Peace of mind business ideas (and why they print cash)
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There's an opportunity to build a social media insurance company. I mean, if you have an email list of 400,000 people, like that's easily worth four plus million dollars. That's a mansion. That's a mansion on 20 acres, you know? So it's like, of course, you would spend a certain amount per year to make sure that if a black swan event happens or you do something wrong or you have an employee who goes AWOL, We will write you a check for XYZ amount or we'll help you get back that account. You're selling peace of mind.
Yeah. And if you can sell peace of mind, you're going to be very wealthy, I feel like.
Natalie Ellis, the queen of startup ideas herself, blessing us. Thank you for coming on.
I'm excited about this. I love getting a chance to talk ideas. I always daydream about starting other businesses when I should not be starting any more businesses. So this is a perfect excuse.
Exactly. For me, this is fast food. This podcast is fast food in the sense I need to get this out there. It's my... It's my guilty pleasure. I need to put these ideas out there. And I know you have some ideas for us.
Yeah, I have loads. Tell me why you want me to start.
Wherever you want to start.
You know what I've been thinking about lately is obviously just had a baby two years ago and have been in my own postpartum health journey, which is before I had a baby, I found it really easy to work out and be healthy and like do all the research. And I had more time than I have now. But since having a baby, I've realized for me, wellness is very much It's mental health. It's your physical health. It's everything all in one. And I've been daydreaming about starting this company that's specific. Like I love a niche. I feel like I love a niche that's specifically for pregnant or postpartum women to come and just take every single box. when it comes to health and make it so easy for them. Like I would love when I was pregnant for someone to just give me this, all the list of like the mineral testing that I should be doing, the gut testing, the blood work, and then have one person read the MRI, like have one person read all the information and then give me a full plan based on that. Cause I'm so used to going to different people for different things.
Or I do feel like a lot of the companies out there that do this are very masculine and male focused and are like fast, cold planche, like all the things, which is great, but not necessarily what you want when you're in like that stage of your life. So that's one idea that I have that I just wish someone would run with. I feel like you could make it really high ticket, like make it expensive, put together these packages that, you know, you sell to fewer people, but you just give the best service and really take care of women and like take that one thing that's in their mind, like completely off their plate.
So I feel like any market withers, an overwhelming amount of information, which is this, and people willing to spend money, which is this. Like, you know, if you're newly pregnant, for example, like you want to spend, you know, it's all about your baby. um and so i think checkbox checkbox i think it could be really interesting if you did either a text or email like it's basically a newsletter or or just like a text every week like every week we're gonna send you a text and like here's what you need to know and and i you know and and just make it like remove the noise do you know what i mean
Yeah. I could totally see that. Like they text and it's like, here's the specific things you want to focus on this week. And it's just done. And you could maybe even text them back to get more specific advice. Like I'm having issues with this. I'm having issues with my milk supply. I'm like, cause there's so like, I remember when I was postpartum, there was so many supplements I couldn't take, but then you can't just like call your doctor every single time. Can I take this? Can I take this? It's like having someone that you can just ask those questions to. I feel like people would pay so much money to have that solved for them.
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