I’m joined by Tibo Louis-Lucas , Founder of Revid.AI, as we explore a wide range of Creator tool ideas and business opportunities1) Brand & Influencer Matching 2.0• Passionfruit's success shows there's still room for innovation.• Idea: Flip the model. Create a "link tree" for brands, not creators.• Use AI to curate & rank inbound creator applications.• Brands save time, creators find opps. Win-win. 2) Framework: Mini-Tools Strategy for Growth• Build small, useful tools related to your core product.• Example: Taplio's LinkedIn video downloader drove 1M+ monthly visitors.• Key insight: The simplest ideas often outperform complex ones.• Let users try core features without signing up. Genius! 3) SEO Isn't Dead (Despite ChatGPT)• Action-based queries (e.g., "compress video") will still drive Google traffic.• Double down on building useful web tools.• They'll likely remain relevant even as AI search evolves.4) Content strategy: Humans + AI is the future• Don't rely 100% on AI for content creation• Combine AI assistance with genuine human experiences.• Story-driven content will always stand out. • Bonus Insight: Anti-positioning is underrated.5) "Certified No AI" Product Suite• As AI-generated content floods the market, there's opportunity in the opposite direction.• Idea: Build a suite of "certified no AI" tools for content creation.• Position as the authentic, human-centric alternative.• Tap into growing AI fatigue. Want more free ideas? I collect the best ideas from the pod and give them to you for free in a database. Most of them cost $0 to start (my fav)Get access: gregisenberg.com/30startupideas🚀 My FREE 5 day email course to learn how to build a business of the future using the ACP funnel:https://www.communityempire.co/free-course🎯 To build your own portfolio businesses powered by community you might enjoy my membership.You'll get my full course with all my secrets on building businesses, peer-groups to keep you accountable, business ideas every single month and more!Spots are limited.https://www.communityempire.co/📬 Join my free newsletter to get weekly startup insights for free:https://www.gregisenberg.com70,000+ people are already subscribed.FIND ME ON SOCIALX/Twitter: https://twitter.com/gregisenbergInstagram: https://instagram.com/gregisenberg/LinkedIn: https://www.linkedin.com/in/gisenberg/FIND TIBO ON SOCIALX/Twitter: https://x.com/tibo_makerRevid: https://www.revid.aiTo improve your rankings your business on Google and using AI for SEO, sign up toboringmarketing.comEpisode Timestamps0:00 Intro 01:35 Startup Idea 1: Brand & Influencer Matching 2.015:22 Framework: Mini-Tools Strategy for Growth22:56 Framework: SEO is evolving28:06 Framework: Content strategy: Humans + AI is the future33:54 Startup Idea 2: "Certified No AI" Product Suite
Full Episode
and so all the free seo optimized tool that you would build you can rank for many many long tail keywords and then sell your main products all the mini tools that we built like i think i think we built more than one per month so at the end we had like 40 seo optimized mini tools And all all them together was bringing like we're bringing like 70 percent of the of the traffic.
You just gave away a gem. Someone someone's going to listen to that and it's going to it's going to spend the next 12 months of their lives just building mini tools. Yeah, I'm excited to have this conversation. I've been following you for a long time. And when you sold Tweet Hunter and you sold Tapio for $10 million, I was like, okay, this guy is legit.
And just seeing your process of how you come up with an idea, how you name it, how you come up with unconventional ways to grow it. how you care about design and copy, I was like, I need to get this guy on the podcast. So thank you for coming on. That's pretty cool. Thank you. So what is on your mind these days?
So yeah, when you invited me, I think I spent hours thinking about IDs and The thing is, it always goes the same way. First of all, you have this blank page where you have no idea at all. And you just get one. You try to go a little bit deeper on this idea, and then it's like never-ending flow of ideas. I have one thing that I find very interesting.
It may be something a bit boring, but I just can't stop thinking about brand and influencers matching. It's something that we have seen over and over. And I really thought that the space was dead. Because you have hundreds of startups doing that. Until I noticed this new thing, like passion fruits. Do you know about passion fruits?
I do, but tell people what passion fruit is.
It's a startup that basically makes you able, as a creator, to build packages of ready-to-go sponsorships. You want to offer a sponsorship for a tweet, for a YouTube video, or anything else. You can just build these sponsorships, and brands can very easily book them with payment calendars.
What's very awesome about that is as brand, when I start booking like sponsored tweets, they open this channel of communication through like no sign up email flow, which is super, super convenient for brand and creators to use. And so I noticed that I noticed them as a client first.
And I just couldn't stop thinking about that because to be 100% honest, before I started doing any startups, I thought about this. Like I thought about brand and influencers. And for me, the space was 100% saturated. Like we couldn't innovate in that. Like there's just nothing to do. And you know just when it was? It was in 2015. And just so many things were created in this space since that time.
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