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The Startup Ideas Podcast

"The Most Famous Artist" gives away 4 of his best $1M+/year idea

03 Jun 2024

Transcription

Full Episode

0.469 - 23.838 Matty Mo

Any content that's going viral related to a creator inventing a new style of making work and sharing it on TikTok is a product that could be sold on a monthly basis as a box company or in a marketplace. And this is a product you buy that allows you to create content around your purchase. And in doing so, you're inadvertently marketing the thing you bought.

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24.838 - 31.421 Matty Mo

One theme in all my stuff is like, how do you make it so that your customers share your story and bring you more business organically?

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32.381 - 43.906 Greg Isenberg

Which is honestly a good prompt for anyone listening for any business. It's like pick a business and then be like, okay, I'm Matty Mo. What is the viral version of this business?

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44.546 - 50.309 Matty Mo

I'm trying to cheat to make my life as easy as possible. And the viral loop built into the business is a hell of a cheat.

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72.708 - 86.452 Greg Isenberg

This is going to be a special episode. Matty Mo, the most famous artist. You don't do that many interviews these days, and I feel lucky to have snagged you for your brain to give us some startup ideas.

87.232 - 93.094 Matty Mo

My pleasure to be here. It's a long time coming. Easier to pin you down for a podcast than a dinner in Miami.

94.075 - 103.159 Greg Isenberg

That is true. But for people who don't know you, can you tell them the two or three craziest things that you've done?

103.179 - 128.799 Matty Mo

Yeah. And done is a relative word. I mean, I operate a large art studio and work with a whole bunch of different people. So I've facilitated or helped out with some crazy stuff. One that might be of note is the changing of the Hollywood sign to say Hollyweed. That was done by an artist in my studio when California legalized cannabis a few years back.

129.828 - 151.031 Matty Mo

and painted a block of houses millennial pink a developer came to me and said that they were having a hard time getting demolition permits and so they said what could we do that would really make a stink so we painted this block of houses millennial pink thousands of people came to take pictures in front of them and the city ultimately um decided that the houses need to come down

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