The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch
20Growth: How to Scale to $30M ARR Bootstrapped through Content and Brand | The Ultimate Equation to Success in Sales and Why Most Founders Suck at Sales | Why You Should Overpay People and What That Means with Guillaume Moubeche @ Lempire
Fri, 13 Dec 2024
Guillaume Moubeche is the Founder of Lempire, a company he has bootstrapped in the most competitive market in technology and scaled to a staggering $30M in ARR. Guillaume has never raised primary funding for the business but sold $10M of secondary at a $150M valuation. Guillaume is also an angel investor and and best selling author. In Today’s Episode with Guillaume Moubeche: 1. How to Build a Sales Machine: What is the biggest mistake founders make when crafting their ideal customer profile? What are Guillaume’s biggest lessons in scaling from $0-$1M in ARR? Why are most founders afraid to sell? What can they do to overcome this? What is the ultimate equation to success in sales? 2. How to Build a Content Machine: How does Guillaume come up with ideas for new content? How does he structure his content creation time? How does Guillaume advise founders on which platform and content type they should focus on? What are the biggest mistakes they make? How does Guillaume think about content repackaging and reposting? What have been some of the biggest lessons in how to get the max out of existing content? 3. How to Build a Hiring Machine: Why does Guillaume think you should pay people well above market rate? What does it allow you to do as their employer? Why does Guillaume think in 90% of times, more people equals more problems? What have been Guillaume’s biggest hiring mistakes? What did he learn? 4. Making $10M, Ironman and Family: How does Guillaume reflect on his own relationship to money? How has it changed post making $10M? Why does Guillaume believe that endurance sports makes for better entrepreneurs? When asked if all the sacrifices were worth it, how does Guillaume respond? What does his life not have yet that he would most like?
Full Episode
When I first started, I thought that you had to be unique to succeed in a market and you had to be like the first mover in order to really succeed. But later on, I realized once the market is crowded, it means the product market fit already exists. If they're not paying, it means that something is wrong. If you want the equation of sales, sales is equal timing times trust.
Timing and trust is either equal to zero or one.
This is 20 Growth with me, Harry Stebbings. Now, stay on 20 Growth. We dive into an incredible growth story. Guillaume Mubache bootstrapped Lempire from founding to now over $30 million in annual recurring revenue, and he did this through an incredible content flywheel unlike any other. He also built this incredible microbrand in his vertical, and today,
He opens the playbook on content creation, content distribution, brand, sales, the sales equation, and so much more. This is a very tactical and granular show, which are really always my favorites to do, and Guillaume was incredible. But before we dive into the show today, one of the easiest investment decisions I have made over the last three years is investing in 11X. They're digital workers.
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And that's why companies like PLEO, Handshake, SourceGroff, and more are customers and lovers of 11X. Check them out today at 11x.ai. You will not regret it. And speaking of incredible products... When I spoke to Canva co-founder Cliff Oberacht on the podcast last year, he touched on how visual content is fast becoming the fuel that's driving the modern workplace.
And your team needs to create an engaging visual pitch deck to sell an idea. A product launch needs an inspiring video to excite investors and customers. It's a game changer for visual communication at work. Canva turns your team into master visual communicators so they can get their point across with visual impact inside and outside your business with no design experience needed.
With Canva, any team member and any company Whether you're a startup or a global organization, you can design compelling on-brand visual content quickly and easily. And that's why 90% of the Fortune 500, 90% use Canva. Start designing today at canva.com, designed for work. And talking about growth, let's dive into how Voyantis is transforming customer acquisition.
As this is my growth podcast, I'm so excited to share with you the amazing story of the fastest growing company in my portfolio, Voyantis.ai, who isn't being asked by their board to improve unit economics.
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