Join us for an engaging conversation with Jonathan Courtney, Co-Founder and CEO of AJ&Smart, as we explore a variety of startup ideas and opportunities centered around the powerful emotion of nostalgia. In this episode, we dive into the world of video games, collectibles, art, and more. Discover why nostalgia is such a potent tool for entrepreneurs and how you can leverage it to bootstrap successful businesses. We also discuss Palmer Luckey’s innovative company, Modretro, and why its product is a game-changer. Whether you're looking to start your first million-dollar business or are curious about entrepreneurial strategies, this episode is packed with actionable advice and inspiration. Don’t miss this essential guide to launching a successful startup!🚀 My FREE 5 day email course to learn how to build a business of the future using the ACP funnel:https://www.communityempire.co/free-course🎯 To build your own portfolio businesses powered by community you might enjoy my membership.You'll get my full course with all my secrets on building businesses, peer-groups to keep you accountable, business ideas every single month and more!Spots are limited.https://www.communityempire.co/📬 Join my free newsletter to get weekly startup insights for free:https://www.gregisenberg.com70,000+ people are already subscribed.FIND ME ON SOCIALX/Twitter: https://twitter.com/gregisenbergInstagram: https://instagram.com/gregisenberg/LinkedIn: https://www.linkedin.com/in/gisenberg/FIND JONATHAN ON SOCIALX/Twitter: https://twitter.com/JicecreamLinkedIn: https://www.linkedin.com/in/jonathan-courtney-4510644b/Episode Timestamps: 00:00 Intro01:40 Visualizing Nostalgia04:54 Palmer Luckey’s Modretro (Gameboy)06:56 First business: LAN Parties20:11 Framework for applying nostalgia25:05 Second business: Millennial Retro Content Creator32:33 Third business: High-end Nostalgic Art
Full Episode
This will make minimum $1 million per year. What if we look back to the things that were popular and exciting when we were 14.5 and you try to milk the nostalgia out of those things to create new products? And I'll give you an example. I was obsessed with the video game Halo back when I was like 13, 14. And I used to do LAN parties a lot back then.
They're some of the best memories of my entire life. And if I'm thinking, okay, so that's a memory that I had that I really deeply loved. But what could be something you could do? Okay, it's a comforting memory. Maybe I could start a Twitch channel where I just run LAN parties with eight other people in a physical space. And you're not trying to make content that's like super educational.
It's comfort noise. You're making comforting episodes that last three hours long. You're just chatting about shit. So if you can become the content creator for the new millennial retro, you're going to make yourself a millionaire.
And we are back. Jonathan, Jice Cream, Courtney.
That's me. That's me.
It's literally you.
Speaking into a metal rectangle.
You said you had something to talk to me about.
I did. So I sent you a text message and I said, I saw this thing, I saw this survey, and also something else happened. And somehow it's connected in my mind and we need to talk about it because I think your audience needs to hear about it. And then I couldn't find the survey and then you found it. So that was the whole thing.
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