The Startup Ideas Podcast
Learn how to win on the internet in 28 min [tiktok shop, trends, building cult brands]
Wed, 18 Sep 2024
Join me as I sit down with Oren John, the internet's creative director who's worked with major brands like Red Bull, Ciroc, Grey Goose, and YRB. Together, we explore the game-changing potential of TikTok Shop and how creators are using the platform to build thriving businesses. Oren shares his expert insights on the role of luxury, craftsmanship, and storytelling in product design, and how these elements can elevate your brand. If you're curious about using TikTok to grow your business, this conversation is packed with valuable takeaways!Timestamps: 00:00 Intro00:55 Startup Idea 1: Collectible Pokemon iPhone Case10:22 TikTok Shop is a game-changer15:10 The power of creator communities18:38 TikTok Shop success formula21:40 Oren’s tech stack and tools24:37 YouTube vs TikTok26:29 Oren's content creation philosophy1) Startup Idea 1: Collectible Pokemon iPhone Case• Combines collectibility and utility• A product’s utility is the best way to standout on the interet• Tap into current trends to leverage the zeitgeist2) TikTok Shop is a game-changer:• Scale through affiliate creators• Brands pay $1,500-$2,500/month retainer• Creators earn 20% commission on sales"Kids aged 20-25 are making 10-25k/month off these commissions" - Oren3) The power of creator communities:• Discord channels like "Your First Dollar"• Brands recruit creators for TikTok Shop• Learn video creation, hooks, and editingPro tip: Brands can find pre-trained creators here 4) TikTok Shop success formula:• Wide demographic reach• Multiple creators across age/race/gender• Leverage Amazon for fulfillmentExample: Goalie (gummy brand) offering Rolex, Lamborghini as affiliate incentives 5) Content creation golden rule:• Provide saveable, shareable value• Entertain (replace Netflix experience)• Or fail"So many people fall in that third bucket because they go say, I'm going to talk about my brand story" - Oren6) TikTok vs Youtube:• TikTok algo allows for hyper-specific targeting• TikTok has wider reach than YouTube for niche products• Youtube is a less direct sales driver• Youtube is great for brand building• Long-form content still valuableHot take: "YouTube as a primary sales driver for most businesses" is outdated7) Oren's content creation philosophy:• 1) Value 2)entertainment 3)brand story• Tell stories, not just facts• Create content people want to bookmark• Focus on your area of expertise"I want your director to drop it in the Slack channel and be like, why aren't we doing this?" - OrenWant more free ideas? I collect the best ideas from the pod and give them to you for free in a database. Most of them cost $0 to start (my fav)Get access: https://www.gregisenberg.com/30startupideas 🎯 To build your own portfolio businesses powered by community you might enjoy my membership.You'll get my full course with all my secrets on building businesses, peer-groups to keep you accountable, business ideas every single month and more!Spots are limited.https://www.communityempire.co/📬 Join my free newsletter to get weekly startup insights for free:https://www.gregisenberg.com/70,000+ people are already subscribed.To improve your rankings your business on Google and using AI for SEO, sign up tohttp://boringmarketing.com/FIND ME ON SOCIALX/Twitter: https://twitter.com/gregisenbergInstagram: https://instagram.com/gregisenberg/LinkedIn: https://www.linkedin.com/in/gisenberg/FIND OREN ON SOCIALX/Twitter: https://x.com/orenmeetsworldInstagram: https://www.instagram.com/orenmeetsworld/LinkedIn: https://www.linkedin.com/in/orenj/
Full Episode
I interviewed Oren Meets World. This guy has worked with everyone from Red Bull to Ciroc, you name it, but that's not why he's interesting. He's interesting because he has nailed TikTok and he has nailed how to create content that spreads to millions of people. TikTok shop, I didn't know much about it. He taught me and he's going to teach you. Enjoy this episode.
All right, new character unlocked. Oren, the internet's creative director. Welcome.
Man, I'm excited to be here. Let's rip some ideas.
Okay, I want to run. This is a Startup Ideas podcast, so I'm going to run an idea by you. Anyone can take it. You can take it for all I care. And I want to workshop it and just get into your brain to see how you would take this idea and turn it into a cult brand. You with me? Let's roll. So here's the idea. I have a iPhone case. It's kind of actually kind of falling apart. It's just black.
It's not that interesting. I will say I used to just have no iPhone case and I would crack it and crack it and crack it. So I've given up, you know, for the people in the comment section who are going to be like, oh, you know, I can't believe he has an iPhone case. Can't believe he's one of those people like I've given up on it. You know, it's so interesting. You feel me on that?
Yeah, I was going to say, I was going to hold up. I was going to take my phone out of its case because I adopted the case purely because it's been absolutely destroyed in the same way. I just got to stop. I got to stop doing it. And so I'm in the same exact boat, brother.
Dude, once you hit like, I don't know, late 20s, early 30s, you're just like, I can't do it anymore.
Yeah, as soon as kids are involved, man, the phone's breaking no matter what.
Exactly. So the idea is, how can you make the case a little more fun? And... Like a lot of us, you know, I'm into collectibles and I was thinking, oh, wouldn't it be cool if you can have a case and in the back of the case, there'd be like a holographic Charizard. So it's basically marrying a collectible with the case.
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