The Science of Flipping
Kickstarting 2025 with Change, Collaboration, and Accountability
Fri, 3 Jan 2025
Join REI LIVE and let's do deals together! Go to: https://reilive.co/ -- HAPPY NEW YEAR TSOF FAMILY! In this episode, I’m kicking off 2025 by talking about the three key pillars for success this year: change, collaboration, and accountability. I challenge you to reflect on what needs to change in your habits and routines to hit your goals, prioritize revenue-generating activities, and build intentional connections that open new doors. I share real-life examples, like how the REI Live community collaborated on multiple deals over the holidays and how nurturing relationships led to unexpected opportunities. This year is all about taking action, working with others, and holding yourself accountable to achieve the results you want. Let’s make 2025 the year we all win! -- --- The #1 training and coaching system to launch, grow, and scale your investing business! 𝐋𝐞𝐚𝐫𝐧 𝐌𝐨𝐫𝐞: http://www.thescienceofflipping.com Turn cold real estate leads into engaged motivated sellers on auto-pilot using the power of A.I! 𝐋𝐞𝐚𝐫𝐧 𝐌𝐨𝐫𝐞: https://www.rocketly.ai/ Have a question? Ask me anything at https://www.askjustin.ai/ 𝐀𝐛𝐨𝐮𝐭 𝐉𝐮𝐬𝐭𝐢𝐧: After investing in real estate for over 17 years and almost 3000 deals done, Justin has created a business that generates 7 figures in active income through wholesaling and fix and flipping as well as accumulating millions of dollars of rental properties including 5 apartment buildings, 50+ single family homes, and 1 storage facility Justins longevity in real estate is due to his ability to look around the corners, adapt to changing markets, perfecting Raising private capital, and focusing on lead generation which allows him to not just wholesale and fix & flip, but also accumulate wealth through long term holds. His success in real estate led him to start The Entrepreneur DNA podcast and The Science Of Flipping podcast and education company, where he has coached and mentored thousands of aspiring and active investors over the last decade. He is a nationally recognized speaker and is on a mission to educate as many people as possible on becoming a successful dynamic real estate investor. 𝑾𝒉𝒂𝒕 𝒕𝒉𝒆 𝑷𝒓𝒐𝒔 𝑯𝒂𝒗𝒆 𝑻𝒐 𝑺𝒂𝒚 𝑨𝒃𝒐𝒖𝒕 𝑱𝒖𝒔𝒕𝒊𝒏: “Justin is one of the best trainers in this space. He really gives everything to his tribe.” – Brent Daniels (TTP) “Justin’s ability to connect with people and help them understand what he is teaching, is unparallelled” – Kent Clothier (REWW) “We have been in the trenches flipping homes in Phoenix for over a decade, he is one of the best to do it.” – Sean Terry (Flip2Freedom) Subscribe To Justin Colby: http://youtube.com/justincolby View All My Videos: https://www.youtube.com/c/JustinColby
Chapter 1: What does 2025 mean for you?
This is 2025. This is a brand new year. This is a new chapter. It is a blank page. Think that through a little bit. Don't leave this episode and just, all right, Justin, that was nice. That was good. Change, collaborate, accountability. Got it. No, no, no, no. Like, what does this year mean to you? Are you ready to go into the trenches? Are you ready for war? right? Are you ready to fight?
Are you ready to make change? Because I'll tell you, if you sit around and wait for change, it's going to change, but you're going to be left behind because it's going to be progressive change and you're not going to be doing anything. Are you going to force yourself to change? Are you going to fight for change?
Are you going to go to war with yourself to be a better person, to work harder, to wake up earlier? These are all little battles in the war, right? What are you going to do in 2025? What is up, everybody? What is up to the Science of Flipping podcast? We are officially in 2025 as I record this. So excited to be moving into the new year. New directions, big changes, big momentum.
Chapter 2: How can I make meaningful changes this year?
This is your day to start anew. It is a new chapter. It is a new page. It is a blank page that you can write on. This new year, at this very moment, as you are listening to this or watching this,
is yours to create now i want to go into this episode with this in mind what changes are you going to have to make what changes need to be done for you to hit your goals in 2025 who are you going to be collaborating with in 2025 how are you going to be collaborating for example We have members in my REILive.co. If you haven't checked it out, you should go to REILive.co.
We have collaborated on 10 deals in the last two weeks, 10 deals. Me and the members of REILive.co have collaborated on these deals even as of today. we got another contract signed by a seller on a beautiful duplex in Mobile, Alabama. Now that is the first two. And the last one is given change and given collaboration, who is gonna hold you accountable?
So between change, collaboration, and accountability, that is what this episode is about. That is what 2025 is about. So the first question you need to ask yourself is what is gonna change, okay? Are you doing what you need to be doing? And then, you know, first you need to understand what should you be doing?
And for many of you, you might be in different segments of your real estate investing journey. And so this episode isn't about telling you exactly what you should be doing, but I can tell you a great way to understand what you should be doing is looking at your bank account. looking at your bank account will quite literally describe what you should be doing and where you should be focusing.
And most of you probably are not where you want to be with your bank account. Then the first thing you need to be doing is focusing on revenue generating activities. That is the very first thing and probably the only thing you need to be doing out of the gate.
So revenue generating activities could be calling realtors, could be calling homeowners, door knocking, going through your CRM, calling the leads back on REILive.co. So if, again, you go to REILive.co, we had a member, Carol, literally she's been working this lead that we reviewed today to put in an offer. She's been working the lead for two months. This lead came in two months ago.
Then there was a lead that came in that she's been working a year ago. And she says, tomorrow, we want to call this lead that she's been working for a year, or at least the lead came in a year ago. Now, what happened is, you know, after a couple back and forth with the seller, this seller lead fell off the face of the earth. Right.
And literally as of new year's week reached back out to Carol because the seller changed her phone number, changed her phone, um, and was able to find nurture outreach via email, uh, to get back in contact with Carol. And so I say all that to say is, is maybe what you need to be doing is nurturing the lead that you already paid for that you already brought in.
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Chapter 3: Why is collaboration essential in real estate?
Chapter 4: How do I prioritize revenue-generating activities?
And literally as of new year's week reached back out to Carol because the seller changed her phone number, changed her phone, um, and was able to find nurture outreach via email, uh, to get back in contact with Carol. And so I say all that to say is, is maybe what you need to be doing is nurturing the lead that you already paid for that you already brought in.
The thing that you should be focusing on is revenue generating activity. Some of you might be doing deals with wholesalers. So how many wholesalers did you reach out to today? How many offers did you make? How many buyers did you bring to other wholesalers deals? right? So again, you need to understand what change needs to happen.
But most of you in this journey are probably not satisfied with how much money you're currently making or how many deals you currently have done or want to do. And it all goes back to the same thing. If you need to be focusing on revenue jittering activities, and if you do that, you will start to see change. Now, again, I don't need to tell you on this episode exactly how and where,
but understanding the priority, okay? Priority is the key. I made a comment on Facebook a couple of days ago about, you know, who out there's feeling like, you know, the day gets away from them, they're spun around all day and they're very rarely able to achieve the things they want to achieve, right, in the given day. And they don't get to focus on the real estate business.
There was a lot of people that said, yeah, that's me, you're talking directly to me. Well, my answer to them was as simple as saying, hey, listen, you need to prioritize the priority. What gets prioritized gets done. Right.
And I know it sounds a little morbid and we don't have to be all morbid, but like, listen, at the end of the day, our children, for those of you who are parents are our priority. So if your child is in harm's way, your priority is to get your child out of it. It's extreme. But I just want to paint the picture of what is priority gets done, right? You will sacrifice your own life for your child.
You will make it done. And I say that say all those out there, and maybe you're one of those, maybe you're one of those people that right now is saying, man, I just, I don't know where to find the time. I feel like I'll have the time and then nothing gets done or I can't get to it or something pops up or whatever, right? Well, that's because you're not making it an actual priority, right?
You say you are, but you're not. So the first thing of change is priorities. And if I'm you, I'm sitting there and writing that down, priorities.
Because then later today, if you're listening to this in the car, or maybe you're not in front of a notepad, but later today, then you need to go in and start to understand what are the actual priorities that you need to be focusing on every single day, including weekends. For you real estate investors or aspiring real estate investors, weekends aren't time to take off.
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Chapter 5: What are the key elements of accountability in success?
Chapter 6: How can I effectively collaborate with others?
If I can show you where to go find them, you do 50% of the work, I'll do the other 50% of the work. We share profits 50-50. That is clear, intentional collaboration. So how would you be collaborating? Maybe it's you joining REILive.co. I've talked a lot about it because I know exactly how clear I am about how far that needle is going to move.
We've done a lot of deals through the holidays, by the way. In the last two weeks, we've done 10 deals. Many of you guys are like, oh, the holidays, no one was doing anything, no one was working. We were. Because everyone else wasn't, right? And so when you get clear on the collaboration that you want to be able to do, you can actually start to move your own needle. It can be clear, right?
And maybe it's an acquisition person. Maybe it's a marketing agency. Maybe it's a buyer's group. Whatever the case may be, get clear on that. And then the last part of this episode is going to be the accountability part. You said you're going to make these changes. You still got to write them out, by the way.
It's great for you to be listening to this in your car or on an airplane or wherever you're listening to this or watching this on YouTube and to hear it, shake your head and nod. Yeah, no, that's a good idea, Justin. But then to actually not write it down and to actually not do anything about it is bullshit.
Like these are good ideas because I've done this a long time and I've gone through, you know, a lot. And by the way, I've paid a lot of money for coaches and masterminds over the last 18 years. So these aren't, new ideas about creating change, right? And collaborating and creating accountability.
But there are three things that I believe most of you aren't doing accurately or just not doing at all. And so who's going to keep you accountable? How do you keep yourself accountable? What levers and triggers need to
be given or what what do you need to have for that now the first thing is obvious accountability partners like my reilive.co group there's people in that group that have called them called each other and started to hold each other accountable hey do you make calls you make the offers and things go out right is it a family member is it a friend is it maybe me calling you out on your shit or do you actually have the fortitude to do it yourself do you think you
Would be able to hold yourself accountable. I don't know. I would tell you accountability is probably the hardest thing to hold yourself accountable for, right? Like you need to write shit down on the mirror. Sticky note or one of those markers, like a whiteboard marker and hold yourself accountable because every day if you look in the mirror and all of you look at that mirror,
You'll at least remind yourself you got to do this thing or this is the most important thing. If you haven't heard me say this, I'll say it one more time. There's the big six. Write it down. The big six. Three non-negotiables, three must-dos. Maybe every night you go into that bathroom mirror and you write down the three non-negotiables for tomorrow and the three most important things.
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Chapter 7: What are the common mistakes in collaboration?
laws whatever they are because it's really helped me over the last 18 years and i hope to do the same for you so if this was helpful and you know someone that might need to be able to hear this so they can actually go win in 2025 make sure you share it with them uh also i will be in charlotte north carolina charlotte north carolina january 25th if you want to be invited to that one day intensive um
We're going to be crushing it with my REILive.co community, REILive.co. If you want to be invited, let me know. Hit me up. You can find me on Instagram, the Justin Colby. You can find me on Facebook, Justin Colby. And by the way, would love to get more reviews on the podcast. Give us a review. Smash the five stars. Give us a great review. Appreciate you guys. I'm excited for you guys. It's 2025.
It's the year to go win, but you got to create it. There's a lot of opportunity. You still got to go create your own win. Love you. See you on the next episode. Peace.