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Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)

Morgan Housel: How Smart Entrepreneurs and Investors Grow Wealth on Autopilot | Finance | E336

Mon, 10 Feb 2025

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Morgan Housel once looked back at his twenties as a carefree, simple time, living in a beautiful apartment with his wife. But she quickly reminded him how anxious he truly was. His nostalgia had erased the uncertainty he once felt, just like how investors look back at past market growth and assume success was inevitable. In this episode, Morgan explains why the past is never as clear as we remember and why the future won’t be either. He also shares how entrepreneurs can build wealth despite uncertainty, the key to long-term success in the stock market, and practical strategies for sustainable financial planning. In this episode, Hala and Morgan will discuss:  (00:00) Introduction (02:14) Why Most Financial Resolutions Fail (04:06) Balancing Saving and Spending Habits (09:15) The Power of Long-Term Investing (13:30) Navigating Startup Risks Wisely (15:49) What Sets Genius Entrepreneurs Apart (18:50) Why Doubt Is Necessary for Entrepreneurs (22:23) How Hindsight Can Misguide Investors (29:22) Wealth Inequality in the Social Media Era (34:36) Turning Anxiety About the Future into Action (40:23) The Financial Mistakes We Keep Repeating (48:38) Elon Musk’s Extreme Risk-Taking Strategy (50:42) Embracing Failure for Lasting Success (53:55) How Rumors Shape Financial Markets Morgan Housel is an investor, partner at The Collaborative Fund, and author of the New York Times bestsellers The Psychology of Money and Same As Ever. A former columnist for The Motley Fool and The Wall Street Journal, he simplifies complex financial ideas, emphasizing long-term thinking, compounding, and decision-making over market predictions. He is also a two-time Best in Business Award winner from the Society of American Business Editors and Writers. Connect with Morgan: Website: morganhousel.com  Linkedin: linkedin.com/in/morgan-housel-5b473821  Instagram: instagram.com/morganhousel  Twitter: x.com/morganhousel  Facebook: facebook.com/morgan.housel.5  Sponsored By: Shopify - Sign up for a one-dollar-per-month trial period at youngandprofiting.co/shopify  Airbnb - Your home might be worth more than you think. Find out how much at airbnb.com/host Rocket Money - Cancel your unwanted subscriptions and reach your financial goals faster with Rocket Money. Go to rocketmoney.com/profiting Indeed - Get a $75 job credit at indeed.com/profiting    RobinHood - Receive your 3% boost on annual IRA contributions, sign up at robinhood.com/gold Factor - Get 50% off your first box plus free shipping when you use code FACTORPODCAST at factormeals.com/profiting50off  Active Deals - youngandprofiting.com/deals   Resources Mentioned: Morgan Housel: How to ACTUALLY Build Wealth, Investing to Gain Financial Independence | E266: youngandprofiting.co/4147SpO  Morgan’s Book, The Psychology of Money: Timeless Lessons on Wealth, Greed, and Happiness: amzn.to/3EoljZ0  Morgan’s Book, Same as Ever: A Guide to What Never Changes: amzn.to/4aOX7uV  Morgan’s Podcast, The Morgan Housel Podcast: bit.ly/3EljBre  Key YAP Links Reviews - ratethispodcast.com/yap  Youtube - youtube.com/c/YoungandProfiting  LinkedIn - linkedin.com/in/htaha/  Instagram - instagram.com/yapwithhala/  Social + Podcast Services: yapmedia.com  Transcripts - youngandprofiting.com/episodes-new  All Show Keywords: Entrepreneurship, entrepreneurship podcast, Business, Business podcast, Self Improvement, Self-Improvement, Personal development, Starting a business, Strategy, Investing, Sales, Selling, Psychology, Productivity, Entrepreneurs, AI, Artificial Intelligence, Technology, Marketing, Negotiation, Money, Finance, Side hustle, Startup, mental health, Career, Leadership, Mindset, Health, Growth mindset. Finance, Financial, Personal Finance, Wealth, Stock Market, Scalability, Investment, Financial Freedom, Risk Management, Financial Planning, Business Coaching, Finance Podcast, Investing, Saving.

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Transcription

Chapter 1: Why Do Most Financial Resolutions Fail?

01:41 - 01:56 Morgan Housel

New Year's resolutions don't tend to hold up because if you need to do something new on January 1st that you were unwilling to do on December 31st, you're almost certainly not going to stick with it. Most people have too much of their money in stocks and they should have less. And the reason why is

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Chapter 2: How Can We Balance Saving and Spending Habits?

01:56 - 02:00 Hala Taha

How can we actually plan out what we want to spend our money on this year?

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02:01 - 02:23 Morgan Housel

If you can earn average returns for an above average period of time, you will be among the top investors in the world. Most people are overconfident in what they can do. You have to have this split personality of, I'm so good at what I do, and I'm a complete idiot who has no idea what I'm doing. Bullshit is easier to create than it is to refute. So meme coins are an example of this.

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02:23 - 02:27 Morgan Housel

Someone creates a meme coin and you're like, that's obviously bullshit. And it becomes Dogecoin.

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02:28 - 03:03 Hala Taha

So how can we use this information when we're making investors and financial decisions? I think... Yeah, bam. My guest today is back for his second visit to the show. You may know him as the author of books like The Psychology of Money and Same As Ever, or as the host of the Morgan Housel podcast. I'm, of course, talking about Morgan Housel.

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00:00 - 00:00 Hala Taha

Morgan is also a partner at the Collaborative Fund and a former columnist at The Motley Fool and The Wall Street Journal. I spoke to Morgan about a year ago in episode 266, and we talked about all kinds of juicy things from why finance is actually more like psychology to physics and what Bill Gates can teach you about optimism.

Chapter 3: What Is the Power of Long-Term Investing?

03:22 - 03:41 Hala Taha

We'll be running that episode again as a Gap Classic in the near future, and I encourage you to check it out. Today, we are going to pick Morgan's brain on a number of interesting topics related to psychology, money, investing, and how you can avoid some of the biggest mental blunders when it comes to your financial decisions. Morgan, welcome back to Young and Profiting Podcast.

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03:42 - 03:43 Morgan Housel

Thanks so much for having me. Happy to be back.

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03:44 - 04:01 Hala Taha

Yeah, I'm happy to have you here. So you were on the show about a year ago, and we had such an interesting discussion. We talked about all kinds of things, your background, the secrets to building wealth and staying rich, and some topics you discuss in your books. And since then, you've been busy writing, recording podcasts, creating content.

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04:01 - 04:09 Hala Taha

So I thought today we could kick off the new year with a grab bag of things that you're thinking about now related to money, investing, and psychology.

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00:00 - 00:00 Morgan Housel

Let's do it. I'm ready.

00:00 - 00:00 Hala Taha

Okay, cool. So speaking of the new year, what do you think the top things are that we should do to kick off the new year right when it comes to our finances? Is there any sort of exercise that we should be doing in the beginning of the year to evaluate our strategy?

00:00 - 00:00 Morgan Housel

I think there's a couple of things to keep in mind. One is the very well-known idea that has been tracked for many years that New Year's resolutions don't tend to hold up. Because if you need to do something new on January 1st that you were unwilling to do on December 31st, you're almost certainly not going to stick with it. So there's this idea.

00:00 - 00:00 Morgan Housel

I think it was brought up by Scott Adams, who is a guy who created the Dilbert comic. You should have systems instead of goals. One example of that is a goal is I'm going to lose 10 pounds. That's a goal. A system is I'm going to work out every day. That's a system. It's very different from a goal. It's a much better and more efficient way to have a new habit to do something.

00:00 - 00:00 Morgan Housel

So I think if you do have an aspiration to have a New Year's resolution, do it right now in December and come up with a system that you can actually stick with over the long run. And a system means that it probably should not be extreme. So if you have a system of I'm going to work out five hours a day, let's say, just using that as an example, you're also not going to stick with it.

Chapter 4: How Should Entrepreneurs Approach Startup Risks?

07:15 - 07:36 Morgan Housel

And it's a very big problem because in your 20s, 30s, 40s, you create a very good habit of I'm a saver. I'm a long-term investor. And you can never break away from that. You can't do it. So the idea that a good financial skill in your 30s can actually be a liability in your 50s or 60s is really important. I think about this in my own life where in my 20s,

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07:37 - 07:52 Morgan Housel

And let's say early 30s, I was a very big saver. And I'm so proud of that. And that's great. Now I'm in my 40s. I have two kids and we spend more than we used to. And it is not because I broke my previous good financial habits. I don't view it that way at all.

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07:53 - 08:14 Morgan Housel

I built up money so that I could spend more of it now and have maybe a lower savings rate than I used to because I have a bigger family who are hungry and we go on vacations and whatnot. And I think that's wonderful. The more you can use money as a tool to live a better life, rather than just a scorecard of social comparison, the better off you're going to be.

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08:15 - 08:25 Morgan Housel

And if you always view it through that lens, like how can I use this money as a tool for more happiness, not just how much can I accumulate and have a higher score than the next person? I think that's always the better way to think about it.

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Chapter 5: What Sets Successful Entrepreneurs Apart?

08:26 - 08:43 Hala Taha

I love that. So one of the best things that I did this past year is that I actually started this dashboard and I use Monarch Money and they're not a sponsor of mine yet. I think they'll end up becoming a sponsor because I'm going to mention it right now. And basically I have all my accounts on this dashboard.

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08:43 - 09:04 Hala Taha

So I have my bank accounts, my savings accounts, my E-Trade account, my Fidelity accounts in one place. And in the past, I used to be really lazy to like go check on this account, go check on this account. And I would just never check my accounts. And now that I have everything in one dashboard, I actually can see my net worth. And suddenly I've become more competitive.

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09:04 - 09:14 Hala Taha

Suddenly I've been investing more often, more frequently. And it's become more like a game. Psychologically, what do you think is happening? And do you think that this is a good strategy for people?

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09:14 - 09:32 Morgan Housel

I think it probably is a good strategy, but like every good strategy, you can overdose on it. So it sounds like what you've done is just you have a very keen grasp on your net worth. That's great. I think you can overdose on it if you're like, I'm only a success as long as that number goes up every month. That's dangerous because that's not how the market works.

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00:00 - 00:00 Morgan Housel

And that's not how you're going to eventually be able to spend that money in a way that will make you happier. And so I think it's great. I do the same, by the way. I have checked my brokerage account probably every day for the last... 20 years. That's very roughly true. But what's important is I don't use that to say, oh, I'm falling behind.

00:00 - 00:00 Morgan Housel

I don't use it to say, oh, I should go place a trade because the market went up or down today. I just think it's interesting. And I have a very keen in any day, I could tell you my net worth to a very high degree of accuracy. I think that's great. And not a lot of people I think can do that. I think a lot of people, if you ask them their net worth, they would have to think very hard about it.

00:00 - 00:00 Morgan Housel

Or if they gave you a number, it would be wrong. And that's when things start slipping out of hand. There's a lot of study and data on people who forget about their 401ks. And some of them will transfer to a new job. transfer their 401k where it sits in cash for years because they forgot about it. They never invested it. And the lost returns you can have that can be enormous.

00:00 - 00:00 Morgan Housel

So having a very keen grasp on exactly how much money you have is wonderful. You just want to make sure that you don't become so ingrained in your identity that you are so obsessed with that number that you only feel like a success in life if it's going up and you feel like a failure and you need to change if it's going down.

00:00 - 00:00 Hala Taha

I feel like for me, it's been good because I feel like I wasn't paying attention and now it is more fun to look at it. But to your point, I am getting a little addicted to like going and looking at it all the time. And maybe I need to like make sure that it's just like once a week instead of every day or something like that. So I don't overdo it.

Chapter 6: Why Is Doubt Important for Entrepreneurs?

12:15 - 12:29 Hala Taha

So I have 50% returns just from this year of what I've invested. So I usually do like tech stocks. Now I'm investing in AI. And so I've done really well. But why don't we pause here? What was wrong with what I did when I pulled all my money out during COVID?

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12:30 - 12:43 Morgan Housel

I don't know if it was wrong because you did it because that's what you felt like you should do. Even if you could criticize that and say, oh, you sold at the wrong time, you should have held out. I usually don't say that because if you had tried to hold on, you probably would have got scared out at a lower price.

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12:44 - 12:59 Morgan Housel

The fact that you were tempted to sell means that at least in that moment, you didn't have the right mindset to hold on. So selling may have been the right thing for you to do. One of the things I've changed my mind on about money is criticizing the decisions that people make because you made that decision because it was the right thing for you to do in that moment.

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12:59 - 13:16 Morgan Housel

Even if you could go back in hindsight and say, look at all the money you would have made if you held. Let's not do that. But I think what is true is, like I just said, what's going to account for the majority of your lifetime returns is not did you pick the right stocks? It's not did you pick the right industry? It's how long did you hold on to the stocks that you owned?

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00:00 - 00:00 Morgan Housel

And one thing that's hard for people to wrap their heads around is if you can earn average returns for an above average period of time, you will be among the top investors in the world. So everybody's attention goes to what's big, what's hot. Tech, AI, as you just pointed, that's big and hot right now. Over the next 30 years, those things are not going to matter that much.

00:00 - 00:00 Morgan Housel

What's going to matter is what did you hold onto for the longest period of time? Carl Richards, who's a financial advisor, brought up the idea that for most people, a house is the best investment they will ever make. And the reason why is not because it's a good asset. It's not because it's leveraged with a mortgage.

00:00 - 00:00 Morgan Housel

The reason why is it's the only asset that people are willing to hold uninterrupted for 20 or 30 years. And so even if the average annual return is not that high, a mediocre average return compounded for 30 years balloons into a fortune. And so that's what I would keep in mind for you. I would A, not criticize the decision that you made.

00:00 - 00:00 Morgan Housel

And I would B, say, look, rather than trying to pick the best industry, pick a decent industry that you can stick with for another 10 or 20 years. And that's where the big money will be made.

00:00 - 00:00 Hala Taha

And I feel like this is why the rich get richer, right? Because during COVID, all these really rich people, they didn't need to worry about the money they had in the stock market. They were able to just let it sit there and ride it out. And so I feel like we should all strive to have money that we're okay with just letting it sit there. Don't you think?

Chapter 7: How Does Nostalgia Mislead Our Financial Decisions?

28:11 - 28:35 Hala Taha

Get everything you need for free with Microsoft Teams. So why wait? Try Microsoft Teams today and start growing your side hustle without the extra cost. Head over to aka.ms slash profiting today to sign up for free. That's aka.ms slash profiting to sign up today for free. Hello, young improfiters. Let's talk about what drives a business's success.

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28:36 - 28:56 Hala Taha

Sure, having a great product, a strong brand, and savvy marketing can set companies like Death Wish Coffee, Magic Spoon, or even a legacy brand like Heinz apart. But the real secret to skyrocketing sales often isn't just what they sell, it's how they sell it. Behind every thriving business is a powerful system that makes selling effortless and buying seamless.

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28:56 - 29:17 Hala Taha

And for millions of businesses, that behind-the-scenes powerhouse is Shopify. Nobody does selling better than Shopify. It's the home of the number one checkout on the planet. Shopify's not-so-secret secret is ShopPay, which boosts your conversions up to 50%. That means way fewer cards go abandoned and way more sales get done.

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29:19 - 29:38 Hala Taha

So if you're into growing your business, your commerce platform better be ready to sell wherever your customers are scrolling or strolling, on the web, in your store, in the feed, and everywhere in between. Businesses that sell more sell on Shopify. Upgrade your business and get the same checkout that Magic Spoon, Heinz, and yours truly use.

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00:00 - 00:00 Hala Taha

Sign up for your $1 per month trial period at shopify.com slash profiting. That's all lowercase. Go to shopify.com slash profiting to upgrade your selling today. That's shopify.com slash profiting. So let's talk about nostalgia. Speaking of your writing, your beautiful writing, you wrote this article on nostalgia.

00:00 - 00:00 Hala Taha

And it's one of the things our brains often do to revisit the past, and you say in somewhat of a misleading way. So can you talk to us about why the good old days are not really the good old days?

00:00 - 00:00 Morgan Housel

Well, I had this experience a couple months ago. This was probably 15 years ago. My wife and I, this was before we had kids. She was my girlfriend at the time. We had this amazing apartment in the Seattle suburbs.

00:00 - 00:00 Morgan Housel

And given we were young and we were broke, but the economy was such a mess at the time, this is after the financial crisis, that we got this incredible apartment with a view of the lake in a perfect location with restaurants nearby. And we lived there for like three years. And then so a month or two ago, I was reminiscing.

00:00 - 00:00 Morgan Housel

And I told her, I was like, man, that was peak living because we didn't have kids. We could just wake up and sleep in and go for a walk. And life was so good. And she interrupted and she was like, what are you talking about? She said, Morgan, you are more depressed and anxious and scared when we live there than you've ever been in your life. Because it was just a weird time in my career.

Chapter 8: What Are the Common Financial Mistakes We Repeat?

36:00 - 36:43 Morgan Housel

Thank you. Thank you. Thank you.

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37:09 - 37:09 Hala Taha

Thank you.

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37:37 - 37:57 Morgan Housel

Thank you. Thank you.

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38:08 - 38:35 Hala Taha

Thank you. Thank you.

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00:00 - 00:00 Morgan Housel

Thank you. Thank you. Thank you. Thank you. Thank you. Thank you.

00:00 - 00:00 Hala Taha

Thank you.

00:00 - 00:00 Hala Taha

Thank you.

00:00 - 00:00 Morgan Housel

Thank you. Thank you. So that's the contradiction of you actually don't want most of society to wake up every morning and say everything is great because that can lead to a period of getting fat, happy, and lazy. What you want is a low level of anxiety, not too much. The most innovation happens when people wake up in the morning and they say, I have to get more innovative.

00:00 - 00:00 Morgan Housel

Not it would be fun if I became more innovative, but I have to do it because there's this existential threat. That's when you look back 20 years later and you're like, man, that period was tough. It was stressful. But look at all the good things that came out of it. That's always the long history of innovation.

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