I’m joined by Jonathan Courtney, as we deep dive on how to set up million dollar sales funnels. 1) Startup Idea 1: Paid Ads Agency• Huge market for one-person ad consulting businesses• Target specific verticals (e.g., hair salons, female info product owners)• Take a cut of revenue instead of charging upfront2) Facebook ads still crush it (for 40+ demo):• Still effective for 40+ demographics• AJ&Smart spends $80k/month on FB ads• 318% ROI in June ($252k revenue from $80k spend)"Meta ads are only dead for people under 35" - Jonathan3) Funnel basics:• Opt-in page → Free training video → Call booking• Use ClickFunnels for quick tests• Use Framer for validated funnelsPro tip: Automate everything possible in your funnel4) The book funnel strategy:• Offer free digital + physical book• Lose money upfront to get email addresses• Monetize later with other offersExample: http://workshopperplaybook.com/5) Copywriting hacks:• Focus on increasing status (even for B2B)• Use pain vs. pleasure framework• Adjust tone based on economic conditionsKey insight: Status increase drives purchases, even in corporate training6) Jonathan's funnel philosophy:• Don't obsess over tracking every conversion source• Focus on overall company growth• Prioritize Facebook ad spend ROI"You have your monthly P&L. You just make sure your company is growing" - JonathanTo improve your rankings your business on Google and using AI for SEO, sign up tohttp://boringmarketing.com/🎯 To build your own portfolio businesses powered by community you might enjoy my membership.You'll get my full course with all my secrets on building businesses, peer-groups to keep you accountable, business ideas every single month and more!Spots are limited.https://www.communityempire.co/📬 Join my free newsletter to get weekly startup insights for free:https://www.gregisenberg.com/70,000+ people are already subscribed.Want more free ideas? I collect the best ideas from the pod and give them to you for free in a database. Most of them cost $0 to start (my fav)Get access: https://www.gregisenberg.com/30startupideas FIND ME ON SOCIALX/Twitter: https://twitter.com/gregisenbergInstagram: https://instagram.com/gregisenberg/LinkedIn: https://www.linkedin.com/in/gisenberg/FIND JONATHAN ON SOCIALX/Twitter: https://twitter.com/JicecreamLinkedIn: https://www.linkedin.com/in/jonathan-courtney-4510644b/Episode Timestamps:0:00 Intro06:41 Startup Idea 1: Paid Ads Agency26:19 Funnel Hacking and Conversion Optimization34:34 AJ & Smart Funnel breakdown44:27 Copywriting Hacks
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What is the promise that you're going to give our listeners today by listening to this?
I actually, I know I told you I didn't have any ideas, but I thought of some things beforehand that I think could be interesting. I think there's a massive empty space in the market for not douchey, non-agency companies who help other people run Facebook ads. Literally that.
A lot of the times when people are building startups or when people are thinking of businesses, they're not thinking about the fact that even very simple Google ads are hard to set up for a company and for even an event. So just giving people the basic package of meta ads and simple Google search ads, it can be a game changer for these people. Here's what I do, okay?
Just to get the business off the ground in one month.
Okay, what is that?
Yes.
See that? You see that shit? So it's a collaboration between Panic and what do you call them? Teenage Engineering, the company that I have like every product of. And it's just such a cute, cool thing for Panic to do. It took them a very long time to make it. It's like a passion project, but it sells like a lot. I don't know if you know about Panic, but they do like... They make this console.
They also publish a lot of different video games. They're like an aspirational company to me. I love companies that are just like doing lots of weird stuff.
That's what I want to be. You love weird stuff. I just had Jason Fried on the pod, actually, your boy.
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