The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch
20VC: From Potato Farm to $200M in Revenue: The Never-Before-Told Story of Flo Health: Scaling to $1BN Valuation, 75M Users & Getting 100s of No's From Investors Along the Way with Dmitry Gurski
23 Sep 2024
Full Episode
Smart people, they work in McKinsey. Founders, they're crazy. For consumers, simplicity is the most significant. It's much more significant than number of features. It's much more significant than anything. What many people don't understand, retention is not about product. Retention is about user case. It means that you may create the perfect app for gym and you'll have terrible retention. Why?
because gyms themselves have terrible retention never take general advice general advice is always if you look on history of any company you would see that everything is so nuanced everything is so unique there are thousands of ways to be successful and you should choose your weight
So after 10 years of doing 20VC, I decided I've had enough of podcast tour guests. Guests who go on the same podcast and you've heard their stories before. 20VC from now on will focus on telling the best stories from technology with guests who've never been on a podcast before.
That's the case for our guest today, Dimitri Gursky, founder of Flow Health, the leading women's health app and the first European femtech unicorn, launched in 2015. Flow has grown to 70 million monthly active users and 5 million paid subscribers with an ARR of over $200 million. The app is recognized as the number one recommended tool for period and cycle tracking.
And what I love most, Dimitri, the founder, started life picking mushrooms. This is such an incredible story and shows like this make me so grateful to do what I do. But before we dive in, when a promising startup files for an IPO or a venture capital firm loses its marquee partner, being the first to know gives you an advantage and time to plan your strategic response.
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