Thibaut Louis-Lucas
Appearances
The Startup Ideas Podcast
He gave me 3 creator tool ideas that will print money
and so all the free seo optimized tool that you would build you can rank for many many long tail keywords and then sell your main products all the mini tools that we built like i think i think we built more than one per month so at the end we had like 40 seo optimized mini tools And all all them together was bringing like we're bringing like 70 percent of the of the traffic.
The Startup Ideas Podcast
He gave me 3 creator tool ideas that will print money
But what I love with this kind of product is that you can, like all the Linktree products, they generate a lot of basically static webpages for clients. And if you have things like custom domains and clients have pretty good domains, by offering your service for free, you can generate a lot of backlinks
The Startup Ideas Podcast
He gave me 3 creator tool ideas that will print money
by just linking back to your main product on the many, many web pages that you create for your clients. So you can build SEO very fast that way. And so all the free SEO optimized tool that you would build would be able to rank very fast too.
The Startup Ideas Podcast
He gave me 3 creator tool ideas that will print money
It's, it shifted like for the, like the first, I think the first half of the journey content, Twitter and LinkedIn was everything. And then, uh, it was just not enough. And all the mini tools that we built, like, I think, I think we built more than one per month. So at the end we had like 40 SEO optimized mini tools and And all them together were bringing like 70% of the traffic.
The Startup Ideas Podcast
He gave me 3 creator tool ideas that will print money
But what I found the craziest was like, Every, like we know nothing basically, because among all the tools that we built, the one that was super well thought, like SEO research didn't perform. And the crappy thing that I did on an evening based on an idea without even talking to my co-founder about it, it just, it performed above everything.
The Startup Ideas Podcast
He gave me 3 creator tool ideas that will print money
Like our best performing mini tool was something that we gave as a test to a developer that we wanted to hire. We had no hope, no hope on this tool. What tool was that? What was it? It was download video from a LinkedIn post. And it ranked first for this. So it was a very low intense keyword for Tapio, but super high traffic, a million per month visitors. Super crazy.
The Startup Ideas Podcast
He gave me 3 creator tool ideas that will print money
They would see... So they download a video and then... And then we would say, just schedule this on Tapio or schedule this on Twitter to post on Twitter.
The Startup Ideas Podcast
He gave me 3 creator tool ideas that will print money
That's a strategy that... A few players were doing that a few years ago. A company that really inspired us was vid.io, this video editor. What I find crazy with how they are doing is that they have, I think they have like 50 tools, like things like crop a video or compress a video. But what's crazy is that every single one of these tools, they take your inputs, which is like a video file,
The Startup Ideas Podcast
He gave me 3 creator tool ideas that will print money
And then when you upload your video, they redirect to their main tool, like vid.io. And you are actually inside the tool without even signing up, without paying for anything. So it's very cost efficient, because it's super easy for them to build a new tool, since it's just a feature of their main tool. And then you are just like, you are inside vid.io. You just want to use it a little bit more.
The Startup Ideas Podcast
He gave me 3 creator tool ideas that will print money
And when you want to use a video editor, you just think about them, you know?
The Startup Ideas Podcast
He gave me 3 creator tool ideas that will print money
Well, I hope they are not doing it in the video space because I'm going hard.
The Startup Ideas Podcast
He gave me 3 creator tool ideas that will print money
It may be something a bit boring, but I just can't stop thinking about brand and influencers matching. It's something that we have seen over and over. And I really thought that the space was dead. Because you have hundreds of startups doing that. Until I noticed this new thing, like passion fruits. Do you know about passion fruits?
The Startup Ideas Podcast
He gave me 3 creator tool ideas that will print money
But something, just let me add something to this story because everyone out there is saying that Google is dying because of TPT and like perfect city and stuff like that. I don't know if that's true or not, but one thing that I know for sure is that it's going to be less true for requests that are based on an action.
The Startup Ideas Podcast
He gave me 3 creator tool ideas that will print money
If you are looking for a tool to compress a video or to download the video from LinkedIn, it's very unlikely to me that you're going to query that on ChatGPT. Because you are looking for a tool. And so you're going to do that on Google to then be redirected to another tool because that's what you want.
The Startup Ideas Podcast
He gave me 3 creator tool ideas that will print money
And so that's why I think the me tool strategy is still something that I would just double down on.
The Startup Ideas Podcast
He gave me 3 creator tool ideas that will print money
It's possible, but I don't see an easy way to get there because they tried that. They did that with plugins and then they did that with custom GPTs. And I have no numbers to support what I'm going to say, but it seems to me that it is a failure and that no one is... you have small use cases when you would use a custom GPT, but in most cases you will not. Totally.
The Startup Ideas Podcast
He gave me 3 creator tool ideas that will print money
What's very true is that Google had absolutely no incentive for doing that before because they want people to click on links, which is not the case anymore with platforms like Perplexity and the coming search GPT. So we'll see, maybe you're right.
The Startup Ideas Podcast
He gave me 3 creator tool ideas that will print money
Based on what you've just said, I would heavily invest in replying to Quora questions and Reddit questions because that's probably where a lot of LLMs are going to get their answers. And so if you're able to be to the question, what's the best way I don't know.
The Startup Ideas Podcast
He gave me 3 creator tool ideas that will print money
What's the best sushi restaurant in Paris? If you are able to just plug your restaurants and have it as a top upvoted answers on Reddit, you can imagine that, imagine that this is going to pop when people query LLMs with this, with this exact same question, that's going to be super powerful.
The Startup Ideas Podcast
He gave me 3 creator tool ideas that will print money
It's a startup that basically makes you able, as a creator, to build packages of ready-to-go sponsorships. You want to offer a sponsorship for a tweet, for a YouTube video, or anything else. You can just build these sponsorships, and brands can very easily book them with payment calendars.
The Startup Ideas Podcast
He gave me 3 creator tool ideas that will print money
It's super funny that you're saying that, because I had these debates very short time ago. And my first reaction to this was like, this is just that AI is not good enough for now. But I don't see why, even without better LLMs, But with proper context and proper instruction, I don't see how you would not have a better system that would reply exactly like Jesus said.
The Startup Ideas Podcast
He gave me 3 creator tool ideas that will print money
The key thing is to have like a human touch, human emotions, and... Like you have to make it super, super willing to go in crazy ways in like very original stuff. But I don't see how this would not happen.
The Startup Ideas Podcast
He gave me 3 creator tool ideas that will print money
I don't know if you notice that, but I'm following very closely this guy, like a level CEO on Twitter. And he started doing something that I find a bit crazy is every time he thinks that someone answers with an AI reply to his tweets, he just blocks. And I just couldn't stop thinking, like, what's... What's his error rates?
The Startup Ideas Podcast
He gave me 3 creator tool ideas that will print money
How many people is he blocking thinking that they are AI and they are not?
The Startup Ideas Podcast
He gave me 3 creator tool ideas that will print money
What's very awesome about that is as brand, when I start booking like sponsored tweets, they open this channel of communication through like no sign up email flow, which is super, super convenient for brand and creators to use. And so I noticed that I noticed them as a client first.
The Startup Ideas Podcast
He gave me 3 creator tool ideas that will print money
Yeah, like even that. So I was super surprised when I saw this tweet of someone sharing Meet Johnny's prompts. And he said that by adding iPhone photos, you get much more realistic contents from Meet Johnny. But not in a beautiful way, but more like in a crappy way.
The Startup Ideas Podcast
He gave me 3 creator tool ideas that will print money
Like the crappy way that you would take a photo at a restaurant because it's like you are moving or it's not properly cropped, things like that. Like it's a little bit, I don't know how to say that, but in reverse or, see my point? Yeah.
The Startup Ideas Podcast
He gave me 3 creator tool ideas that will print money
Anyway, I don't know where we're going with this, but it's going to be fun to watch.
The Startup Ideas Podcast
He gave me 3 creator tool ideas that will print money
But maybe that's the next idea. Because imagine building a suite of tools where the content that you will publish is certified no AI. The product itself is an anti-AI positioning. Because using this tool, you are certified to be a genuine human using a tool by hand.
The Startup Ideas Podcast
He gave me 3 creator tool ideas that will print money
It's a good question. Like I was just wondering if you could have like, uh, some kind of, it would not be a label, but some kind of like Twitter scheduler, like, uh, like tweeting to was like, we, she would enjoy promoting publicly. because it doesn't have AI.
The Startup Ideas Podcast
He gave me 3 creator tool ideas that will print money
I'm wondering if we'll not see a suite of products coming in the next few years, which are like no AI in them, but they still need to be grids. But by not having AI to generate contents, people would just be happy to promote them because they would be promoting themselves as no AI users.
The Startup Ideas Podcast
He gave me 3 creator tool ideas that will print money
And I just couldn't stop thinking about that because to be 100% honest, before I started doing any startups, I thought about this. Like I thought about brand and influencers. And for me, the space was 100% saturated. Like we couldn't innovate in that. Like there's just nothing to do. And you know just when it was? It was in 2015. And just so many things were created in this space since that time.
The Startup Ideas Podcast
He gave me 3 creator tool ideas that will print money
Yeah, but this idea keeps me very busy, because I'm working on this tool. I don't know if you noticed. It's called SuperX Dots. So it's like a Twitter extension for Chrome extension for X. And I think it has the best analytics features. I've not seen anything close enough to SuperX. But then, since it's a Chrome extension, comes this idea of generating replies with AI.
The Startup Ideas Podcast
He gave me 3 creator tool ideas that will print money
And if you do that, you are instantly categorized as a gray hat tool that's a bit shady and that will make make Twitter way worse by just having more shitty contents. And so I'm really thinking about having this anti-AI positioning.
The Startup Ideas Podcast
He gave me 3 creator tool ideas that will print money
And because of this competition, people are burning out. Like Lavalcio and Danny Posma posted about this on X. They said that for sure, their next product will be like a no AI products just because of the insane competition they have. Just by talking about the AI products, the day they do so, you have like 10 competitors for sure that will jump on the ID.
The Startup Ideas Podcast
He gave me 3 creator tool ideas that will print money
For this, I would have a look at what the people behind Basecamp are doing. Like Jason Fried. Yeah, exactly. Those guys, they did this once studio charging one-time fees for products. I would not be surprised if they continue doing no AI tools. And I would be very interested in what their, I would look for what their next project will be.
The Startup Ideas Podcast
He gave me 3 creator tool ideas that will print money
And doing these like anti-positioning.
The Startup Ideas Podcast
He gave me 3 creator tool ideas that will print money
The easiest is on X. I'm Thibaut underscore maker there. Um, and my, um, my best products, like the, the, the one that keeps me busy right now is revid.ai. It's a video editor to build short form videos. I hope that's, uh, people will like it.
The Startup Ideas Podcast
He gave me 3 creator tool ideas that will print money
And so my point here is that there's just so much things to do here. When you think that space is saturated, you can just do 100 more things.
The Startup Ideas Podcast
He gave me 3 creator tool ideas that will print money
I think you've nailed what they've nailed. They just build these... super simple to use portfolio that will just make creators money. And I think that you can totally reverse this page. Do it not for creators, but for brand. Find a way to create this link tree-like page for brands where as a creator, I can just go and I can just see what kind of sponsorship a brand would like.
The Startup Ideas Podcast
He gave me 3 creator tool ideas that will print money
And find a way. I think the hardest to do here is curation and moderation because obviously you would have like a junk creators, like shitty creators applying. But if you find a way to use AI in a good way to rank, sort, and grade the creators coming in, you can just make the life of brands and agencies super easy by just creating this inbound flow of creators.
The Startup Ideas Podcast
He gave me 3 creator tool ideas that will print money
FRANCESC CAMPOY- It's exactly this. And I'm suggesting this because we kind of did it with Tweet Hunter. I think it was at the peak of our growth, we realized that it made a lot of sense for us to sponsor a lot of people. Because we are a Twitter product, obviously it's super relevant to sponsor Twitter creators. But we were missing out on, we were missing good creators to sponsor.
The Startup Ideas Podcast
He gave me 3 creator tool ideas that will print money
And so we opened this page saying, hey, we want to sponsor creators. This is a rough, just plug your Twitter. And this is a rough calculation of how much we would pay you. If this is good enough for you, just apply. We would get an email and we'll start the conversation there. It was super simple products, just one page. The calculation was super dumb.
The Startup Ideas Podcast
He gave me 3 creator tool ideas that will print money
I think you can do something very good because it just works. Like when we just twitched about that, we got hundreds of applications. It became a nightmare to sort them and to spot the good ones. So that's the real issue to solve. So what would the business model there be? So if you want to align interests, you can maybe take a cut on the sponsorship that you make the brand able to sign.
The Startup Ideas Podcast
He gave me 3 creator tool ideas that will print money
But obviously, I would not do that at the very beginning because it would just make everything more complicated. If you want to just sell the shovel, just a regular subscription based on maybe the brand size would be maybe the easiest to begin with. What do you think?
The Startup Ideas Podcast
He gave me 3 creator tool ideas that will print money
I think, yeah, just let me suggest slightly different way. Like you, as you said, like you, you make it very easy for both people to just jump in. You make it easy for brands to just create the space. They have this one page, beautiful page, where creators can just book a sponsorship. But then what they realize is that it's super messy. They get hundreds of applications.
The Startup Ideas Podcast
He gave me 3 creator tool ideas that will print money
And the service that you offer is moderation, sorting, and AI creation of all the inbounds offers that they get. And you charge for that. You charge for the handling of the... of the moderation and, and booking of the sponsorships, which is the hardest part of any sponsorship.
The Startup Ideas Podcast
He gave me 3 creator tool ideas that will print money
Like the, the back and forth of how, of like the brand wanting to, uh, the creator to respect their guidelines, to validate the post. That's, that's the hardest part. If you can just provide value on these steps, that'd be awesome.
The Startup Ideas Podcast
He gave me 3 creator tool ideas that will print money
What's interesting is you can probably scrap, I don't know, like Facebook, Twitter, Instagram, and try to find many, many, many contents which are sponsorships. The way I would do it, I'm pretty sure that on Twitter, you have keywords that are in 90% of sponsorships. Something like sponsored by or together with. You have these stuff on newsletters.
The Startup Ideas Podcast
He gave me 3 creator tool ideas that will print money
I guess you can build a list of brands who sponsor stuff right now and just reach out to them with quality mailing.
The Startup Ideas Podcast
He gave me 3 creator tool ideas that will print money
I would do something, yes. Based on what you've just said, I would try to do a tool. Because as a brand, if I want to sponsor a Twitter creator to promote my AI products, I want to know... I want to like not mess up the tweets. And so I want to have like a library of past sponsorships, which could be like tweets, YouTube videos, stuff that worked very well. And because I want to get inspired.
The Startup Ideas Podcast
He gave me 3 creator tool ideas that will print money
And so based on what you've just said, I would try to build this library and to make it a tool. Because if you make a tool and you build like a tool which would rank for best sponsorship in marketing or best sponsorship in AI or best sponsorship in e-commerce. You can rank for many, many long-tail keywords and then sell your main products. And would you charge for that tool? No, definitely not.
The Startup Ideas Podcast
He gave me 3 creator tool ideas that will print money
So yeah, when you invited me, I think I spent hours thinking about IDs and The thing is, it always goes the same way. First of all, you have this blank page where you have no idea at all. And you just get one. You try to go a little bit deeper on this idea, and then it's like never-ending flow of ideas. I have one thing that I find very interesting.
The Startup Ideas Podcast
He gave me 3 creator tool ideas that will print money
Like I would, I would try to make a SEO optimized tool with many, many super, super specialized pages, like one page for e-commerce, one page for coordinating, et cetera, like lists, just libraries, just libraries of the best sponsorships that you can find on, on any niche.