
Netflix was known for its “no rules” culture that executives say attracted the best talent. But as it’s grown, the company has pulled back on some of that freedom, including its generous parental leave. WSJ’s Jessica Toonkel explains why Netflix is changing the culture that fueled its success, and what it means for employees. Further Reading: -Netflix’s Extraordinary Parental Leave Was Part of Its Culture. That’s Over. -Netflix Is Rethinking Employee Freedom, a Core Tenet of Its Vaunted Culture Further Listening: -Netflix Turns to Ads Learn more about your ad choices. Visit megaphone.fm/adchoices
Chapter 1: What is Netflix's unique work culture?
Ever since it was founded in the late 1990s, Netflix has tried to build a special work culture.
Think about it as sort of a corporate anti-bureaucracy utopia. So there's a lot of transparency.
That's our colleague Jessica Tunkel. She says that Netflix trusted employees with a lot of leeway.
Everyone could trust. access strategy plans and could weigh in on things. You know, the expense policy was like act in Netflix's best interest. So if that meant flying business class, go do it. If it means taking your team to a five-star restaurant, go do it. Like it was, there was no red tape on anything.
Netflix also gave out really generous benefits when it came to things like vacation. And in 2015, the company added a perk that was especially unusual, even among tech companies. A whole year of paid parental leave.
So the idea behind this was, look, we're looking at tech companies all the time. We're trying to recruit from them. Google was one that they talk about a lot. Google's policy at the time, I believe, was 18 weeks paid leave, which was pretty significant. And they said, let's do better than that. Let's say people can take up to a year unlimited. And so they did.
But as the company has grown, it turns out that what you put on paper isn't always what happens in practice. And Netflix has been pulling back on some of its generous benefits. Welcome to The Journal, our show about money, business, and power. I'm Ryan Knudson. It's Monday, January 6th. Coming up on the show, the cultural reckoning at Netflix.
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Chapter 2: How did Netflix’s parental leave policy gain attention?
It definitely made a splash. I mean, every publication, including the Wall Street Journal, wrote about it because it was so unheard of. And they, you know, they got on and continue to get on all these, like, best places to work lists. And a lot of these publications mention their very generous parental leave policy.
Did they think that people would actually come to the company because of this policy?
Yeah, I mean, I think the thinking behind it, and I think this did work, was that Netflix also was having more women, particularly entering the senior ranks of the company, and they wanted to continue to be able to recruit and retain women. So, yeah, I 100% think that it worked from that perspective.
Also, at the time when they came out with this policy, Netflix was becoming a global company, and people in other countries look at the parental leave policies in the U.S. and think that We're crazy about how short it is. So the idea was, we want to make this great for our employees, and we want to help recruit and retain the best talent all over the world.
A year of paid parental leave was surprising to many people in America. But at Netflix, the company already had a culture of trusting employees to set their own boundaries, an idea that was enshrined in a memo that outlined the company's culture.
So the section that... I talk about a lot is the freedom and responsibility section because the freedom and responsibility was really probably the most unique thing in the memo. That was this idea of, you know, expensive policies being act in Netflix's best interest. You know, their vacation policy was take vacation.
Like it was this idea of like, we will give you all the freedom and you should have the responsibility to act accordingly.
Over the years, executives at Netflix credited this culture of freedom and responsibility for being able to recruit the best talent. And as the company grew from hundreds of employees to thousands, it set them apart.
I mean, tech companies tend to be more secretive in their culture. It's very unheard of that you would see a tech company like a Google or Apple share strategic ideas with all of their employees. That would never happen, right? They were much more like, keep things to themselves, do your work.
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Chapter 3: Why is Netflix changing its generous employee benefits?
A Netflix spokesman said the leave policy, quote, has always been to take care of your child and yourself, and that the average parental leave that a Netflix employee takes is less than a full year. In recent years, Netflix has also had to lay off thousands of employees as part of its cost-cutting measures.
And Jessica found that some of those employees were people who'd taken a long parental leave. Some former employees have spoken up about this. One of them is a former marketing manager based in Australia named Vanessa Hughes. She's suing Netflix.
In the court documents, she alleges that she was, you know, trying to put in for Brent to leave, and they kept pushing back.
Hughes took the year-long parental leave anyway and was ultimately laid off while on leave. Another former employee who's spoken up is Becca Leckie.
Becca Leckie was an employee and she had written on LinkedIn. The post has since been taken down. But she describes in her LinkedIn post how, you know, one of the reasons she joined Netflix was for this generous parental leave policy. And she, you know, moved from New York to L.A. to work for Netflix and loved it.
Leckie was laid off a day before she was set to return from parental leave.
As one employee said to me, if you take more than six months, it feels like all eyes are on you. That was just a quote, but many people said that to me. And everyone felt like you can't really take more than six months and otherwise you're in trouble.
Netflix said employees weren't targeted for layoffs because they were on parental leave. And Jessica reported that, in many cases, people who were laid off were paid out their remaining leave plus severance. The company also did an analysis and said that only a very small percentage of those laid off were on parental leave.
Jessica says that Netflix's pullback on parental leave is just one example of how the company's culture is changing.
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Chapter 4: What cultural shifts are happening at Netflix?
I do think it was one of those things where we didn't take lightly the evolution of the document, but it actually reflects much more today, our 14,000 employee business culture. And the freedom, responsibility, evolution, we didn't throw it out. It was probably a little more emphasis on freedom than responsibility. And we think you have to have both.
So it's ways of recrafting some of those things. But the core values in the new document are all in the old document.
Right. Did you get any pushback from the update? No.
Well, what's interesting, because it's such an iconic thing, you get a little bit. And I do think one thing that we have to really help employees understand all the time is that we put no energy in preserving the culture. We are constantly working on improving the culture. And so when anyone says, hey, the culture is changing, yes, of course, it needs to. We definitely change the culture.
We want it to reflect how we work, not dictate how we work.
Over the years, executives at Netflix credited its, quote, no-rules culture for fueling the company's success. And some employees now worry that all these changes mean the entertainment giant is losing its identity. So what does this say about Netflix and its culture right now and what it's going through in its evolution as a company?
You know, I think this whole situation kind of raises this question of Can any company really maintain its identity as it grows and becomes a global company? Like, do you have to give up who you are to be successful? And I do think that is what Netflix is going through now because, you know, a lot of people will hear these stories and say, those people make so much money. So it is what it is.
But there is a question like, at some point, Netflix will have another business challenge, right? There will be something else. And will they continue to be able to recruit and retain the best people if their culture is just like everyone else's? I don't know. But Netflix's benefits policy is still more competitive than most companies, right?
Even though they won't say it's six months, but let's just call it six months, that's still very competitive and better than most companies that we know. But the problem is they're not just saying that.
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