I’m joined by Tibo Louis-Lucas , Founder of Revid.AI, as we explore a wide range of Creator tool ideas and business opportunities1) Brand & Influencer Matching 2.0• Passionfruit's success shows there's still room for innovation.• Idea: Flip the model. Create a "link tree" for brands, not creators.• Use AI to curate & rank inbound creator applications.• Brands save time, creators find opps. Win-win. 2) Framework: Mini-Tools Strategy for Growth• Build small, useful tools related to your core product.• Example: Taplio's LinkedIn video downloader drove 1M+ monthly visitors.• Key insight: The simplest ideas often outperform complex ones.• Let users try core features without signing up. Genius! 3) SEO Isn't Dead (Despite ChatGPT)• Action-based queries (e.g., "compress video") will still drive Google traffic.• Double down on building useful web tools.• They'll likely remain relevant even as AI search evolves.4) Content strategy: Humans + AI is the future• Don't rely 100% on AI for content creation• Combine AI assistance with genuine human experiences.• Story-driven content will always stand out. • Bonus Insight: Anti-positioning is underrated.5) "Certified No AI" Product Suite• As AI-generated content floods the market, there's opportunity in the opposite direction.• Idea: Build a suite of "certified no AI" tools for content creation.• Position as the authentic, human-centric alternative.• Tap into growing AI fatigue. Want more free ideas? I collect the best ideas from the pod and give them to you for free in a database. Most of them cost $0 to start (my fav)Get access: gregisenberg.com/30startupideas🚀 My FREE 5 day email course to learn how to build a business of the future using the ACP funnel:https://www.communityempire.co/free-course🎯 To build your own portfolio businesses powered by community you might enjoy my membership.You'll get my full course with all my secrets on building businesses, peer-groups to keep you accountable, business ideas every single month and more!Spots are limited.https://www.communityempire.co/📬 Join my free newsletter to get weekly startup insights for free:https://www.gregisenberg.com70,000+ people are already subscribed.FIND ME ON SOCIALX/Twitter: https://twitter.com/gregisenbergInstagram: https://instagram.com/gregisenberg/LinkedIn: https://www.linkedin.com/in/gisenberg/FIND TIBO ON SOCIALX/Twitter: https://x.com/tibo_makerRevid: https://www.revid.aiTo improve your rankings your business on Google and using AI for SEO, sign up toboringmarketing.comEpisode Timestamps0:00 Intro 01:35 Startup Idea 1: Brand & Influencer Matching 2.015:22 Framework: Mini-Tools Strategy for Growth22:56 Framework: SEO is evolving28:06 Framework: Content strategy: Humans + AI is the future33:54 Startup Idea 2: "Certified No AI" Product Suite
and so all the free seo optimized tool that you would build you can rank for many many long tail keywords and then sell your main products all the mini tools that we built like i think i think we built more than one per month so at the end we had like 40 seo optimized mini tools And all all them together was bringing like we're bringing like 70 percent of the of the traffic.
You just gave away a gem. Someone someone's going to listen to that and it's going to it's going to spend the next 12 months of their lives just building mini tools. Yeah, I'm excited to have this conversation. I've been following you for a long time. And when you sold Tweet Hunter and you sold Tapio for $10 million, I was like, okay, this guy is legit.
And just seeing your process of how you come up with an idea, how you name it, how you come up with unconventional ways to grow it. how you care about design and copy, I was like, I need to get this guy on the podcast. So thank you for coming on. That's pretty cool. Thank you. So what is on your mind these days?
So yeah, when you invited me, I think I spent hours thinking about IDs and The thing is, it always goes the same way. First of all, you have this blank page where you have no idea at all. And you just get one. You try to go a little bit deeper on this idea, and then it's like never-ending flow of ideas. I have one thing that I find very interesting.
It may be something a bit boring, but I just can't stop thinking about brand and influencers matching. It's something that we have seen over and over. And I really thought that the space was dead. Because you have hundreds of startups doing that. Until I noticed this new thing, like passion fruits. Do you know about passion fruits?
I do, but tell people what passion fruit is.
It's a startup that basically makes you able, as a creator, to build packages of ready-to-go sponsorships. You want to offer a sponsorship for a tweet, for a YouTube video, or anything else. You can just build these sponsorships, and brands can very easily book them with payment calendars.
What's very awesome about that is as brand, when I start booking like sponsored tweets, they open this channel of communication through like no sign up email flow, which is super, super convenient for brand and creators to use. And so I noticed that I noticed them as a client first.
And I just couldn't stop thinking about that because to be 100% honest, before I started doing any startups, I thought about this. Like I thought about brand and influencers. And for me, the space was 100% saturated. Like we couldn't innovate in that. Like there's just nothing to do. And you know just when it was? It was in 2015. And just so many things were created in this space since that time.
And so my point here is that there's just so much things to do here. When you think that space is saturated, you can just do 100 more things.
Yeah. I'll be real with you too. So I thought that the space was saturated too. There is like 100 of these marketplace startups. I think what was interesting about Passionfruit is they focused on creators like me and you. So like the B2B type creators. And the other thing that they did was they allowed creators who had newsletters to create almost like a link tree, but for sponsorships.
So it was like a really easy way to create a profile where it's like, okay, gregisenberg.com is a newsletter. There's 75,000 people. A sponsorship costs X amount of dollars. And it was just like a beautiful webpage. So I think the question I have here is, okay, I buy the point. I agree that sometimes you can look at a space and it's overloading with startups.
And that's the creator space right now. But what would you build if you can build anything in this space?
I think you've nailed what they've nailed. They just build these... super simple to use portfolio that will just make creators money. And I think that you can totally reverse this page. Do it not for creators, but for brand. Find a way to create this link tree-like page for brands where as a creator, I can just go and I can just see what kind of sponsorship a brand would like.
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And find a way. I think the hardest to do here is curation and moderation because obviously you would have like a junk creators, like shitty creators applying. But if you find a way to use AI in a good way to rank, sort, and grade the creators coming in, you can just make the life of brands and agencies super easy by just creating this inbound flow of creators.
So that's really interesting. So something happened to me for the first time ever recently where I had a brand reach out to me I'm just going to pull up the email. So Logitech reached out to me. And they're launching this new product. And they wanted to send it to me. And then they were like, we want a text-based post and a YouTube video.
Obviously I didn't do it because I don't use any Logitech products. And it's not really my model. My model is to give a lot of value away for free. And in the future, hopefully that pays back to me somehow. But... I think it's really interesting that you have brands. What are brands doing?
They're either going to marketplaces or they're going to agencies to find these creators and deals or they're just cold DMing people. They're just saying, hey, you're an interesting YouTube channel. So I think what you're suggesting is to flip the model on its head. What you're saying is Logitech should actually create a page and say, we're really interested to do this. Is that what you're saying?
FRANCESC CAMPOY- It's exactly this. And I'm suggesting this because we kind of did it with Tweet Hunter. I think it was at the peak of our growth, we realized that it made a lot of sense for us to sponsor a lot of people. Because we are a Twitter product, obviously it's super relevant to sponsor Twitter creators. But we were missing out on, we were missing good creators to sponsor.
And so we opened this page saying, hey, we want to sponsor creators. This is a rough, just plug your Twitter. And this is a rough calculation of how much we would pay you. If this is good enough for you, just apply. We would get an email and we'll start the conversation there. It was super simple products, just one page. The calculation was super dumb.
I think you can do something very good because it just works. Like when we just twitched about that, we got hundreds of applications. It became a nightmare to sort them and to spot the good ones. So that's the real issue to solve. So what would the business model there be? So if you want to align interests, you can maybe take a cut on the sponsorship that you make the brand able to sign.
But obviously, I would not do that at the very beginning because it would just make everything more complicated. If you want to just sell the shovel, just a regular subscription based on maybe the brand size would be maybe the easiest to begin with. What do you think?
Yeah, I think obviously what a lot of marketplaces do is they charge for access. But you can't charge if you're just beginning. You can't go to L'Oreal or Logitech and be like, hey, it's going to be $500 a month for access to this. And we're going to take a cut of whatever the transaction is going to be. Because when you're starting out, you are no one. Like that's the reality.
And that's the thing that a lot of people don't say is you're starting off with like no credibility or very little credibility. Your goal right now is to prove that you can create value. So I think what you do is initially you just prove out that you can actually do this thing. So get the brands on board. Don't charge anything.
Once you get the brands on board, you're going to get the creators on board, which is beautiful, right? And then eventually you can take a cut. Eventually you can take a 10 to 20% cut. And some of these brand deals, like I think Logitech wanted to pay me like 10 grand for like a text post, you know, it's like.
I think, yeah, just let me suggest slightly different way. Like you, as you said, like you, you make it very easy for both people to just jump in. You make it easy for brands to just create the space. They have this one page, beautiful page, where creators can just book a sponsorship. But then what they realize is that it's super messy. They get hundreds of applications.
And the service that you offer is moderation, sorting, and AI creation of all the inbounds offers that they get. And you charge for that. You charge for the handling of the... of the moderation and, and booking of the sponsorships, which is the hardest part of any sponsorship.
Like the, the back and forth of how, of like the brand wanting to, uh, the creator to respect their guidelines, to validate the post. That's, that's the hardest part. If you can just provide value on these steps, that'd be awesome.
And how would you, how would you go about getting the brands? Like, how do you go from having no brands to 25 brands?
What's interesting is you can probably scrap, I don't know, like Facebook, Twitter, Instagram, and try to find many, many, many contents which are sponsorships. The way I would do it, I'm pretty sure that on Twitter, you have keywords that are in 90% of sponsorships. Something like sponsored by or together with. You have these stuff on newsletters.
I guess you can build a list of brands who sponsor stuff right now and just reach out to them with quality mailing.
Yeah, I think... Use a couple of those tools. I think that's great. One of the things I was thinking about is you do really need to niche down a little bit. You can't be the creator network for everyone. So I think I'd probably start, if I was building this, in the B2B space. So I'd probably look at Passionfruit. I'd probably go on Passionfruit and say, who's...
you know, who, who are the top creators and on passion fruit, they actually like list the top creators. Um, they list like, you know, you've got Ali Abdaal, you've got Eastlow, the notion guy, you've got, you know, Dan goes a high performance coach. Um, all these people, um,
So I'd reach out to them and then I would see, I'd make a air table or Google sheet of who are the, over the last 12 months, who has sponsored an Ali Abdaal newsletter or YouTube video. And you create this list and this create this database, which by the way, you later use as a lead magnet, right? Super cool. Yeah. So once you scrape all of passion fruit,
And sorry, Passion Fruit, if you're listening to this and you're like, that's against my terms of service. I don't know if it's against the terms of service, but let's just say you can go and do that. Then you create this database and then you say to people like, hey, do you want to see who's sponsoring the world's largest newsletters? You put some Twitter ads behind that.
All of a sudden, you're getting leads at $0.50 to $1.50 a lead.
I would do something, yes. Based on what you've just said, I would try to do a tool. Because as a brand, if I want to sponsor a Twitter creator to promote my AI products, I want to know... I want to like not mess up the tweets. And so I want to have like a library of past sponsorships, which could be like tweets, YouTube videos, stuff that worked very well. And because I want to get inspired.
And so based on what you've just said, I would try to build this library and to make it a tool. Because if you make a tool and you build like a tool which would rank for best sponsorship in marketing or best sponsorship in AI or best sponsorship in e-commerce. You can rank for many, many long-tail keywords and then sell your main products. And would you charge for that tool? No, definitely not.
Like I would, I would try to make a SEO optimized tool with many, many super, super specialized pages, like one page for e-commerce, one page for coordinating, et cetera, like lists, just libraries, just libraries of the best sponsorships that you can find on, on any niche.
Yeah. Yeah. Dude, this is actually a good idea. You want to build that? Yeah, kind of. I do think I like it because it's one of those ideas that you can see how you'd connect the dots. You start with the Twitter account that is just showcasing who's sponsoring who and what sort of click-through rates you're probably getting and how much money they're making. And you tell those stories on Twitter.
Maybe you do also. then you convert those people to the lead magnets, really, to the tools, to the databases. You get them to... Well, you just segment them between brands and creators. So you essentially create two different lists. And then your goal is to nurture both sides of the list. Then you create a simple product for them to connect them. So I like this idea.
But what I love with this kind of product is that you can, like all the Linktree products, they generate a lot of basically static webpages for clients. And if you have things like custom domains and clients have pretty good domains, by offering your service for free, you can generate a lot of backlinks
by just linking back to your main product on the many, many web pages that you create for your clients. So you can build SEO very fast that way. And so all the free SEO optimized tool that you would build would be able to rank very fast too.
Was SEO a part of your strategy for Tapio and Tweet Hunter? It was...
It's, it shifted like for the, like the first, I think the first half of the journey content, Twitter and LinkedIn was everything. And then, uh, it was just not enough. And all the mini tools that we built, like, I think, I think we built more than one per month. So at the end we had like 40 SEO optimized mini tools and And all them together were bringing like 70% of the traffic.
Yeah, that's a common thing I hear is like using content to attract initially and always doing that in the background and then using SEO and ads to supercharge as you scale. So that's, yeah.
But what I found the craziest was like, Every, like we know nothing basically, because among all the tools that we built, the one that was super well thought, like SEO research didn't perform. And the crappy thing that I did on an evening based on an idea without even talking to my co-founder about it, it just, it performed above everything.
Like our best performing mini tool was something that we gave as a test to a developer that we wanted to hire. We had no hope, no hope on this tool. What tool was that? What was it? It was download video from a LinkedIn post. And it ranked first for this. So it was a very low intense keyword for Tapio, but super high traffic, a million per month visitors. Super crazy.
So people would...
They would see... So they download a video and then... And then we would say, just schedule this on Tapio or schedule this on Twitter to post on Twitter.
Right, yeah. And for people who don't know, Tapio is an AI-assisted or an AI tool to help you schedule and manage your LinkedIn. So... Like that makes a lot of sense, right? The people that are downloading videos are the people that are creating content.
So you just have to figure out, like the prompt for people is, whatever it is you're building, you have to say, what is a free tool that I can go and create that is going to generate a lot of top of the funnel? And it's a natural for them to use the tool and then use your tool.
That's a strategy that... A few players were doing that a few years ago. A company that really inspired us was vid.io, this video editor. What I find crazy with how they are doing is that they have, I think they have like 50 tools, like things like crop a video or compress a video. But what's crazy is that every single one of these tools, they take your inputs, which is like a video file,
And then when you upload your video, they redirect to their main tool, like vid.io. And you are actually inside the tool without even signing up, without paying for anything. So it's very cost efficient, because it's super easy for them to build a new tool, since it's just a feature of their main tool. And then you are just like, you are inside vid.io. You just want to use it a little bit more.
And when you want to use a video editor, you just think about them, you know?
Totally. You just gave away a gem. Someone's going to listen to that and it's going to spend the next 12 months of their lives just building mini tools.
Well, I hope they are not doing it in the video space because I'm going hard.
It's okay. I mean, there's room for everyone. And I think like everyone has a perspective on it.
But something, just let me add something to this story because everyone out there is saying that Google is dying because of TPT and like perfect city and stuff like that. I don't know if that's true or not, but one thing that I know for sure is that it's going to be less true for requests that are based on an action.
If you are looking for a tool to compress a video or to download the video from LinkedIn, it's very unlikely to me that you're going to query that on ChatGPT. Because you are looking for a tool. And so you're going to do that on Google to then be redirected to another tool because that's what you want.
And so that's why I think the me tool strategy is still something that I would just double down on.
I also think that my prediction is tools will be embedded within a lot of these platforms. So... Right now, when you use Perplexity or use ChatGPT, really what you're getting back is mostly text. Sometimes you're getting some links or some images. And over time, what you're going to see is it's going to be more and more rich media from these platforms, images, videos, and stuff like that.
But I think you're really going to start to see tools. So you're going to go on to ChatGPT and say, hey, I'm thinking about taking out a 30-year mortgage at 7%. My down payment is $150,000. Do you think I should do this? Or here's my net worth. What do you think I should do? Today that response is just going to be mostly text.
Tomorrow what that response is going to be is some text, some image, some video, and a calculator that Tebow's created. And then it's going to link back to whatever startup Tebow's created, thus getting him more traffic, and then also introducing that person to Tebow's brand.
It's possible, but I don't see an easy way to get there because they tried that. They did that with plugins and then they did that with custom GPTs. And I have no numbers to support what I'm going to say, but it seems to me that it is a failure and that no one is... you have small use cases when you would use a custom GPT, but in most cases you will not. Totally.
What do you think? I think it's really, I hear what you're saying. I mean, what have we learned from ChatGPT and Perplexity is that they scrape a lot of information. Like LLM scrape a lot of information. If we assume that they are scraping information, I got to think that they're going to scrape tools in the future. If... And I don't know how they do it.
And when I say tomorrow this is going to happen, I don't really mean tomorrow. But I do mean within the next five years. I think where search engines generally go is where the best possible experience is.
And I just happen to think that if you embed a tool within a search engine experience, if you search for something, if you have something that you want, you have a question that you want an answer for, It only makes the experience way better if there's a tool to help you figure out the answer to your question.
What's very true is that Google had absolutely no incentive for doing that before because they want people to click on links, which is not the case anymore with platforms like Perplexity and the coming search GPT. So we'll see, maybe you're right.
Yeah, in the past, Google... was fat, rich, and happy just doing status quo. But things have changed, and now it is a game of user experience. So I think knowing that, why does this matter to the people that are listening and to me and you, is just that, okay, well, if we know that they're going to try to increase user experience, what are the things that we need to create such that we get ranked?
And one of those things is tools. So I think that's a big insight.
Based on what you've just said, I would heavily invest in replying to Quora questions and Reddit questions because that's probably where a lot of LLMs are going to get their answers. And so if you're able to be to the question, what's the best way I don't know.
Sushi restaurant in Paris. Yeah.
What's the best sushi restaurant in Paris? If you are able to just plug your restaurants and have it as a top upvoted answers on Reddit, you can imagine that, imagine that this is going to pop when people query LLMs with this, with this exact same question, that's going to be super powerful.
Yeah. And the mistake I think a lot of people make is they use AI 100% to answer those questions. And yeah, Going back to user experience, that's probably not the best experience because you've seen some of these comments. You can tell right now, at least, if a comment is AI-generated or not. I think the ones that have stories associated with it. I walked into this...
The sushi restaurant in the, you know, Bastille neighborhood in Paris. And, you know, at first, like the smell was like horrible. And I was like, what have I gotten myself into? But then I sat down and someone approached me and her name was Jenny. And we had this long talk about how, you know, I was in Naoshima and there was another sushi restaurant.
And then I had, you know, this Toro that was sent to me and it was incredible and it was mouthwatering. The human experience in creating content, I think, is undervalued right now. That doesn't mean you have to be 100% human generated. It just means that combining AI with humans, I think, is going to be the path forward. And I do agree that answering questions is... is underrated.
It's super funny that you're saying that, because I had these debates very short time ago. And my first reaction to this was like, this is just that AI is not good enough for now. But I don't see why, even without better LLMs, But with proper context and proper instruction, I don't see how you would not have a better system that would reply exactly like Jesus said.
The key thing is to have like a human touch, human emotions, and... Like you have to make it super, super willing to go in crazy ways in like very original stuff. But I don't see how this would not happen.
So it'll always be a cat and mouse game between the LLMs and content.
I don't know if you notice that, but I'm following very closely this guy, like a level CEO on Twitter. And he started doing something that I find a bit crazy is every time he thinks that someone answers with an AI reply to his tweets, he just blocks. And I just couldn't stop thinking, like, what's... What's his error rates?
How many people is he blocking thinking that they are AI and they are not?
I mean, there's the average person. If the average person did that, there would probably be a lot of mistakes or a good amount of mistakes. Peter Levels, probably not. I mean, there's this one guy who has a well-known podcast who was an executive at one of the biggest tech companies in the world. And he replies to all my LinkedIn or a lot of my LinkedIn posts and Twitter posts.
And it's 100% AI generated. And I've been meaning, I've been thinking about, I've been like, should I reach out to this guy? Like I've met him twice, but should I reach out to this guy and be like, hey dude, like it is so obvious that you're using some AI tool and it's like really, really hurting your brand. Like you are an executive of like a multi hundred billion dollar company.
I think in the B2B space, just don't do it. I don't think so. I don't think it's worth it being 100%. Going back to what I was saying, cat and mouse, number one. Number two is, if it's cat and mouse and text becomes so good that it's almost indistinguishable, then photos and videos are going to be...
valued highly so not only will you have to create text about that sushi sushi restaurant experience but you'll have to actually take a photo of that toro and they're going to be able to tell is that a photo taken from an iphone at this point 20 an iphone 20 and and were you actually sitting there um or was it you know created with dolly 8 at this point
Yeah, like even that. So I was super surprised when I saw this tweet of someone sharing Meet Johnny's prompts. And he said that by adding iPhone photos, you get much more realistic contents from Meet Johnny. But not in a beautiful way, but more like in a crappy way.
Like the crappy way that you would take a photo at a restaurant because it's like you are moving or it's not properly cropped, things like that. Like it's a little bit, I don't know how to say that, but in reverse or, see my point? Yeah.
Yeah. Yeah.
Anyway, I don't know where we're going with this, but it's going to be fun to watch.
It's going to be fun to watch. I think where we're going with it, we'll move on to your next idea, but I think it's just like you kind of want to... The upside of you doing... Sorry, go ahead.
But maybe that's the next idea. Because imagine building a suite of tools where the content that you will publish is certified no AI. The product itself is an anti-AI positioning. Because using this tool, you are certified to be a genuine human using a tool by hand.
Yeah. I mean, Scott Belsky, the chief product officer of Adobe, once told me that... Just this idea around when you walk into a grocery store, you see labels and on the labels, you could see what's in the product, right? You can see if there's seed oils, you can see if there's water, you can see how much sugar there is, all these things.
And when it comes to social products and digital products, we don't really have nutrition labels. And when it comes to content, we definitely don't have nutrition labels. We just see the content. Now, Instagram is doing, and TikTok are doing, you know, this video was made by, with this filter. So there is a little bit of, you can see this video was made by this filter.
So there's starting to be like the nutrition label, but it's very just tip of the iceberg. The idea that you're talking about, which is like essentially organic content, just like how we have organic food and non-organic content, which is AI generated, is really compelling. I just don't know how you create a business out of it.
It's a good question. Like I was just wondering if you could have like, uh, some kind of, it would not be a label, but some kind of like Twitter scheduler, like, uh, like tweeting to was like, we, she would enjoy promoting publicly. because it doesn't have AI.
I'm wondering if we'll not see a suite of products coming in the next few years, which are like no AI in them, but they still need to be grids. But by not having AI to generate contents, people would just be happy to promote them because they would be promoting themselves as no AI users.
I think one of the reasons why we saw Be Real hit 20 million daily views or whatever it was, was because you were seeing the rise of filters and AI content And that product ended up not really working out. But the reason why I think it took off is there was this collective feeling that we all had that we were getting sick and tired of filters and AI content.
So that insight, I think, is really good. How that manifests into a business, I think there's probably a social app idea. There's probably... another version of a social network that exists that just encapsulates everything that we hate about social networks today, which is AI generated filters, uh, negative places.
So just, you know, when I go, I was just on Twitter right before this and it was just like, I'm seeing like video, like horrible videos of war and, and, and people arguing about politics. Um, and 100% organic content, I think, would be the answer. So I think that there's... The ideas I have for this is you either create a social network... hard to do, have to raise money, so good luck.
Or you build services businesses that help companies create organic content, subscription-based content type of ideas for people. Off the top of my head, that's all I got.
Yeah, but this idea keeps me very busy, because I'm working on this tool. I don't know if you noticed. It's called SuperX Dots. So it's like a Twitter extension for Chrome extension for X. And I think it has the best analytics features. I've not seen anything close enough to SuperX. But then, since it's a Chrome extension, comes this idea of generating replies with AI.
And if you do that, you are instantly categorized as a gray hat tool that's a bit shady and that will make make Twitter way worse by just having more shitty contents. And so I'm really thinking about having this anti-AI positioning.
Yeah, totally. Anti-AI positioning, that's a key insight. I got to think more about that one. I think you are right on that. I don't know. I think so. I got a good feeling about it because... Like I said, people are thinking about it and there are benefits to going anti-AI. Just like there's benefits going AI, right? I'm not saying going AI is bad.
I'm just saying there's some places that it makes sense and some places it doesn't. And there's so much competition in the AI-assisted, AI-led landscape that there's probably a lot of opportunity in the human stuff. Yeah.
And because of this competition, people are burning out. Like Lavalcio and Danny Posma posted about this on X. They said that for sure, their next product will be like a no AI products just because of the insane competition they have. Just by talking about the AI products, the day they do so, you have like 10 competitors for sure that will jump on the ID.
Exactly. You know where you're not having 10 competitors in anti-AI human stuff. That's for sure. So that's where the arbitrage is. Always look for the arbitrage. Always look where there's opportunity. So I like that.
For this, I would have a look at what the people behind Basecamp are doing. Like Jason Fried. Yeah, exactly. Those guys, they did this once studio charging one-time fees for products. I would not be surprised if they continue doing no AI tools. And I would be very interested in what their, I would look for what their next project will be.
Totally. Yeah. I'm following them. And I do think they're really good at sniffing out how people are feeling. Yeah.
And doing these like anti-positioning.
Yeah. Anti-positioning. It's so underrated. Yeah. So underrated because when you're posting something on Twitter, if everything looks the same, you're not going to stop and you're just going to keep scrolling. But when you see something that... in the zeitgeist and just feels, smells, tastes different, then you're stopping, you're sharing, you're replying, you're engaging.
So that's where the arbitrage is. Thibaut, this has been really fun. You're a legend. Where could people find more about you and your products?
The easiest is on X. I'm Thibaut underscore maker there. Um, and my, um, my best products, like the, the, the one that keeps me busy right now is revid.ai. It's a video editor to build short form videos. I hope that's, uh, people will like it.
Cool. Yeah. Check it out. Uh, Obviously, you know what time it is. Go to YouTube, like this video, comment on videos so people hear more about Thibaut and his great ideas. Hope this has been fun. And Thibaut, good seeing you. And hopefully next time in France or here in Quebec. I would love to welcome you here. Thank you, Greg. It was very awesome. Later.