remember this woman coming down because she had answered an ad that we had put out there. And she pulls up in a Range Rover.
And I was like, oh shit. She's about to walk down to this janky basement with my janky things. So she walks down the stairs and I go, don't mind. We're under construction. We just opened. We're going to remodel all of this. So thank you so much for being one of the first clients. She totally didn't care.
And I didn't really know what a Range Rover was at the time, but I was like, I know they're expensive. And I was like, oh, shit. She's about to walk down to this janky basement with my janky things. So she walks down the stairs and I go, don't mind. We're under construction. We just opened. We're going to remodel all of this. So thank you so much for being one of the first clients.
She stayed with me for like three years into the studio that I had ended up getting the year after. And it was just one of the most beautiful lessons. And it was one of the biggest things that shaped me is the biggest, most beautiful things start really small. And you'll gain your deepest insights there for everything.
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Chapter 4: What role did network marketing play in Lori Harder's success?
So one of the women that I gave it to, she's like an editor for this big company that she works for. And she loved me and I loved her. And she was like, Lori, I love that you're doing this, but I'm going to... help you format all of this for free because you're giving it to me for free. And so that was my first experience. She helped me level up my brand.
And so in the beginning, I gave my in-person clients who couldn't train with me more than a day. I gave it to them for free to start, to give me feedback. And one of the women who I gave it to, mind you, your girl didn't graduate. So it was this typed out, horrible PDF version. It'll look fine, but it certainly didn't look great.
And also this experience of go look and trade. If you're great with the workouts, but you're not great with this, go and try to find people that you can barter with or trade with. And so that's really how I started doing a lot of different things.
So one of the women that I gave it to, she's like an editor for this big company that she works for. And she loved me and I loved her. And she was like, Lori, I love that you're doing this, but I'm gonna... help you format all of this for free because you're giving it to me for free. And so that was my first experience. She helped me level up my brand.
I had that moment of, wait, if this is working for this, why couldn't I go barter for this or barter for that for now until we can really get this thing off the ground? And so that's how the online fitness membership started. We had that for like nine years. We did challenges to get people in there. First, it started with a 30-day challenge.
And also this experience of go look and trade. If you're great with the workouts, but you're not great with this, go and try to find people that you can barter with or trade with. And so that's really how I started doing a lot of different things.
Then as people's attention started to deplete, we did a 14-day challenge. Then a seven-day challenge ultimately was our challenge that really, really crushed, that just did really well and brought a lot of people in. So we always hovered from like 1,000 to 2,500 members paying around $89 a month in It was a great, great membership that I loved until I didn't, until I decided to pivot.
I had that moment of, wait, if this is working for this, why couldn't I go barter for this or barter for that for now until we can really get this thing off the ground? And so that's how the online fitness membership started. We had that for like nine years. We did challenges to get people in there. First, it started with a 30-day challenge.
Then as people's attention started to deplete, we did a 14-day challenge. Then a seven-day challenge ultimately was our challenge that really, really crushed that just did really well and brought a lot of people in. So we always hovered from like 1,000 to 2,500 members paying around $89 a month. And it was a great, great membership that I loved until I didn't, until I decided to pivot.
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Chapter 5: Why did Lori Harder decide to change her career focus?
and had an amazing business for a year and got to take all of my clients, which was a gift to me because I didn't want to give them to someone I didn't trust. And so that was my first big, oh my God, this is what money can do. That's exciting.
So the reason I'm telling you that is because when you said, what did you do with the gym? That was doing so well along with the membership that I actually gifted it to one of my best friends and she took it over for a year. So I just handed her the keys with all of the equipment. I Thank you.
So awesome. So you have a huge podcast, which has just recently joined our Yap Media Network, which is so excited about. I love it. And Lori, you're a legendary business female podcaster. I remember when I thought of Lori Harder, I thought podcast first. I don't know if it's just because I'm biased. I'm in the podcast industry, but I always knew you as a podcaster and a big podcaster. Thank you.
So at what point were you like, all right, I'm starting this podcast?
Oh, man. Okay. I had listened to podcasts. That's where it all started from, number one. I was such a podcast junkie. I was a huge Lewis Howes podcast fan. And then I joined his mastermind because I would listen to podcasts and I had messaged him. I would tag him and message him and just give takeaways from the podcast. Like, thank you so much. Oh my God. Because I was a big runner.
Thank you. Thank you. Thank you. Thank you. Thank you. Thank you. Thank you.
So when I would run three to four times a week, I was doing six miles each time. That's a full podcast. That's like an hour podcast. And so I was just consuming these podcasts while in state, right? When you're running and you're working out or you're walking, walking is huge, you're just in a state where you're going to absorb, you're going to crack open, you're going to get more ideas.
So podcasts completely changed my life. They were my running and walking mentors. They would change my mindset. They would help with my anxiety. It was everything for me. And so when I joined Lewis Howe's Mastermind after messaging, he had talked about it on his podcast. I would have never found it if it wasn't for that. So I messaged and he was like, you should join it. And I was like, me?
I should join this? That feels really scary and crazy. And it was a big price tag. And I brought it home to my husband. He's like, we should join this. And so we joined it. And I think being in that and really just hearing he made it more accessible. like impossible. And so I just decided, okay, I'm going to start this.
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