The Level Up Podcast w/ Paul Alex
From $65K Job to a $20M Hibachi Empire: Eddie’s Unstoppable Rise
Sat, 15 Feb 2025
🔥 What happens when you ditch a $65K tech job to build a $20M business? In this episode of The Level Up Podcast w/ Paul Alex, we dive into the insane success story of Eddy The Rock Star, the mastermind behind a nationwide hibachi catering and food truck empire.Eddy breaks down: ✅ How he walked away from a safe career to chase something bigger ✅ The social media marketing hacks that skyrocketed his business ✅ How he turned a single food truck into a multi-million dollar brand ✅ The mindset shift that took him from employee to unstoppable entrepreneurThis episode is packed with high-level strategies, marketing secrets, and the motivation you need to take control of your own success. 🚀 If you're ready to break out of the 9-5 and build something massive, this is a must-listen!🔔 Subscribe, drop a review, and share this with someone who needs to hear it!CHECK OUT EDDY: https://www.instagram.com/eddytherockstar/?hl=en“Your Network is your NETWORTH!”Make sure to add me on all SOCIAL MEDIA PLATFORMS:Instagram: https://jo.my/paulalex2024Facebook: https://jo.my/fbpaulalex2024Youtube: https://jo.my/ytpaulalex2024Linkedin: https://jo.my/inpaulalex2024Looking for a secondary source of income or want to become an entrepreneur?Check out one of my companies below to see if we can help you:www.ATMTogether.comwww.CashSwipe.comFREE Copy of my book “Blue to Digital Gold - The New American Dream”www.officialPaulAlex.com
Chapter 1: Who is Eddie and what is his success story?
You're a smart kid, right? Otherwise, if your grandma didn't have that influence on you, what do you think you'd be doing back in your country, dude?
Well, I would probably still be there because if it wasn't for my grandma, like forcing, like literally forcing my parents to let me go, uh, I would probably be there, but I do think that I would still be doing some, some really good things there because I, I always had the vision of, you know, succeeding. I was always like around that. And, uh, um,
one of the biggest factors of me having that mindset was my uncle he was always in the business and like doing this and that and that's my mom's younger brother and i spent a lot of time with my grandma and my grandma would come stay in my uncle's house and i would always see him on like business calls business meetings uh at one point he used to own the biggest uh
a company that would manufacture suits like in Kyrgyzstan. And my country is huge. And it's like having that as your first mentor, my uncle Alex, and having him like that, that influence was huge on me because I always had that, I would say the entrepreneurship mindset, but I didn't realize that until I came here because all I had in my mind was study, study, study, get a degree.
get a job, and just go to the office, do this and that. And there's nothing wrong with that. But now that I came here, I saw a lot of people doing a lot of different things. It's like here in America is like land of opportunities, capitalism is great, and everybody can succeed because we don't have that back home. And like a lot of people don't realize that.
People that were born here, people that live here, they don't realize how lucky they are to have that. For us, it's like a dream just to come to America make like a few bucks and then go back home. But now that I'm here making a little more than a few bucks and like I want to be here, I want to grow here in America.
I want to have my kids here to to experience all this and, you know, to go through this all again, because, you know, I want to help it. Some people like me, because there's a lot of people coming in here with the similar background that I have. And like a lot of immigrants are very smart and bright, but they don't have that person to kind of like show them, hey, look, I did this.
You can do this, too, because like, hey, let's be real. People coming in here don't have like school degree. Like they always want to be like engineers and this and that. But there's a lot more than that, because you can also use the degree to kind of capitalize on Like a lot of different markets.
So I would say that we're a little off topic now, but Monco was one of the biggest influences in having this mindset for me.
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Chapter 2: How did Eddie transition from tech to the hibachi business?
so i got an investor i'm about to start a company against you and i'm letting you know a month or two ahead yeah that's what i told them clearly that's what i said and they didn't take me seriously yeah they didn't think you could do it they didn't think i could do it they didn't think i could become their partner dude were they hating
No, like... They were cool, but they were, like, passive-aggressive? They were passive-aggressive, and they were, like, in their 40s and 50s, so they had a different mindset than me. Of course. But, like, they owned, like, a couple restaurants, so they were, like, pretty well off, and that company was just the extra source of income.
They didn't want to invest, and the main factor was the investment part. They didn't want to invest to open in, like, many different states because they thought it was too risky with COVID and stuff like that.
But I had like COVID was the single best thing that ever happened to this business because this business model wouldn't exist without COVID because there was no such thing as a private hibachi event before COVID. And like Japanese food is a staple in America and has been here for about 70 years. And like everybody knows of Benihana. Everybody knows the hibachi tricks. We all love it, bro.
We all love Japanese food. Trust me.
Yeah, so it's definitely a good thing for the business. And next thing you know, I moved to Phoenix. I moved to Arizona. And the reason I moved to Arizona is because they were already big in Texas. So I wasn't going to compete with them in Texas. I moved into Arizona. I started...
Why Arizona out of every state?
Because it was warm. Like, it was, like, year-round city. And, like, even during the summer, you can cook, like, just fine. And just as long as you're out of the sun, for sure. Yeah, yeah, yeah. But Arizona was... It's also one of the biggest cities by population in America. It's, like, fifth or something. And that was one of the factors. It was either that or L.A.,
And LA was a little too risky because of the regulations at that time. And so we started.
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