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The Martell Method w/ Dan Martell

How to Get Rich with AI Agents: $0 to $1M Guide

Sat, 22 Mar 2025

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>> Get The Book (Buy Back Your Time): ⁠https://bit.ly/3pCTG78⁠ >> Subscribe to My Newsletter: ⁠https://bit.ly/3W2tjp2In this episode, I share the 5 types of AI Agents you can use to build a million dollar business without hiring more employees.And no, we’re not just talking about ChatGPT, Sythesia or Midjourney.These AI agents are what I’m building right now in dozens of my companies to be more productive and stay ahead of the competition.So if you want to scale your business, make more money, and do it without having to hire a bunch of people, these are the 5 AI agents to build.

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Chapter 1: What are the five types of AI agents for business growth?

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I'm going to share the five types of AI agents you can use to build a million dollar business without hiring more employees. And no, I'm not talking about chat GPT, Synthesia or Mid Journey. These agents are what I'm using right now in dozens of my companies to be more productive and stay ahead of the competition.

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Before we get into it, what is an AI agent and how is it different than just chat GPT? So here are the three levels of AI knowledge. Level one is AI chat. Two is AI workflows, and that's about process, taking people in multiple steps and automating the whole process.

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Tools like Make, Zapier, Gumloop, N8n, these are the platforms that take AI and make it useful to get work done for you, which brings us to level three, AI agents, and it's all about outcomes. Now we're talking. This is where I spend most of my time and it's about having context of the person asking a question and making a decision based on that context.

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And it can act as you in your inbox, in your calendar and do all these tasks for you without you being involved. But with so many options, what do you build first? Which brings us to the five types of AI agents your business needs to grow. Starting with the closer agent. What's crazy is one of my companies is on the verge of replacing their whole sales team using AI.

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Everything they used to do from generating leads to qualifying leads to scheduling calls, all done using AI. That's why I love to start with an agent that will add revenue fast because profit solves all problems. If I can increase my income using AI, then I can reinvest in other areas of my business to grow. So what do you get your closer AI to focus on? Number one is lead intelligence.

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Think about all the research, all the scraping, all the qualifying, all the data enrichment, all of that is lead intelligence and not something a human has to do anymore. The second is closing support.

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Think about doing research on a prospect, pulling previous chats, previous conversations, transcribing any conversations that have been had to summarize them, to provide you context for the salesperson to have the call. Closing support is a big piece of work that doesn't add a lot of value that AI is perfect for. And the third is qualifying bot. This is my favorite.

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Using a bot that can take some kind of requests or inquiry or somebody calls your business and qualify them using voice AI. This is the future that's here today. I actually seen one company called breezy.app that does it for all the plumbers, the HVACs. Essentially, any call that comes in that doesn't get answered gets picked up by the AI.

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Ask the question to the customer, what are you looking for? Is it an emergency? Do you need somebody to show up today? Are you cool spending 500 to 1500 bucks for that call? And all of a sudden the plumber who couldn't take the call is now coming back to their truck and seeing a customer call that's booked and managed by an AI bot in their calendar.

Chapter 2: What are the different levels of AI knowledge?

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Not spending an hour trying to reschedule a flight that an AI can do for them. Now that we've taken care of that, your next bottleneck is delivering your product or service. Which brings us to AI agent number three, the workflow agent. So the other day I was talking to a friend and he was pissed off because a key team member left.

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And when he checked his standard operating procedures, his playbooks, he found out they were all out of date. They were stale. He hadn't update them in six months. Now the issue is, is he didn't build the system so that that kept it up to date and he didn't ask to review it or monitor it. But the truth is, is in today's world, he shouldn't be doing that anymore.

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You know, Michael Gerber, who wrote an incredible book called The E-Myth, he has this quote that says, let the systems run the business and the people run the systems. But what if your systems could run themselves? So here's what your workflow agent should work on. Number one is system creator bot.

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This is all about capturing videos of you doing the work that generates and writes the standard operating procedures and more importantly, creates the checklist to make sure it's always getting done. Now there's a tool called trainual.com that does this all for you automagically and incorporates AI to make it easy for you. The second is the office manager bot.

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We use this every day to make sure that things like purchasing, scheduling, we have Dan the barber, who's our buddy that comes in and he cuts everybody's hair and the office manager manages the whole schedule. So nobody has to be involved. The schedule is always up to date and everybody can talk to it.

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Understanding what the policies are for vacation or how to submit expenses, all taken care of by the office manager bot. And the third is a customer support bot. If you do any kind of support calls, any kind of support email, you've actually built the information it needs to do a world-class job. And the fact that you have a human typing a response to a customer support inquiry is silly.

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That's gotta stop today. I want my customer support to find opportunities to upsell my customers. I want my customer support to find places where they can wow them. I don't want them sitting there writing a draft email that the bot can write 10 times faster. So now that you've got the systems in place, your next move is getting eyeballs, which brings us to AI agent for the amplifier agent.

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So there's this really awesome podcast called Arnold's Pump Club. It's Arnold Schwarzenegger's podcast around his life and he teaches his philosophies and it's awesome. And he's got hundreds of episodes and it links to this app and it's this beautiful little money making thing. Did you know Arnold's never done an episode of that podcast? Go listen to it.

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It is an AI voice generated Arnold's Pump Club. That is the level we've gotten to. I can tell you there are millions of people listening to that podcast every day and has no idea that Arnold has never done one of those episodes. And guess what? The AI bot never gets writer's block. The AI bot never lost for information.

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