
The Home Service Expert Podcast
Staying Competitive by Adopting AI to Optimize Efficiency
Fri, 28 Feb 2025
Boris Valkov is the Co-Founder & CEO at Lace, and a technology leader with expertise in artificial intelligence and machine learning. With a background in engineering leadership at top tech companies, he is dedicated to bringing AI-driven solutions to the home service industry. His work focuses on optimizing call center operations, improving booking rates, and helping businesses unlock new growth opportunities through data-driven decision-making. In this episode, we talked about common call center challenges, automation, marketing ROI…
Chapter 1: Why is embracing technology a competitive advantage?
So if you're small, you start with things that don't scale. Usually you're trying to kind of improve things as they go. But I think the way for you to become really, really sophisticated and be able to overcome and beat the competition is just to embrace technologies because that's such an unfair competitive advantage. Of course, like coming from a technology company,
I'm biased, but that's one of the ways for a small company to be able to catch up. That's the fastest way because what's the other one? The other way is just to go to these slow processes over time and companies have accumulated knowledge over decades of how to do things properly. So the only way
to kind of shortcut this whole process of getting sophisticated is technology because technology very often shocks the world and comes with something so much better so much more advanced welcome to the home service expert where each week tommy chats with world-class entrepreneurs and experts in various fields like marketing sales hiring and leadership to find out what's really behind their success in business now your host the home service millionaire tommy mello
Before we get started, I wanted to share two important things with you. First, I want you to implement what you learned today. To do that, you'll have to take a lot of notes, but I also want you to fully concentrate on the interview. So I asked the team to take notes for you. Just text NOTES to 888-526-1299. That's 888-526-1299.
And you'll receive a link to download the notes from today's episode. Also, if you haven't got your copy of my newest book, Elevate, please go check it out. I'll share with you how I attracted and developed a winning team that helped me build a $200 million company in 22 states. Just go to elevateandwin.com forward slash podcast to get your copy. Now let's go back into the interview.
All right, guys, welcome back to the Home Service Expert. Today, I got a buddy of mine that I actually met at the Home Service Freedom event. His name is Boris V, V-A-L-K-O-V. Vakov. Vakov, based out of San Francisco, co-founder and CEO of Lace.ai. He's been doing that since January of 2022. Engineering Leadership AI at Facebook. He did that for a couple of years. Senior Manager R&D at VMware.
Let's go on and on here. Boris is a highly accomplished technology leader with over 20 years of expertise and experience in software engineering management and leadership. He's an expert in artificial intelligence and machine learning with a proven track record of developing and deploying large-scale AI solutions.
Boris' diverse experience and expertise position him as a leader in the tech industry, particularly in leveraging AI to solve real-world business challenges. His commitment to open source and rapid innovation underscores his approach to creating impactful technology solutions. So, Boris, I had met you... I don't know, about four or five months ago.
And, you know, I've got a couple guys on my team that just, everybody brings us technology. I mean, there's some months we look at 12 different technology pieces. And Lace AI, I was excited about. And I don't dive in until my team does. And everybody on my team was super pumped about it. And I'll tell you what... I've got a list here of some of the things that we've done. We've increased.
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Chapter 2: Who is Boris Valkov and what is his background?
So now you have this kind of self-coaching opportunity as well, in addition to your manager, where you were struggling with something, the software will show you very clearly what you're struggling with, and you can go and see how are your best peers doing it. It essentially means you can listen in practice, in your company, in your environment, how to do it. And that's so powerful to coach.
What innovations do you see coming down the line here? I mean, look, we heard about this Chinese deep seek. And, you know, I know that NVIDIA is really the king of when it comes to chips. They say we're in the first phase of AI and there's six phases on the horizon, I think, something along the lines of that. And it's going to start being perpetually faster. Where do you see as far as LACE?
I'm just curious for selfish reasons of what I need to be thinking about coming out here soon.
Yes. So we are the leading call center revenue platform in the home services, home remodeling space. We will be leading the charge for a very long time. We will be on the top in every innovation that happens in this space. And we'll guarantee our customers that they'll always get the best technology, the newest technologies. They'll always be the fastest and the best. So
What is coming is you're going to have all those features we're discussing. They're going to be better. They're going to be faster. They're going to be much deeper to the point where it will be, I don't know what to do. Everything is clear. I just need to take the action. Right now, you need to double check a few things, but still it's super clear the action.
So it's going to be to the point where you just need to do that and then you'll be better until you get to the point where, yes, the innovation will get to a point where self-driving cars will come. But as I mentioned, it's going to take years. And of course, this will be a transition process where, yeah, it will be.
I'm curious, is there like a prompting service that if I say what are the top three, you know, I'm not into it on a daily basis like my team, but like certain people, you know, if you were able to clean up these two things, you might take them from 70% to 90%. Is there like, yeah, I know with Chet GBT4, it's all about your ability to give prompts.
Yes. Yeah. So what we do is with Laces, we automatically clean
show you everything that you need to know here of course yeah some of those prompting things that you can do and kind of just ask questions this is it will come and this is very easy to do so we can can definitely add those additional helpers but what we're trying to do is we actually know what you need to take action on and we just tell you so for example you come today and we're talking to many many just opens uh
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