The Startup Ideas Podcast
He built a startup using AI that prints money (full tutorial)
Mon, 13 Jan 2025
In this episode we dive deep into modern marketing strategies with Cody Schneider, focusing on the concept of "digital gravity" versus traditional marketing funnels. The discussion covers comprehensive tactics for both B2B and B2C companies, including detailed strategies for content creation, distribution, and monetization. Special emphasis is placed on leveraging AI tools, programmatic SEO, and multi-channel marketing approaches to build sustainable growth engines.Timestamps:0:00 Intro01:23 - Digital gravity concept and content strategy10:00 - B2B marketing tactics and implementation38:45 - B2C marketing strategies and case studiesKey Points:• Comprehensive breakdown of modern B2B and B2C marketing strategies• Detailed explanation of "digital gravity" concept vs traditional marketing funnels• Step-by-step guide for building media presence and content distribution• Technical insights on email marketing, ad targeting, and influencer partnerships1) The Digital Gravity Model Forget marketing funnels. Think orbits.People don't move linearly through funnels - they orbit your brand, coming closer until they convert.More digital mass = more gravitational pull = more customers naturally drawn in.**2) B2B Marketing Stack:**• Scrape target emails ([Apollo.io](http://apollo.io/), $99/mo)• Run AI avatar ads (Heygen + ElevenLabs)• Cold email at scale (MailReef)• Launch industry podcast• Turn podcast → social content• Monetize audience w/sponsorshipsCost per click? Often less than $0.01 vs $5+ on ads.3) The Content Engine Record customer convos → podcast episodes↓Turn into blog posts↓Create social clips↓Make whitepapers↓Email newsletterOne piece of content = 10x distribution points4) B2C Growth Stack:• Pick HUGE TAM• Run FB/TikTok conversion ads• Price at $70.99/week ($29/mo psychology)• Use multiple creator accounts• Clone best UGC with AI• Add affiliate programKey: $5 CPM or less = profitable5) The SEO Playbook • Wait for DA 40+• Scrape top ranking content• AI generate 10k articles• Human edit winners• CTA every scroll frame• Pop-up at 25-50% depthFocus on long-tail keywords nobody fights for.6) Why This All Works:Traditional marketing = campaigns (start/stop)Modern marketing = always-on systemsYou're not "doing marketing"You're "marketing"Big differenceNotable Quotes:"Marketing isn't something you did, it's something you're doing. You're constantly doing marketing." - Cody Schneider"The closer your ad is to content on the platform, the less you're going to have to pay for it." - Cody SchneiderWant more free ideas? I collect the best ideas from the pod and give them to you for free in a database. Most of them cost $0 to start (my fav)Get access: https://www.gregisenberg.com/30startupideasLCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/BoringAds — ads agency that will build you profitable ad campaigns http://boringads.com/BoringMarketing — SEO agency and tools to get your organic customers http://boringmarketing.com/Startup Empire - a membership for builders who want to build cash-flowing businesses https://www.startupempire.coFIND ME ON SOCIALX/Twitter: https://twitter.com/gregisenbergInstagram: https://instagram.com/gregisenberg/LinkedIn: https://www.linkedin.com/in/gisenberg/FIND CODY ON SOCIALCody’s startup: https://www.swellai.com/X/Twitter: https://tinyurl.com/5fjdn8d7LinkedIn: https://tinyurl.com/28e89f5r
Full Episode
What do you want to talk about today? Today, I want to talk about how the marketing funnel is like being entirely wrong way to think about marketing, modern marketing. I think it's a very just deceptive way to kind of hide what's actually happening. And yeah, I wanna propose this new way to think about this. I call it digital gravity and like break that down what that actually means.
And then talk about like this, you know, the high level theory and strategy, and then what are the tactical ways to do this both for B2B and then also for consumer.
Okay. And before you do that, could you let us know what liquid you have in your coffee mug? Yeah, this is beer. This is Modelo. I am sipping Modelo. They're out of limes though, man. I don't know about the hospitality. Is that a type of like Colombian roast? I think it's from Oaxaca. Cool. All right. Digital gravity.
Yeah. Um, so marketing funnel, right? We all know it. I'll talk about it. It's like this thing that people enter in and they come out the bottom and they buy a product. That's not how people actually buy shit whatsoever.
People actually buy things as they like interact with the brand and then they get away from the brand and then they somehow get sucked back in and they do like three rotations around it and then they finally touch down. And so this is just a different way to visualize like how to build brands. Um, I've used the same strategy for like music artists, right?
Like my friend, Colby Acuff, like this is literally how we got him signed with Sony. Like at Rupa Health, this is, I was employee six there. This is like how we took the company to a multi-hundred million dollar exit. It's the same playbooks and like all the stuff that we're doing. And like, I feel like even you, like this is like a version of this. but it's just a way to describe it.
So like digital gravity in my mind is actually how you build a brand or how you build a company. What you're doing is like you're building mass, digital mass on the internet. And the more mass you have, the more influence you have within the niche or the sphere that you're in.
And so how you build that mass is through content and through really just like marketing everywhere that your customer is showing up there in some form and content is typically the vehicle for that. And so like, when you're a small company, when you're just starting out and like, I get this conversation, I have this conversation a lot with startups, like where should I market?
And there's like two different paths. Like if you're bootstrapped, it's like, okay, you, everybody has resources, time, money, money, and mental energy. And the resources that you have are dependent, you know, they're different depending on if you're funded or if you're not. You're funded, you have a ton of money, you have a ton of time and you have a ton of resources.
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