The School of Greatness
Alex Hormozi: How To Invest In YOURSELF To Become A Self-Made Millionaire
Wed, 22 Jan 2025
I'm going on tour! Come see The School of Greatness LIVE in person!Get my new book Make Money Easy here!A revelation about focus transformed Alex Hormozi's approach to business, leading to extraordinary growth from $40M to over $100M in earnings. In this profound conversation, the acquisition.com founder shares how ruthlessly eliminating distractions, investing in elite talent, and playing the long game with brand building became his framework for accelerated success. Through vulnerable stories about his early struggles with reputation and relationships, Alex reveals how systematically changing his behavior — not just his mindset — created lasting transformation. This episode is essential listening for entrepreneurs ready to make the difficult decisions required for exponential growth and anyone seeking to understand how small shifts in thinking can lead to massive results.Alex's FREE $100 Million Scaling CourseIn this episode you will learn:Why true focus means saying no to good opportunities to pursue the single most important objectiveHow elite talent can deliver 100x returns, making them worth significant investment despite the higher costThe critical importance of having a 70/30 ratio between brand building and direct response marketingA powerful framework for eliminating childhood "trauma" by focusing on behavioral change instead of processing the pastThe three brutal truths young men need to hear about success, including why deleting everything that doesn't serve your goals is essentialFor more information go to https://www.lewishowes.com/1723For more Greatness text PODCAST to +1 (614) 350-3960More SOG episodes we think you’ll love:Robin Sharma – greatness.lnk.to/1599SCJaspreet Singh – greatness.lnk.to/1644SCNoah Kagan – greatness.lnk.to/1572SC Get more from Lewis! Get my New York Times Bestselling book, Make Money Easy!Get The Greatness Mindset audiobook on SpotifyText Lewis AIYouTubeInstagramWebsiteTiktokFacebookX
Full Episode
My friend, welcome back to the School of Greatness. Today, we've got an incredibly successful entrepreneur that this audience loves every time he is on, and I'm excited to bring you another episode with him. His name is Alex Hermozy, and he's one of the most brutally honest, explosive minds on the internet today.
And we sit down and uncover the mindset shifts that have fueled his extraordinary success. And I had Alex on, I think it was almost two years ago, before He really kind of took off on the internet and online and I think that was one of the first kind of long form episodes he did.
It got millions of views and he just became a machine of media and content and really built his own team of just putting out tons of content and has exploded his audience since then. We talk about some of the things that you might already know about. He talks about, you know, in the beginning, selling his first company for $40 million to now generating over $100 million in acquired businesses.
He shares his evolved understanding of focus, talent acquisition, and brand building. And he's one of the most brilliant brand builders today. More specifically, he talks about why true focus means the quality and quantity of things you say no to, and how to ruthlessly prioritize every level of your business. And this is something
that I've been implementing more and more over these last couple months actually, not just in business, but in life, and really prioritizing the most important things in life, health, relationships, and business career slash money, and just planning those things and saying no to as many other things as possible. And again, with every decision you make, there's a trade-off, right?
So it's like, okay, if I'm gonna become more disciplined over here, that means less time over here. or less travel and just free time during this season of my life. And it's really just understanding what season of your life you're in and what you wanna create.
And again, with this trademark brutal honesty of his, he's gonna break down why most entrepreneurs fail to scale and he reveals the three critical mindset changes that transform his business approach. So whether you're just starting out or you're looking to take your business to the next level, Alex's insights on prioritization
investing in top talent and playing the long game will fundamentally change how you think about success. I'm so excited for you to dive into this episode. If this is your first time here, we have been doing this show for 12 years now on The School of Greatness. It's crazy to think this is 12 years, every single week for 12 years. That's something that I feel like
When people ask me, Lewis, what's your key to success in your podcast? A little bit about what Alex talked about today is I have played the long game. I mean, I don't know many people that do anything every single week for 12 years except for breathe, eat, and sleep, but I have been showing up consistently for 12 years every single week and put out an episode
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