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The Startup Ideas Podcast

Learn how to win on the internet in 28 min [tiktok shop, trends, building cult brands]

301.038 - 320.951 Greg Isenberg

Exactly. We can unpack that later in the video. So what you're kind of saying is, you know, utility doesn't need to be like your standard utility around just covering the phone, but it could mean like, how do you put utility and marry that to what's happening in the cultural zeitgeist? Is that what you're saying? Exactly.

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