The movie musical “Wicked” collected a blockbuster $114 million in its opening weekend. Over the past year, Universal and its parent company Comcast have launched an all-out marketing blitz to blanket the world in “Wicked.” WSJ’s Erich Schwartzel reports on how it is the new Hollywood playbook. Further Listening:- The Curtain Closes on Phantom of the Opera - The Rise of the Minions - Why 'Yellowstone' Is One of TV's Most Expensive Shows Further Reading: - Inside Hollywood’s Big ‘Wicked’ Gamble - ‘Wicked’ Flies High on Big Screen, With $114 Million Opening Weekend Learn more about your ad choices. Visit megaphone.fm/adchoices
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This year, it's been almost impossible to go anywhere without seeing some kind of promotion for the movie Wicked.
I mean, you really could spend like every hour of the day consuming some kind of Wicked promotion. It really is turning what is, by definition, a movie into some kind of lifestyle statement.
That's our colleague Eric Schwartzel, who covers Hollywood. He says the marketing push is one of the biggest Hollywood has ever seen.
It started officially with the movie's stars appearing at the Super Bowl, which was now nine months ago.
Ariana, we love you!
And there's just been this steady drumbeat of wicked promotion since then. There was a ton of references to it at the Summer Olympics.
Celebrate their story. Tonight at the Olympic Games.
The Today Show had Wicked interviews.
We are ready to defy gravity here in Paris as we welcome two stars of the highly anticipated movie musical Wicked.
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